<p><strong>亚马逊</strong>（AMZN -1.70%）是过去 20 年中最值得拥有的增长股票之一。从电子商务扩展到云计算和其他服务，使投资者赚了很多钱。2005 年投资 1000 美元，今天的价值约为 11 万美元。</p>
<p>今天投资者面临的问题是，亚马逊已经成长为一家庞大的企业，过去的收入达到 6700 亿美元。大数法则自然会使维持推动这些回报的收入增长水平变得更加困难。然而，亚马逊仍在投资尖端技术，以便为股东创造更多收益。</p>
<p>让我们探讨两个重要原因，说明为什么今天亚马逊的股票值得购买。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNDkvYW1hem9uLWJveC5wbmcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="700" height="466" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNDkvYW1hem9uLWJveC5wbmcmdz03MDA"/></p>
<p>图片来源：亚马逊。</p>
<h2>1. 亚马逊的冒险文化是其最大的优势</h2>
<p>在过去的 30 年里，亚马逊从一个简单的在线书籍销售商成长为全球领先的科技公司之一。大多数企业缺乏冒险文化，无法进行大胆的投资。即使亚马逊坚持其核心电子商务业务，仍然能够为投资者带来丰厚的回报。尽管它有几次失误，但它一次又一次证明了自己能够抓住新业务的机会。</p>
<p>创始人杰夫·贝索斯在 <strong>沃尔玛</strong> 和其他零售领袖之前就看到了电子商务的机会。由于亚马逊内部基础设施需要支持其在线商店的增长，它也在 <strong>微软</strong> 之前就意识到了云服务的机会。直到今天，微软的云业务在云市场上仍然落后于亚马逊网络服务，这是一个 1160 亿美元的收入生成业务。</p>
<p>同样，亚马逊在 2012 年收购了领先的机器人公司 Kiva Systems 时走在了潮流前沿。对机器人和云计算的投资创造了一个由人工智能（AI）驱动的创新飞轮，影响着亚马逊的整个业务。</p>
<p>例如，自动化在其履行中心推动了电子商务业务的显著成本降低，同时也帮助以创纪录的速度将包裹送达客户。这推动了预期的结果，即更快的交货时间鼓励客户更频繁地购物，从而巩固了亚马逊在电子商务中的竞争优势。</p>
<p>事实证明，亚马逊早在几年前就知道自己在不同业务中进行这些看似随机投资的目的。愿意进行实验和冒险是投资者应该购买该股票的最重要原因。你可以打赌，亚马逊不会像沃尔玛那样自满，而是继续拥抱新技术和新想法，扮演颠覆者的角色。</p>
<h2>2. 健全的财务状况增强了亚马逊的竞争优势</h2>
<p>亚马逊实现创纪录的交货速度并不偶然，其销售增长在上个季度显著改善。在线商店的销售同比增长 10%——这是自 2022 年第三季度以来最快的增长。亚马逊在云计算和广告等其他服务中也实现了持续的两位数收入增长，其总收入同比增长 13%。</p>
<p>收入增长的改善可能会在未来几年推动股票上涨，但还有另一个潜在的、更具影响力的催化剂值得关注。零售销售占业务的不到一半。亚马逊的大部分收入来自利润率更高的非零售服务。随着自动化带来的成本节约，高利润服务的增长也促成了其过去三年运营收入的惊人增长，从 2022 年第二季度的 150 亿美元提高到 2025 年第二季度的 760 亿美元。</p>
<p>这种强劲的利润增长仍然有发挥的空间。例如，亚马逊在过去一年中将仓库中的机器人数量从超过 75 万增加到超过 100 万。其 DeepFleet AI 模型使这些机器人在仓库中识别最佳路线的能力更强，导致旅行速度提高了 10%。据报道，亚马逊计划测试使用类人机器人送货，这可能会随着时间的推移带来更大的成本效率。</p>
<p>所有这些意味着，投资者可以指望亚马逊不断改善客户服务，同时产生高资本回报，最终为股东增加公司的价值。华尔街分析师仍预计该公司的收益将以 17% 的年化率增长，因此该股票在未来几年仍有可能超越大盘。</p>

亚马逊

亚马逊每日 2 倍做多 ETF - Direxion

<p>亚马逊（AMZN）因其冒险文化和稳健的财务状况而被视为强烈买入。该公司已从电子商务发展成为科技巨头，利用在机器人技术和云计算方面的投资来提升效率和客户服务。最近在线销售增长了 10%，运营收入显著增加，亚马逊多样化的收入来源，特别是来自高利润服务的收入，使其在未来继续增长的前景良好。分析师预计年均收益增长 17%，这表明该股票在未来几年将跑赢市场</p>

<p><strong>Amazon</strong>(AMZN -1.70%) was one of the supreme growth stocks to own over the last 20 years. The expansion from e-commerce to cloud computing and other services made investors a lot of money. A $1,000 investment in 2005 would be worth around $110,000 today.</p>
<div class="lb-trans"><p><strong>亚马逊</strong>（AMZN -1.70%）是过去 20 年中最值得拥有的增长股票之一。从电子商务扩展到云计算和其他服务，使投资者赚了很多钱。2005 年投资 1000 美元，今天的价值约为 11 万美元。</p>
</div><p>The problem for investors today is that Amazon has grown into a massive business, with trailing revenue of $670 billion. The law of large numbers will naturally make it more challenging to sustain the level of revenue growth that drove those returns. However, Amazon continues to invest in cutting-edge technologies that can make shareholders more money.</p>
<div class="lb-trans"><p>今天投资者面临的问题是，亚马逊已经成长为一家庞大的企业，过去的收入达到 6700 亿美元。大数法则自然会使维持推动这些回报的收入增长水平变得更加困难。然而，亚马逊仍在投资尖端技术，以便为股东创造更多收益。</p>
</div><p>Let's explore two important reasons Amazon stock is worth buying today.</p>
<div class="lb-trans"><p>让我们探讨两个重要原因，说明为什么今天亚马逊的股票值得购买。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzQzNDkvYW1hem9uLWJveC5wbmcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F834349%2Famazon-box.png&amp;op=resize&amp;w=700"/></p>
<p>Image source: Amazon.</p>
<div class="lb-trans"><p>图片来源：亚马逊。</p>
</div><h2>1. Amazon's risk-taking culture is its greatest strength</h2>
<div class="lb-trans"><h2>1. 亚马逊的冒险文化是其最大的优势</h2>
</div><p>Over the last 30 years, Amazon has risen from a simple online seller of books to one of the leading tech companies in the world. Most businesses lack the risk-taking culture to make bold bets. Amazon would have still delivered great returns for investors sticking to its core e-commerce operation. While it has misfired a few times, it has proven time and again its ability to capitalize on new ventures.</p>
<div class="lb-trans"><p>在过去的 30 年里，亚马逊从一个简单的在线书籍销售商成长为全球领先的科技公司之一。大多数企业缺乏冒险文化，无法进行大胆的投资。即使亚马逊坚持其核心电子商务业务，仍然能够为投资者带来丰厚的回报。尽管它有几次失误，但它一次又一次证明了自己能够抓住新业务的机会。</p>
</div><p>Founder Jeff Bezos saw the e-commerce opportunity well before <strong>Walmart</strong> and other retail leaders. Because of Amazon's internal infrastructure needs to support the growth of its online store, it also recognized the opportunity in cloud services well before <strong>Microsoft</strong>. To this day, Microsoft's cloud business is still second to Amazon Web Services in the cloud market, a $116 billion revenue-generating business.</p>
<div class="lb-trans"><p>创始人杰夫·贝索斯在 <strong>沃尔玛</strong> 和其他零售领袖之前就看到了电子商务的机会。由于亚马逊内部基础设施需要支持其在线商店的增长，它也在 <strong>微软</strong> 之前就意识到了云服务的机会。直到今天，微软的云业务在云市场上仍然落后于亚马逊网络服务，这是一个 1160 亿美元的收入生成业务。</p>
</div><p>Again, Amazon was ahead of the curve when it acquired Kiva Systems in 2012, a leading robotics company. Investments in robotics and cloud computing has created a flywheel of artificial intelligence (AI)-driven innovation that is impacting Amazon's entire business.</p>
<div class="lb-trans"><p>同样，亚马逊在 2012 年收购了领先的机器人公司 Kiva Systems 时走在了潮流前沿。对机器人和云计算的投资创造了一个由人工智能（AI）驱动的创新飞轮，影响着亚马逊的整个业务。</p>
</div><p>For example, automation in its fulfillment centers is driving substantial cost reductions for the e-commerce business, and it's also helping deliver packages to customers at record speed. This is driving the expected outcome, where faster delivery times encourage customers to shop more frequently, which solidifies Amazon's competitive moat in e-commerce.</p>
<div class="lb-trans"><p>例如，自动化在其履行中心推动了电子商务业务的显著成本降低，同时也帮助以创纪录的速度将包裹送达客户。这推动了预期的结果，即更快的交货时间鼓励客户更频繁地购物，从而巩固了亚马逊在电子商务中的竞争优势。</p>
</div><p>As it turns out, Amazon knew what it was doing making all these seemingly random investments in different businesses years ago. The willingness to experiment and take risks is the most important reason investors should buy the stock. You can bet that Amazon won't rest on its laurels like Walmart did, but instead, continue to embrace new technologies and ideas to play the role of disruptor.</p>
<div class="lb-trans"><p>事实证明，亚马逊早在几年前就知道自己在不同业务中进行这些看似随机投资的目的。愿意进行实验和冒险是投资者应该购买该股票的最重要原因。你可以打赌，亚马逊不会像沃尔玛那样自满，而是继续拥抱新技术和新想法，扮演颠覆者的角色。</p>
</div><h2>2. Solid financials strengthen Amazon's competitive advantage</h2>
<div class="lb-trans"><h2>2. 健全的财务状况增强了亚马逊的竞争优势</h2>
</div><p>It's no coincidence that with Amazon achieving record delivery speeds, its sales growth notched a significant improvement last quarter. Sales from online stores grew 10% year over year -- the fastest growth since Q3 2022. With Amazon also seeing consistent double-digit revenue growth in other services like cloud and advertising, its total revenue grew 13% over the year-ago quarter.</p>
<div class="lb-trans"><p>亚马逊实现创纪录的交货速度并不偶然，其销售增长在上个季度显著改善。在线商店的销售同比增长 10%——这是自 2022 年第三季度以来最快的增长。亚马逊在云计算和广告等其他服务中也实现了持续的两位数收入增长，其总收入同比增长 13%。</p>
</div><p>Improving revenue growth could lift the stock over the next few years, but there's another, potentially more impactful, catalyst to watch. Retail sales make up less than half of the business. Most of Amazon's revenue is coming from non-retail services that generate much higher profit margins. Along with the cost savings from automation, the growth in high-margin services contributed to the phenomenal increase in its operating income over the last three years, which improved from $15 billion on a trailing-12-month basis in Q2 2022 to $76 billion as of Q2 2025.</p>
<div class="lb-trans"><p>收入增长的改善可能会在未来几年推动股票上涨，但还有另一个潜在的、更具影响力的催化剂值得关注。零售销售占业务的不到一半。亚马逊的大部分收入来自利润率更高的非零售服务。随着自动化带来的成本节约，高利润服务的增长也促成了其过去三年运营收入的惊人增长，从 2022 年第二季度的 150 亿美元提高到 2025 年第二季度的 760 亿美元。</p>
</div><p>This strong growth in profits still has room to play out. For example, Amazon has increased the number of robots in its warehouses from over 750,000 to more than 1 million within the last year. Its DeepFleet AI model is making these robots smarter at identifying optimal routes in warehouses, resulting in a 10% increase in travel speed. It was even reported in June that Amazon plans to test using humanoid robots to deliver packages, which could result in even greater cost efficiencies over time.</p>
<div class="lb-trans"><p>这种强劲的利润增长仍然有发挥的空间。例如，亚马逊在过去一年中将仓库中的机器人数量从超过 75 万增加到超过 100 万。其 DeepFleet AI 模型使这些机器人在仓库中识别最佳路线的能力更强，导致旅行速度提高了 10%。据报道，亚马逊计划测试使用类人机器人送货，这可能会随着时间的推移带来更大的成本效率。</p>
</div><p>What all this means is that investors can count on Amazon to constantly improve customer service, while generating a high return on capital that ultimately grows the value of the company for shareholders. With Wall Street analysts still projecting the company's earnings to grow at an annualized rate of 17%, the stock can still outperform the broader market over the next several years.</p>
<div class="lb-trans"><p>所有这些意味着，投资者可以指望亚马逊不断改善客户服务，同时产生高资本回报，最终为股东增加公司的价值。华尔街分析师仍预计该公司的收益将以 17% 的年化率增长，因此该股票在未来几年仍有可能超越大盘。</p>
</div>

2 Reasons to Buy Amazon (AMZN) Stock Like There's No Tomorrow

- 亚马逊在过去 20 年中是顶尖的成长股，投资回报显著。  
- 其风险文化和强劲财务状况增强了竞争优势，推动收入增长。  
- 投资者可期待亚马逊持续创新，未来盈利能力仍有提升空间。

两大理由让你像没有明天一样购买亚马逊（AMZN）股票