<p>/PRNewswire/ -- Piccalio，一个重新定义儿童空间的设计前卫品牌，今天宣布推出全新的品牌形象，反映其从一个受欢迎的木制玩具公司演变为儿童家具领域的领先声音。</p>
<p>Piccalio 成立于 2020 年，位于洛杉矶，最初因其精美制作的木制玩具而获得认可，这些玩具结合了高安全标准与优雅设计。在过去的五年中，Piccalio 扩展了其核心系列，增加了多功能儿童家具——这些产品不仅旨在支持儿童的成长和玩耍，还能与家庭环境无缝融合。</p>
<p>Piccalio 的畅销产品可折叠助手塔为其演变铺平了道路。可转换塔、Pikler 三角架、桌椅套装以及即将推出的其他家具产品相继问世，每一款都以父母为中心设计：安全、道德制造、永恒的作品，旨在被珍惜而非被丢弃。</p>
<p>“在塑料儿童产品的海洋中，我们的使命很明确：将设计和美感带回日常生活，” 联合创始人兼创意总监 Aneta Kostic 说道。“儿童的物品不必感觉像杂物。它们应该是你自豪地与之共处的物品——日常记忆的背景，无论大小。”</p>
<p><strong>我们下一个篇章的新身份</strong> Piccalio 品牌更新的核心是一个新的标志和字形，平衡了永恒与玩乐。</p>
<p>“标志是我想要审视和改进的第一个品牌元素，” 艺术总监 Cait Goodman 表示。“原始标志与 Piccalio 的永恒、优雅和简约的指导原则感觉脱节。挑战在于设计一个新的字形，既能传达我们起源的一些精神，又显得更加精致和可信。”</p>
<p>更新后的品牌形象将优雅的排版与温暖、富有个性的插图相结合，这些插图赋予我们在自然和厨房中发现的事物以人性化。“这种张力——儿童细节与精致设计之间的平衡——是至关重要的，” 市场高级总监 Tayler Worrell 补充道。“这确保了我们的品牌既能传达儿童的自由与快乐，又能迎合父母对美的欣赏。”</p>
<p><strong>有目的的色彩</strong> 更新后的色彩调色板加深了 Piccalio 与自然和设计的联系。</p>
<ul>
<li><strong>胡桃木色：</strong> 一种丰富、土壤色调的棕色，为整个调色板增添优雅和可接近性。</li>
<li><strong>猕猴桃色：</strong> 一种温暖的绿色，与大地和天空和谐相融。</li>
<li><strong>天空色：</strong> 一种柔和、精致的蓝色，平衡了轻盈与结构。</li>
<li><strong>番茄色：</strong> 一种多功能、永恒的红色，超越了性别化的粉彩。</li>
</ul>
<p>“我们的意图是通过更新现有调色板来发展我们的品牌，” Goodman 说道。“我们希望在儿童家具领域创造一个瞬间可识别的系统——一个与预期的粉彩区分开来的系统。”</p>
<p><strong>设计以适应生活</strong> 通过此次更新，Piccalio 重申其理念：以儿童为中心，以设计为导向，以父母为导向。</p>
<p>家庭住宅很快就会堆满物品。绊倒玩具、把家具藏在游戏室里、对家中积累的塑料儿童物品感到痛心。</p>
<p>这就是我们创立 Piccalio 的原因。创造功能性、安全且值得在家中展示的家具和玩具。</p>
<p>设计以适应生活——因为儿童家具应该和你家中的其他部分一样美丽。</p>
<p>Piccalio：以儿童为中心的家具。</p>
<p><strong>关于 Piccalio</strong> Piccalio 创造美丽、功能性和可持续的儿童家具，旨在优雅和轻松地支持家庭生活。每一件作品都根植于蒙特梭利哲学，采用天然材料、卓越工艺和最高安全标准制作。</p>
<p>piccalio.com</p>
<p>来源 Piccalio</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI0Jk5ld3NJdGVtSWQ9TEE4MTk1OSZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjQwODMwUFJfTkVXU19VU1BSX19fX19MQTgxOTU5?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI0Jk5ld3NJdGVtSWQ9TEE4MTk1OSZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjQwODMwUFJfTkVXU19VU1BSX19fX19MQTgxOTU5"/></p>

<p>Piccalio，一个以木制玩具闻名的品牌，已推出全新的品牌形象，转型为儿童家具。该公司成立于 2020 年，现已扩展产品线，提供旨在安全与美观兼顾的多功能家具。新标志和色彩方案体现了永恒与趣味的结合，旨在创造美观且实用的家具，完美融入家庭生活。Piccalio 强调其对质量和设计的承诺，倡导 “以儿童为中心，以设计为导向，以家长为导向” 的理念</p>

<p>, /PRNewswire/ -- Piccalio, the design-forward brand redefining kids' spaces, today announced the launch of a refreshed brand identity that reflects its evolution from a beloved wooden toy company to a leading voice in children's furniture.</p>
<div class="lb-trans"><p>/PRNewswire/ -- Piccalio，一个重新定义儿童空间的设计前卫品牌，今天宣布推出全新的品牌形象，反映其从一个受欢迎的木制玩具公司演变为儿童家具领域的领先声音。</p>
</div><p>Founded in 2020 in Los Angeles, Piccalio first gained recognition for beautifully crafted wooden toys that combined high safety standards with elegant design. Over the past five years, Piccalio has expanded its core collection to include multifunctional furniture pieces for children — products designed not only to support growth and play but also to blend seamlessly into the family home.</p>
<div class="lb-trans"><p>Piccalio 成立于 2020 年，位于洛杉矶，最初因其精美制作的木制玩具而获得认可，这些玩具结合了高安全标准与优雅设计。在过去的五年中，Piccalio 扩展了其核心系列，增加了多功能儿童家具——这些产品不仅旨在支持儿童的成长和玩耍，还能与家庭环境无缝融合。</p>
</div><p>Piccalio's bestselling Foldable Helper Tower paved the way for its evolution. The Convertible Tower, Pikler Triangle, Table &amp; Chairs Set, and additional furniture launches soon followed, each designed with parents in mind: safe, ethically made, timeless pieces made to be cherished — not discarded.</p>
<div class="lb-trans"><p>Piccalio 的畅销产品可折叠助手塔为其演变铺平了道路。可转换塔、Pikler 三角架、桌椅套装以及即将推出的其他家具产品相继问世，每一款都以父母为中心设计：安全、道德制造、永恒的作品，旨在被珍惜而非被丢弃。</p>
</div><p>&#34;In a sea of plastic kids' products, our mission is clear: bring design and beauty back into the everyday,&#34; said Aneta Kostic, Co-founder and Creative Director. &#34;Children's things don't have to feel like clutter. They should be objects you're proud to live with — backdrops to everyday memories, both big and small.&#34;</p>
<div class="lb-trans"><p>“在塑料儿童产品的海洋中，我们的使命很明确：将设计和美感带回日常生活，” 联合创始人兼创意总监 Aneta Kostic 说道。“儿童的物品不必感觉像杂物。它们应该是你自豪地与之共处的物品——日常记忆的背景，无论大小。”</p>
</div><p><strong>A New Identity for Our Next Chapter</strong> At the heart of Piccalio's brand refresh is a new logo and wordmark that balances timelessness with play.</p>
<div class="lb-trans"><p><strong>我们下一个篇章的新身份</strong> Piccalio 品牌更新的核心是一个新的标志和字形，平衡了永恒与玩乐。</p>
</div><p>&#34;The logo was one of the first brand components I wanted to examine and improve,&#34; said Cait Goodman, Art Director. &#34;The original mark felt disconnected from Piccalio's guideposts of timelessness, elegance, and simplicity. The challenge was to design a new wordmark that carried some of the spirit of our beginnings while feeling more polished and trustworthy.&#34;</p>
<div class="lb-trans"><p>“标志是我想要审视和改进的第一个品牌元素，” 艺术总监 Cait Goodman 表示。“原始标志与 Piccalio 的永恒、优雅和简约的指导原则感觉脱节。挑战在于设计一个新的字形，既能传达我们起源的一些精神，又显得更加精致和可信。”</p>
</div><p>The updated identity pairs elegant typography with warm, character-filled illustrations that anthropomorphize things we find in nature and our kitchen. &#34;That tension — the balance between playful childlike details and refined design — was essential,&#34; Tayler Worrell added, Sr. Director of Marketing. &#34;It ensures our brand speaks both to children's sense of freedom and joy and parents' appreciation of beauty.&#34;</p>
<div class="lb-trans"><p>更新后的品牌形象将优雅的排版与温暖、富有个性的插图相结合，这些插图赋予我们在自然和厨房中发现的事物以人性化。“这种张力——儿童细节与精致设计之间的平衡——是至关重要的，” 市场高级总监 Tayler Worrell 补充道。“这确保了我们的品牌既能传达儿童的自由与快乐，又能迎合父母对美的欣赏。”</p>
</div><p><strong>Color With Purpose</strong> The refreshed color palette deepens Piccalio's connection to nature and design.</p>
<div class="lb-trans"><p><strong>有目的的色彩</strong> 更新后的色彩调色板加深了 Piccalio 与自然和设计的联系。</p>
</div><ul>
<li><strong>Walnut:</strong> A rich, earthy brown grounds the entire palette with elegance and accessibility.</li>
<li><strong>Kiwi:</strong> A warm green that harmonizes with both earth and sky.</li>
<li><strong>Sky:</strong> A soft, sophisticated blue that balances airiness with structure.</li>
<li><strong>Tomato:</strong> A versatile, timeless red that moves beyond gendered pastels.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>胡桃木色：</strong> 一种丰富、土壤色调的棕色，为整个调色板增添优雅和可接近性。</li>
<li><strong>猕猴桃色：</strong> 一种温暖的绿色，与大地和天空和谐相融。</li>
<li><strong>天空色：</strong> 一种柔和、精致的蓝色，平衡了轻盈与结构。</li>
<li><strong>番茄色：</strong> 一种多功能、永恒的红色，超越了性别化的粉彩。</li>
</ul>
</div><p>&#34;The intention was to evolve our brand by refreshing the existing palette,&#34; said Goodman. &#34;We wanted a system that felt instantly recognizable in the kids' furniture space — one that stood apart from the expected pastels.&#34;</p>
<div class="lb-trans"><p>“我们的意图是通过更新现有调色板来发展我们的品牌，” Goodman 说道。“我们希望在儿童家具领域创造一个瞬间可识别的系统——一个与预期的粉彩区分开来的系统。”</p>
</div><p><strong>Designed to Be in the Way</strong> With this refresh, Piccalio doubles down on its philosophy: Kid Forward. Design Forward. Parent Forward.</p>
<div class="lb-trans"><p><strong>设计以适应生活</strong> 通过此次更新，Piccalio 重申其理念：以儿童为中心，以设计为导向，以父母为导向。</p>
</div><p>Family homes can fill up with stuff, fast. Tripping on toys, hiding their furniture in the playroom, wincing at the mountain of plastic kids' items that have accumulated in your home.</p>
<div class="lb-trans"><p>家庭住宅很快就会堆满物品。绊倒玩具、把家具藏在游戏室里、对家中积累的塑料儿童物品感到痛心。</p>
</div><p>That's why we started Piccalio. To create furniture and toys that are functional, safe, and worthy of being seen in your home.</p>
<div class="lb-trans"><p>这就是我们创立 Piccalio 的原因。创造功能性、安全且值得在家中展示的家具和玩具。</p>
</div><p>Designed to be in the way — because kids' furniture should be as beautiful as the rest of your home.</p>
<div class="lb-trans"><p>设计以适应生活——因为儿童家具应该和你家中的其他部分一样美丽。</p>
</div><p>Piccalio: Kid forward furniture.</p>
<div class="lb-trans"><p>Piccalio：以儿童为中心的家具。</p>
</div><p><strong>About Piccalio</strong> Piccalio creates beautiful, functional, and sustainable kids' furniture designed to support family life with elegance and ease. Rooted in Montessori philosophy, each piece is crafted with natural materials, excellent craftsmanship, and the highest safety standards.</p>
<div class="lb-trans"><p><strong>关于 Piccalio</strong> Piccalio 创造美丽、功能性和可持续的儿童家具，旨在优雅和轻松地支持家庭生活。每一件作品都根植于蒙特梭利哲学，采用天然材料、卓越工艺和最高安全标准制作。</p>
</div><p>piccalio.com</p>
<div class="lb-trans"><p>piccalio.com</p>
</div><p>SOURCE Piccalio</p>
<div class="lb-trans"><p>来源 Piccalio</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI0Jk5ld3NJdGVtSWQ9TEE4MTk1OSZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjQwODMwUFJfTkVXU19VU1BSX19fX19MQTgxOTU5" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA81959&amp;Transmission_Id=202509240830PR_NEWS_USPR_____LA81959&amp;DateId=20250924"/></p>

Piccalio 发布品牌更新：从玩具到经典的儿童家具