<p>/PRNewswire/ -- 在 2025 年 9 月 25 日于上海举行的 2025 iJOY 大会上，爱奇艺宣布了 2025 年和 2026 年剩余时间内超过 400 部新剧集的阵容。这一阵容突显了公司在长短视频内容及人工智能驱动内容方面的战略，旨在重新定义数字时代故事的创作和体验方式。</p>
<p><strong>新时代娱乐的战略</strong></p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>创始人兼首席执行官龚宇</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>首席内容官王晓晖</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>高级副总裁吴刚</p>
<p>创始人兼首席执行官龚宇描绘了这个新时代，指出：“长短视频内容的融合，加上人工智能的变革性影响，正在从根本上重塑娱乐世界。” 他强调：“爱奇艺不变的使命是在每一个接触点为用户提供情感价值——无论是在线还是离线。” 优质的知识产权将作为提供这些有意义体验的强大焦点。</p>
<p>随着爱奇艺的发展，它将继续投资于核心的长剧，同时加速垂直微剧的崛起，这已成为观众增长的关键驱动力。</p>
<p>龚宇还揭示了开设新的爱奇艺乐园的计划，并强调了人工智能日益扩大的角色：“人工智能颠覆长短视频内容的时刻即将到来。” 爱奇艺正处于这一变革的前沿，正在无缝地将人工智能融入运营和制作中。</p>
<p><strong>基于强大的 2025 阵容</strong></p>
<p>在 2025 年，爱奇艺的内容生态系统在各个格式上表现强劲。旗舰剧集如《漂流的日子》、《宿敌》、《法医日记》和《这片繁华土地》持续吸引了强大的观众。爱奇艺的微剧库已增长至超过 20,000 部，而公司的原创综艺节目在目前的收视市场份额中占据了前十名中的四个。电影部门也取得了成功，夏季热门影片《影子的边缘》票房超过了 12 亿元。</p>
<p>在活动中，首席内容官王晓晖解释说，爱奇艺的成功源于专注于开发独特知识产权的创意理念。这转化为在所有类型和类别中制作多样化、高质量内容的广泛范围。正如王晓晖所说：“在每个类型、每个类别、每个内容细分领域，爱奇艺都全心全意投入，绝不忽视任何领域。”</p>
<p>王晓晖进一步指出，这一战略的核心是：“优质知识产权需要以情感为中心，并得到理想的支持。” 通过开发多维角色，公司旨在打破代际隔阂，扩展女性叙事超越传统刻板印象，塑造与现代观众产生共鸣的多样男性角色。这种全面的方法确保了爱奇艺的内容保持生动、新鲜和深具吸引力，使平台能够满足不断变化的观众口味，同时促进更强的情感联系。</p>
<p><strong>为每个观众提供多类型阵容</strong></p>
<p>爱奇艺还详细介绍了其在关键格式上的即将到来的内容战略，剧集阵容包括《唐朝怪探》等主要长剧，以及来自受欢迎的 “剧场” 品牌的新剧集，涵盖悬疑、浪漫等多种类型，同时还增加了为移动观看设计的微剧阵容。对于综艺节目，2026 年的阵容分为四个主要类型——游戏与娱乐、才艺竞赛、生活方式节目和观点脱口秀，并支持两个额外的生活方式和情感子类型。包括回归热门节目《绽放之旅 2》和新的原创节目。</p>
<p>在体育方面，爱奇艺将继续直播亚洲和欧洲的顶级足球联赛、主要网球和高尔夫赛事，以及 2026 年国际足联世界杯，并支持原创节目《无偏见足球指南》。该战略还包括将爱奇艺的知识产权生态系统扩展到电影、动画、儿童节目和纪录片，以满足广泛的观众兴趣。</p>
<p><strong>通过沉浸式体验延伸知识产权参与</strong></p>
<p>爱奇艺还在将其知识产权扩展到线下沉浸式体验。继扬州和开封之后，新的爱奇艺乐园计划在北京王府井地区开设，让粉丝能够直接与他们喜爱的节目和角色互动。公司的沉浸式影院网络也已扩展到 31 个城市的 58 个场馆，丰富了超越屏幕的多感官叙事体验。</p>
<p><strong>人工智能作为创意伙伴</strong></p>
<p>一个重要亮点是王晓晖与奥斯卡获奖摄影师鲍勃·彼得的 “彼得·鲍 × 爱奇艺人工智能剧院” 的启动。该倡议邀请全球创作者开发以 “你的愿景，下一维度” 为主题的人工智能驱动电影。将选出 15 个优秀项目进行正式制作，并计划于 2026 年初在爱奇艺首映。</p>
<p>高级副总裁吴刚还解释了人工智能如何改变爱奇艺的营销，使数据驱动和互动活动成为可能。公司利用人工智能精确匹配品牌场景，触及合适的客户，旨在促进更深层次的参与和品牌忠诚度。</p>
<p>联系方式：</p>
<p>爱奇艺新闻，[email protected]</p>
<p>来源：爱奇艺公司</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI2Jk5ld3NJdGVtSWQ9Q044NDIxNiZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjYwNjQwUFJfTkVXU19VU1BSX19fX19DTjg0MjE2?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI2Jk5ld3NJdGVtSWQ9Q044NDIxNiZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjYwNjQwUFJfTkVXU19VU1BSX19fX19DTjg0MjE2"/></p>

爱奇艺

<p>在 2025 年上海 iJOY 大会上，爱奇艺宣布了超过 400 个 2025 年和 2026 年的新项目，重点在于将长短视频内容与人工智能整合。首席执行官龚宇强调了情感价值在故事讲述中的重要性，而首席内容官王晓晖则突出了公司对多样化、高质量知识产权的承诺。爱奇艺计划在包括电视剧、综艺节目和体育等多个类型中扩展其内容，同时通过新的沉浸式场馆提升线下体验。“彼得·鲍 × 爱奇艺人工智能剧院” 的推出旨在促进以人工智能驱动的电影项目</p>

<p>, /PRNewswire/ -- At its 2025 iJOY Conference in Shanghai held on September 25, iQIYI announced a lineup of over 400 new titles for the remainder of 2025 and 2026. The slate highlights the company's strategy of building its popular IP across both long- and short-form, as well as AI powered content to redefine how stories are created and experienced in the digital age.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在 2025 年 9 月 25 日于上海举行的 2025 iJOY 大会上，爱奇艺宣布了 2025 年和 2026 年剩余时间内超过 400 部新剧集的阵容。这一阵容突显了公司在长短视频内容及人工智能驱动内容方面的战略，旨在重新定义数字时代故事的创作和体验方式。</p>
</div><p><strong>A Strategy for a New Era of Entertainment</strong></p>
<div class="lb-trans"><p><strong>新时代娱乐的战略</strong></p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Founder and CEO Yu GONG</p>
<div class="lb-trans"><p>创始人兼首席执行官龚宇</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Chief Content Officer Xiaohui WANG</p>
<div class="lb-trans"><p>首席内容官王晓晖</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Senior Vice President Gang WU</p>
<div class="lb-trans"><p>高级副总裁吴刚</p>
</div><p>Founder and CEO Yu GONG framed this new era, noting, &#34;The blend of long- and short-form content, combined with AI's transformative impact, is fundamentally reshaping the entertainment world.&#34; Reinforcing this vision, he emphasized: &#34;iQIYI's unwavering mission is to deliver emotional value to users at every touchpoint – both online and offline.&#34; Premium IP will serve as a powerful focal element to provide these meaningful experiences.</p>
<div class="lb-trans"><p>创始人兼首席执行官龚宇描绘了这个新时代，指出：“长短视频内容的融合，加上人工智能的变革性影响，正在从根本上重塑娱乐世界。” 他强调：“爱奇艺不变的使命是在每一个接触点为用户提供情感价值——无论是在线还是离线。” 优质的知识产权将作为提供这些有意义体验的强大焦点。</p>
</div><p>As iQIYI evolves, it will continue to invest in its core long-form dramas while also accelerating the rise of vertical micro-dramas, which have become a key driver for audience growth.</p>
<div class="lb-trans"><p>随着爱奇艺的发展，它将继续投资于核心的长剧，同时加速垂直微剧的崛起，这已成为观众增长的关键驱动力。</p>
</div><p>GONG also unveiled plans for the opening of a new iQIYI Land and highlighted AI's expanding role: &#34;The moment when AI disrupts both long- and short-form content is imminent.&#34; Positioned at the forefront of this change, iQIYI is seamlessly integrating AI into operations and production.</p>
<div class="lb-trans"><p>龚宇还揭示了开设新的爱奇艺乐园的计划，并强调了人工智能日益扩大的角色：“人工智能颠覆长短视频内容的时刻即将到来。” 爱奇艺正处于这一变革的前沿，正在无缝地将人工智能融入运营和制作中。</p>
</div><p><strong>Building on a Strong 2025 Slate</strong></p>
<div class="lb-trans"><p><strong>基于强大的 2025 阵容</strong></p>
</div><p>In 2025, iQIYI's content ecosystem has shown strong performances across formats. Flagship dramas such as &#34;Drifting Away&#34;, &#34;Feud&#34;, &#34;Coroner's Diary&#34;, and &#34;This Thriving Land&#34; have consistently attracted strong viewership. iQIYI's micro-drama library has grown to over 20,000 titles, while the company's original variety shows account for four of the top ten programs by viewership market share till now. The film division also saw success, with summer hits like &#34;The Shadow's Edge&#34; surpassing 1.2 billion yuan at the box office.</p>
<div class="lb-trans"><p>在 2025 年，爱奇艺的内容生态系统在各个格式上表现强劲。旗舰剧集如《漂流的日子》、《宿敌》、《法医日记》和《这片繁华土地》持续吸引了强大的观众。爱奇艺的微剧库已增长至超过 20,000 部，而公司的原创综艺节目在目前的收视市场份额中占据了前十名中的四个。电影部门也取得了成功，夏季热门影片《影子的边缘》票房超过了 12 亿元。</p>
</div><p>At the event, Chief Content Officer Xiaohui WANG explained that iQIYI's success stems from a creative philosophy focused on developing unique IP. This has translated to producing a wide range of diverse, high-quality content across all genres and categories. As WANG said, &#34;In every genre, every category, every content segment, iQIYI commits fully and wholeheartedly, never neglecting any area.&#34;</p>
<div class="lb-trans"><p>在活动中，首席内容官王晓晖解释说，爱奇艺的成功源于专注于开发独特知识产权的创意理念。这转化为在所有类型和类别中制作多样化、高质量内容的广泛范围。正如王晓晖所说：“在每个类型、每个类别、每个内容细分领域，爱奇艺都全心全意投入，绝不忽视任何领域。”</p>
</div><p>WANG further noted that central to this strategy is that, &#34;Premium IP needs to be centered on emotion and supported by ideals&#34;. By developing multi-dimensional characters, the company aims to generation divides, expand female narratives beyond traditional stereotypes, craft diverse male roles that resonate with modern audiences. This comprehensive approach ensures iQIYI's content remains vibrant, fresh and deeply engaging, enabling the platform to meet evolving audience tastes while fostering stronger emotional bonds.</p>
<div class="lb-trans"><p>王晓晖进一步指出，这一战略的核心是：“优质知识产权需要以情感为中心，并得到理想的支持。” 通过开发多维角色，公司旨在打破代际隔阂，扩展女性叙事超越传统刻板印象，塑造与现代观众产生共鸣的多样男性角色。这种全面的方法确保了爱奇艺的内容保持生动、新鲜和深具吸引力，使平台能够满足不断变化的观众口味，同时促进更强的情感联系。</p>
</div><p><strong>A Multi-Genre Slate for Every Audience</strong></p>
<div class="lb-trans"><p><strong>为每个观众提供多类型阵容</strong></p>
</div><p>iQIYI also detailed its upcoming content strategy across key formats, the drama lineup includes major long-form dramas such as &#34;Strange Chronicles of Tang&#34;, as well as new titles from beloved &#34;Theater&#34; brands covering suspense, romance, and more, alongside a growing slate of micro dramas designed for mobile views. For variety shows, the 2026 which slate is organized into four main genres – gaming and entertainment, talent competitions, lifestyle shows, and opinion talk shows – supported by two additional lifestyle and emotional subgenres. Featuring returning hits like &#34;The Blooming Journey 2&#34; and new originals.</p>
<div class="lb-trans"><p>爱奇艺还详细介绍了其在关键格式上的即将到来的内容战略，剧集阵容包括《唐朝怪探》等主要长剧，以及来自受欢迎的 “剧场” 品牌的新剧集，涵盖悬疑、浪漫等多种类型，同时还增加了为移动观看设计的微剧阵容。对于综艺节目，2026 年的阵容分为四个主要类型——游戏与娱乐、才艺竞赛、生活方式节目和观点脱口秀，并支持两个额外的生活方式和情感子类型。包括回归热门节目《绽放之旅 2》和新的原创节目。</p>
</div><p>And in sports, iQIYI will continue to broadcast premier football leagues across Asia and Europe, major tennis and golf tournaments, and the 2026 FIFA World Cup, supported by original programming such as &#34;Unbiased Football Guide&#34;. The strategy also includes expanding iQIYI's IP ecosystem into films, animations, kids' programming, and documentaries to cater to a wide range of audience interests.</p>
<div class="lb-trans"><p>在体育方面，爱奇艺将继续直播亚洲和欧洲的顶级足球联赛、主要网球和高尔夫赛事，以及 2026 年国际足联世界杯，并支持原创节目《无偏见足球指南》。该战略还包括将爱奇艺的知识产权生态系统扩展到电影、动画、儿童节目和纪录片，以满足广泛的观众兴趣。</p>
</div><p><strong>Extending IP Engagement Offline with Immersive Experiences</strong></p>
<div class="lb-trans"><p><strong>通过沉浸式体验延伸知识产权参与</strong></p>
</div><p>iQIYI is also expanding its IP into offline immersive experiences. Following Yangzhou and Kaifeng, a new iQIYI Land is planned for Beijing's Wangfujing district, allowing fans to engage directly with their favorite shows and characters. The company's network of immersive theaters has also grown to 58 venues across 31 cities, enriching storytelling with multi-sensory experiences beyond the screen.</p>
<div class="lb-trans"><p>爱奇艺还在将其知识产权扩展到线下沉浸式体验。继扬州和开封之后，新的爱奇艺乐园计划在北京王府井地区开设，让粉丝能够直接与他们喜爱的节目和角色互动。公司的沉浸式影院网络也已扩展到 31 个城市的 58 个场馆，丰富了超越屏幕的多感官叙事体验。</p>
</div><p><strong>AI as a Creative Partner</strong></p>
<div class="lb-trans"><p><strong>人工智能作为创意伙伴</strong></p>
</div><p>A key highlight was the launch of the &#34;Peter Pau × iQIYI AI Theater&#34; by WANG and Oscar-winning Cinematographer Peter Pau. The initiative invites global creators to develop AI-driven films with the theme &#34;Your Vision, The Next Dimension&#34;. Fifteen exceptional projects will be selected for official production and are slated to premiere on iQIYI in early 2026.</p>
<div class="lb-trans"><p>一个重要亮点是王晓晖与奥斯卡获奖摄影师鲍勃·彼得的 “彼得·鲍 × 爱奇艺人工智能剧院” 的启动。该倡议邀请全球创作者开发以 “你的愿景，下一维度” 为主题的人工智能驱动电影。将选出 15 个优秀项目进行正式制作，并计划于 2026 年初在爱奇艺首映。</p>
</div><p>Senior Vice President Gang WU also explained how AI is transforming iQIYI's marketing, enabling data-driven and interactive campaigns. The company uses AI to precisely match scenarios for brands and reach the right customers, aiming to foster deeper engagement and brand loyalty.</p>
<div class="lb-trans"><p>高级副总裁吴刚还解释了人工智能如何改变爱奇艺的营销，使数据驱动和互动活动成为可能。公司利用人工智能精确匹配品牌场景，触及合适的客户，旨在促进更深层次的参与和品牌忠诚度。</p>
</div><p>Contact:</p>
<div class="lb-trans"><p>联系方式：</p>
</div><p>iQIYI Press, [email protected]</p>
<div class="lb-trans"><p>爱奇艺新闻，[email protected]</p>
</div><p>SOURCE iQIYI Inc.</p>
<div class="lb-trans"><p>来源：爱奇艺公司</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUwOTI2Jk5ld3NJdGVtSWQ9Q044NDIxNiZUcmFuc21pc3Npb25fSWQ9MjAyNTA5MjYwNjQwUFJfTkVXU19VU1BSX19fX19DTjg0MjE2" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN84216&amp;Transmission_Id=202509260640PR_NEWS_USPR_____CN84216&amp;DateId=20250926"/></p>

06:40 ET
			
			
				iQIYI iJOY Conference 2025: Unveiling 400+ New Titles, Blending Hit IP with Long, Short and AI - Powered Content

- 爱奇艺在 2025 年 iJOY 大会上宣布推出 400 多个新标题。  
- 该公司将继续投资长剧，同时加速微剧的发展以推动观众增长。  
- 爱奇艺计划在北京开设新场馆，扩展线下沉浸式体验。  

爱奇艺 iJOY 大会 2025：发布 400 多个新作品，结合热门 IP 与长短视频及 AI 驱动的内容