<p>香港，2025 年 10 月 2 日 -（ACN Newswire）- 对于一家饮料公司而言，保持核心品类优势的同时探索新的增长途径是一项长期挑战。IFBH 有限公司（“IFBH”，6603.HK）有自己的解决方案。最近，IFBH 有限公司旗下的 INNOCOCO 正式推出了两款主要新产品，即 INNOCOCO 电解质水，并同时宣布亚洲流行男团 Teens in Times（TNT）为其首位亚太品牌大使。</p>
<p>这一举措不仅传达了 IFBH 对 “健康饮料” 市场的深刻洞察，也代表了其管理团队在首席执行官 Pongsakorn Pongsak 的带领下，针对市场趋势所做的前瞻性规划。从椰子水市场的绝对领导者到功能饮料市场的新进入者，IFBH 正在为自己探索更高的增长天花板。</p>
<p>投资功能饮料以迎接新的增长周期</p>
<p>目前，凭借对消费者需求的精准把握，功能饮料正在以远超传统品类的速度扩展到新市场。根据 CIC（中国洞察产业咨询有限公司）的数据，预计到 2025 年，大中华区功能饮料市场规模将达到 203 亿美元，并将在 2029 年增至 270 亿美元，年均复合增长率为 7.5%。IFBH 在椰子水市场连续多年在中国大陆排名第一、全球排名第二，现在正通过推出 INNOCOCO 电解质水进入功能饮料市场。这一举措不仅是自然的战略进展，也是利用其成熟的供应链、品牌实力和渠道资源，提前确保未来增长机会的一种方式。</p>
<p>与市场上传统的补水饮料不同，新推出的 INNOCOCO 电解质水强调 “双重 ‘天然 + 功能’” 属性。它保留了真正的椰子水成分，强化了品牌的 “天然与健康” 用户认知，同时其 “双电解质 + 维生素 B” 配方将消费场景从简单的解渴扩展到运动后恢复和学习或工作时增强专注等高频场合。这一策略精准瞄准了 Z 世代和城市白领的消费升级需求。这种以用户为中心的产品扩展不仅降低了新产品的市场教育成本，还能够利用现有客户基础实现快速转化，为收入增长注入新动能。</p>
<p>对此，IFBH 有限公司（INNOCOCO 品牌的制造商和分销商）首席执行官 Pongsakorn Pongsak 表示：“这不仅仅是新产品的推出；这是一种品牌的焕新。它标志着我们从一个值得信赖的椰子水品牌演变为当今充满活力的世代的贴心伴侣。” 这一评论准确地突显了 IFBH 战略举措的核心——从 “单一品类” 向 “多元化组合” 的转变，旨在通过多样化释放更大的增长潜力。</p>
<p>借助 Teens in Times（TNT）激活年轻市场</p>
<p>任命 Teens in Times（TNT）为品牌大使是精准接触目标受众的举措。“通过 Teens in Times（TNT）担任我们的品牌大使，我们将使 INNOCOCO 比以往任何时候都更接近年轻消费者。” Pongsakorn Pongsak 说道。</p>
<p>作为亚太地区超人气的偶像团体，Teens in Times（TNT）拥有庞大的粉丝基础，并在年轻中国消费者中具有显著影响力和高话题性。通过与他们的合作，IFBH 在品牌焕新、社交媒体热度和跨境影响力方面获得了多方面的好处，使新产品能够迅速渗透目标消费圈。这创造了 “产品 + 名人 + 场景” 的强大三位一体。在合作宣布的当天，话题标签#INNOCOCOunderIFBHwelcomeTNTasbrandAmbassador#迅速飙升至微博热搜第六位，阅读量超过 1.3 亿，直接推动了 INNOCOCO 官方旗舰店的流量和订单大幅增加，切实展示了代言的市场影响力。</p>
<p>值得注意的是，在推出新产品和营销活动的同时，IFBH 保持了短期业绩与长期增长之间的平衡。在 2025 年上半年，IFBH 实现收入 9450 万美元，同比增长 31.5%，调整后的净利润为 1890 万美元，同比增长 13.9%。核心业务的强劲增长为新产品的推广提供了坚实基础。</p>
<p>随着 INNOCOCO 电解质水的推出，依托现有的渠道基础和新合作伙伴关系，IFBH 正在建立一个由 “品牌动能” 和 “渠道速度” 驱动的发展模式。这不仅预示着销售增长，也表明 IFBH 的品牌实力和渠道能力的同步升级，可能导致更高的毛利率、更快的库存周转和更强的风险韧性。</p>
<p>在一个严重同质化的饮料市场中，IFBH 的成功并非偶然。从进入功能饮料领域到利用 Teens in Times（TNT）吸引年轻市场，每一步都展示了管理层对市场的深刻理解和前瞻性战略。展望未来，随着 IFBH 通过新产品推广、名人代言和品牌焕新加速渗透目标市场，公司有望在收入规模和盈利能力上实现增长，进一步巩固其市场领先地位。</p>
<p>版权 2025 ACN Newswire。保留所有权利。</p>

06603

<p>IFBH Limited 正在通过推出 INNOCOCO 电解质水进军功能性饮料市场，旨在利用其品牌优势和供应链。公司任命了受欢迎的男孩组合 Teens in Times (TNT) 作为其首位亚太地区品牌大使，以吸引年轻消费者。这一战略举措预计将增强品牌复兴并推动销售增长，IFBH 报告称 2025 年上半年收入增长了 31.5%。大中华地区的功能性饮料市场预计将显著增长，为 IFBH 的新产品线提供了良好的机会</p>

<p>HONG KONG, Oct 2, 2025 - (ACN Newswire) - For a beverage company, the challenge of maintaining core category strengths while simultaneously exploring new growth avenues is a long-term issue. IFBH Limited ('IFBH', 6603.HK) has its own solution. Recently, INNOCOCO under lFBH Limited officially launched two major new products, i.e. INNOCOCO electrolyte water, and simultaneously announced Teens in Times (TNT, a wildly popular boy group in Asia) as its first-ever Asia-Pacific Brand Ambassador.</p>
<div class="lb-trans"><p>香港，2025 年 10 月 2 日 -（ACN Newswire）- 对于一家饮料公司而言，保持核心品类优势的同时探索新的增长途径是一项长期挑战。IFBH 有限公司（“IFBH”，6603.HK）有自己的解决方案。最近，IFBH 有限公司旗下的 INNOCOCO 正式推出了两款主要新产品，即 INNOCOCO 电解质水，并同时宣布亚洲流行男团 Teens in Times（TNT）为其首位亚太品牌大使。</p>
</div><p>This initiative not only delivers IFBH's profound insights into 'healthy beverage' market, but also represents a forward-looking planning decided by its management team led by the CEO, Mr. Pongsakorn Pongsak, in response to the market trend. From the absolute leader in the coconut water market to a new entrant in the functional beverage market, IFBH is exploring a higher growth ceiling for itself.</p>
<div class="lb-trans"><p>这一举措不仅传达了 IFBH 对 “健康饮料” 市场的深刻洞察，也代表了其管理团队在首席执行官 Pongsakorn Pongsak 的带领下，针对市场趋势所做的前瞻性规划。从椰子水市场的绝对领导者到功能饮料市场的新进入者，IFBH 正在为自己探索更高的增长天花板。</p>
</div><p>Investing in the functional beverage to usher in a new growth cycle</p>
<div class="lb-trans"><p>投资功能饮料以迎接新的增长周期</p>
</div><p>Currently, benefiting from its precise grasp of consumers' demands, the functional beverage is expanding into a new market at the pace of materially exceeding than that of traditional categories. According to CIC (China Insights Industry Consultancy Limited), the market size of functional beverage in Greater China is expected to be US$20.3 billion in 2025 and to increase to US$27 billion in 2029, with a compound annual growth rate of 7.5%. IFBH, which has consistently ranked first in mainland China and second globally in the coconut water market for many consecutive years, is now expanding into the functional beverage market with the launch of INNOCOCO electrolyte water. This move is not only a natural strategic progression but also a way to leverage its mature supply chain, brand strength, and channel resources to preemptively secure future growth opportunities.</p>
<div class="lb-trans"><p>目前，凭借对消费者需求的精准把握，功能饮料正在以远超传统品类的速度扩展到新市场。根据 CIC（中国洞察产业咨询有限公司）的数据，预计到 2025 年，大中华区功能饮料市场规模将达到 203 亿美元，并将在 2029 年增至 270 亿美元，年均复合增长率为 7.5%。IFBH 在椰子水市场连续多年在中国大陆排名第一、全球排名第二，现在正通过推出 INNOCOCO 电解质水进入功能饮料市场。这一举措不仅是自然的战略进展，也是利用其成熟的供应链、品牌实力和渠道资源，提前确保未来增长机会的一种方式。</p>
</div><p>Unlike traditional hydration beverages on the market, the new INNOCOCO electrolyte water emphasizes a dual 'Natural + Functional' attribute. It retains real coconut water ingredients, reinforcing the brand's 'natural and healthy' user perception, while its 'Double Electrolytes + B Vitamins' formula expands the consumption scenario from simple thirst-quenching to high-frequency occasions like post-exercise recovery and enhanced focus during study or work. This strategically targets the consumption upgrade demands of both Gen Z and urban white-collar professionals. This user-centric product extension not only reduces market education costs for the new product but also enables rapid conversion leveraging the existing customer base, injecting new momentum into revenue growth.</p>
<div class="lb-trans"><p>与市场上传统的补水饮料不同，新推出的 INNOCOCO 电解质水强调 “双重 ‘天然 + 功能’” 属性。它保留了真正的椰子水成分，强化了品牌的 “天然与健康” 用户认知，同时其 “双电解质 + 维生素 B” 配方将消费场景从简单的解渴扩展到运动后恢复和学习或工作时增强专注等高频场合。这一策略精准瞄准了 Z 世代和城市白领的消费升级需求。这种以用户为中心的产品扩展不仅降低了新产品的市场教育成本，还能够利用现有客户基础实现快速转化，为收入增长注入新动能。</p>
</div><p>Regarding this, Mr. Pongsakorn Pongsak, CEO of IFBH Limited (the manufacturer and distributor of the INNOCOCO brand), said, 'This is more than just a new product launch; it's a brand refresh. It signifies our evolution from a trusted coconut water brand into a thoughtful companion for today's vibrant generation.' This comment precisely highlights the core of IFBH's strategic move ' a shift from a 'single category' towards 'diversified portfolio', aiming to unlock greater growth potential through diversification.</p>
<div class="lb-trans"><p>对此，IFBH 有限公司（INNOCOCO 品牌的制造商和分销商）首席执行官 Pongsakorn Pongsak 表示：“这不仅仅是新产品的推出；这是一种品牌的焕新。它标志着我们从一个值得信赖的椰子水品牌演变为当今充满活力的世代的贴心伴侣。” 这一评论准确地突显了 IFBH 战略举措的核心——从 “单一品类” 向 “多元化组合” 的转变，旨在通过多样化释放更大的增长潜力。</p>
</div><p>Empowered by Teens in Times (TNT) to activate the youth market</p>
<div class="lb-trans"><p>借助 Teens in Times（TNT）激活年轻市场</p>
</div><p>The appointment of Teens in Times (TNT) as brand ambassador is a precise move to reach the target audience. 'Through Teens in Times (TNT) serving as our brand ambassador, we will bring INNOCOCO closer to young consumers than ever before.' Mr. Pongsakorn Pongsak said.</p>
<div class="lb-trans"><p>任命 Teens in Times（TNT）为品牌大使是精准接触目标受众的举措。“通过 Teens in Times（TNT）担任我们的品牌大使，我们将使 INNOCOCO 比以往任何时候都更接近年轻消费者。” Pongsakorn Pongsak 说道。</p>
</div><p>As a super-popular idol group in the Asia-Pacific region, Teens in Times (TNT) boasts a massive fan base and holds significant influence and high topicality among young Chinese consumers. By partnering with them, IFBH gains multi-faceted benefits in brand rejuvenation, social media buzz, and cross-border influence, allowing the new product to rapidly penetrate target consumer circles. This creates a powerful trifecta of 'Product+Celebrity+Scenario'. On the day the partnership was announced, the hashtag #INNOCOCOunderIFBHwelcomeTNTasbrandAmbassador# quickly soared to the Top 6 on Weibo Hot Search, garnering over 130 million reads and directly driving a sharp increase in traffic and orders for the INNOCOCO official flagship store, tangibly demonstrating the market impact of the endorsement.</p>
<div class="lb-trans"><p>作为亚太地区超人气的偶像团体，Teens in Times（TNT）拥有庞大的粉丝基础，并在年轻中国消费者中具有显著影响力和高话题性。通过与他们的合作，IFBH 在品牌焕新、社交媒体热度和跨境影响力方面获得了多方面的好处，使新产品能够迅速渗透目标消费圈。这创造了 “产品 + 名人 + 场景” 的强大三位一体。在合作宣布的当天，话题标签#INNOCOCOunderIFBHwelcomeTNTasbrandAmbassador#迅速飙升至微博热搜第六位，阅读量超过 1.3 亿，直接推动了 INNOCOCO 官方旗舰店的流量和订单大幅增加，切实展示了代言的市场影响力。</p>
</div><p>It is worth noting that while launching new products and marketing campaigns, IFBH maintains a balance between short-term performance and long-term growth. In the first half of 2025, IFBH achieved revenue of US$94.5 million, a 31.5% year-on-year increase, with an adjusted net profit of US$18.9 million, up 13.9% year on year. The robust growth of its core business provides a solid foundation for promoting new products.</p>
<div class="lb-trans"><p>值得注意的是，在推出新产品和营销活动的同时，IFBH 保持了短期业绩与长期增长之间的平衡。在 2025 年上半年，IFBH 实现收入 9450 万美元，同比增长 31.5%，调整后的净利润为 1890 万美元，同比增长 13.9%。核心业务的强劲增长为新产品的推广提供了坚实基础。</p>
</div><p>With the launch of INNOCOCO electrolyte water, bolstered by its existing channel foundation and new partnerships, IFBH is establishing a development pattern driven by both 'Brand Momentum' and 'Channel Velocity'. This not only promises sales growth but also indicates a simultaneous upgrade in IFBH's brand power and channel capabilities, potentially leading to higher gross margins, faster inventory turnover, and stronger risk resilience.</p>
<div class="lb-trans"><p>随着 INNOCOCO 电解质水的推出，依托现有的渠道基础和新合作伙伴关系，IFBH 正在建立一个由 “品牌动能” 和 “渠道速度” 驱动的发展模式。这不仅预示着销售增长，也表明 IFBH 的品牌实力和渠道能力的同步升级，可能导致更高的毛利率、更快的库存周转和更强的风险韧性。</p>
</div><p>In a beverage market plagued by severe homogenization, IFBH's success is no accident. From entering the functional beverage segment to leveraging Teens in Times (TNT) to engage the youth market, each step demonstrates the management's deep market understanding and forward-thinking strategy. Looking ahead, as IFBH accelerates its penetration into target markets through new product promotions, celebrity endorsements, and brand rejuvenation, the Company is well-positioned to achieve growth in both revenue scale and profitability, further consolidating its leading market position.</p>
<div class="lb-trans"><p>在一个严重同质化的饮料市场中，IFBH 的成功并非偶然。从进入功能饮料领域到利用 Teens in Times（TNT）吸引年轻市场，每一步都展示了管理层对市场的深刻理解和前瞻性战略。展望未来，随着 IFBH 通过新产品推广、名人代言和品牌焕新加速渗透目标市场，公司有望在收入规模和盈利能力上实现增长，进一步巩固其市场领先地位。</p>
</div><p>Copyright 2025 ACN Newswire . All rights reserved.</p>
<div class="lb-trans"><p>版权 2025 ACN Newswire。保留所有权利。</p>
</div>

IFBH 加速进军功能性饮料市场，开启其第二增长曲线