<p>美联储刚刚降息。其目标基本上是保护美国经济免于陷入衰退。</p>
<p>华尔街预计未来还会有更多的降息，这可能会为这三家消费品公司带来积极的结果。每家公司都有不同的风险和潜在回报。以下是这些股票在未来降息之前值得关注的原因。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM0MDMvMjNfMTFfMTUtdGhyZWUtcGVvcGxlLWluLWEtcm93LWluLXZhcmlvdXMtc3RhZ2VzLW9mLW1ha2luZy1hLW11c2NsZS13aXRoLXRoZWlyLWFybXMtX21mLWRsb2FkLWdldHR5aW1hZ2VzLTEyNTc3ODE0OTEtMTIwMXg4MDAtNWIyZGY3OS5qcGcmdz03MDA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM0MDMvMjNfMTFfMTUtdGhyZWUtcGVvcGxlLWluLWEtcm93LWluLXZhcmlvdXMtc3RhZ2VzLW9mLW1ha2luZy1hLW11c2NsZS13aXRoLXRoZWlyLWFybXMtX21mLWRsb2FkLWdldHR5aW1hZ2VzLTEyNTc3ODE0OTEtMTIwMXg4MDAtNWIyZGY3OS5qcGcmdz03MDA"/></p>
<p>图片来源：Getty Images。</p>
<h2>1. 塔吉特目前未能吸引消费者</h2>
<p><strong>塔吉特</strong>（TGT）是一家大型综合零售商，提供多种产品。它与 <strong>沃尔玛</strong>（WMT 0.64%）直接竞争。这是一个重要的比较点，因为塔吉特目前表现不佳，而沃尔玛表现相当不错。具体数字来看，塔吉特在 2025 年第二季度的同店销售额下降了 1.9%，而沃尔玛在美国的同店销售额增长了 4.6%。</p>
<p>主要区别在于塔吉特的商业模式是提供更高端的购物体验，而沃尔玛则完全以日常低价为理念。消费者对经济和通货膨胀感到担忧，摩托投资的研究显示这可能会削弱美元的购买力，似乎正在用脚投票。然而，如果美联储的降息导致经济增长回升，消费者可能会重新选择塔吉特。</p>
<p>这样的转变之前曾发生过，因此期待它再次发生并不算过分，尤其是在一个受消费者情绪驱动的行业中。尽管如此，塔吉特的股价比其 52 周高点下跌了超过 40%，使其看起来相对便宜。而且这家股息王提供了吸引人的 5% 的收益率，背后有超过五十年的年度股息增长作为支撑。</p>
<h2>2. 露露乐蒙是一家奢侈基础服装零售商</h2>
<p><strong>露露乐蒙</strong>（LULU -0.75%）的故事与塔吉特大致相似。露露乐蒙生产运动服基础款。然而，这些基础款的成本非常高，因此实际上是一家奢侈零售商。公平地说，这里有时尚的元素，公司过去也曾犯过设计错误，这些错误不能被忽视。但总体而言，它的趋势表现往往好于不良趋势。</p>
<p>但露露乐蒙无法控制的是经济波动以及顾客对这些波动的反应。公司的第二季度业绩从整体收入表来看并不差，收入增长了 7%，同店销售额增长了 1%。但这完全是由国际市场的增长推动的，北美的销售仅增长了 1%，同店销售额下降了 4%。</p>
<p>显然，北美的消费者在减少真正的可自由支配消费，尽管这些商品的性质是基础性的。如果降息使消费者对经济重新充满信心，这一趋势可能会改变。由于股价比其 52 周高点下跌了超过 50%，对于更激进的投资者来说，这里可能存在一些反弹的吸引力。</p>
<h2>3. 可口可乐平淡但表现相当不错</h2>
<p><strong>可口可乐</strong>（KO -0.85%）是这份名单上的最后一只股票，适合保守型投资者。该股的股价仅比其 52 周高点下跌了约 10%。但这足以使该股的市销率和市盈率低于其五年平均水平。说可口可乐的交易价格处于抛售状态并不公平，但它的确看起来定价合理，甚至略显便宜。该股并不常常打折，因此对于重视股息的长期投资者来说，这可能是一个不错的机会。</p>
<p>在股息方面，这家饮料巨头是股息王，拥有超过六十年的年度股息增长记录。其收益率显著高于市场，接近 3.1%。而且它是全球最大、管理最好的消费品公司之一。如果你风险厌恶，可口可乐是一个稳健的选择。由降息驱动的经济增长可能使消费者更容易为这种基本上非常昂贵的水进行消费。</p>
<h2>降息带来的好处遍及各方</h2>
<p>美联储的降息在影响经济方面有些笨拙。但它们在释放投资资本方面非常有效。如果未来还有更多降息，正如华尔街所预期的那样，塔吉特、露露乐蒙和可口可乐都可能受益于持续的，甚至更强劲的经济增长。塔吉特和露露乐蒙的上行潜力更大，但可口可乐表明，即使是最保守的投资者也可以参与降息投资机会。</p>

可口可乐

塔吉特

露露乐蒙

<p>美联储最近的降息旨在提振美国经济，这可能会使三只消费品股票受益：塔吉特、露露乐蒙和可口可乐。塔吉特面临销售下滑的挑战，但提供 5% 的股息收益率。露露乐蒙作为一家奢侈运动服零售商，自峰值以来已下跌 50%，吸引了激进投资者。可口可乐是保守投资者的稳定选择，股息收益率为 3.1%，且交易价格低于其历史平均水平。如果进一步降息，这些公司可能会看到经济状况和消费者支出的改善</p>

<p>The Federal Reserve just cut interest rates. The goal was, basically, to protect the U.S. economy from falling into a recession.</p>
<div class="lb-trans"><p>美联储刚刚降息。其目标基本上是保护美国经济免于陷入衰退。</p>
</div><p>Wall Street is expecting additional rate cuts from here, which could lead to positive outcomes for these three consumer goods companies. Each one comes with a different set of risks and potential rewards. Here's why these stocks could be worth examining today, before more rate cuts are made.</p>
<div class="lb-trans"><p>华尔街预计未来还会有更多的降息，这可能会为这三家消费品公司带来积极的结果。每家公司都有不同的风险和潜在回报。以下是这些股票在未来降息之前值得关注的原因。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84MzM0MDMvMjNfMTFfMTUtdGhyZWUtcGVvcGxlLWluLWEtcm93LWluLXZhcmlvdXMtc3RhZ2VzLW9mLW1ha2luZy1hLW11c2NsZS13aXRoLXRoZWlyLWFybXMtX21mLWRsb2FkLWdldHR5aW1hZ2VzLTEyNTc3ODE0OTEtMTIwMXg4MDAtNWIyZGY3OS5qcGcmdz03MDA" alt="" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F833403%2F23_11_15-three-people-in-a-row-in-various-stages-of-making-a-muscle-with-their-arms-_mf-dload-gettyimages-1257781491-1201x800-5b2df79.jpg&amp;op=resize&amp;w=700"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>1. Target isn't resonating with consumers right now</h2>
<div class="lb-trans"><h2>1. 塔吉特目前未能吸引消费者</h2>
</div><p><strong>Target</strong>(TGT) is a large big box retailer, offering a range of products under one roof. It competes directly with <strong>Walmart</strong>(WMT 0.64%). That's an important comparison point because Target is doing poorly right now and Walmart is doing quite well. To put numbers on that, Target's same-store sales fell 1.9% in the second quarter of 2025 while Walmart's same store sales rose 4.6% in its U.S. locations.</p>
<div class="lb-trans"><p><strong>塔吉特</strong>（TGT）是一家大型综合零售商，提供多种产品。它与 <strong>沃尔玛</strong>（WMT 0.64%）直接竞争。这是一个重要的比较点，因为塔吉特目前表现不佳，而沃尔玛表现相当不错。具体数字来看，塔吉特在 2025 年第二季度的同店销售额下降了 1.9%，而沃尔玛在美国的同店销售额增长了 4.6%。</p>
</div><p>The big difference is that Target's business model is to offer a more premium experience, while Walmart is squarely about its everyday low prices ethos. Consumers worried about the economy and inflation, which The Motley Fool's research shows can ravage the buying power of the dollar, appear to be voting with their feet. However, if Federal Reserve rate cuts lead to a growth uptick, consumers could trade back up to Target.</p>
<div class="lb-trans"><p>主要区别在于塔吉特的商业模式是提供更高端的购物体验，而沃尔玛则完全以日常低价为理念。消费者对经济和通货膨胀感到担忧，摩托投资的研究显示这可能会削弱美元的购买力，似乎正在用脚投票。然而，如果美联储的降息导致经济增长回升，消费者可能会重新选择塔吉特。</p>
</div><p>Just such a shift has happened before, so expecting it to happen again isn't a big stretch in a sector driven by consumer sentiment. That said, Target's shares are down more than 40% from their 52-week high, making them look relatively cheap. And the Dividend King is offering an attractive 5% yield that's backed by over five decades of annual dividend increases.</p>
<div class="lb-trans"><p>这样的转变之前曾发生过，因此期待它再次发生并不算过分，尤其是在一个受消费者情绪驱动的行业中。尽管如此，塔吉特的股价比其 52 周高点下跌了超过 40%，使其看起来相对便宜。而且这家股息王提供了吸引人的 5% 的收益率，背后有超过五十年的年度股息增长作为支撑。</p>
</div><h2>2. Lululemon is a luxury basics clothing retailer</h2>
<div class="lb-trans"><h2>2. 露露乐蒙是一家奢侈基础服装零售商</h2>
</div><p>The story around <strong>Lululemon</strong>(LULU -0.75%) is roughly similar to that of Target. Lululemon makes athletic wear basics. However, the cost of these basics is very high, so it is really a luxury retailer. To be fair, there's a fashion twist here and the company has made past design missteps that can't be ignored. But overall, it has been on trend more than it has been off trend.</p>
<div class="lb-trans"><p><strong>露露乐蒙</strong>（LULU -0.75%）的故事与塔吉特大致相似。露露乐蒙生产运动服基础款。然而，这些基础款的成本非常高，因此实际上是一家奢侈零售商。公平地说，这里有时尚的元素，公司过去也曾犯过设计错误，这些错误不能被忽视。但总体而言，它的趋势表现往往好于不良趋势。</p>
</div><p>But one thing Lululemon can't control is the swings in the economy and how customers react to those swings. The company's second quarter results weren't bad if you take a top-level view of the income statement, with revenues up 7% and same-store sales up 1%. But that was entirely driven by international growth, with sales up just 1% in the Americas and same store sales off by 4%.</p>
<div class="lb-trans"><p>但露露乐蒙无法控制的是经济波动以及顾客对这些波动的反应。公司的第二季度业绩从整体收入表来看并不差，收入增长了 7%，同店销售额增长了 1%。但这完全是由国际市场的增长推动的，北美的销售仅增长了 1%，同店销售额下降了 4%。</p>
</div><p>It clearly looks like consumers in the Americas are pulling back on what are really discretionary purchases, despite the basic nature of the items. If rate cuts make consumers more confident in the economy again, that trend could change. With the stock down more than 50% from its 52-week high, there could be some turnaround appeal here for more aggressive investors.</p>
<div class="lb-trans"><p>显然，北美的消费者在减少真正的可自由支配消费，尽管这些商品的性质是基础性的。如果降息使消费者对经济重新充满信心，这一趋势可能会改变。由于股价比其 52 周高点下跌了超过 50%，对于更激进的投资者来说，这里可能存在一些反弹的吸引力。</p>
</div><h2>3. Coca-Cola is boring and doing fairly well</h2>
<div class="lb-trans"><h2>3. 可口可乐平淡但表现相当不错</h2>
</div><p><strong>Coca-Cola</strong>(KO -0.85%), the last stock up on this list, is appropriate for conservative investors. The shares are only down around 10% from their 52-week highs. But that's enough to have pushed the stock's price-to-sales and price-to-earnings ratios below their five-year averages. It wouldn't be fair to suggest that Coca-Cola is trading hands at fire-sale prices, but it does appear fairly priced to a little cheap. The stock doesn't go on sale very often, so this could be a good opportunity for long-term investors who place a high value on dividends.</p>
<div class="lb-trans"><p><strong>可口可乐</strong>（KO -0.85%）是这份名单上的最后一只股票，适合保守型投资者。该股的股价仅比其 52 周高点下跌了约 10%。但这足以使该股的市销率和市盈率低于其五年平均水平。说可口可乐的交易价格处于抛售状态并不公平，但它的确看起来定价合理，甚至略显便宜。该股并不常常打折，因此对于重视股息的长期投资者来说，这可能是一个不错的机会。</p>
</div><p>On the dividend front, the beverage giant is a Dividend King with over six decades of annual dividend increases behind it. The yield is notably above the market at nearly 3.1%. And it is one of the largest and best-run consumer staples companies on the planet. If you are risk averse, Coca-Cola is a solid option. And economic growth driven by rate cuts could make it that much easier for consumers to justify splurging on what is basically very expensive water.</p>
<div class="lb-trans"><p>在股息方面，这家饮料巨头是股息王，拥有超过六十年的年度股息增长记录。其收益率显著高于市场，接近 3.1%。而且它是全球最大、管理最好的消费品公司之一。如果你风险厌恶，可口可乐是一个稳健的选择。由降息驱动的经济增长可能使消费者更容易为这种基本上非常昂贵的水进行消费。</p>
</div><h2>There's plenty of benefit to go around from rate cuts</h2>
<div class="lb-trans"><h2>降息带来的好处遍及各方</h2>
</div><p>Federal Reserve rate cuts are a bit of a blunt instrument when it comes to impacting the economy. But they can be very effective at freeing up capital for investment. If there are more rate cuts to come, as Wall Street seems to expect, Target, Lululemon, and Coca-Cola could all benefit if the outcome is continued, if not stronger, economic growth. The upside at Target and Lululemon is more material, but Coca-Cola shows that even the most conservative investors can get in on the rate-cut investment opportunity.</p>
<div class="lb-trans"><p>美联储的降息在影响经济方面有些笨拙。但它们在释放投资资本方面非常有效。如果未来还有更多降息，正如华尔街所预期的那样，塔吉特、露露乐蒙和可口可乐都可能受益于持续的，甚至更强劲的经济增长。塔吉特和露露乐蒙的上行潜力更大，但可口可乐表明，即使是最保守的投资者也可以参与降息投资机会。</p>
</div>

3 Consumer Goods Stocks Set to Benefit From a Rate Cut

- 美联储刚刚降息，旨在保护美国经济免于衰退。  
- 华尔街预计将有更多降息，可能对三家消费品公司产生积极影响。  
- 目标公司、Lululemon 和可口可乐各自面临不同风险与潜在回报。

三只消费品股票将从降息中获益