<p>, /PRNewswire/ -- NOVUS，这家独立的媒体策划和购买机构，今天宣布任命 Adam Weiler 为高级副总裁，数据与分析。Weiler 从 Razorfish 加入 NOVUS 团队，在那里他建立并扩展了他们的分析能力和团队，帮助客户将复杂数据转化为可操作的洞察。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Adam Weiler</p>
<p>在 NOVUS，Weiler 将领导该机构的数据战略和分析实践的推进，制定一条整合创新的 MarTech、人工智能和测量解决方案的路线图，以满足客户对清晰度、问责制和更强商业成果日益增长的需求。他将向 NOVUS 的首席执行官 Melony Rios 汇报。</p>
<p>Weiler 拥有超过 25 年的专业经验，帮助广告商和营销人员理解受众，以及如何更高效、更有效地接触他们。在他的职业生涯中，Weiler 与零售、快餐（QSR）、金融服务、消费品（CPG）、医疗保健和旅游等多个行业的品牌合作。他曾在 FCB Chicago、Mindshare、Spark Foundry 和最近的 Razorfish 担任领导职务，积累了在受众测量、媒体研究数据和建立将数字转化为推动自信、引人注目的决策叙述的分析团队方面的深厚专业知识。</p>
<p>“太多的机构追逐那些在演示文稿中看起来光鲜亮丽但无法真正推动业绩的东西，” Rios 说。“在 NOVUS，我们专注于真正推动增长的因素，通过使数据变得简单、可操作和强大，让我们的客户获得更聪明的策略、更强的成果和具有实际影响的创新。Adam 将在帮助我们穿透噪音，为客户提供以结果为导向的解决方案方面发挥关键作用。”</p>
<p>除了客户工作，Weiler 还积极参与研究社区，担任芝加哥媒体研究俱乐部的主席，支持该地区媒体研究人员的专业发展、网络建设和知识共享。Weiler 毕业于圣母大学，并获得密歇根州立大学的 MFA 学位。他是芝加哥小熊队的终身球迷，曾与儿子一起出现在小熊队的广告中，目前与家人居住在 Wrigley Field 北侧。</p>
<p>“我真的很高兴能成为这个成功的创业团队的一部分，” Weiler 说。“我喜欢深入数据，帮助客户发现推动增长的洞察和灵感。”</p>
<p><strong>关于 NOVUS</strong> NOVUS Media LLC 是一家独立媒体机构，通过地理视角独特地策划和购买媒体。他们提供超本地化、定制化的多渠道战略媒体策划和购买，拥有专业的多媒体人才、专有工具和定制技术，代表着下一代机构的演变。NOVUS 专注于各种类型的本地媒体——电视、OTT、可寻址广告、广播、户外、数字展示、视频、移动和搜索——以营销科学和地理空间分析为动力，推动卓越的商业成果。欲了解更多信息，请访问 www.novusmedia.com。</p>
<p>媒体联系人：</p>
<p>Lilian Moreno</p>
<p>239-834-8552</p>
<p>[email protected]</p>
<p>来源 NOVUS</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMDA3Jk5ld3NJdGVtSWQ9UEg5MTcxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEwMDcwODQ5UFJfTkVXU19VU1BSX19fX19QSDkxNzE1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMDA3Jk5ld3NJdGVtSWQ9UEg5MTcxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEwMDcwODQ5UFJfTkVXU19VU1BSX19fX19QSDkxNzE1"/></p>

<p>NOVUS 任命 Adam Weiler 为数据与分析高级副总裁。Weiler 曾在 Razorfish 工作，将负责该机构的数据战略，专注于整合营销技术、人工智能和测量解决方案，以提升客户成果。凭借超过 25 年的受众理解和分析经验，他旨在简化数据，以获得可操作的洞察。首席执行官 Melony Rios 强调了数据驱动战略对增长的重要性。Weiler 还因其对媒体研究社区的贡献而闻名，并在多个机构担任过领导职务</p>

<p>, /PRNewswire/ -- NOVUS, the independent media planning and buying agency, announced today that it has named Adam Weiler as Senior Vice President, Data &amp; Analytics. Weiler joins the NOVUS team from Razorfish, where he built and scaled their analytics capabilities and teams, helping clients turn complex data into actionable insights.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- NOVUS，这家独立的媒体策划和购买机构，今天宣布任命 Adam Weiler 为高级副总裁，数据与分析。Weiler 从 Razorfish 加入 NOVUS 团队，在那里他建立并扩展了他们的分析能力和团队，帮助客户将复杂数据转化为可操作的洞察。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Adam Weiler</p>
<div class="lb-trans"><p>Adam Weiler</p>
</div><p>At NOVUS, Weiler will lead the advancement of the agency's data strategy and analytics practice, building a roadmap that integrates innovative MarTech, AI, and measurement solutions to meet clients' growing need for clarity, accountability, and stronger business outcomes. He will report to Melony Rios, CEO at NOVUS.</p>
<div class="lb-trans"><p>在 NOVUS，Weiler 将领导该机构的数据战略和分析实践的推进，制定一条整合创新的 MarTech、人工智能和测量解决方案的路线图，以满足客户对清晰度、问责制和更强商业成果日益增长的需求。他将向 NOVUS 的首席执行官 Melony Rios 汇报。</p>
</div><p>Weiler brings over 25 years of professional experience helping advertisers and marketers understand audiences, and how to reach them more efficiently and effectively. Throughout his career, Weiler has partnered with brands across industries spanning retail, quick service restaurants (QSR), financial services, consumer packaged goods (CPG), healthcare, and travel. He has held leadership roles at FCB Chicago, Mindshare, Spark Foundry, and most recently at Razorfish, gaining deep expertise in audience measurement, media research data, and building analytics teams that translate numbers into narratives that drive confident, compelling decisions.</p>
<div class="lb-trans"><p>Weiler 拥有超过 25 年的专业经验，帮助广告商和营销人员理解受众，以及如何更高效、更有效地接触他们。在他的职业生涯中，Weiler 与零售、快餐（QSR）、金融服务、消费品（CPG）、医疗保健和旅游等多个行业的品牌合作。他曾在 FCB Chicago、Mindshare、Spark Foundry 和最近的 Razorfish 担任领导职务，积累了在受众测量、媒体研究数据和建立将数字转化为推动自信、引人注目的决策叙述的分析团队方面的深厚专业知识。</p>
</div><p>&#34;Too many agencies chase shiny objects that look good in a deck but fail to move the needle,&#34; said Rios. &#34;At NOVUS, we focus on what truly drives growth by making data simple, actionable, and powerful so our clients gain smarter strategies, stronger outcomes, and innovation with real impact. Adam will play a pivotal role in helping us cut through the noise and deliver results-driven solutions for our clients.&#34;</p>
<div class="lb-trans"><p>“太多的机构追逐那些在演示文稿中看起来光鲜亮丽但无法真正推动业绩的东西，” Rios 说。“在 NOVUS，我们专注于真正推动增长的因素，通过使数据变得简单、可操作和强大，让我们的客户获得更聪明的策略、更强的成果和具有实际影响的创新。Adam 将在帮助我们穿透噪音，为客户提供以结果为导向的解决方案方面发挥关键作用。”</p>
</div><p>Beyond his client work, Weiler has been an active contributor to the research community, serving as President of the Media Research Club of Chicago, where he supported professional development, networking, and knowledge-sharing among media researchers in the region. Weiler graduated from the University of Notre Dame and earned an MFA from Michigan State University. A lifelong Chicago Cubs fan, he once appeared in a Cubs commercial with his son and currently lives just north of Wrigley Field with his family.</p>
<div class="lb-trans"><p>除了客户工作，Weiler 还积极参与研究社区，担任芝加哥媒体研究俱乐部的主席，支持该地区媒体研究人员的专业发展、网络建设和知识共享。Weiler 毕业于圣母大学，并获得密歇根州立大学的 MFA 学位。他是芝加哥小熊队的终身球迷，曾与儿子一起出现在小熊队的广告中，目前与家人居住在 Wrigley Field 北侧。</p>
</div><p>&#34;I'm really excited to be part of this winning, entrepreneurial team,&#34; said Weiler. &#34;I like getting my hands dirty with data to help clients uncover insights and inspiration that fuel growth.&#34;</p>
<div class="lb-trans"><p>“我真的很高兴能成为这个成功的创业团队的一部分，” Weiler 说。“我喜欢深入数据，帮助客户发现推动增长的洞察和灵感。”</p>
</div><p><strong>About NOVUS</strong> NOVUS Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results. For more information, go to www.novusmedia.com.</p>
<div class="lb-trans"><p><strong>关于 NOVUS</strong> NOVUS Media LLC 是一家独立媒体机构，通过地理视角独特地策划和购买媒体。他们提供超本地化、定制化的多渠道战略媒体策划和购买，拥有专业的多媒体人才、专有工具和定制技术，代表着下一代机构的演变。NOVUS 专注于各种类型的本地媒体——电视、OTT、可寻址广告、广播、户外、数字展示、视频、移动和搜索——以营销科学和地理空间分析为动力，推动卓越的商业成果。欲了解更多信息，请访问 www.novusmedia.com。</p>
</div><p>Media Contact:</p>
<div class="lb-trans"><p>媒体联系人：</p>
</div><p>Lilian Moreno</p>
<div class="lb-trans"><p>Lilian Moreno</p>
</div><p>239-834-8552</p>
<div class="lb-trans"><p>239-834-8552</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE NOVUS</p>
<div class="lb-trans"><p>来源 NOVUS</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMDA3Jk5ld3NJdGVtSWQ9UEg5MTcxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEwMDcwODQ5UFJfTkVXU19VU1BSX19fX19QSDkxNzE1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH91715&amp;Transmission_Id=202510070849PR_NEWS_USPR_____PH91715&amp;DateId=20251007"/></p>

NOVUS 任命 Adam Weiler 为数据与分析高级副总裁，以领导公司的数据战略