<p>36Kr Holdings Inc Adr Class A 最近的财报电话会议描绘了一个复杂的局面，突显了显著的成就和需要关注的领域。整体情绪是积极的，得益于运营效率的提升、内容生态系统的扩展以及商业化的突破。然而，整体收入和订阅服务的下降被视为需要解决的挑战。人工智能和内容生产效率的提升为会议增添了积极的色彩。</p>
<h2>财务表现改善</h2>
<p>公司报告其财务表现显著改善，毛利润同比增长 10%，运营费用大幅减少超过 6000 万元人民币，下降幅度达到 52%。此外，净亏损缩小超过 9000 万元人民币，较去年改善了 95%。</p>
<h2>内容生态系统扩展</h2>
<p>36Kr Holdings 成功扩展了其内容生态系统，实现了连续 17 个季度的粉丝增长，目前总数超过 3657 万。此增长得益于多样化内容形式的引入，包括文本、视频、音频和直播，这些形式与观众产生了良好的共鸣。</p>
<h2>商业化突破</h2>
<p>公司在商业化方面取得了显著进展，来自互联网客户的收入同比增长 52%，快速消费品（FMCG）领域增长 27%。此外，针对年轻受众的子垂直媒体渠道的收入同比增长了 30%。</p>
<h2>人工智能和技术进步</h2>
<p>基于人工智能的内容生产提高了效率，覆盖了 993 家公司。人工智能会议产品和企业全方位智能的引入扩展了公司的影响力和参与度，用户基础达到了 25000 人。</p>
<h2>收入下降</h2>
<p>尽管有积极的发展，公司总收入却出现下降，从去年同期的 1.024 亿元人民币降至 9320 万元人民币。在线广告服务和企业增值服务的收入也有所下降。</p>
<h2>订阅服务收入下降</h2>
<p>财报电话会议强调了订阅服务收入的下降，从 860 万元人民币降至 640 万元人民币。这一下降主要归因于培训服务商业模式的变化。</p>
<h2>前瞻性指导</h2>
<p>展望未来，36Kr Holdings Inc. 提供了乐观的指导，强调其在内容创新、商业化突破和技术应用方面的战略重点。公司旨在优化组织结构，提高员工效率，预计到 2025 年底有盈利的潜力。毛利率预计将进一步改善，基于 2024 年同期 10% 的增长。</p>
<p>总之，36Kr Holdings Inc Adr Class A 的财报电话会议整体反映了积极的情绪，财务表现和战略进展显著改善。然而，在扭转收入和订阅服务下降的挑战上仍然存在困难。公司对创新和效率的关注使其在未来增长和潜在盈利方面具备良好定位。</p>

36氪

<p>36Kr Holdings Inc Adr Class A 的财报电话会议显示出混合的结果，尽管面临挑战，但前景积极。公司报告毛利润增长了 10%，运营费用减少了 52%。然而，总收入下降至 9320 万元人民币，订阅服务收入降至 640 万元人民币。公司强调其专注于内容创新和技术进步，目标是在 2025 年底实现盈利。总体而言，尽管财务表现有所改善，但收入挑战仍然存在</p>

<p>The recent earnings call for 36Kr Holdings Inc Adr Class A painted a mixed picture, highlighting both significant achievements and areas of concern. The overall sentiment was positive, driven by improvements in operational efficiency, content ecosystem expansion, and breakthroughs in commercialization. However, declines in overall revenue and subscription services were noted as challenges that need addressing. The advancements in AI and content production efficiency added a positive note to the call.</p>
<div class="lb-trans"><p>36Kr Holdings Inc Adr Class A 最近的财报电话会议描绘了一个复杂的局面，突显了显著的成就和需要关注的领域。整体情绪是积极的，得益于运营效率的提升、内容生态系统的扩展以及商业化的突破。然而，整体收入和订阅服务的下降被视为需要解决的挑战。人工智能和内容生产效率的提升为会议增添了积极的色彩。</p>
</div><h2>Improved Financial Performance</h2>
<div class="lb-trans"><h2>财务表现改善</h2>
</div><p>The company reported a notable improvement in its financial performance, with a 10% year-over-year increase in gross profit and a significant reduction in operating expenses by more than CNY 60 million, marking a 52% decrease. Additionally, the net loss was narrowed by over CNY 90 million, representing a 95% improvement from the previous year.</p>
<div class="lb-trans"><p>公司报告其财务表现显著改善，毛利润同比增长 10%，运营费用大幅减少超过 6000 万元人民币，下降幅度达到 52%。此外，净亏损缩小超过 9000 万元人民币，较去年改善了 95%。</p>
</div><h2>Content Ecosystem Expansion</h2>
<div class="lb-trans"><h2>内容生态系统扩展</h2>
</div><p>36Kr Holdings has successfully expanded its content ecosystem, achieving 17 consecutive quarters of growth in followers, now totaling over 36.57 million. This growth was driven by the introduction of diverse content formats, including text, video, audio, and live streaming, which have resonated well with audiences.</p>
<div class="lb-trans"><p>36Kr Holdings 成功扩展了其内容生态系统，实现了连续 17 个季度的粉丝增长，目前总数超过 3657 万。此增长得益于多样化内容形式的引入，包括文本、视频、音频和直播，这些形式与观众产生了良好的共鸣。</p>
</div><h2>Commercialization Breakthroughs</h2>
<div class="lb-trans"><h2>商业化突破</h2>
</div><p>The company made significant strides in commercialization, with revenue from Internet clients increasing by 52% year-over-year and a 27% growth in the FMCG segment. Additionally, subvertical media channels targeting younger audiences saw a 30% increase in revenue year-over-year.</p>
<div class="lb-trans"><p>公司在商业化方面取得了显著进展，来自互联网客户的收入同比增长 52%，快速消费品（FMCG）领域增长 27%。此外，针对年轻受众的子垂直媒体渠道的收入同比增长了 30%。</p>
</div><h2>AI and Technological Advancements</h2>
<div class="lb-trans"><h2>人工智能和技术进步</h2>
</div><p>AI-powered content production has enhanced efficiency, covering 993 companies. The introduction of AI meeting products and corporate Omni Intelligence has expanded the company’s reach and engagement, boasting a user base of 25,000.</p>
<div class="lb-trans"><p>基于人工智能的内容生产提高了效率，覆盖了 993 家公司。人工智能会议产品和企业全方位智能的引入扩展了公司的影响力和参与度，用户基础达到了 25000 人。</p>
</div><h2>Revenue Decline</h2>
<div class="lb-trans"><h2>收入下降</h2>
</div><p>Despite the positive developments, the company experienced a decline in total revenue, which fell to CNY 93.2 million from CNY 102.4 million in the same period last year. Revenue from online advertising services and enterprise value-added services also saw a decline.</p>
<div class="lb-trans"><p>尽管有积极的发展，公司总收入却出现下降，从去年同期的 1.024 亿元人民币降至 9320 万元人民币。在线广告服务和企业增值服务的收入也有所下降。</p>
</div><h2>Subscription Services Revenue Drop</h2>
<div class="lb-trans"><h2>订阅服务收入下降</h2>
</div><p>The earnings call highlighted a drop in subscription services revenue, which decreased to CNY 6.4 million from CNY 8.6 million. This decline was primarily attributed to changes in the training services business model.</p>
<div class="lb-trans"><p>财报电话会议强调了订阅服务收入的下降，从 860 万元人民币降至 640 万元人民币。这一下降主要归因于培训服务商业模式的变化。</p>
</div><h2>Forward-Looking Guidance</h2>
<div class="lb-trans"><h2>前瞻性指导</h2>
</div><p>Looking ahead, 36Kr Holdings Inc. provided optimistic guidance, emphasizing its strategic focus on content innovation, commercialization breakthroughs, and technological applications. The company aims to optimize its organizational structure and improve workforce efficiency, with the potential for profitability by the end of 2025. The gross margin is expected to improve further, building on the 10% increase from the same period in 2024.</p>
<div class="lb-trans"><p>展望未来，36Kr Holdings Inc. 提供了乐观的指导，强调其在内容创新、商业化突破和技术应用方面的战略重点。公司旨在优化组织结构，提高员工效率，预计到 2025 年底有盈利的潜力。毛利率预计将进一步改善，基于 2024 年同期 10% 的增长。</p>
</div><p>In conclusion, the earnings call for 36Kr Holdings Inc Adr Class A reflected a positive sentiment overall, with significant improvements in financial performance and strategic advancements. However, challenges remain in reversing the decline in revenue and subscription services. The company’s focus on innovation and efficiency positions it well for future growth and potential profitability.</p>
<div class="lb-trans"><p>总之，36Kr Holdings Inc Adr Class A 的财报电话会议整体反映了积极的情绪，财务表现和战略进展显著改善。然而，在扭转收入和订阅服务下降的挑战上仍然存在困难。公司对创新和效率的关注使其在未来增长和潜在盈利方面具备良好定位。</p>
</div>

36 氪控股的财报电话会议：业绩喜忧参半，但展望积极