<div id="readability-page-1"><div>[SINGAPORE] The digital economies of South-east Asia are projected to hit a revenue of US$100 billion in 2025, according to the e-Conomy report by Bain, Temasek and Google.This year’s report includes Laos, Brunei, Cambodia and Myanmar’s contribution to the digital economy. Without these four markets, 2025 digital economy revenue would hit US$99 billion, a 14 per cent jump from US$87 billion in 2024.The region’s gross merchandise value (GMV) is also set to grow to US$305 billion in 2025, or US$299 billion without the inclusion of the four new markets. This is a 15 per cent increase from US$260 billion in 2024E-commerce still makes the bulk of GMV and revenue for South-east Asia, with travel coming in second. Online media comes in third for digital economy revenue,Food delivery is shifting from luxury to mass market, with revenue for South-east Asia excluding the four new markets growing 18 per cent from US$2 billion in 2024 to US$2.4 billion in 2025. Revenue for the entire region is expected to hit US$2.4 billion in 2024.Players in food delivery are either profitable or approaching profitability on the back of a focus on a broader customer base, and spinning up adjacent revenue streams such as advertising, loyalty programmes and commissions on dine-in vouchers.The revenue growth for advertising for food delivery players has grown between 60 per cent to 90 per cent in 2025 compared to 2024. Players are now establishing stronger value chain control, looking to monetise their share of the consumers’ wallet, and pulling all their levers for internal efficiencies.“That can be advertising, it can be some of the financing aspects, it can be how these products are shipped and moved,” said Florian Hoppe, partner at Bain &amp; Company. On the e-commerce front, video commerce is projected to make up 25 per cent of all e-commerce GMV in 2025, up from less than 5 per cent in 2022. Product categories for video commerce now go beyond fashion and beauty to even electronics, home furnishings and food. Payments have continued to drive digital financial services in South-east Asia with gross transaction value (GTYV) rising 19 per cent from US$1.2 billion in 2024 to US$1.4 billion in 2025. With inclusion of the four new markets, GTV for payments is forecast to hit between US$2.4 billion to US$2.6 billion.This growth in payments has been underpinned by the adoption of national unified QR systems. Cross-border QR payment interoperability has also advanced significantly, with nine countries now signatories to the Regional Payment Connectivity initiative.On the funding front, fund flows have stabilised in 2024, with private funding value flat at US$8 billion, same as 2023. Deal count, however, has dropped from 883 in 2023 to 575 in 2024, as deals shift towards later-stage companies. But deal sizes have increased.Later stage startups in Series D and E have rebounded in the first half of 2025, raising US$0.8 billion compared to US$0.1 billion in H1 2024 and US$0.4 billion in the second half of 2024.Digital financial services continue to take the bulk of funding in 2024, with nascent sectors next with 41 per cent of the funding. There are positive signs of public market exits, with stock exchanges having a healthy initial public offering (IPO) pipeline. “We understand that Indonesia and Malaysia both have more than 60 companies in their IPO pipeline, while the SGX has announced roughly 30 plus IPOs in preparatory phase,” said Hoppe.Singapore is emerging as an artificial intelligence (AI) hub, getting the bulk of AI funding and startups in the region. Coupled with government initiatives to develop a skilled AI workforce and attracting talent, the Republic is working towards establishing itself as a leading centre for AI innovation and development. “Its early momentum in scaling AI capabilities can unlock a broader regional opportunity to turn transformation into lasting economic value and build into another decade of growth ahead. Importantly, it can also play a key role in unlocking funding and the exit environment for the region,” added Hoppe.</div></div>

数字经济

根据贝恩、淡马锡和谷歌的 e-Conomy 报告，东南亚的数字经济预计到 2025 年将达到 1000 亿美元的收入。该地区的商品总值（GMV）预计将增长至 3050 亿美元，电子商务将引领收入增长。食品配送正在向大众市场转型，视频商务预计将占电子商务 GMV 的 25%。数字金融服务也在扩展，得益于统一的二维码系统。新加坡正在成为人工智能中心，吸引了大量资金和人才

South-east Asia’s digital economy revenue set to hit US$100 billion in 2025: e-Conomy report

- 东南亚数字经济预计在 2025 年将达到 1000 亿美元收入。  
- 电子商务仍是主要收入来源，视频商务预计占 25% 的 GMV。  
- 新市场推动支付增长，跨境 QR 支付互通显著进展。  

根据 e-Conomy 报告，东南亚的数字经济收入预计将在 2025 年达到 1000 亿美元