<p>在今天的 XIN 峰会上，亚洲科技全球化生态系统的领先专家聚集在一起，讨论中国科技公司如何成功拓展海外市场。涵盖从人工智能设备到机器人技术，从东南亚到欧洲和美国，演讲者们结合各自在投资、创业、众筹和工业运营方面的背景，为来自中国和大湾区的创始人制定了一份切实可行的全球化行动指南。</p>
<p>论坛《从地方冠军到全球颠覆者：亚洲科技如何超越本土市场》由 Bold Nation 的创始人兼首席执行官 Jay Ian Birbeck 主持。在媒体开放日参观了几个创业项目后，Jay 指出：“许多团队显然有全球化的潜力，他们最需要的是指导和经验。”</p>
<p>小组讨论的嘉宾包括 Gobi Partners 的管理合伙人 Xu Chen；TCF 的中国市场负责人 Betty Lam；Wadiz 的全球业务负责人 Ryan Jang；以及 Ansbo Investment 的董事总经理 Huang Jiasong。演讲者们深入讨论了亚洲科技公司如何超越本土市场，实现可扩展的全球增长。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>人工智能硬件和机器人被视为未来 5-10 年中国最具颠覆性的力量</strong></p>
<p>当被问及未来最有可能由中国公司主导的科技领域时，小组的回答非常明确：人工智能设备和机器人。Xu Chen 表示，中国在机器人技术系统和供应链能力方面已经建立了世界领先的优势。无论是在工业机器人还是服务机器人领域，中国的能力都将以各种方式向全球输出，Xu 说。</p>
<p>Betty 表示，具身人工智能和多模态智能设备将是下一个大趋势。她提到最近在人工智能翻译器和人工智能配件产品上的众筹成功：“人工智能设备不仅会变得越来越多样化，而且基础模型也会变得更加本地化和多代理。这些创新将创造巨大的潜力。”</p>
<p>从生态系统的角度来看，Huang 补充道，关键不仅在于硬件创新，而在于谁能在机器人领域建立硬件与软件的协同生态系统——类似于过去的 Windows + Intel 或今天的 NVIDIA CUDA。“谁能实现这一点，谁就可能成为机器人领域下一个超级巨头，” 他说。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>选择你的第一个海外市场：了解自己和市场</strong></p>
<p>对于来自大湾区的初创企业希望进入海外市场，Xu Chen 提供了非常实用的建议。他强调市场规模、文化背景、当地法规以及支付和物流基础设施都是需要综合评估的因素。“出海不仅仅是销售你的产品。这是一个复杂的系统，” 他说。</p>
<p>他指出，西方市场的进入壁垒高，容错空间小，因此一次失败可能意味着永久失去机会。日本和韩国更适合准备充分的团队，而东南亚对早期初创企业更友好，提供了较低的失败成本和更容易的测试机会。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>最常见的错误是失去与真实用户的联系</strong></p>
<p>对于消费电子公司，Betty 指出最大的错误是忽视真实用户及其实际需求。在过去，公司往往依赖于分销商的反馈，但如今，数据、评论、社交媒体和众筹平台使品牌能够直接接触真实买家，Betty 说。</p>
<p>她强调，产品市场契合度（PMF）仍然是成功之前的第一个关键里程碑，用户画像不准确可能直接导致开发失误和市场营销失败。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>韩国市场进入壁垒高但回报丰厚</strong></p>
<p>Ryan 分享了中国品牌在韩国众筹的经验。他承认，韩国在许多品牌的海外优先级列表中往往排名较低。“但实际上，韩国用户是世界上最挑剔的用户之一，对美学和功能的标准最高。因此，在韩国的成功往往意味着产品在其他市场也具有很强的竞争力，” 他说。</p>
<p>他还提到，Wadiz 推出了多语言平台，并将引入自己的人工智能模型，帮助全球硬件团队，包括中国制造商，制定有效的本地化策略。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>
<p><strong>机器人出海面临的最大挑战是不确定性和当地合作伙伴</strong></p>
<p>在机器人领域，Huang 指出公司最常忽视的风险来自政策和地缘政治的不确定性。一些国家可能不欢迎中国机器人公司过于成功，因此寻找真正的当地合作伙伴至关重要。他警告不要对合作伙伴关系抱有模糊的概念，并建议企业家寻找真正愿意共同承担风险的合作伙伴，无论是通过股权还是渠道合作。</p>
<p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE"/></p>

<p>在 XIN 峰会上，专家们讨论了中国科技公司的全球扩张，重点关注人工智能设备和机器人技术。关键见解包括市场适配的重要性、理解当地法规的必要性以及真实用户反馈的需求。小组强调了中国在人工智能和机器人领域的优势，以及进入西方市场的挑战。针对初创企业，提供了实用建议，强调了地方合作伙伴关系的重要性以及东南亚和韩国等市场的潜力</p>

<p>At today’s XIN Summit, leading experts in Asia’s tech-globalization ecosystem gathered to discuss how Chinese technology companies can successfully expand overseas. Covering everything from AI devices to robotics, and from Southeast Asia to Europe and the US, the speakers drew on their respective backgrounds in investment, venture building, crowdfunding, and industrial operations to outline a practical, actionable playbook for founders from China and the Greater Bay Area aiming to go global.</p>
<div class="lb-trans"><p>在今天的 XIN 峰会上，亚洲科技全球化生态系统的领先专家聚集在一起，讨论中国科技公司如何成功拓展海外市场。涵盖从人工智能设备到机器人技术，从东南亚到欧洲和美国，演讲者们结合各自在投资、创业、众筹和工业运营方面的背景，为来自中国和大湾区的创始人制定了一份切实可行的全球化行动指南。</p>
</div><p>The forum From Local Champion to Global Disruptor: Scaling Asian Tech Beyond Home Markets was moderated by Jay Ian Birbeck, Founder and CEO of Bold Nation. After visiting several startup projects during the media open day, Jay noted, “Many teams clearly have the potential to go global, and what they need most is guidance and experience.”</p>
<div class="lb-trans"><p>论坛《从地方冠军到全球颠覆者：亚洲科技如何超越本土市场》由 Bold Nation 的创始人兼首席执行官 Jay Ian Birbeck 主持。在媒体开放日参观了几个创业项目后，Jay 指出：“许多团队显然有全球化的潜力，他们最需要的是指导和经验。”</p>
</div><p>The panel featured Xu Chen, Managing Partner at Gobi Partners; Betty Lam, Head of China Marketing at TCF; Ryan Jang, Head of Global Business at Wadiz; and Huang Jiasong, Managing Director at Ansbo Investment. The speakers engaged in an in-depth discussion on how Asian technology companies can move beyond their home markets and achieve scalable global growth.</p>
<div class="lb-trans"><p>小组讨论的嘉宾包括 Gobi Partners 的管理合伙人 Xu Chen；TCF 的中国市场负责人 Betty Lam；Wadiz 的全球业务负责人 Ryan Jang；以及 Ansbo Investment 的董事总经理 Huang Jiasong。演讲者们深入讨论了亚洲科技公司如何超越本土市场，实现可扩展的全球增长。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-1.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>AI hardware and robotics seen as China’s most disruptive forces over the next 5–10 years</strong></p>
<div class="lb-trans"><p><strong>人工智能硬件和机器人被视为未来 5-10 年中国最具颠覆性的力量</strong></p>
</div><p>When asked about the technology sectors most likely to be led globally by Chinese companies in the future, the panel’s answers were strikingly focused: AI devices and robotics. Xu Chen said that China has already established a world-leading advantage in both robotic technology systems and supply chain capabilities. Whether in industrial or service robots, China’s capabilities will be exported globally in various ways, according to Xu.</p>
<div class="lb-trans"><p>当被问及未来最有可能由中国公司主导的科技领域时，小组的回答非常明确：人工智能设备和机器人。Xu Chen 表示，中国在机器人技术系统和供应链能力方面已经建立了世界领先的优势。无论是在工业机器人还是服务机器人领域，中国的能力都将以各种方式向全球输出，Xu 说。</p>
</div><p>Betty said that Embodied AI and multimodal intelligent devices will be the next big trends. She cited recent crowdfunding successes in AI translators and AI accessory products: “AI devices will not only become increasingly diverse, but underlying models will also become more localized and multi-agent. These innovations will create enormous potential.”</p>
<div class="lb-trans"><p>Betty 表示，具身人工智能和多模态智能设备将是下一个大趋势。她提到最近在人工智能翻译器和人工智能配件产品上的众筹成功：“人工智能设备不仅会变得越来越多样化，而且基础模型也会变得更加本地化和多代理。这些创新将创造巨大的潜力。”</p>
</div><p>From an ecosystem perspective, Huang added that the key is not just hardware innovation, but who can build a hardware-software synergy ecosystem in robotics—similar to Windows + Intel in the past or NVIDIA CUDA today. “Whoever can achieve this could become the next supergiant in the robotics field,” he said.</p>
<div class="lb-trans"><p>从生态系统的角度来看，Huang 补充道，关键不仅在于硬件创新，而在于谁能在机器人领域建立硬件与软件的协同生态系统——类似于过去的 Windows + Intel 或今天的 NVIDIA CUDA。“谁能实现这一点，谁就可能成为机器人领域下一个超级巨头，” 他说。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/xu.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>Picking your first overseas market: know yourself and the market</strong></p>
<div class="lb-trans"><p><strong>选择你的第一个海外市场：了解自己和市场</strong></p>
</div><p>For startups from the Greater Bay Area looking to enter overseas markets, Xu Chen offered very practical advice. He emphasized that market size, cultural background, local regulations, and the payment and logistics infrastructure are all factors that need to be evaluated together. “Going overseas isn’t just about selling your product. It’s a whole complex system,” he said.</p>
<div class="lb-trans"><p>对于来自大湾区的初创企业希望进入海外市场，Xu Chen 提供了非常实用的建议。他强调市场规模、文化背景、当地法规以及支付和物流基础设施都是需要综合评估的因素。“出海不仅仅是销售你的产品。这是一个复杂的系统，” 他说。</p>
</div><p>He noted that Western markets have high entry barriers and little room for error, so a single failure could mean losing the opportunity permanently. Japan and South Korea are more suitable for well-prepared teams, while Southeast Asia is friendlier to early-stage startups, offering lower failure costs and easier opportunities to test.</p>
<div class="lb-trans"><p>他指出，西方市场的进入壁垒高，容错空间小，因此一次失败可能意味着永久失去机会。日本和韩国更适合准备充分的团队，而东南亚对早期初创企业更友好，提供了较低的失败成本和更容易的测试机会。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/betty.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>Most common mistake is losing touch with real users</strong></p>
<div class="lb-trans"><p><strong>最常见的错误是失去与真实用户的联系</strong></p>
</div><p>For consumer electronics companies, Betty identified the biggest mistake as ignoring real users and their actual needs. In the past, companies often relied on feedback from distributors, but today, data, reviews, social media, and crowdfunding platforms allow brands to reach real buyers directly, according to Betty.</p>
<div class="lb-trans"><p>对于消费电子公司，Betty 指出最大的错误是忽视真实用户及其实际需求。在过去，公司往往依赖于分销商的反馈，但如今，数据、评论、社交媒体和众筹平台使品牌能够直接接触真实买家，Betty 说。</p>
</div><p>She emphasized that product-market fit (PMF) remains the first critical milestone before success, and having an inaccurate user profile can directly lead to development missteps and marketing failures.</p>
<div class="lb-trans"><p>她强调，产品市场契合度（PMF）仍然是成功之前的第一个关键里程碑，用户画像不准确可能直接导致开发失误和市场营销失败。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/Korea.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>Korean market is high barrier but high reward</strong></p>
<div class="lb-trans"><p><strong>韩国市场进入壁垒高但回报丰厚</strong></p>
</div><p>Ryan shared the experience of Chinese brands crowdfunding in Korea. He admitted that Korea is often ranked lower on the list of overseas priorities for many brands. “But in reality, Korean users are among the most discerning in the world, with the highest standards for both aesthetics and functionality. Because of this, success in Korea often signals that a product can be highly competitive in other markets,” he said.</p>
<div class="lb-trans"><p>Ryan 分享了中国品牌在韩国众筹的经验。他承认，韩国在许多品牌的海外优先级列表中往往排名较低。“但实际上，韩国用户是世界上最挑剔的用户之一，对美学和功能的标准最高。因此，在韩国的成功往往意味着产品在其他市场也具有很强的竞争力，” 他说。</p>
</div><p>He also mentioned that Wadiz has launched a multilingual platform and will introduce its own AI model to help global hardware teams, including Chinese manufacturers, develop effective localization strategies.</p>
<div class="lb-trans"><p>他还提到，Wadiz 推出了多语言平台，并将引入自己的人工智能模型，帮助全球硬件团队，包括中国制造商，制定有效的本地化策略。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/huang.jpg?resize=780%2C520&amp;ssl=1"/></p>
<p><strong>The biggest challenge for robotics going overseas is uncertainty and local partners</strong></p>
<div class="lb-trans"><p><strong>机器人出海面临的最大挑战是不确定性和当地合作伙伴</strong></p>
</div><p>In the field of robotics, Huang pointed out that the risk companies most often overlook comes from uncertainty in policies and geopolitics. Some countries may not welcome Chinese robotics companies becoming too successful, so finding a truly local partner is crucial. He cautioned against vague notions of partnership and advised entrepreneurs to seek partners who genuinely share risk, whether through equity or channel-based collaboration.</p>
<div class="lb-trans"><p>在机器人领域，Huang 指出公司最常忽视的风险来自政策和地缘政治的不确定性。一些国家可能不欢迎中国机器人公司过于成功，因此寻找真正的当地合作伙伴至关重要。他警告不要对合作伙伴关系抱有模糊的概念，并建议企业家寻找真正愿意共同承担风险的合作伙伴，无论是通过股权还是渠道合作。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg/query-cmVzaXplPTc4MCw1MjAmc3NsPTE" alt="" original-src="https://i0.wp.com/technode.com/wp-content/uploads/2025/11/forum-2.jpg?resize=780%2C520&amp;ssl=1"/></p>

Asia tech going-global forum at XIN Summit: AI devices, robotics, and market fit shape Chinese startups’ global expansion

- 在 XIN 峰会上，专家讨论中国科技公司如何成功拓展海外市场。  
- 重点关注 AI 设备和机器人，认为这将是未来 5-10 年的主导力量。  
- 专家建议创业公司需了解市场和用户需求，以降低失败风险。  

亚洲科技全球化论坛在 XIN 峰会上：人工智能设备、机器人技术和市场契合度正在塑造中国初创企业的全球扩张