<p>巴宝莉集团 PLC（(BURBY)）已举行其第二季度财报电话会议。请继续阅读会议的主要亮点。</p>
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<p>巴宝莉最新的财报电话会议描绘了一幅谨慎乐观的图景，因为公司在战略进展和持续挑战的复杂环境中前行。会议中表达的情绪是充满希望的进展，标志着可比销售增长的回归和毛利率的改善。然而，公司仍在努力应对整体收入的下降，特别是在批发和许可业务方面，以及门店持续的客流问题。尽管面临这些挑战，巴宝莉仍受到客户增长和市场信心等积极指标的支持。</p>
<h2>回归可比销售增长</h2>
<p>在第二季度，巴宝莉实现了一个重要里程碑，首次将其零售业务恢复到可比销售增长。这标志着消费者参与度和市场表现的积极转变，显示出对巴宝莉产品的 renewed interest。</p>
<h2>毛利率改善</h2>
<p>巴宝莉的毛利率实现了 410 个基点的显著改善，按固定汇率计算达到 67.9%。这主要得益于更健康的库存状况，突显了公司有效的管理策略。</p>
<h2>成本节约与效率</h2>
<p>公司有望在年底前实现 8000 万英镑的年化节约，得益于扩大的重组计划。对成本节约和效率的关注是巴宝莉提升财务表现的关键组成部分。</p>
<h2>客户增长增加</h2>
<p>巴宝莉报告称，全球 Z 世代客户增长了 18%，中国的新客户增长显著，达到了 10%。这一增长归因于品牌的真实性和永恒的英国奢华魅力，继续与年轻人群体产生共鸣。</p>
<h2>批发市场积极反应</h2>
<p>公司在美国和欧洲的主要批发合作伙伴处订单显著增加。这反映了对巴宝莉产品和战略方向的强烈信心，尽管在其他领域面临挑战。</p>
<h2>整体收入下降</h2>
<p>尽管有积极的发展，巴宝莉上半年总收入按固定汇率计算下降了 3%，按报告基础计算下降了 5%。这一下降主要是由于批发和许可收入的减少。</p>
<h2>批发收入下降</h2>
<p>批发收入下降了 11%，略好于预期，原因是旧香水系列的阶段性和去库存。这影响了整体表现，但通过战略调整有所缓解。</p>
<h2>许可收入下降</h2>
<p>由于计划去库存旧香水系列，许可收入下降了 8%。尽管如此，香水和美容业务表现强劲，显示出未来增长的潜力。</p>
<h2>客流和销售挑战</h2>
<p>巴宝莉门店的客流在全球范围内仍然面临挑战，尽管转化率有所改善。这表明在吸引客流方面仍然存在持续的困难，这是巴宝莉未来需要解决的关键领域。</p>
<h2>运营亏损报告</h2>
<p>巴宝莉报告称，上半年运营亏损为 1800 万英镑，主要归因于重组成本和其他财务费用。这突显了公司在实施战略举措时面临的财务挑战。</p>
<h2>前瞻性指导</h2>
<p>巴宝莉的领导层对公司的未来战略和财务表现提供了详细指导。公司在第二季度实现了 2% 的可比零售销售增长，标志着两年来首次实现正增长。总收入为 10.3 亿英镑，调整后的运营利润为 1900 万英镑。巴宝莉有望在年底前实现 8000 万英镑的年化节约，预计全年指导不会改变。公司继续专注于毛利率改善、生产力和现金流，预计零售空间将保持平稳，批发收入全年预计下降中个位数。</p>
<p>总之，巴宝莉的财报电话会议反映出一种谨慎乐观的前景，因为公司在成就与挑战之间前行。可比销售增长的回归和毛利率的改善是积极的指标，而收入下降和客流问题则带来了持续的障碍。巴宝莉在成本节约、客户增长和市场信心上的战略重点将是其努力增强财务表现和市场地位的关键。</p>

巴宝莉(ADR)

<p>巴宝莉的第二季度财报电话会议显示出在挑战中谨慎乐观。该公司实现了两年来首次可比销售增长，毛利率提高了 410 个基点。尽管总收入下降了 3%，巴宝莉报告称客户增长增加，尤其是在 Z 世代中，批发市场反应积极。面临的挑战包括批发和许可收入下降、流量问题，以及 1800 万英镑的运营亏损。巴宝莉专注于节约成本，目标是实现 8000 万英镑的年化节省，并保持对提高毛利率和市场信心的战略关注</p>

<p>Burberry Group PLC ((BURBY)) has held its Q2 earnings call. Read on for the main highlights of the call.</p>
<div class="lb-trans"><p>巴宝莉集团 PLC（(BURBY)）已举行其第二季度财报电话会议。请继续阅读会议的主要亮点。</p>
</div><h3>Meet Your ETF AI Analyst</h3>
<div class="lb-trans"><h3>认识您的 ETF AI 分析师</h3>
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<li>Explore ETFs TipRanks' users love and see what insights the <strong><em>ETF</em> AI Analyst</strong> reveals about the ones you follow.</li>
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<div class="lb-trans"><ul>
<li>了解 TipRanks 的_ETF_ AI 分析师如何帮助您做出更明智的投资决策</li>
<li>探索 TipRanks 用户喜爱的 ETF，并查看 <strong><em>ETF</em> AI 分析师</strong> 对您关注的 ETF 所揭示的见解。</li>
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</div><p>Burberry’s latest earnings call painted a picture of cautious optimism, as the company navigates a complex landscape of strategic advancements and persistent challenges. The sentiment expressed during the call was one of hopeful progress, marked by a return to comparable sales growth and improved gross margins. However, the company continues to grapple with a decline in overall revenue, particularly in its wholesale and licensing segments, as well as ongoing traffic issues in its stores. Despite these hurdles, Burberry remains buoyed by positive indicators such as customer growth and market confidence.</p>
<div class="lb-trans"><p>巴宝莉最新的财报电话会议描绘了一幅谨慎乐观的图景，因为公司在战略进展和持续挑战的复杂环境中前行。会议中表达的情绪是充满希望的进展，标志着可比销售增长的回归和毛利率的改善。然而，公司仍在努力应对整体收入的下降，特别是在批发和许可业务方面，以及门店持续的客流问题。尽管面临这些挑战，巴宝莉仍受到客户增长和市场信心等积极指标的支持。</p>
</div><h2>Return to Comp Sales Growth</h2>
<div class="lb-trans"><h2>回归可比销售增长</h2>
</div><p>In the second quarter, Burberry achieved a significant milestone by returning its retail business to comparable sales growth for the first time in two years. This marks a positive shift in consumer engagement and market performance, signaling a renewed interest in Burberry’s offerings.</p>
<div class="lb-trans"><p>在第二季度，巴宝莉实现了一个重要里程碑，首次将其零售业务恢复到可比销售增长。这标志着消费者参与度和市场表现的积极转变，显示出对巴宝莉产品的 renewed interest。</p>
</div><h2>Gross Margin Improvement</h2>
<div class="lb-trans"><h2>毛利率改善</h2>
</div><p>Burberry’s gross margin saw an impressive improvement of 410 basis points, reaching 67.9% at constant exchange rates. This was largely driven by a healthier inventory position, underscoring the company’s effective management strategies.</p>
<div class="lb-trans"><p>巴宝莉的毛利率实现了 410 个基点的显著改善，按固定汇率计算达到 67.9%。这主要得益于更健康的库存状况，突显了公司有效的管理策略。</p>
</div><h2>Cost Savings and Efficiency</h2>
<div class="lb-trans"><h2>成本节约与效率</h2>
</div><p>The company is on track to deliver GBP 80 million in annualized savings by the end of the year, thanks to an expanded restructuring program. This focus on cost savings and efficiency is a key component of Burberry’s strategy to enhance financial performance.</p>
<div class="lb-trans"><p>公司有望在年底前实现 8000 万英镑的年化节约，得益于扩大的重组计划。对成本节约和效率的关注是巴宝莉提升财务表现的关键组成部分。</p>
</div><h2>Increased Customer Growth</h2>
<div class="lb-trans"><h2>客户增长增加</h2>
</div><p>Burberry reported an 18% growth in Gen Z customers globally, with a notable 10% increase in new customers in China. This growth is attributed to the brand’s authenticity and timeless British luxury appeal, which continues to resonate with younger demographics.</p>
<div class="lb-trans"><p>巴宝莉报告称，全球 Z 世代客户增长了 18%，中国的新客户增长显著，达到了 10%。这一增长归因于品牌的真实性和永恒的英国奢华魅力，继续与年轻人群体产生共鸣。</p>
</div><h2>Positive Wholesale Market Reaction</h2>
<div class="lb-trans"><h2>批发市场积极反应</h2>
</div><p>The company experienced a significant increase in orders from key wholesale partners in the U.S. and Europe. This reflects a strong confidence in Burberry’s product offerings and strategic direction, despite challenges in other areas.</p>
<div class="lb-trans"><p>公司在美国和欧洲的主要批发合作伙伴处订单显著增加。这反映了对巴宝莉产品和战略方向的强烈信心，尽管在其他领域面临挑战。</p>
</div><h2>Overall Revenue Decline</h2>
<div class="lb-trans"><h2>整体收入下降</h2>
</div><p>Despite positive developments, Burberry’s total revenue for the first half declined by 3% at constant exchange rates, or 5% on a reported basis. This decline was primarily due to decreases in wholesale and licensing revenue.</p>
<div class="lb-trans"><p>尽管有积极的发展，巴宝莉上半年总收入按固定汇率计算下降了 3%，按报告基础计算下降了 5%。这一下降主要是由于批发和许可收入的减少。</p>
</div><h2>Wholesale Revenue Decrease</h2>
<div class="lb-trans"><h2>批发收入下降</h2>
</div><p>Wholesale revenue decreased by 11%, slightly better than guidance, due to phasing and destocking of older fragrance lines. This impacted overall performance but was somewhat mitigated by strategic adjustments.</p>
<div class="lb-trans"><p>批发收入下降了 11%，略好于预期，原因是旧香水系列的阶段性和去库存。这影响了整体表现，但通过战略调整有所缓解。</p>
</div><h2>Licensing Revenue Drop</h2>
<div class="lb-trans"><h2>许可收入下降</h2>
</div><p>Licensing revenue fell by 8% due to planned destocking of older fragrance lines. Despite this, the fragrance and beauty businesses showed strength, indicating potential for future growth.</p>
<div class="lb-trans"><p>由于计划去库存旧香水系列，许可收入下降了 8%。尽管如此，香水和美容业务表现强劲，显示出未来增长的潜力。</p>
</div><h2>Challenges in Traffic and Sales</h2>
<div class="lb-trans"><h2>客流和销售挑战</h2>
</div><p>Traffic at Burberry stores remained challenging globally, although conversion rates improved. This indicates ongoing struggles in attracting foot traffic, a critical area for Burberry to address moving forward.</p>
<div class="lb-trans"><p>巴宝莉门店的客流在全球范围内仍然面临挑战，尽管转化率有所改善。这表明在吸引客流方面仍然存在持续的困难，这是巴宝莉未来需要解决的关键领域。</p>
</div><h2>Operating Loss Reported</h2>
<div class="lb-trans"><h2>运营亏损报告</h2>
</div><p>Burberry reported an operating loss of GBP 18 million for the first half, attributed to restructuring costs and other financial charges. This underscores the financial challenges the company faces as it implements its strategic initiatives.</p>
<div class="lb-trans"><p>巴宝莉报告称，上半年运营亏损为 1800 万英镑，主要归因于重组成本和其他财务费用。这突显了公司在实施战略举措时面临的财务挑战。</p>
</div><h2>Forward-Looking Guidance</h2>
<div class="lb-trans"><h2>前瞻性指导</h2>
</div><p>Burberry’s leadership provided detailed guidance on the company’s future strategy and financial performance. The company achieved a 2% growth in comparable retail sales in Q2, marking the first positive comp growth in two years. Total revenue was GBP 1.03 billion, with an adjusted operating profit of GBP 19 million. Burberry is on track to deliver GBP 80 million in annualized savings by year’s end, with no changes expected to its full-year guidance. The company continues to focus on margin improvement, productivity, and cash flow, with retail space anticipated to remain flat and wholesale revenue expected to decline mid-single digits for the full year.</p>
<div class="lb-trans"><p>巴宝莉的领导层对公司的未来战略和财务表现提供了详细指导。公司在第二季度实现了 2% 的可比零售销售增长，标志着两年来首次实现正增长。总收入为 10.3 亿英镑，调整后的运营利润为 1900 万英镑。巴宝莉有望在年底前实现 8000 万英镑的年化节约，预计全年指导不会改变。公司继续专注于毛利率改善、生产力和现金流，预计零售空间将保持平稳，批发收入全年预计下降中个位数。</p>
</div><p>In conclusion, Burberry’s earnings call reflects a cautiously optimistic outlook as the company navigates both achievements and challenges. The return to comparable sales growth and improved gross margins are positive indicators, while declines in revenue and traffic issues present ongoing hurdles. Burberry’s strategic focus on cost savings, customer growth, and market confidence will be crucial as it strives to strengthen its financial performance and market position.</p>
<div class="lb-trans"><p>总之，巴宝莉的财报电话会议反映出一种谨慎乐观的前景，因为公司在成就与挑战之间前行。可比销售增长的回归和毛利率的改善是积极的指标，而收入下降和客流问题则带来了持续的障碍。巴宝莉在成本节约、客户增长和市场信心上的战略重点将是其努力增强财务表现和市场地位的关键。</p>
</div>

巴宝莉 (ADR) 的财报电话会议：在挑战中表现出谨慎的乐观态度