<p>作者：韦斯顿·布拉西</p>
<p>库里与安德玛的合作可能为他带来了 3 亿美元的收入。他的下一步能否与罗杰·费德勒在耐克之后的成功相匹配？</p>
<p>斯蒂芬·库里与安德玛的分道扬镳显示了后者品牌的衰落程度，以及这位 NBA 明星对自己的信心有多大。</p>
<p>斯蒂芬·库里再次在押注自己——这次是与他的鞋子有关。</p>
<p>这位金州勇士传奇球员上周宣布，他与安德玛（UAA）达成了互相分开的协议，结束了这段推动该服装品牌进入篮球潮流的 13 年合作关系。他的离开恰逢安德玛在公司股价下滑的情况下退出篮球市场。</p>
<p>随着分手的最终确定，库里将保留对&#34;Curry Brand&#34;的权利，这是安德玛旗下的一个子品牌，他打算独立推进这一品牌，这可能包括与其他零售合作伙伴合作。</p>
<p>在宣布后的第一场比赛中，库里在周五勇士对马刺的热身赛中穿了一双耐克科比鞋。</p>
<p>比赛开始时，他又换回了通常穿的安德玛 Curry 12 鞋。</p>
<p>比赛结束后，库里表示：&#34;我是一名 [运动鞋] 自由球员。新的开始。&#34;</p>
<p>见：WNBA 球员希望获得更多薪水——明星球员如纳菲萨·科利尔和凯特琳·克拉克正在呼吁联盟专员采取行动。</p>
<p>库里和安德玛曾经看似是完美的搭档。库里是来自戴维森学院的身材矮小的黑马，而安德玛则试图打破耐克（NKE）和阿迪达斯（XE:ADS）（ADDYY）等大型运动服装零售商的垄断。</p>
<p>一个单独的篮球鞋系列可以产生数十亿美元的收入。NBA 超级明星如迈克尔·乔丹、勒布朗·詹姆斯、凯文·杜兰特和库里在场外的收入几乎与场内收入相当，这在一定程度上得益于他们的运动鞋系列——但成功的故事几乎总是伴随着一个资金雄厚的合作伙伴。</p>
<p>库里与安德玛的协议使他跃升为所有运动项目中收入最高的人之一。他与该公司的初始协议在 2013 年被报道为每年 400 万美元，随后与安德玛的合作价值为 2.15 亿美元和 7500 万美元的股票，使他与该公司的总终身收入约为 3 亿美元。</p>
<p>但将一个知名品牌如安德玛的运动鞋系列转变为独立品牌将是一个棘手的过程。</p>
<p>&#34;美国市场竞争激烈，耐克和阿迪达斯等巨头品牌的营销预算轻松超过任何独立品牌能产生的预算，&#34; 社交媒体上的运动鞋内容创作者大卫·丹尼尔斯（David Daniels）告诉 MarketWatch。&#34;如果 Curry Brand 独立出来，将面临陡峭的挑战。&#34;</p>
<p>丹尼尔斯还指出，篮球鞋的研发成本高昂，使得小型行业参与者更难生存。</p>
<p>&#34;尝试成为一个独立品牌将非常昂贵，&#34; 体育零售专家马特·鲍威尔（Matt Powell）在咨询公司 Spurwink River 表示。</p>
<p>业内人士建议，库里或许更好的选择是与另一家已经在生产鞋子的品牌合作，并将他的 Curry Brand 授权给他们，而不是试图进入昂贵的鞋子制造业务。</p>
<p>&#34;我希望看到他与阿迪达斯这样的品牌合作，甚至是像安踏（HK:2020）（ANPDY）这样的海外品牌，安踏是凯里·欧文和克莱·汤普森的家乡品牌，&#34; 丹尼尔斯说。</p>
<p>见：交易超级明星卢卡·东契奇的 NBA 高管使球队损失了 1 亿美元的特许经营价值。</p>
<p>运动员离开主要品牌赞助商独立发展可能存在风险——但这种风险有时会带来巨大的回报。</p>
<p>网球传奇罗杰·费德勒在 2018 年结束了与耐克长达 24 年的合作关系，原因是该公司据称拒绝续签他的合同。随后，他与优衣库（JP:9983）（FRCOY）签署了一份价值 3 亿美元的 10 年大合同，这可能比他在耐克的收入要高得多，尽管具体条款未被披露。</p>
<p>离开耐克意味着费德勒失去了他标志性的&#34;RF&#34;标志的使用权，但这仍然为他带来了巨大的退休后收入。</p>
<p>此外，由于优衣库不销售鞋子，这也使他有机会获得跑鞋公司 On（ONON）的股权，该公司后来在纽约证券交易所上市——根据《董事会》报道，费德勒的 5000 万美元投资变成了 5 亿美元。</p>
<p>但也许与库里最相似的是高尔夫球手老虎·伍兹，他在 2024 年离开耐克，放弃了他的&#34;TW&#34;标志，与 TaylorMade Golf 一起创立了 Sun Day Red。这个品牌是新的，销售 150 美元的高档产品，其成功尚待观察。</p>
<p>来自档案：当勒布朗·詹姆斯在 2003 年选择耐克时，他放弃了 2800 万美元——这可能最终让他赚到 10 亿美元。</p>
<p>在宣布与库里分手的声明中，安德玛表示希望专注于其&#34;核心&#34;业务。此举发生在安德玛面临不确定时期，该公司在过去 12 个月中股价下跌超过 50%。</p>
<p>&#34;我认为这个决定显示了安德玛无法与青少年男性建立联系，&#34; 零售专家鲍威尔告诉 MarketWatch。&#34;安德玛表示，篮球业务的收入在 1 亿到 1.2 亿美元之间。假设大部分收入来自库里，这只是一个微小的业务。&#34;</p>
<p>安德玛的最后一款 Curry Brand 鞋 Curry 13 预计将在 2026 年 2 月发布。进一步的配色和相关服装系列将于 2026 年 10 月推出。</p>
<p>但库里在五次冠军赛期间穿着安德玛鞋的照片和视频——以及与勒布朗·詹姆斯的无数对决——将超越这段合作关系。</p>
<p>他的勇士队队友德雷蒙德·格林对此表示，库里&#34;建立了一个令人难以置信的品牌，一个令人难以置信的系列，让人们像穿着安德玛一样觉得很酷。&#34;</p>
<p>他补充道，在库里之前，&#34;没有人穿安德玛打篮球。&#34;</p>
<p>继续阅读：NBA 的罗齐尔和比卢普斯在&#34;公然的体育腐败&#34;调查中被捕，联盟正面临球员的非法赌博问题。</p>
<p>-韦斯顿·布拉西</p>
<p>该内容由 MarketWatch 创建，MarketWatch 由道琼斯公司运营。MarketWatch 独立于道琼斯新闻通讯和《华尔街日报》发布。</p>
<p>（结束）道琼斯新闻通讯</p>
<p>11-17-25 1336ET</p>

安德玛-C

安德玛-A

<p>斯蒂芬·库里与安德玛结束了长达 13 年的合作关系，保留了 “库里品牌” 的权利。他计划独立发展，可能会与其他零售合作伙伴合作。库里的离开突显了安德玛在篮球市场上的困境。行业专家建议与阿迪达斯等知名品牌合作，以获得更好的成功，因为独立发展风险高且成本昂贵</p>

<p>By Weston Blasi</p>
<div class="lb-trans"><p>作者：韦斯顿·布拉西</p>
</div><p>Curry likely made $300 million with Under Armour. Can his next move match Roger Federer's post-Nike success?</p>
<div class="lb-trans"><p>库里与安德玛的合作可能为他带来了 3 亿美元的收入。他的下一步能否与罗杰·费德勒在耐克之后的成功相匹配？</p>
</div><p>Steph Curry's break from Under Armour shows how far the latter's brand has fallen - and how much the NBA star is betting on himself.</p>
<div class="lb-trans"><p>斯蒂芬·库里与安德玛的分道扬镳显示了后者品牌的衰落程度，以及这位 NBA 明星对自己的信心有多大。</p>
</div><p>Stephen Curry is betting on himself again - and this time, it's with his shoes.</p>
<div class="lb-trans"><p>斯蒂芬·库里再次在押注自己——这次是与他的鞋子有关。</p>
</div><p>The Golden State Warriors legend announced last week that he and Under Armour (UAA) have mutually parted ways, ending a 13-year agreement that propelled the apparel brand into the basketball zeitgeist like never before. His departure coincides with Under Armour retreating from the basketball market amid struggles for the company's stock price.</p>
<div class="lb-trans"><p>这位金州勇士传奇球员上周宣布，他与安德玛（UAA）达成了互相分开的协议，结束了这段推动该服装品牌进入篮球潮流的 13 年合作关系。他的离开恰逢安德玛在公司股价下滑的情况下退出篮球市场。</p>
</div><p>With the split finalized, Curry will retain rights to the &#34;Curry Brand,&#34; a subdivision within Under Armour, and he intends to take it forward independently, which could include teaming with another retail partner.</p>
<div class="lb-trans"><p>随着分手的最终确定，库里将保留对&#34;Curry Brand&#34;的权利，这是安德玛旗下的一个子品牌，他打算独立推进这一品牌，这可能包括与其他零售合作伙伴合作。</p>
</div><p>In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday.</p>
<div class="lb-trans"><p>在宣布后的第一场比赛中，库里在周五勇士对马刺的热身赛中穿了一双耐克科比鞋。</p>
</div><p>When the game started, he switched back to the Curry 12 Under Armour shoes that he normally wears.</p>
<div class="lb-trans"><p>比赛开始时，他又换回了通常穿的安德玛 Curry 12 鞋。</p>
</div><p>After the game Curry said, &#34;I'm a [sneaker] free agent. New beginnings.&#34;</p>
<div class="lb-trans"><p>比赛结束后，库里表示：&#34;我是一名 [运动鞋] 自由球员。新的开始。&#34;</p>
</div><p>See: WNBA players want more money - and stars like Napheesa Collier and Caitlin Clark are calling out the league commissioner to get it</p>
<div class="lb-trans"><p>见：WNBA 球员希望获得更多薪水——明星球员如纳菲萨·科利尔和凯特琳·克拉克正在呼吁联盟专员采取行动。</p>
</div><p>Curry and Under Armour once seemed like the perfect match. Curry was an undersized underdog from Davidson College, and Under Armour was trying to disrupt the other big sports-apparel retailers like Nike (NKE) and Adidas (XE:ADS) (ADDYY).</p>
<div class="lb-trans"><p>库里和安德玛曾经看似是完美的搭档。库里是来自戴维森学院的身材矮小的黑马，而安德玛则试图打破耐克（NKE）和阿迪达斯（XE:ADS）（ADDYY）等大型运动服装零售商的垄断。</p>
</div><p>An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as on-court earnings, thanks in part to their sneaker lines - but success stories have almost always come alongside a deep-pocketed partner.</p>
<div class="lb-trans"><p>一个单独的篮球鞋系列可以产生数十亿美元的收入。NBA 超级明星如迈克尔·乔丹、勒布朗·詹姆斯、凯文·杜兰特和库里在场外的收入几乎与场内收入相当，这在一定程度上得益于他们的运动鞋系列——但成功的故事几乎总是伴随着一个资金雄厚的合作伙伴。</p>
</div><p>Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under Armour partnerships for $215 million and $75 million in stock put his total lifetime earnings with the company at around $300 million.</p>
<div class="lb-trans"><p>库里与安德玛的协议使他跃升为所有运动项目中收入最高的人之一。他与该公司的初始协议在 2013 年被报道为每年 400 万美元，随后与安德玛的合作价值为 2.15 亿美元和 7500 万美元的股票，使他与该公司的总终身收入约为 3 亿美元。</p>
</div><p>But moving a sneaker line from a well-known brand like Under Armour to an independent one will be tricky.</p>
<div class="lb-trans"><p>但将一个知名品牌如安德玛的运动鞋系列转变为独立品牌将是一个棘手的过程。</p>
</div><p>&#34;The U.S. market has massive competition with behemoth brands like Nike and Adidas, whose marketing budgets easily eclipse anything an independent brand could produce,&#34; sneaker-content creator David Daniels, who goes by SneakerPhetish on social media, told MarketWatch. &#34;If Curry Brand goes independent, it will be a steep hill to climb.&#34;</p>
<div class="lb-trans"><p>&#34;美国市场竞争激烈，耐克和阿迪达斯等巨头品牌的营销预算轻松超过任何独立品牌能产生的预算，&#34; 社交媒体上的运动鞋内容创作者大卫·丹尼尔斯（David Daniels）告诉 MarketWatch。&#34;如果 Curry Brand 独立出来，将面临陡峭的挑战。&#34;</p>
</div><p>Daniels also noted that research and development for basketball shoes is expensive, making it even more difficult for smaller industry players to stay afloat.</p>
<div class="lb-trans"><p>丹尼尔斯还指出，篮球鞋的研发成本高昂，使得小型行业参与者更难生存。</p>
</div><p>&#34;It will be very expensive to try to be an independent brand,&#34; agreed Matt Powell, a sports-retail expert at consultancy Spurwink River.</p>
<div class="lb-trans"><p>&#34;尝试成为一个独立品牌将非常昂贵，&#34; 体育零售专家马特·鲍威尔（Matt Powell）在咨询公司 Spurwink River 表示。</p>
</div><p>Industry insiders suggest that perhaps the better play would be for Curry to team up with another brand that is already making shoes and license his Curry Brand to them, rather than try to get into the expensive shoe-manufacturing business.</p>
<div class="lb-trans"><p>业内人士建议，库里或许更好的选择是与另一家已经在生产鞋子的品牌合作，并将他的 Curry Brand 授权给他们，而不是试图进入昂贵的鞋子制造业务。</p>
</div><p>&#34;I would hope to see him align with a brand like Adidas or even an overseas brand like Anta (HK:2020) (ANPDY), home of Kyrie Irving and Klay Thompson,&#34; Daniels said.</p>
<div class="lb-trans"><p>&#34;我希望看到他与阿迪达斯这样的品牌合作，甚至是像安踏（HK:2020）（ANPDY）这样的海外品牌，安踏是凯里·欧文和克莱·汤普森的家乡品牌，&#34; 丹尼尔斯说。</p>
</div><p>See: The NBA exec who traded superstar Luka Doncic cost the team $100 million in franchise value</p>
<div class="lb-trans"><p>见：交易超级明星卢卡·东契奇的 NBA 高管使球队损失了 1 亿美元的特许经营价值。</p>
</div><p>An athlete leaving a major brand sponsorship to go independent can be risky - but that risk sometimes comes with great rewards.</p>
<div class="lb-trans"><p>运动员离开主要品牌赞助商独立发展可能存在风险——但这种风险有时会带来巨大的回报。</p>
</div><p>Tennis legend Roger Federer ended his 24-year partnership with Nike in 2018 after the company reportedly declined to renew his contract. He then signed a massive $300 million, 10-year deal with Uniqlo (JP:9983) (FRCOY), which likely paid him much more than his earnings at Nike, though the exact terms were not reported.</p>
<div class="lb-trans"><p>网球传奇罗杰·费德勒在 2018 年结束了与耐克长达 24 年的合作关系，原因是该公司据称拒绝续签他的合同。随后，他与优衣库（JP:9983）（FRCOY）签署了一份价值 3 亿美元的 10 年大合同，这可能比他在耐克的收入要高得多，尽管具体条款未被披露。</p>
</div><p>The move away from Nike meant that Federer lost the rights to his iconic &#34;RF&#34; logo, but it still gave him huge postretirement earnings.</p>
<div class="lb-trans"><p>离开耐克意味着费德勒失去了他标志性的&#34;RF&#34;标志的使用权，但这仍然为他带来了巨大的退休后收入。</p>
</div><p>Additionally, since Uniqlo wasn't selling shoes, it also allowed him the freedom to acquire an equity stake in the running-shoe company On (ONON), which later went public on the New York Stock Exchange - turning Federer's $50 million investment into $500 million, per The Boardroom.</p>
<div class="lb-trans"><p>此外，由于优衣库不销售鞋子，这也使他有机会获得跑鞋公司 On（ONON）的股权，该公司后来在纽约证券交易所上市——根据《董事会》报道，费德勒的 5000 万美元投资变成了 5 亿美元。</p>
</div><p>But perhaps the best comparison to Curry is golfer Tiger Woods, who left Nike in 2024 and abandoned his &#34;TW&#34; logo to start Sun Day Red with TaylorMade Golf. The brand is new and sells premium products like $150 golf polos, and its success is yet to be determined.</p>
<div class="lb-trans"><p>但也许与库里最相似的是高尔夫球手老虎·伍兹，他在 2024 年离开耐克，放弃了他的&#34;TW&#34;标志，与 TaylorMade Golf 一起创立了 Sun Day Red。这个品牌是新的，销售 150 美元的高档产品，其成功尚待观察。</p>
</div><p>From the archives: When LeBron James chose Nike in 2003, he gave up $28 million - it could end up making him $1 billion</p>
<div class="lb-trans"><p>来自档案：当勒布朗·詹姆斯在 2003 年选择耐克时，他放弃了 2800 万美元——这可能最终让他赚到 10 亿美元。</p>
</div><p>In a release announcing its split with Curry, Under Armour said it wanted to focus on its &#34;core&#34; business instead. The move comes at an uncertain time for Under Armour, which has seen its stock fall more than 50% over the last 12 months.</p>
<div class="lb-trans"><p>在宣布与库里分手的声明中，安德玛表示希望专注于其&#34;核心&#34;业务。此举发生在安德玛面临不确定时期，该公司在过去 12 个月中股价下跌超过 50%。</p>
</div><p>&#34;I think this decision shows Under Armour's inability to connect with teen males,&#34; retail expert Powell told MarketWatch. &#34;Under Armour stated that the basketball business was $100 million to $120 million. Assuming that most of that was Curry, this is a tiny business.&#34;</p>
<div class="lb-trans"><p>&#34;我认为这个决定显示了安德玛无法与青少年男性建立联系，&#34; 零售专家鲍威尔告诉 MarketWatch。&#34;安德玛表示，篮球业务的收入在 1 亿到 1.2 亿美元之间。假设大部分收入来自库里，这只是一个微小的业务。&#34;</p>
</div><p>The Curry 13, Under Armour's final Curry Brand shoe, is slated for a February 2026 release. Further colorways and associated apparel collections will be made available through October 2026.</p>
<div class="lb-trans"><p>安德玛的最后一款 Curry Brand 鞋 Curry 13 预计将在 2026 年 2 月发布。进一步的配色和相关服装系列将于 2026 年 10 月推出。</p>
</div><p>But photos and videos of Curry wearing his Under Armour shoes during his five championship runs - and in countless battles with LeBron James - will outlast the partnership.</p>
<div class="lb-trans"><p>但库里在五次冠军赛期间穿着安德玛鞋的照片和视频——以及与勒布朗·詹姆斯的无数对决——将超越这段合作关系。</p>
</div><p>His Warriors teammate Draymond Green posted about the move, saying Curry &#34;built an incredible brand, an incredible line, had people wearing Under Armours like they were cool.&#34;</p>
<div class="lb-trans"><p>他的勇士队队友德雷蒙德·格林对此表示，库里&#34;建立了一个令人难以置信的品牌，一个令人难以置信的系列，让人们像穿着安德玛一样觉得很酷。&#34;</p>
</div><p>Before Curry, he added, &#34;no one was wearing Under Armour in basketball.&#34;</p>
<div class="lb-trans"><p>他补充道，在库里之前，&#34;没有人穿安德玛打篮球。&#34;</p>
</div><p>Read on: NBA's Rozier, Billups arrested in 'brazen sports corruption' probe as leagues confront illegal betting by players</p>
<div class="lb-trans"><p>继续阅读：NBA 的罗齐尔和比卢普斯在&#34;公然的体育腐败&#34;调查中被捕，联盟正面临球员的非法赌博问题。</p>
</div><p>-Weston Blasi</p>
<div class="lb-trans"><p>-韦斯顿·布拉西</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>该内容由 MarketWatch 创建，MarketWatch 由道琼斯公司运营。MarketWatch 独立于道琼斯新闻通讯和《华尔街日报》发布。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（结束）道琼斯新闻通讯</p>
</div><p>11-17-25 1336ET</p>
<div class="lb-trans"><p>11-17-25 1336ET</p>
</div>

斯蒂芬·库里刚刚穿了一双耐克鞋。关于他接下来会穿什么鞋，他表示：‘我是一个自由球员’