<div id="readability-page-1"><div><p>THE gross merchandise value (GMV) of Singapore’s digital economy is estimated to rise from US$29 billion in 2024 to between US$40 billion and US$65 billion by 2030.</p><p>Amid this general optimism, however, there is one generational outlier still impacting growth in Singapore. While 92 per cent of Singaporeans have used an emerging digital payment method in the past year, only 42 per cent of Generation X consumers are open to using new payment methods such as digital wallets and QR codes over more traditional payment methods, indicated the Mastercard New Payments Index (NPI).</p><p>This reluctance is uniquely stark. In Vietnam, 73 per cent of this cohort is open to new payments, along with 58 per cent in both Thailand and Indonesia. The gap is also clear in social commerce adoption, where just 15 per cent of Singapore’s Gen X prefer purchasing through social apps, versus more than 50 per cent in Thailand and Vietnam.</p></div></div>

数字经济

<p>新加坡的数字经济预计将显著增长，但 X 世代对采用数字钱包和二维码等新支付方式的犹豫态度构成了挑战。新加坡的 X 世代中只有 42% 愿意接受这些支付方式，而越南、泰国和印度尼西亚的采用率则更高。这一代际差距也影响了社交电商的采用，新加坡的 X 世代中只有 15% 偏好通过社交应用进行购买</p>

为什么企业必须赢得新加坡 X 世代对数字支付的信任