<p>全球无人机技术领导者大疆计划推出一款 “全视角” 无人机——这一新类型的无人机也在竞争对手 Insta360 的开发之中——这标志着中国电子产品制造商之间激烈的硬件竞争。\n 根据《21 世纪经济报道》的报道，总部位于深圳的大疆上周进行了该产品的预览，向与会者展示了其新款 360 度无人机 Avata 360，并分享了公司对行业竞争和市场前景的看法。\n 大疆向中国媒体确认，确实举行了这样的 “内部” 活动。大疆在周三未立即回应评论请求。\n 此次活动正值一种新型无人机即将颠覆消费无人机市场的时刻，这种无人机能够拍摄 360 度的视频和照片。\n 在这一快速增长的市场细分中，上海上市的 Insta360 正崛起为一个强有力的竞争者，威胁到大疆在商业无人机市场长期以来的主导地位。\n 市场一直在密切关注大疆与 Insta360 之间的竞争，二者曾各自占据独立的垂直领域，但现在在 360 度相机和无人机等产品上出现了重叠。\nInsta360 创始人兼董事长梁景康本月早些时候表示，与大疆之间的激烈价格战（大疆今年进入 360 度运动相机领域）“扩大了整体市场”，越来越多的消费者选择 Insta360 是因为其 “独特的优势”。\n“尽管价格竞争激烈，公司在第三季度仍实现了超过 90% 的收入增长，” 梁在与投资者的在线会议中表示。\n 总部位于深圳的 Insta360 在 2023 年以 67% 的市场份额领先全球 360 度相机市场，在其市区竞争对手大疆于 7 月推出 8K 全景视频相机 Osmo 360 后，迅速下调了其旗舰 X5 相机的价格。\nAvata 360 预计将成为大疆的主力无人机，以与 Insta360 竞争。尽管尚未正式发布，但泄露的图片和视频已经引发了粉丝们的强烈兴趣。\n 根据泄露的信息，大疆的这款无人机采用第一人称视角的设计，类似于 Avata 系列的其他型号，这些型号比公司的传统相机无人机更轻、更快。\n 相比之下，Insta360 支持的 Antigravity A1 采用了更传统、更大的无人机设计，优先考虑稳定性而非速度。这两款无人机都可以与护目镜配合使用，以提供沉浸式的操控体验。\nInsta360 表示，Antigravity A1 于 8 月发布，将在年底前在某些市场开始 “试销”，这是对上海证券交易所在线问答板上股东提问的回应。\n 随着消费无人机市场增长放缓，大疆一直在多元化其收入来源。\n 该公司今年的新产品包括一款 360 度相机，这是 Insta360 主导的一个类别，以及一款机器人吸尘器，这一领域已经被包括 Ecovacs、Roborock 和 Narwal 在内的中国品牌所挤满。\n 根据中国媒体《界面新闻》的报道，本周早些时候，大疆向 3D 打印初创公司 Elegoo 投资了数亿元人民币。</p>

影石创新

<p>大疆（DJI）作为无人机技术的领导者，准备推出一款 360 度无人机 Avata 360，进一步加剧与影石创新（Insta360）的竞争。两家公司都在争夺 360 度相机和无人机市场的主导地位。影石创新在 360 度相机市场占有 67% 的市场份额，尽管与大疆展开价格战，但其收入仍显著增长。这场竞争凸显了不断发展的消费无人机市场，两家公司都在推出创新产品以争夺市场份额</p>

<p>DJI, the world leader in drone technology, plans to launch a “full-view” drone – a new genre that rival Insta360 is also developing – in a sign of fierce hardware competition among China’s gadget makers.\nThe Shenzhen-based company conducted a preview of the product last week to give attendees a first-hand look at its new 360-degree drone, named Avata 360, and to share the company’s views on industry competition and market prospects, the Guangdong financial newspaper 21st Century Business Herald reported.\nDJI confirmed with Chinese media that it had held such an “internal” event. DJI did not immediately respond to a request for comment on Wednesday.\nThe event comes at a time when a new genre of drones, which can take 360-degree video and photos, is set to revolutionise the consumer drone market.\nIn the rapidly growing market segment, the Shanghai-listed Insta360 is emerging as a powerful player, threatening DJI’s long-held dominance in the commercial drone market.\nThe market has been closely watching the competition between DJI and Insta360, which used to occupy their own vertical but now have some products overlapping, including 360-degree cameras and drones.\nThe market has been paying close attention to the rivalry between DJI and Insta360, whose once separate verticals now overlap in areas including 360-degree cameras and drones.\nInsta360 founder and chairman Liang Jingkang said earlier this month that its brutal price war with DJI, which this year moved into the 360-degree action camera field, had “expanded the overall market” and that an increasing number of consumers were choosing Insta360 for its “unique strengths”.\n\n“Despite the fierce price competition, the company still achieved over 90 per cent revenue growth in the third quarter,” Liang said in an online session with investors.\nShenzhen-based Insta360, which led the global 360-degree camera market with a 67 per cent share in 2023, slashed prices for its flagship X5 camera after its crosstown rival DJI launched an 8K panoramic video camera, the Osmo 360, in July.\nThe Avata 360 is expected to become DJI’s leading drone to compete against Insta360. Although it has yet to be officially unveiled, leaked images and videos have already sparked strong interest among fans.\nBased on the leaks, the DJI machine takes a first-person view drone form, similar to other models in the Avata series, which were lighter and faster than the company’s traditional camera drones.\nBy contrast, Insta360-backed Antigravity A1 has adopted a more conventional, larger drone design that prioritised stability over speed. Both drones could be paired with goggles for an immersive piloting experience.\nThe Antigravity A1, unveiled in August, will begin “trial sales” in certain markets by the end of the year, Shanghai-listed Insta360 said in a response to shareholder questions on the Shanghai Stock Exchange’s online Q&amp;A board.\nDJI has been diversifying its revenue sources as growth in the consumer drone market slowed.\nThe company’s new products this year included a 360-degree camera, a category dominated by Insta360, and a robot vacuum cleaner, a sector already crowded with Chinese brands, including Ecovacs, Roborock and Narwal.\nEarlier this week, it invested hundreds of millions of yuan in 3D printing start-up Elegoo, according to Chinese media Jiemian.\n</p>
<div class="lb-trans"><p>全球无人机技术领导者大疆计划推出一款 “全视角” 无人机——这一新类型的无人机也在竞争对手 Insta360 的开发之中——这标志着中国电子产品制造商之间激烈的硬件竞争。\n 根据《21 世纪经济报道》的报道，总部位于深圳的大疆上周进行了该产品的预览，向与会者展示了其新款 360 度无人机 Avata 360，并分享了公司对行业竞争和市场前景的看法。\n 大疆向中国媒体确认，确实举行了这样的 “内部” 活动。大疆在周三未立即回应评论请求。\n 此次活动正值一种新型无人机即将颠覆消费无人机市场的时刻，这种无人机能够拍摄 360 度的视频和照片。\n 在这一快速增长的市场细分中，上海上市的 Insta360 正崛起为一个强有力的竞争者，威胁到大疆在商业无人机市场长期以来的主导地位。\n 市场一直在密切关注大疆与 Insta360 之间的竞争，二者曾各自占据独立的垂直领域，但现在在 360 度相机和无人机等产品上出现了重叠。\nInsta360 创始人兼董事长梁景康本月早些时候表示，与大疆之间的激烈价格战（大疆今年进入 360 度运动相机领域）“扩大了整体市场”，越来越多的消费者选择 Insta360 是因为其 “独特的优势”。\n“尽管价格竞争激烈，公司在第三季度仍实现了超过 90% 的收入增长，” 梁在与投资者的在线会议中表示。\n 总部位于深圳的 Insta360 在 2023 年以 67% 的市场份额领先全球 360 度相机市场，在其市区竞争对手大疆于 7 月推出 8K 全景视频相机 Osmo 360 后，迅速下调了其旗舰 X5 相机的价格。\nAvata 360 预计将成为大疆的主力无人机，以与 Insta360 竞争。尽管尚未正式发布，但泄露的图片和视频已经引发了粉丝们的强烈兴趣。\n 根据泄露的信息，大疆的这款无人机采用第一人称视角的设计，类似于 Avata 系列的其他型号，这些型号比公司的传统相机无人机更轻、更快。\n 相比之下，Insta360 支持的 Antigravity A1 采用了更传统、更大的无人机设计，优先考虑稳定性而非速度。这两款无人机都可以与护目镜配合使用，以提供沉浸式的操控体验。\nInsta360 表示，Antigravity A1 于 8 月发布，将在年底前在某些市场开始 “试销”，这是对上海证券交易所在线问答板上股东提问的回应。\n 随着消费无人机市场增长放缓，大疆一直在多元化其收入来源。\n 该公司今年的新产品包括一款 360 度相机，这是 Insta360 主导的一个类别，以及一款机器人吸尘器，这一领域已经被包括 Ecovacs、Roborock 和 Narwal 在内的中国品牌所挤满。\n 根据中国媒体《界面新闻》的报道，本周早些时候，大疆向 3D 打印初创公司 Elegoo 投资了数亿元人民币。</p>
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随着 360 度无人机竞争的加剧，大疆将目标锁定影石创新