<div id="readability-page-1"><div><p>ON A late October morning, a long queue snaked through Siam Square, the bustling heart of Bangkok’s shopping district. The crowd had gathered for the grand opening of the first overseas Miniso Land — a multistory superstore for trendy toys.</p><p>The ground floor of the new Miniso flagship location was a shrine to Disney’s “Zootopia 2.” Local influencers in cosplay and media guests browsed aisles of co-branded merchandise, part of a global launch that the Chinese toy retailer chose to debut in Thailand.</p><p>Just 500 metres away, rival trendy toy retailer Pop Mart’s two-story store teemed with local shoppers and Chinese tourists snapping up Labubu dolls and other collectibles already sold out in China. Pop Mart is still enlarging the space to make room for another of its hit piece of intellectual property (IP). In August, the company also opened a 760-square-metre store — its largest worldwide — in Bangkok’s Iconsiam mall.</p></div></div>

名创优品

泡泡玛特

<p>泰国正在利用受欢迎的中国品牌泡泡玛特和名创优品来吸引中国游客。名创优品在曼谷开设了首个海外名创优品乐园，展示了迪士尼的《疯狂动物城 2》商品。在附近，泡泡玛特的商店在当地人和中国游客中都很受欢迎，提供在中国已经售罄的收藏品。泡泡玛特还在曼谷的 Iconsiam 购物中心开设了全球最大的商店</p>

In Depth: Thailand turns to Pop Mart, Miniso to win back Chinese tourists

- 曼谷的 Siam Square 举行了首家海外 Miniso Land 的盛大开幕。  
- 新旗舰店以迪士尼的 “疯狂动物城 2” 为主题，吸引了众多当地网红和媒体。  
- 竞争对手 Pop Mart 也在附近开设了新店，热销 Labubu 娃娃等商品。  

深入分析：泰国借助泡泡玛特和名创优品吸引中国游客回流