<p>/PRNewswire/ -- 在 2025 年许可奖颁奖典礼上，名创优品作为全球生活方式品牌，荣获了备受瞩目的雷达奖，以表彰其在知识产权合作和零售创新方面的杰出成就。该奖项由 Max Publishing 主办，旨在庆祝在过去一年中显著推动许可业务并加强全球品牌合作的品牌。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品在 2025 年许可奖上获雷达奖</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品在英国的门店</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品在英国推出了以哈利·波特为灵感的系列产品</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品的自有知识产权</p>
<p>根据国际许可协会的年度报告，2024 年全球许可商品和服务的销售额达到了 3696 亿美元，同比增长 3.7%。随着以知识产权驱动的消费持续推动全球零售增长，名创优品通过其综合供应链、产品和零售创新以及创意内容运营，抓住了新兴机会，不断增强其在以知识产权驱动的零售模式下的核心竞争力。截至 2025 年 6 月，名创优品已进入 112 个国家和地区，在全球拥有超过 7600 家门店，与全球消费者分享其 “生活就是为了乐趣” 的理念。</p>
<p><strong>世界级知识产权组合和原创知识产权生态系统</strong></p>
<p>名创优品旨在成为全球领先的知识产权运营平台，建立了全面的超级知识产权战略，与 150 多家全球知名的许可方合作，每年推出超过 10,000 种新产品，涵盖玩具、家居用品、美容、生活方式商品和文具等多个类别。</p>
<p>名创优品的合作涵盖了一些世界上最具标志性的特许经营品牌，包括哈利·波特、三丽鸥、芭比和迪士尼。在中国，名创优品推出了与 Chiikawa 的合作，迅速成为全国热销产品，并在销售和粉丝互动方面创下新纪录。</p>
<p>在欧洲、东南亚、澳大利亚和北美，受《海贼王》、《史迪奇》和名创优品自有的乙烯塑料玩偶启发的主题快闪店成功吸引了当地粉丝，展示了全球知识产权如何无缝融入日常零售生活。</p>
<p>与此同时，名创优品正在建立自己的原创知识产权生态系统，自 2025 年 7 月以来，公司已与九个新的艺术家知识产权建立了合作关系，为其组合带来了新的创意声音，并推动原创作品的孵化。</p>
<p>名创优品首席营销官 Robin Liu 总结道：“名创优品在两个轨道上前进：与全球有影响力的知识产权合作，同时培育我们自己的知识产权。与成熟的跨文化知识产权合作为我们的组合带来了稳定性，而建立原创艺术家签约的知识产权则推动了长期差异化和持续的品牌活力。”</p>
<p><strong>零售创新与知识产权驱动的增长战略</strong></p>
<p>截至 2025 年，名创优品在全球销售了超过 8 亿件许可产品，预计到 2028 年，知识产权商品将占总销售额的一半以上。名创优品始终坚持其愿景——成为全球领先的知识产权运营平台，继续向全球消费者提供情感共鸣和文化启发的产品。通过其独特的超级门店和超级知识产权合作概念，公司正在扩展知识产权的商业边界，建立持久的品牌价值，标志着其长期增长旅程中的又一步稳固进展。</p>
<p><strong>关于名创优品</strong></p>
<p>名创优品集团是一家全球生活方式品牌，提供多种设计导向的生活产品。公司主要通过其庞大的名创优品门店网络为消费者服务，营造轻松、寻宝和引人入胜的购物体验，充满令人愉悦的惊喜，吸引各类消费者。美观的设计、质量和实惠是名创优品广泛产品组合的核心，公司不断推出具有这些品质的产品。自 2013 年在中国开设第一家门店以来，公司已将其旗舰品牌 “名创优品” 打造为全球知名的零售品牌。</p>
<p>照片 - https://mma.prnewswire.com/media/2829337/MINISO_Wins_Radar_Award_at_The_Licensing_Awards_2025.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2829339/MINISO_Store_in_UK.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2829341/MINISO_launched_its_Harry_Potter_inspired_collection_in_UK.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2829343/MINISO_s_Owned_IPs.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMTIxJk5ld3NJdGVtSWQ9RU4zMDY5NSZUcmFuc21pc3Npb25fSWQ9MjAyNTExMjEwNjI1UFJfTkVXU19FVVJPX05EX19FTjMwNjk1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMTIxJk5ld3NJdGVtSWQ9RU4zMDY5NSZUcmFuc21pc3Npb25fSWQ9MjAyNTExMjEwNjI1UFJfTkVXU19FVVJPX05EX19FTjMwNjk1"/></p>

名创优品

<p>名创优品是一家全球生活方式品牌，在 2025 年许可奖中获得雷达奖，以表彰其在全球知识产权战略方面的卓越表现。该奖项认可了名创优品在知识产权合作和零售创新方面的成就，促进了其在许可业务中的增长。名创优品已扩展到 112 个国家，拥有超过 7600 家门店，与知名授权商合作并推出多样化产品。该公司旨在成为领先的知识产权运营平台，专注于全球合作和原创知识产权开发</p>

<p>, /PRNewswire/ -- At The Licensing Awards 2025, MINISO, a global lifestyle brand, was honored with the prestigious Radar Award, acknowledging its outstanding achievements in IP collaboration and retail innovation. Organized by Max Publishing, the award celebrates brands that have significantly advanced their licensing business and strengthened global brand partnerships over the past year.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在 2025 年许可奖颁奖典礼上，名创优品作为全球生活方式品牌，荣获了备受瞩目的雷达奖，以表彰其在知识产权合作和零售创新方面的杰出成就。该奖项由 Max Publishing 主办，旨在庆祝在过去一年中显著推动许可业务并加强全球品牌合作的品牌。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO Wins Radar Award at The Licensing Awards 2025</p>
<div class="lb-trans"><p>名创优品在 2025 年许可奖上获雷达奖</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO Store in UK</p>
<div class="lb-trans"><p>名创优品在英国的门店</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO launched its Harry Potter-inspired collection in UK</p>
<div class="lb-trans"><p>名创优品在英国推出了以哈利·波特为灵感的系列产品</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO's Owned IPs</p>
<div class="lb-trans"><p>名创优品的自有知识产权</p>
</div><p>According to Licensing International's annual report, global sales of licensed goods and services reached USD 369.6 billion in 2024, growing 3.7% year-on-year. As IP-driven consumption continues to power global retail growth, MINISO has seized emerging opportunities through its integrated supply chain, product and retail innovation, and creative content operations, continuously strengthening its core competitiveness under the IP-driven retail model. As of June 2025, MINISO has entered 112 countries and regions, with over 7,600 stores worldwide sharing its &#34;Life is for Fun&#34; philosophy with global consumers.</p>
<div class="lb-trans"><p>根据国际许可协会的年度报告，2024 年全球许可商品和服务的销售额达到了 3696 亿美元，同比增长 3.7%。随着以知识产权驱动的消费持续推动全球零售增长，名创优品通过其综合供应链、产品和零售创新以及创意内容运营，抓住了新兴机会，不断增强其在以知识产权驱动的零售模式下的核心竞争力。截至 2025 年 6 月，名创优品已进入 112 个国家和地区，在全球拥有超过 7600 家门店，与全球消费者分享其 “生活就是为了乐趣” 的理念。</p>
</div><p><strong>World-Class IP Portfolio and Original IP Ecosystem</strong></p>
<div class="lb-trans"><p><strong>世界级知识产权组合和原创知识产权生态系统</strong></p>
</div><p>Aiming to become the world's leading IP operation platform, MINISO has built a comprehensive Super IP strategy, collaborating with over 150 globally renowned licensors and launching more than 10,000 new products annually across diverse categories, including toys, homeware, beauty, lifestyle goods, and stationery.</p>
<div class="lb-trans"><p>名创优品旨在成为全球领先的知识产权运营平台，建立了全面的超级知识产权战略，与 150 多家全球知名的许可方合作，每年推出超过 10,000 种新产品，涵盖玩具、家居用品、美容、生活方式商品和文具等多个类别。</p>
</div><p>MINISO's collaborations span some of the world's most iconic franchises, including Harry Potter, Sanrio, Barbie, and Disney, In China, MINISO introduced Chiikawa collaborations, and quickly became a nationwide hit and set new records in both sales and fan engagement.</p>
<div class="lb-trans"><p>名创优品的合作涵盖了一些世界上最具标志性的特许经营品牌，包括哈利·波特、三丽鸥、芭比和迪士尼。在中国，名创优品推出了与 Chiikawa 的合作，迅速成为全国热销产品，并在销售和粉丝互动方面创下新纪录。</p>
</div><p>Across Europe, Southeast Asia, Australia, and North America, themed pop-ups inspired by One Piece, Stitch, and MINISO's own vinyl plush successfully attracted local fans and demonstrated how global IPs could be seamlessly woven into everyday retail life.</p>
<div class="lb-trans"><p>在欧洲、东南亚、澳大利亚和北美，受《海贼王》、《史迪奇》和名创优品自有的乙烯塑料玩偶启发的主题快闪店成功吸引了当地粉丝，展示了全球知识产权如何无缝融入日常零售生活。</p>
</div><p>At the same time, MINISO is building its own original IP ecosystem, Since July 2025, the company has announced partnerships with nine new artist IPs, bringing fresh creative voices into its portfolio and fueling the incubation of original works.</p>
<div class="lb-trans"><p>与此同时，名创优品正在建立自己的原创知识产权生态系统，自 2025 年 7 月以来，公司已与九个新的艺术家知识产权建立了合作关系，为其组合带来了新的创意声音，并推动原创作品的孵化。</p>
</div><p>Robin Liu, Chief Marketing Officer of MINISO, summed it up, &#34;MINISO moves forward on two tracks: collaborating with globally influential IPs while nurturing our own. Working with established, cross-cultural IPs brings stability to our portfolio, while building original artist-signed IPs drives long-term differentiation and sustained brand vitality.&#34;</p>
<div class="lb-trans"><p>名创优品首席营销官 Robin Liu 总结道：“名创优品在两个轨道上前进：与全球有影响力的知识产权合作，同时培育我们自己的知识产权。与成熟的跨文化知识产权合作为我们的组合带来了稳定性，而建立原创艺术家签约的知识产权则推动了长期差异化和持续的品牌活力。”</p>
</div><p><strong>Retail Innovation and IP-Driven Growth Strategy</strong></p>
<div class="lb-trans"><p><strong>零售创新与知识产权驱动的增长战略</strong></p>
</div><p>As of 2025, MINISO has sold over 800 million licensed products worldwide, with IP merchandise projected to make up more than half of total sales by 2028. Staying true to its vision — to become the world's leading IP operation platform, MINISO continues to deliver emotionally resonant and culturally inspired products to global consumers. Through its distinctive Super Stores and Super IP Collaboration concepts, the company is expanding the commercial boundaries of IP and building enduring brand value, marking another solid step forward in its long-term growth journey.</p>
<div class="lb-trans"><p>截至 2025 年，名创优品在全球销售了超过 8 亿件许可产品，预计到 2028 年，知识产权商品将占总销售额的一半以上。名创优品始终坚持其愿景——成为全球领先的知识产权运营平台，继续向全球消费者提供情感共鸣和文化启发的产品。通过其独特的超级门店和超级知识产权合作概念，公司正在扩展知识产权的商业边界，建立持久的品牌价值，标志着其长期增长旅程中的又一步稳固进展。</p>
</div><p><strong>About MINISO</strong></p>
<div class="lb-trans"><p><strong>关于名创优品</strong></p>
</div><p>MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand &#34;MINISO&#34; as a globally recognized retail brand.</p>
<div class="lb-trans"><p>名创优品集团是一家全球生活方式品牌，提供多种设计导向的生活产品。公司主要通过其庞大的名创优品门店网络为消费者服务，营造轻松、寻宝和引人入胜的购物体验，充满令人愉悦的惊喜，吸引各类消费者。美观的设计、质量和实惠是名创优品广泛产品组合的核心，公司不断推出具有这些品质的产品。自 2013 年在中国开设第一家门店以来，公司已将其旗舰品牌 “名创优品” 打造为全球知名的零售品牌。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829337/MINISO_Wins_Radar_Award_at_The_Licensing_Awards_2025.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829337/MINISO_Wins_Radar_Award_at_The_Licensing_Awards_2025.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829339/MINISO_Store_in_UK.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829339/MINISO_Store_in_UK.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829341/MINISO_launched_its_Harry_Potter_inspired_collection_in_UK.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829341/MINISO_launched_its_Harry_Potter_inspired_collection_in_UK.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2829343/MINISO_s_Owned_IPs.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2829343/MINISO_s_Owned_IPs.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMTIxJk5ld3NJdGVtSWQ9RU4zMDY5NSZUcmFuc21pc3Npb25fSWQ9MjAyNTExMjEwNjI1UFJfTkVXU19FVVJPX05EX19FTjMwNjk1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN30695&amp;Transmission_Id=202511210625PR_NEWS_EURO_ND__EN30695&amp;DateId=20251121"/></p>

名创优品在 2025 年授权奖中荣获雷达奖，因其在全球知识产权战略上的卓越表现而获得认可