<p>作者：查尔斯·帕西</p>
<p>该流媒体网络于周三发布了热门系列的第五季，并且相关项目也在筹备中。</p>
<p>《怪奇物语》第五季在感恩节前夕在奈飞首播——这部热门系列在过去九年里为奈飞带来了巨额收益。</p>
<p>根据一份行业报告，《怪奇物语》已经为奈飞创造了至少十亿美元的收入。但现在更大的问题是：它能否变成一个价值 20 亿美元的项目？或者甚至更多？</p>
<p>当然，这个问题在许多娱乐和品牌行业专业人士的脑海中浮现，奈飞（NFLX）于周三推出了这部怀旧、以恐怖为主题的系列的第五季（据说是最后一季）。</p>
<p>《怪奇物语》第五季将分为三个部分推出，均与重要节日相关——这一战略举措似乎旨在最大化观众观看量。前四集在感恩节前夜开始播放。接下来的三集将在圣诞节当天上线，最后一集定于新年前夕播出。</p>
<p>围绕这一季的发布有很多炒作和热议。《时代》杂志为其专门做了封面报道。食品和餐饮公司也推出了各种产品联动（有人想要《怪奇物语》主题的水果卷吗？）。当然，剧迷们也在抽出时间来追看当前和之前的季节。</p>
<p>简而言之，《怪奇物语》自 2016 年首季首播以来，从一部扎根于 80 年代流行文化的怪异节目，发展成为全球现象——如今它涵盖了书籍系列、沉浸式体验、快闪店，甚至还有百老汇演出。此外，动画系列也将在明年推出。</p>
<p>根据专注于娱乐行业的公司 Parrot Analytics 的数据，自 2020 年以来，《怪奇物语》为奈飞带来了至少 10 亿美元的收入。</p>
<p>《怪奇物语》回归，迎来第五季和最后一季，左侧是吉姆·霍普（大卫·哈伯饰），右侧是青少年超级英雄艾尔（米莉·波比·布朗饰）。</p>
<p>“《怪奇物语》更像是一个现代媒体宇宙，而不是一部电视节目，” 前 Showtime 高管、品牌工作室 What/If Co.的负责人达尼·卡洛杰拉表示。</p>
<p>为了证明该系列的巨大吸引力，考虑到当第五季的首集在周三开始播放时，奈飞经历了一些短暂的系统问题，似乎与观众激增有关。</p>
<p>但继续这个系列并不是没有风险：据报道，奈飞为这一季每集花费高达 6000 万美元，这意味着总投入超过 4 亿美元。这无疑使其成为电视历史上最昂贵的制作之一，甚至与大片电影的预算相媲美。</p>
<p>“《怪奇物语》更像是一个现代媒体宇宙，而不是一部电视节目。”——达尼·卡洛杰拉，前 Showtime 高管，品牌工作室 What/If Co.的负责人。</p>
<p>这又将我们带回到数十亿美元的问题：风险是否会得到回报？</p>
<p>从短期来看，显然希望第五季能为奈飞带来一波观众——既包括那些在三年前第四季后可能已停止订阅的《怪奇物语》粉丝，也包括那些可能终于决定首次观看该剧的好奇观众（显然，他们也可能需要补课）。</p>
<p>业内一些人担心观众可能会对该剧失去兴趣。这是一个典型的 “跳鲨鱼” 的问题，尤其考虑到《怪奇物语》的主要角色如今已经不再是可爱的青少年——正是他们的青春感性帮助该系列获得了最初的火花。</p>
<p>但大多数人似乎认为该系列太受欢迎，不会出现这种情况。</p>
<p>品牌专家、Motto 机构首席执行官桑尼·博内尔表示，该剧是 “为数不多的仍能在大规模上影响文化的系列之一。” 她认为奈飞可能会看到大量用户增长，甚至在第五季中获得高达 2 亿美元的收入提升。</p>
<p>这是短期的情况，但长期呢？专家表示，这里就变得复杂了。《怪奇物语》有可能成为另一个 “哈利·波特” 或 “星球大战” 级别的系列——确实可以随着时间的推移产生数十亿美元的收入。但要实现这一点，关键在于奈飞能否开发出其他项目，因为初始系列即将结束。</p>
<p>《怪奇物语》的年轻演员们自 2016 年以来从青少年成长为如今的青少年和年轻成年人。</p>
<p>目前，创造《怪奇物语》系列并继续执导的达菲兄弟，正将目光投向其他项目，并与派拉蒙（PSKY）签署了一份为期四年的协议，预计将涵盖电影、电视和流媒体项目。但他们仍与奈飞保持关联，并在筹备两部非《怪奇物语》的系列，分别是《城区》和《即将发生非常糟糕的事情》。</p>
<p>与此同时，很明显《怪奇物语》不会随着第五季的结束而消亡。下一步可能会以备受讨论的衍生剧的形式出现。</p>
<p>正如马特·达菲对《综艺》所说：“我们只想确保，如果我们要做的话，那是我们非常兴奋的事情。”</p>
<p>理论上，这个衍生剧可能会引出另一个，接着又是另一个，依此类推。而这还不包括前面提到的项目，比如动画系列。</p>
<p>毕竟，“星球大战” 始于一部电影，但现在已经衍生出多部影片和其他项目，最终导致了迪士尼 +（DIS）系列《曼达洛人》和《安多尔》。而《曼达洛人》本身也在衍生出一部电影，定于明年上映。</p>
<p>如果《怪奇物语》开始走上类似的道路，专家表示，它可能会成为那个数十亿美元的系列。</p>
<p>“在这一点上，《怪奇物语》表现得更像是一个品牌，而不是一个系列，这意味着它的财务前景远远超出了结局，” 博内尔说。</p>
<p>尽管《怪奇物语》对奈飞来说非常有价值，但该网络的联合首席执行官泰德·萨兰多斯在今年早些时候的财报电话会议上强调，公司不能仅依赖一部剧集来推动其增长。</p>
<p>他说：“这关乎于一系列我们会员真正喜爱并期待的节目、电影，以及不久之后的游戏的稳定输出。”</p>
<p>-查尔斯·帕西</p>
<p>该内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
<p>（完）道琼斯新闻通讯</p>
<p>11-29-25 1104ET</p>

奈飞

<p>《怪奇物语》已经成为奈飞的十亿美元成功案例，最近第五季已发布。该系列现在已成为全球现象，正在探索其成为 “星球大战” 级别特许经营的潜力。尽管制作成本高昂，但专家认为这可能会显著提升奈飞的订阅用户和收入。该节目的未来成功取决于奈飞能否将特许经营扩展到原系列之外</p>

<p>By Charles Passy</p>
<div class="lb-trans"><p>作者：查尔斯·帕西</p>
</div><p>The streaming network released the fifth season of the popular series on Wednesday, with related projects also in the works</p>
<div class="lb-trans"><p>该流媒体网络于周三发布了热门系列的第五季，并且相关项目也在筹备中。</p>
</div><p>&#34;Stranger Things&#34; Season 5 premiered on Netflix just in time for Thanksgiving - and the hit series has been a major moneymaker for Netflix over the past nine years.</p>
<div class="lb-trans"><p>《怪奇物语》第五季在感恩节前夕在奈飞首播——这部热门系列在过去九年里为奈飞带来了巨额收益。</p>
</div><p>&#34;Stranger Things&#34; has already become a billion-dollar earner for Netflix, at least according to one industry report. But now comes the bigger question: Can it turn into a $2 billion one? Or maybe even something beyond that?</p>
<div class="lb-trans"><p>根据一份行业报告，《怪奇物语》已经为奈飞创造了至少十亿美元的收入。但现在更大的问题是：它能否变成一个价值 20 亿美元的项目？或者甚至更多？</p>
</div><p>Certainly, it's a question on the minds of many entertainment and brand industry professionals, with Netflix (NFLX) having launched the fifth (and reportedly final) season of the nostalgic, horror-centric series on Wednesday.</p>
<div class="lb-trans"><p>当然，这个问题在许多娱乐和品牌行业专业人士的脑海中浮现，奈飞（NFLX）于周三推出了这部怀旧、以恐怖为主题的系列的第五季（据说是最后一季）。</p>
</div><p>&#34;Stranger Things&#34; Season 5 is rolling out in three segments, all tied with key holidays - a strategic move that seems designed to maximize viewership. The first four episodes began streaming the night before Thanksgiving. Three more will follow on Christmas Day, and the final one is scheduled for New Year's Eve.</p>
<div class="lb-trans"><p>《怪奇物语》第五季将分为三个部分推出，均与重要节日相关——这一战略举措似乎旨在最大化观众观看量。前四集在感恩节前夜开始播放。接下来的三集将在圣诞节当天上线，最后一集定于新年前夕播出。</p>
</div><p>There has been plenty of hype and buzz surrounding the season launch. Time magazine devoted a cover to it. Food and restaurant companies have all sorts of product tie-ins (&#34;Stranger Things&#34;-themed Fruit Roll-Ups, anyone?). And naturally, fans of the show are setting aside time to binge their way through the current and previous seasons.</p>
<div class="lb-trans"><p>围绕这一季的发布有很多炒作和热议。《时代》杂志为其专门做了封面报道。食品和餐饮公司也推出了各种产品联动（有人想要《怪奇物语》主题的水果卷吗？）。当然，剧迷们也在抽出时间来追看当前和之前的季节。</p>
</div><p>In short, &#34;Stranger Things,&#34; whose first season debuted in 2016, has gone from being a quirky show, rooted in '80s-era pop culture, into a global phenomenon - one that now encompasses a book series, an immersive experience, pop-up stores and even a Broadway show. Plus, an animated series is due next year.</p>
<div class="lb-trans"><p>简而言之，《怪奇物语》自 2016 年首季首播以来，从一部扎根于 80 年代流行文化的怪异节目，发展成为全球现象——如今它涵盖了书籍系列、沉浸式体验、快闪店，甚至还有百老汇演出。此外，动画系列也将在明年推出。</p>
</div><p>And, yes, &#34;Stranger Things&#34; has earned Netflix at least $1 billion just since 2020, according to Parrot Analytics, a company that focuses on the entertainment industry.</p>
<div class="lb-trans"><p>根据专注于娱乐行业的公司 Parrot Analytics 的数据，自 2020 年以来，《怪奇物语》为奈飞带来了至少 10 亿美元的收入。</p>
</div><p>&#34;Stranger Things&#34; is back for its fifth and final season, with David Harbour, left, as Jim Hopper and Millie Bobby Brown as teen superhero Eleven.</p>
<div class="lb-trans"><p>《怪奇物语》回归，迎来第五季和最后一季，左侧是吉姆·霍普（大卫·哈伯饰），右侧是青少年超级英雄艾尔（米莉·波比·布朗饰）。</p>
</div><p>&#34;'Stranger Things' is less of a TV show and more of a modern media universe,&#34; said Dani Calogera, a former Showtime executive who runs What/If Co., a brand studio.</p>
<div class="lb-trans"><p>“《怪奇物语》更像是一个现代媒体宇宙，而不是一部电视节目，” 前 Showtime 高管、品牌工作室 What/If Co.的负责人达尼·卡洛杰拉表示。</p>
</div><p>For proof of the series' massive appeal, consider that when the first episodes of the fifth season began streaming Wednesday, Netflix experienced some brief system issues seemingly tied to the surge in viewers.</p>
<div class="lb-trans"><p>为了证明该系列的巨大吸引力，考虑到当第五季的首集在周三开始播放时，奈飞经历了一些短暂的系统问题，似乎与观众激增有关。</p>
</div><p>But it's not like there isn't risk involved in continuing the franchise: Netflix, is reportedly spending up to $60 million an episode for this fifth season, which translates into a $400 million-plus overall commitment. That easily makes it one of the most expensive productions in television history - and one that rivals budgets for blockbuster films.</p>
<div class="lb-trans"><p>但继续这个系列并不是没有风险：据报道，奈飞为这一季每集花费高达 6000 万美元，这意味着总投入超过 4 亿美元。这无疑使其成为电视历史上最昂贵的制作之一，甚至与大片电影的预算相媲美。</p>
</div><p>&#34;'Stranger Things' is less of a TV show and more of a modern media universe.&#34;Dani Calogera, a former Showtime executive who runs What/If Co., a branding studio</p>
<div class="lb-trans"><p>“《怪奇物语》更像是一个现代媒体宇宙，而不是一部电视节目。”——达尼·卡洛杰拉，前 Showtime 高管，品牌工作室 What/If Co.的负责人。</p>
</div><p>Which takes us back to the multibillion-dollar question: Will the risk pay off?</p>
<div class="lb-trans"><p>这又将我们带回到数十亿美元的问题：风险是否会得到回报？</p>
</div><p>In the short term, there's obviously hope that the fifth season will bring a wave of viewers to Netflix - both &#34;Stranger Things&#34; fans who might have let their subscriptions lapse after the series' fourth season over three years ago, as well as curious folks who might finally decide to watch the show for the first time (clearly, they'll also likely have some catching up to do).</p>
<div class="lb-trans"><p>从短期来看，显然希望第五季能为奈飞带来一波观众——既包括那些在三年前第四季后可能已停止订阅的《怪奇物语》粉丝，也包括那些可能终于决定首次观看该剧的好奇观众（显然，他们也可能需要补课）。</p>
</div><p>Some in the industry wonder if there's a chance viewers could lose interest in the show. It's the proverbial issue of &#34;jumping the shark,&#34; especially given the fact that the &#34;Stranger Things&#34; principal characters have now aged out of their adorable tween selves - and it was their youthful sensibility that helped give the series its initial spark.</p>
<div class="lb-trans"><p>业内一些人担心观众可能会对该剧失去兴趣。这是一个典型的 “跳鲨鱼” 的问题，尤其考虑到《怪奇物语》的主要角色如今已经不再是可爱的青少年——正是他们的青春感性帮助该系列获得了最初的火花。</p>
</div><p>But most seem to say the series is simply too beloved for that to happen.</p>
<div class="lb-trans"><p>但大多数人似乎认为该系列太受欢迎，不会出现这种情况。</p>
</div><p>Sunny Bonnell, a brand expert who is the chief executive of the Motto agency, said the show is &#34;one of the few franchises that can still influence culture at scale.&#34; She believes Netflix could see a major subscriber lift, and even up to a $200 million boost in revenue from the fifth season.</p>
<div class="lb-trans"><p>品牌专家、Motto 机构首席执行官桑尼·博内尔表示，该剧是 “为数不多的仍能在大规模上影响文化的系列之一。” 她认为奈飞可能会看到大量用户增长，甚至在第五季中获得高达 2 亿美元的收入提升。</p>
</div><p>That's the short term, but what about the long term? Here's where things get tricky, say experts. It's possible that &#34;Stranger Things&#34; could be another &#34;Harry Potter&#34; or &#34;Star Wars&#34;-level franchise - something that can indeed generate billions of dollars over time. But for that to happen, it all comes down to what else Netflix can develop, now that the initial series is coming to a close.</p>
<div class="lb-trans"><p>这是短期的情况，但长期呢？专家表示，这里就变得复杂了。《怪奇物语》有可能成为另一个 “哈利·波特” 或 “星球大战” 级别的系列——确实可以随着时间的推移产生数十亿美元的收入。但要实现这一点，关键在于奈飞能否开发出其他项目，因为初始系列即将结束。</p>
</div><p>The young cast of &#34;Stranger Things&#34; has grown from tweens in 2016, to the older teens and young adults seen today.</p>
<div class="lb-trans"><p>《怪奇物语》的年轻演员们自 2016 年以来从青少年成长为如今的青少年和年轻成年人。</p>
</div><p>Currently, the Duffer brothers, the siblings who created the &#34;Stranger Things&#34; franchise and continue to direct it, have their sights set on other projects and have signed a four-year deal with Paramount (PSKY) that will reportedly encompass movie, television and streaming projects. But they are still associated with Netflix and have two non-&#34;Stranger Things&#34; series in the works, &#34;The Boroughs&#34; and &#34;Something Very Bad Is Going to Happen.&#34;</p>
<div class="lb-trans"><p>目前，创造《怪奇物语》系列并继续执导的达菲兄弟，正将目光投向其他项目，并与派拉蒙（PSKY）签署了一份为期四年的协议，预计将涵盖电影、电视和流媒体项目。但他们仍与奈飞保持关联，并在筹备两部非《怪奇物语》的系列，分别是《城区》和《即将发生非常糟糕的事情》。</p>
</div><p>At the same time, it's clear that &#34;Stranger Things&#34; won't die with the fifth season. A next move could be in the works in the form of a much-discussed spinoff.</p>
<div class="lb-trans"><p>与此同时，很明显《怪奇物语》不会随着第五季的结束而消亡。下一步可能会以备受讨论的衍生剧的形式出现。</p>
</div><p>As Matt Duffer told Variety: &#34;We just want to make sure that if we're gonna do it, it's something that we're very excited about.&#34;</p>
<div class="lb-trans"><p>正如马特·达菲对《综艺》所说：“我们只想确保，如果我们要做的话，那是我们非常兴奋的事情。”</p>
</div><p>In theory, that spinoff could lead to another, and another, and so on. And that's on top of the aforementioned projects, such as the animated series.</p>
<div class="lb-trans"><p>理论上，这个衍生剧可能会引出另一个，接着又是另一个，依此类推。而这还不包括前面提到的项目，比如动画系列。</p>
</div><p>After all, &#34;Star Wars&#34; began with one movie, but it has now spawned multiple pictures and other projects, leading up to Disney+ (DIS) series such as &#34;The Mandalorian&#34; and &#34;Andor.&#34; And &#34;The Mandalorian&#34; is itself spawning a movie, being released next year.</p>
<div class="lb-trans"><p>毕竟，“星球大战” 始于一部电影，但现在已经衍生出多部影片和其他项目，最终导致了迪士尼 +（DIS）系列《曼达洛人》和《安多尔》。而《曼达洛人》本身也在衍生出一部电影，定于明年上映。</p>
</div><p>If &#34;Stranger Things&#34; starts to follow a similar path, it could become that multibillion-dollar franchise, experts say.</p>
<div class="lb-trans"><p>如果《怪奇物语》开始走上类似的道路，专家表示，它可能会成为那个数十亿美元的系列。</p>
</div><p>&#34;At this point 'Stranger Things' behaves less like a series and more like a brand, and that means its financial runway extends well beyond the finale,&#34; said Bonnell.</p>
<div class="lb-trans"><p>“在这一点上，《怪奇物语》表现得更像是一个品牌，而不是一个系列，这意味着它的财务前景远远超出了结局，” 博内尔说。</p>
</div><p>As valuable as &#34;Stranger Things&#34; may be to Netflix, Ted Sarandos, the network's co-chief executive, emphasized earlier this year during an earnings call that the company can't rely on just one series to fuel its growth.</p>
<div class="lb-trans"><p>尽管《怪奇物语》对奈飞来说非常有价值，但该网络的联合首席执行官泰德·萨兰多斯在今年早些时候的财报电话会议上强调，公司不能仅依赖一部剧集来推动其增长。</p>
</div><p>It &#34;is about a steady drumbeat of shows and films and soon enough, games, that our members really love and continue to expect from us,&#34; he said.</p>
<div class="lb-trans"><p>他说：“这关乎于一系列我们会员真正喜爱并期待的节目、电影，以及不久之后的游戏的稳定输出。”</p>
</div><p>-Charles Passy</p>
<div class="lb-trans"><p>-查尔斯·帕西</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>该内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道琼斯新闻通讯</p>
</div><p>11-29-25 1104ET</p>
<div class="lb-trans"><p>11-29-25 1104ET</p>
</div>

Could 'Stranger Things' be the next 'Star Wars'-level franchise? The Netflix show has already earned $1 billion.

-《怪奇物语》第五季在感恩节前夕首播，成为 Netflix 的主要盈利来源。  
- Netflix 为该季每集投入高达 6000 万美元，总预算超过 4 亿美元。  
- 专家认为该系列可能发展成类似《哈利·波特》的多亿级特许经营。

《怪奇物语》能否成为下一个《星球大战》级别的系列？这部奈飞剧集已经赚取了 10 亿美元