<p>2025 年 11 月 29 日- 下午 12:23</p>
<p><em>消费者在寻找大折扣和促销，尤其是在电子商务销售同比增长 10.4% 相比 2024 年</em></p>
<p>纽约州普彻斯 --（商业资讯）-- 根据万事达消费脉搏（Mastercard SpendingPulse™）的初步数据，<strong>美国零售销售（不包括汽车）在 2024 年黑色星期五（11 月 28 日）同比增长 4.1%</strong>。万事达消费脉搏衡量店内和在线零售销售，涵盖所有支付方式，并未进行通货膨胀调整。</p>
<p>今年的黑色星期五讲述了舒适、联系和精明购物的故事，因为消费者为与家人和朋友共度有意义的时刻做准备。服装支出的增长在网上和店内都特别强劲，表明购物者在更新衣橱的同时也倾向于价值驱动的选择和便利性。</p>
<p>“消费者在这个季节表现出令人难以置信的精明。他们通过提前购物、利用促销和投资愿望清单上的商品来应对不确定的环境，” 万事达经济研究所首席经济学家米歇尔·迈耶（Michelle Meyer）表示。</p>
<p>与去年黑色星期五相比，各类别的支出增长趋势包括：</p>
<ul>
<li><strong>时尚与闪耀：</strong> 服装增长了 5.7%（在线增长 6.1%，店内增长 5.4%），寒冷的气温和季节性促销刺激了对新时尚的消费。珠宝也增长了 2.75%（在线增长 4.2%），消费者选择了闪亮的礼物。</li>
</ul>
<ul>
<li><strong>在线购物的热潮：</strong> 不包括汽车的电子商务零售销售增长了 10.4%，因为购物者越来越重视速度和便利性。店内销售增长较为温和（1.7%），但对消费者来说仍然至关重要，以便获得触觉体验。</li>
</ul>
<ul>
<li><strong>节日盛宴：</strong> 餐饮业增长了 4.5%，外出就餐已成为庆祝节日的传统，突显了消费者对体验的持续渴望。</li>
</ul>
<ul>
<li><strong>全国各地：</strong> 在新英格兰、中西部和东南部等地区，支出表现优于其他地区。新英格兰和中西部的整体销售受到服装的推动，寒冷天气装备的支出可能受到气温下降的支持。今年东南部的表现持续强劲。</li>
</ul>
<p>作为万事达 2030 年承诺的一部分，推动包容、安全和无摩擦的商业，今年在线购物的激增展示了技术如何改变消费者的支付方式。购物者在各种设备上享受无缝的结账体验，从智能手机到连接的家庭助手，使假日购物比以往任何时候都更快、更安全和更直观。</p>
<p>随着在线销售的激增，欺诈的机会也随之增加。万事达的研究显示，72% 的消费者在不熟悉的网站上购物，尽管四分之一的人声称会避免这些网站。最大的警示信号是什么？看起来好得令人难以置信的价格（52%）、拼写或语法错误（48%）以及请求不必要的个人信息（49%）。不幸的是，近五分之一的购物者曾遇到过未送达的商品，16% 的人在过去的季节收到了假冒商品。</p>
<p>万事达鼓励消费者通过选择可信赖的零售商和使用安全的支付方式来聪明购物。如果您怀疑有可疑活动或遇到诈骗，请立即向您的银行或卡提供商报告。这些步骤，加上万事达的先进防欺诈工具，有助于确保假日购物保持愉快和安全。</p>
<p><strong>关于万事达消费脉搏</strong></p>
<p>万事达消费脉搏根据汇总和匿名的万事达数据衡量全国零售销售，代表全球特定市场的所有支付方式。</p>
<p>万事达消费脉搏将 “美国零售销售” 定义为各类零售商和餐饮服务商的销售。大多数服务行业（例如航空和住宿等旅行服务）的销售活动不包括在总零售销售数字中。消费脉搏的见解并不代表万事达公司的业绩；见解和预测可能会有所变化。</p>
<p><img src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNTExMjkzNzk3OTFyMQ?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNTExMjkzNzk3OTFyMQ"/></p>
<p>查看商业资讯上的源版本：https://www.businesswire.com/news/home/20251129379791/en/</p>
<p>劳拉·尼兹莱克 | laura.nizlek@mastercard.com</p>
<p>来源：万事达公司</p>

万事达

<p>万事达消费脉搏报告显示，2024 年美国黑色星期五零售销售额同比增长 4.1%，电子商务销售额增长 10.4%。服装和珠宝的销售显著增长，得益于季节性促销和消费者的精明购物。万事达强调在欺诈风险上升的情况下，安全在线购物的重要性。建议消费者聪明购物，并报告可疑活动</p>

<p>11/29/2025 - 12:23 PM</p>
<div class="lb-trans"><p>2025 年 11 月 29 日- 下午 12:23</p>
</div><p><em>Consumers scour for big deals and promotions, especially online as e-commerce sales grew +10.4% compared to 2024</em></p>
<div class="lb-trans"><p><em>消费者在寻找大折扣和促销，尤其是在电子商务销售同比增长 10.4% 相比 2024 年</em></p>
</div><p>PURCHASE, N.Y.--(BUSINESS WIRE)--According to preliminary insights from Mastercard SpendingPulse™, <strong>U.S. retail sales excluding autos were up +4.1% on Black Friday, November 28</strong> compared to Black Friday 2024. Mastercard SpendingPulse measures in-store and online retail sales, representing all payment types, and is not adjusted for inflation.</p>
<div class="lb-trans"><p>纽约州普彻斯 --（商业资讯）-- 根据万事达消费脉搏（Mastercard SpendingPulse™）的初步数据，<strong>美国零售销售（不包括汽车）在 2024 年黑色星期五（11 月 28 日）同比增长 4.1%</strong>。万事达消费脉搏衡量店内和在线零售销售，涵盖所有支付方式，并未进行通货膨胀调整。</p>
</div><p>This year’s Black Friday tells a story of comfort, connection, and savvy shopping as consumers prepare for meaningful moments with family and friends. Spending growth on apparel was particularly strong both online and in-store, suggesting shoppers refreshed wardrobes while leaning into value-driven choices and convenience.</p>
<div class="lb-trans"><p>今年的黑色星期五讲述了舒适、联系和精明购物的故事，因为消费者为与家人和朋友共度有意义的时刻做准备。服装支出的增长在网上和店内都特别强劲，表明购物者在更新衣橱的同时也倾向于价值驱动的选择和便利性。</p>
</div><p>&#34;Consumers are showing incredible savviness this season. They're navigating an uncertain environment by shopping early, leveraging promotions, and investing in wish-list items,&#34; said Michelle Meyer, chief economist at the Mastercard Economics Institute.</p>
<div class="lb-trans"><p>“消费者在这个季节表现出令人难以置信的精明。他们通过提前购物、利用促销和投资愿望清单上的商品来应对不确定的环境，” 万事达经济研究所首席经济学家米歇尔·迈耶（Michelle Meyer）表示。</p>
</div><p>Compared to Black Friday last year, spending growth trends by category include:</p>
<div class="lb-trans"><p>与去年黑色星期五相比，各类别的支出增长趋势包括：</p>
</div><ul>
<li><strong>Bundled-up style and sparkle:</strong> Apparel climbed +5.7% (online +6.1%, in-store +5.4%), as chilly temperatures and seasonal deals encouraged spending on new fashions. Jewelry also rose +2.75% (online +4.2%), as consumers opted for gifts that shine.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>时尚与闪耀：</strong> 服装增长了 5.7%（在线增长 6.1%，店内增长 5.4%），寒冷的气温和季节性促销刺激了对新时尚的消费。珠宝也增长了 2.75%（在线增长 4.2%），消费者选择了闪亮的礼物。</li>
</ul>
</div><ul>
<li><strong>Sleighing online shopping:</strong> E-commerce retail sales ex-autos jumped +10.4%, as shoppers increasingly value speed and convenience. In-store sales grew more modestly (+1.7%) but remain essential to consumers for tactile experiences.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>在线购物的热潮：</strong> 不包括汽车的电子商务零售销售增长了 10.4%，因为购物者越来越重视速度和便利性。店内销售增长较为温和（1.7%），但对消费者来说仍然至关重要，以便获得触觉体验。</li>
</ul>
</div><ul>
<li><strong>Festive feasts:</strong> Restaurants grew +4.5%, as dining out has become part of the holiday ritual to celebrate the season and underscores consumers’ continued desire for experiences.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>节日盛宴：</strong> 餐饮业增长了 4.5%，外出就餐已成为庆祝节日的传统，突显了消费者对体验的持续渴望。</li>
</ul>
</div><ul>
<li><strong>Across the map:</strong> Spending outperformed in pockets of the country including New England, the Midwest and Southeast. Overall sales in New England and the Midwest were boosted by Apparel, as spending on cold-weather gear was likely supported by the drop in temperatures. The Southeast has shown persistent strength this year.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>全国各地：</strong> 在新英格兰、中西部和东南部等地区，支出表现优于其他地区。新英格兰和中西部的整体销售受到服装的推动，寒冷天气装备的支出可能受到气温下降的支持。今年东南部的表现持续强劲。</li>
</ul>
</div><p>As part of Mastercard’s 2030 commitment to advancing inclusive, secure, and frictionless commerce, this year’s surge in online shopping showcases how technology is transforming the way consumers pay. Shoppers are enjoying seamless checkout experiences across devices, from smartphones to connected home assistants, making holiday shopping faster, safer, and more intuitive than ever before.</p>
<div class="lb-trans"><p>作为万事达 2030 年承诺的一部分，推动包容、安全和无摩擦的商业，今年在线购物的激增展示了技术如何改变消费者的支付方式。购物者在各种设备上享受无缝的结账体验，从智能手机到连接的家庭助手，使假日购物比以往任何时候都更快、更安全和更直观。</p>
</div><p>As online sales soar, so do opportunities for fraud. Mastercard research shows that 72% of consumers shop on unfamiliar websites, even though one in four claim to avoid them. The biggest red flags? Prices that seem too good to be true (52%), poor spelling or grammar (48%), and requests for unnecessary personal information (49%). Unfortunately, nearly 1 in 5 shoppers have had items that never arrived, and 16% have received counterfeit goods in past seasons.</p>
<div class="lb-trans"><p>随着在线销售的激增，欺诈的机会也随之增加。万事达的研究显示，72% 的消费者在不熟悉的网站上购物，尽管四分之一的人声称会避免这些网站。最大的警示信号是什么？看起来好得令人难以置信的价格（52%）、拼写或语法错误（48%）以及请求不必要的个人信息（49%）。不幸的是，近五分之一的购物者曾遇到过未送达的商品，16% 的人在过去的季节收到了假冒商品。</p>
</div><p>Mastercard encourages consumers to shop smart by sticking to trusted retailers and using secure payment methods. If you suspect suspicious activity or encounter a scam, report it immediately to your bank or card provider. These steps, combined with Mastercard’s advanced fraud prevention tools, help ensure holiday shopping remains joyful and safe.</p>
<div class="lb-trans"><p>万事达鼓励消费者通过选择可信赖的零售商和使用安全的支付方式来聪明购物。如果您怀疑有可疑活动或遇到诈骗，请立即向您的银行或卡提供商报告。这些步骤，加上万事达的先进防欺诈工具，有助于确保假日购物保持愉快和安全。</p>
</div><p><strong>About Mastercard SpendingPulse</strong></p>
<div class="lb-trans"><p><strong>关于万事达消费脉搏</strong></p>
</div><p>Mastercard SpendingPulse measures national retail sales based on aggregated and anonymized Mastercard insights, representing all payment types in select markets around the world.</p>
<div class="lb-trans"><p>万事达消费脉搏根据汇总和匿名的万事达数据衡量全国零售销售，代表全球特定市场的所有支付方式。</p>
</div><p>Mastercard SpendingPulse defines “U.S. retail sales” as sales at retailers and food services merchants of all sizes. Sales activity within most of the services sector (for example, travel services such as airlines and lodging) are not included in the total retail sales figure. SpendingPulse insights are not indicative of Mastercard company performance; insights and forecast are subject to change.</p>
<div class="lb-trans"><p>万事达消费脉搏将 “美国零售销售” 定义为各类零售商和餐饮服务商的销售。大多数服务行业（例如航空和住宿等旅行服务）的销售活动不包括在总零售销售数字中。消费脉搏的见解并不代表万事达公司的业绩；见解和预测可能会有所变化。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNTExMjkzNzk3OTFyMQ" alt="" original-src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20251129379791r1&amp;sid=acqr8&amp;distro=nx&amp;lang=en"/></p>
<p>View source version on businesswire.com: https://www.businesswire.com/news/home/20251129379791/en/</p>
<div class="lb-trans"><p>查看商业资讯上的源版本：https://www.businesswire.com/news/home/20251129379791/en/</p>
</div><p>Laura Nizlek | laura.nizlek@mastercard.com</p>
<div class="lb-trans"><p>劳拉·尼兹莱克 | laura.nizlek@mastercard.com</p>
</div><p>Source: Mastercard Incorporated</p>
<div class="lb-trans"><p>来源：万事达公司</p>
</div>

Mastercard SpendingPulse: U.S. Black Friday Retail Sales Up +4.1% YOY as Holiday Momentum Builds | MA Stock News

- 美国黑色星期五零售销售同比增长 +4.1%，电商销售增长 +10.4%。  
- 消费者倾向于早期购物，利用促销，注重价值和便利性。  
- 在线购物激增同时也带来欺诈风险，72% 消费者在不熟悉网站购物。  

万事达卡 SpendingPulse 报告：随着假日购物热潮的增强，美国黑色星期五的零售销售额同比增长 4.1% | MA 股票新闻