Procter &amp; Gamble is implementing a $1.5 billion cost savings plan to maintain profitability amid moderating consumption and rising costs, aiming to reinvest savings into brand building and R&amp;D. The plan's large scale raises concerns about potential overreach and its impact on innovation and operational capacity, though management intends to focus cuts on non-consumer-facing areas. The article also compares P&amp;G's strategy to those of Church &amp; Dwight and Colgate-Palmolive, who are also employing productivity measures to counter cost pressures.

宝洁

<p>宝洁正在实施一项 15 亿美元的成本节约计划，以在消费放缓和成本上升的情况下保持盈利，计划将节省下来的资金再投资于品牌建设和研发。该计划的大规模引发了对潜在过度扩张及其对创新和运营能力影响的担忧，尽管管理层打算将削减重点放在非面向消费者的领域。文章还将宝洁的战略与 Church & Dwight 和 Colgate-Palmolive 的策略进行了比较，后者也在采取生产力措施以应对成本压力</p>

宝洁公司 15 亿美元的成本节约计划：是有效还是过度？