<p><em>GenAI 推荐百思买作为最佳零售商，原因在于其作为寻找优惠的首选地位</em></p>
<p>, /PRNewswire/ -- Bluefish，这个为财富 500 强企业提供的人工智能营销平台，今天发布了其首个《2025 年黑色星期五和网络星期一人工智能购物趋势报告》，提供了关于生成性人工智能工具如何在大规模上影响早期假日购物决策的首次深入分析。该报告分析了数百万个来自领先平台的人工智能回答，以展示在消费者询问人工智能购买何物时，哪些零售商、品牌和内容来源获得了最多的曝光。</p>
<p>研究结果确认，人工智能已成为高意图时刻（如黑色星期五）购物的主要入口。购物者经常求助于人工智能助手来比较优惠，寻找每个类别中的 “最佳” 产品，并决定信任哪些零售商，从而创造了一个新的竞争层面，而传统搜索和付费媒体并未完全捕捉到这一点。</p>
<p>在这一背景下，Bluefish 确定了在电子产品、服装和家居用品等类别中明显的人工智能 “赢家”。一些零售商在多个受众中始终被认为是寻找黑色星期五和网络星期一优惠的最佳地点，而其他零售商则根据人口统计、提示或人工智能系统的不同而表现出零散或不一致的代表性。</p>
<p>结果显示，百思买在人工智能黑色星期五和网络星期一搜索中占据主导地位，拥有多个主要类别（计算机、家用电器、手机和电视）中的 “最佳优惠” 故事，而沃尔玛和亚马逊在计算机和电视类别中紧随其后。诺德斯特龙是人工智能搜索中的第一服装零售商，其次是塔吉特和梅西百货。DSW 在鞋类中领先，其次是诺德斯特龙和 Foot Locker。</p>
<p>“2025 年假日季节已确立人工智能作为产品发现的新入口，” Bluefish 的联合创始人兼首席执行官亚历克斯·谢尔曼表示。“本报告提供了关于哪些内容真正塑造了黑色星期五期间人工智能回答的首个独特视角，以及哪些品牌脱颖而出。”</p>
<p>该报告还强调了人工智能商务正变得高度个性化。Bluefish 的分析显示，年龄和预算的差异导致了截然不同的曝光结果。对于首席营销官而言，这种碎片化凸显了按受众而非仅仅在整体品牌层面管理人工智能曝光的必要性。</p>
<p>《人工智能购物趋势报告》利用 Bluefish 行业首创的 <strong>影响与影响力分析</strong> 来衡量和排名对人工智能推荐影响最大的内容：</p>
<ul>
<li>影响评分 – 量化引用网页内容与人工智能生成答案的对齐程度，揭示哪些来源在消费者面前的结果中产生了实质性影响</li>
<li>影响排名 – 汇总数千个人工智能响应的表现，以识别最频繁且一致影响品牌表现的网站和出版商。</li>
</ul>
<p>这些新的数据层揭示了财富 500 强品牌如何在人工智能购物时代采取行动，因为传统的优化指标在生成排名动态中失去了相关性。</p>
<p>《2025 年人工智能购物趋势报告》可在 www.bluefishai.com/inaugural-black-friday-report 获取</p>
<p><strong>关于 Bluefish</strong></p>
<p>Bluefish 是企业品牌的人工智能营销平台。随着产品发现转向 ChatGPT 和 Google AI 等人工智能平台，财富 500 强品牌使用 Bluefish 来获得在这一关键新渠道上的曝光和影响。Bluefish 由 PromoteIQ（被微软收购）和 LiveRail（被 Facebook 收购）背后的团队领导，总部位于纽约市。</p>
<p>来源 Bluefish</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjAyJk5ld3NJdGVtSWQ9TlkzNzgzMSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDIxNjQwUFJfTkVXU19VU1BSX19fX19OWTM3ODMx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjAyJk5ld3NJdGVtSWQ9TlkzNzgzMSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDIxNjQwUFJfTkVXU19VU1BSX19fX19OWTM3ODMx"/></p>

百思买

<p>Bluefish 发布了 2025 年人工智能购物趋势报告，强调了生成式人工智能如何影响黑色星期五和网络星期一的购物。百思买在人工智能搜索中脱颖而出，主导了计算机和电视等类别。报告强调了人工智能在产品发现中的作用，以及品牌需要根据受众管理人工智能可见性。Bluefish 的分析衡量内容的影响力和对人工智能推荐的影响，为财富 500 强品牌在人工智能购物时代提供了洞察</p>

<p><em>GenAI recommended Best Buy more than any other retailer, driven by its strong positioning as the number one place to find deals</em></p>
<div class="lb-trans"><p><em>GenAI 推荐百思买作为最佳零售商，原因在于其作为寻找优惠的首选地位</em></p>
</div><p>, /PRNewswire/ -- Bluefish, the AI marketing platform for the Fortune 500, today released its inaugural Black Friday &amp; Cyber Monday 2025 AI Shopping Trends Report, providing one of the first in-depth looks at how generative AI tools influenced early holiday shopping decisions at scale. The report analyzes millions of AI answers across leading platforms to show which retailers, brands and content sources gained the most visibility when consumers asked AI where and what to buy.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Bluefish，这个为财富 500 强企业提供的人工智能营销平台，今天发布了其首个《2025 年黑色星期五和网络星期一人工智能购物趋势报告》，提供了关于生成性人工智能工具如何在大规模上影响早期假日购物决策的首次深入分析。该报告分析了数百万个来自领先平台的人工智能回答，以展示在消费者询问人工智能购买何物时，哪些零售商、品牌和内容来源获得了最多的曝光。</p>
</div><p>The findings confirm that AI has become a primary front door for shopping during high-intent moments like Black Friday. Shoppers frequently turned to AI assistants to compare deals, find the &#34;best&#34; products in each category, and decide which retailers to trust, creating a new layer of competition for visibility that traditional search and paid media do not fully capture.</p>
<div class="lb-trans"><p>研究结果确认，人工智能已成为高意图时刻（如黑色星期五）购物的主要入口。购物者经常求助于人工智能助手来比较优惠，寻找每个类别中的 “最佳” 产品，并决定信任哪些零售商，从而创造了一个新的竞争层面，而传统搜索和付费媒体并未完全捕捉到这一点。</p>
</div><p>Within this landscape, Bluefish identified clear AI &#34;winners&#34; across categories such as electronics, apparel and home goods. Some retailers consistently surfaced as the best place to find Black Friday &amp; Cyber Monday deals across multiple audiences, while others saw fragmented or inconsistent representation depending on the demographic, prompt or AI system.</p>
<div class="lb-trans"><p>在这一背景下，Bluefish 确定了在电子产品、服装和家居用品等类别中明显的人工智能 “赢家”。一些零售商在多个受众中始终被认为是寻找黑色星期五和网络星期一优惠的最佳地点，而其他零售商则根据人口统计、提示或人工智能系统的不同而表现出零散或不一致的代表性。</p>
</div><p>The results show that Best Buy dominated AI Black Friday &amp; Cyber Monday searches by owning the &#34;best deal&#34; story across several major categories (computers, home appliances, phones and TVs), while Walmart and Amazon followed Best Buy across both computers and TVs. Nordstrom was the number one clothing retailer in AI searches, followed by Target and Macy's. DSW led the shoe category, followed by Nordstrom and Foot Locker.</p>
<div class="lb-trans"><p>结果显示，百思买在人工智能黑色星期五和网络星期一搜索中占据主导地位，拥有多个主要类别（计算机、家用电器、手机和电视）中的 “最佳优惠” 故事，而沃尔玛和亚马逊在计算机和电视类别中紧随其后。诺德斯特龙是人工智能搜索中的第一服装零售商，其次是塔吉特和梅西百货。DSW 在鞋类中领先，其次是诺德斯特龙和 Foot Locker。</p>
</div><p>&#34;The 2025 holiday season has cemented AI as the new front door to product discovery,&#34; said Alex Sherman, co-founder and CEO of Bluefish. &#34;This report provides a first-of-its-kind view into which content truly shaped AI answers during Black Friday and which brands broke through.&#34;</p>
<div class="lb-trans"><p>“2025 年假日季节已确立人工智能作为产品发现的新入口，” Bluefish 的联合创始人兼首席执行官亚历克斯·谢尔曼表示。“本报告提供了关于哪些内容真正塑造了黑色星期五期间人工智能回答的首个独特视角，以及哪些品牌脱颖而出。”</p>
</div><p>The report also highlights how AI Commerce is becoming hyper personalized. Bluefish's analysis shows that differences in age and budget drove dramatically different visibility results. For CMOs, this fragmentation underscores the need to manage AI visibility by audience, not just at an aggregate brand level.</p>
<div class="lb-trans"><p>该报告还强调了人工智能商务正变得高度个性化。Bluefish 的分析显示，年龄和预算的差异导致了截然不同的曝光结果。对于首席营销官而言，这种碎片化凸显了按受众而非仅仅在整体品牌层面管理人工智能曝光的必要性。</p>
</div><p>The AI Shopping Trends Report leverages Bluefish's industry-first <strong>Impact &amp; Influence Analytics</strong> to measure and rank the content that most influenced AI recommendations:</p>
<div class="lb-trans"><p>《人工智能购物趋势报告》利用 Bluefish 行业首创的 <strong>影响与影响力分析</strong> 来衡量和排名对人工智能推荐影响最大的内容：</p>
</div><ul>
<li>Impact Score – Quantifies how closely a cited webpage's content aligns with AI-generated answers, exposing which sources meaningfully shaped consumer-facing result</li>
<li>Influence Rank – Aggregates performance across thousands of AI responses to identify the sites and publishers that most frequently and consistently influenced brand representation.</li>
</ul>
<div class="lb-trans"><ul>
<li>影响评分 – 量化引用网页内容与人工智能生成答案的对齐程度，揭示哪些来源在消费者面前的结果中产生了实质性影响</li>
<li>影响排名 – 汇总数千个人工智能响应的表现，以识别最频繁且一致影响品牌表现的网站和出版商。</li>
</ul>
</div><p>These new data layers uncover how Fortune 500 brands can take action to perform in the era of AI shopping, as traditional optimization metrics lose relevance to generative ranking dynamics.</p>
<div class="lb-trans"><p>这些新的数据层揭示了财富 500 强品牌如何在人工智能购物时代采取行动，因为传统的优化指标在生成排名动态中失去了相关性。</p>
</div><p>The 2025 AI Shopping Trends Report is available at www.bluefishai.com/inaugural-black-friday-report</p>
<div class="lb-trans"><p>《2025 年人工智能购物趋势报告》可在 www.bluefishai.com/inaugural-black-friday-report 获取</p>
</div><p><strong>About Bluefish</strong></p>
<div class="lb-trans"><p><strong>关于 Bluefish</strong></p>
</div><p>Bluefish is the AI marketing platform for enterprise brands. As product discovery transitions to AI platforms like ChatGPT and Google AI, Fortune 500 brands use Bluefish to gain visibility and influence over this critical new channel. Bluefish is led by the team behind PromoteIQ (acquired by Microsoft) and LiveRail (acquired by Facebook) and is headquartered in New York City.</p>
<div class="lb-trans"><p>Bluefish 是企业品牌的人工智能营销平台。随着产品发现转向 ChatGPT 和 Google AI 等人工智能平台，财富 500 强品牌使用 Bluefish 来获得在这一关键新渠道上的曝光和影响。Bluefish 由 PromoteIQ（被微软收购）和 LiveRail（被 Facebook 收购）背后的团队领导，总部位于纽约市。</p>
</div><p>SOURCE Bluefish</p>
<div class="lb-trans"><p>来源 Bluefish</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjAyJk5ld3NJdGVtSWQ9TlkzNzgzMSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDIxNjQwUFJfTkVXU19VU1BSX19fX19OWTM3ODMx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=NY37831&amp;Transmission_Id=202512021640PR_NEWS_USPR_____NY37831&amp;DateId=20251202"/></p>

Bluefish 发布 2025 年 AI 购物趋势报告：生成式 AI 如何影响黑色星期五和网络星期一的赢家