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<p>欧洲委员会周五宣布，已获得 TikTok 的承诺，提供广告存档，以确保其服务上的广告完全透明，符合《数字服务法案》（DSA）的要求。</p>
<p>该机构于 2024 年 2 月启动调查，因为发现总部位于中国的字节跳动的视频平台的算法系统可能刺激行为成瘾和/或所谓的 “兔子洞效应”。此外，它还对 TikTok 的年龄验证政策表示担忧，认为这些政策可能 “不合理、不成比例且无效”，不符合 DSA 标准。</p>
<p>在与委员会进行广泛互动后，TikTok 提交了具有约束力的承诺，解决了调查中提出的所有担忧以及委员会在 2025 年 5 月发布的初步不合规发现。</p>
<p>这些承诺确保完全透明，包括 TikTok 提供广告在用户信息流中出现的完整内容，包括广告中提供的链接的 URL。它还将更快地更新其存档，确保信息在最多 24 小时内可用。</p>
<p>此外，TikTok 承诺提供广告商选择的目标标准，以及聚合的用户数据，包括性别、年龄组和接触到的用户所在的成员国，使研究人员能够调查广告的目标和投放方式。</p>
<p>TikTok 还将引入额外的搜索选项和过滤器，使用户更容易找到广告。</p>
<p>DSA 要求平台维护一个可访问和可搜索的广告存档，这些存档对监管机构、研究人员和公民社会至关重要，以检测诈骗、非法或不适合年龄的产品广告、虚假广告以及协调的信息操作，包括在选举背景下。</p>
<p>TikTok 已同意尽快实施这些承诺，最迟在与委员会达成的具体承诺的最大 12 个月内完成。</p>
<p>委员会指出，将仔细监测 TikTok 对其在 DSA 第 71 条下提供的具有约束力的承诺的合规性，以及其在 DSA 下的其他义务。</p>
<p>委员会还于 2024 年 12 月对 TikTok 在管理与选举和公民话语相关的风险方面启动了正式程序，目前调查仍在进行中。</p>
<p>如有意见和反馈，请联系：editorial@rttnews.com</p>
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<p>欧洲委员会已确保 TikTok 承诺根据《数字服务法》增强广告透明度。TikTok 将提供广告存储库，并在 24 小时内更新这些存储库，同时披露目标标准。这些措施旨在解决关于算法上瘾和年龄验证政策的担忧。委员会将监测 TikTok 的合规情况，关于与选举相关的风险的正式程序仍在进行中</p>

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</div><p>The European Commission announced Friday that it has secured TikTok's commitment to provide advertising repositories that ensure full transparency around ads on its services, as required by the Digital Services Act (DSA).</p>
<div class="lb-trans"><p>欧洲委员会周五宣布，已获得 TikTok 的承诺，提供广告存档，以确保其服务上的广告完全透明，符合《数字服务法案》（DSA）的要求。</p>
</div><p>The agency launched the probe in February 2024 after it found the China-based ByteDance's video platform's algorithmic system may stimulate behavioral addictions and/or so called 'rabbit hole effects'. Also, it was concerned about Tiktok's age verification policies which might 'not be reasonable, proportionate and effective' according to the DSA standards.</p>
<div class="lb-trans"><p>该机构于 2024 年 2 月启动调查，因为发现总部位于中国的字节跳动的视频平台的算法系统可能刺激行为成瘾和/或所谓的 “兔子洞效应”。此外，它还对 TikTok 的年龄验证政策表示担忧，认为这些政策可能 “不合理、不成比例且无效”，不符合 DSA 标准。</p>
</div><p>After extensive interactions with the commission, TikTok has submitted binding commitments that address all the concerns raised in its investigation and preliminary findings of non-compliance published by the Commission in May 2025.</p>
<div class="lb-trans"><p>在与委员会进行广泛互动后，TikTok 提交了具有约束力的承诺，解决了调查中提出的所有担忧以及委员会在 2025 年 5 月发布的初步不合规发现。</p>
</div><p>These commitments, which ensure full transparency, include TikTok providing the full content of the advertisement as it appears in users' feeds, including the URLs in the link provided in the ad. It will also update its repository more quickly, ensuring information is available within a maximum of 24 hours.</p>
<div class="lb-trans"><p>这些承诺确保完全透明，包括 TikTok 提供广告在用户信息流中出现的完整内容，包括广告中提供的链接的 URL。它还将更快地更新其存档，确保信息在最多 24 小时内可用。</p>
</div><p>Further, TikTok has committed to provide the targeting criteria selected by advertisers, along with aggregated user data, including gender, age group and Member State where the users who were reached are located, enabling researchers to investigate how ads are targeted and delivered.</p>
<div class="lb-trans"><p>此外，TikTok 承诺提供广告商选择的目标标准，以及聚合的用户数据，包括性别、年龄组和接触到的用户所在的成员国，使研究人员能够调查广告的目标和投放方式。</p>
</div><p>TikTok will also introduce additional search options and filters, allowing users to find advertisements more easily.</p>
<div class="lb-trans"><p>TikTok 还将引入额外的搜索选项和过滤器，使用户更容易找到广告。</p>
</div><p>The DSA requires platforms to maintain an accessible and searchable repository of the ads running on their services. These repositories are critical for regulators, researchers, and civil society to detect scams, advertisements for illegal or age-inappropriate products, fake advertisements, and coordinated information operations, including in the context of elections.</p>
<div class="lb-trans"><p>DSA 要求平台维护一个可访问和可搜索的广告存档，这些存档对监管机构、研究人员和公民社会至关重要，以检测诈骗、非法或不适合年龄的产品广告、虚假广告以及协调的信息操作，包括在选举背景下。</p>
</div><p>TikTok has agreed to implement the commitments as soon as possible, and by the latest within deadlines agreed with the Commission of a maximum 12 months depending on the specific commitment.</p>
<div class="lb-trans"><p>TikTok 已同意尽快实施这些承诺，最迟在与委员会达成的具体承诺的最大 12 个月内完成。</p>
</div><p>The Commission noted that it will carefully monitor TikTok's compliance with the binding commitments the platform has offered under article 71 of the DSA, as well as with its other obligations under the DSA.</p>
<div class="lb-trans"><p>委员会指出，将仔细监测 TikTok 对其在 DSA 第 71 条下提供的具有约束力的承诺的合规性，以及其在 DSA 下的其他义务。</p>
</div><p>The Commission has also opened formal proceedings against TikTok in December 2024 on its management of risks related to elections and civic discourse, for which the investigation continues.</p>
<div class="lb-trans"><p>委员会还于 2024 年 12 月对 TikTok 在管理与选举和公民话语相关的风险方面启动了正式程序，目前调查仍在进行中。</p>
</div><p>For comments and feedback contact: editorial@rttnews.com</p>
<div class="lb-trans"><p>如有意见和反馈，请联系：editorial@rttnews.com</p>
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欧盟根据《数字服务法案》（DSA）确保 TikTok 在广告透明度方面的承诺