Hershey is leveraging holiday nostalgia, particularly through its 35-year-old Kisses holiday bells commercial, to connect with modern consumers and build brand awareness. The company has transformed this iconic ad into a multi-platform digital experience and partnered with the NBC Rockefeller Tree Lighting event, demonstrating how legacy brands can blend tradition with innovation. Hershey's strategy also includes mining social media for product ideas, leading to successful collaborations like the Reese’s Oreo Cup, which significantly boosted sales and highlights their consumer-driven growth approach.

好时

<p>好时正在利用节日怀旧情绪，特别是通过其已有 35 年历史的 Kisses 节日铃铛广告，来与现代消费者建立联系并提升品牌知名度。该公司将这一标志性广告转变为多平台数字体验，并与 NBC 洛克菲勒树点灯活动合作，展示了传统品牌如何将传统与创新相结合。好时的战略还包括挖掘社交媒体以获取产品创意，促成了像 Reese’s Oreo Cup 这样的成功合作，这大大提升了销售，并突显了他们以消费者为驱动的增长方式</p>

好时通过节日怀旧情感来提升品牌知名度