<p>/PRNewswire/ -- 在 2025 年 12 月 5 日，名创优品在杜塞尔多夫 Flinger Straße 27 开设了最新的门店，标志着其在德国最大的零售地点。新店的开幕不仅满足了当地购物者的期望，还加强了名创优品在欧洲市场的扩展。作为一个围绕沉浸式 IP 主题体验而建的店铺，杜塞尔多夫的门店为城市带来了一个愉快的新购物目的地，恰逢圣诞季节。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品在 Flinger Straße 27 开设了最新的门店</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品店 IP 区域</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品的新《疯狂动物城》主题系列</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>该店举行了剪彩仪式</p>
<p>新名创优品店位于杜塞尔多夫历史悠久且人流密集的 Flinger Straße，坐落在城市最繁华的购物区之一，周围环绕着领先的时尚和生活方式品牌。这个优越的位置进一步巩固了名创优品在德国的扩展，同时确保了强劲的日常客流。</p>
<p>新店面积超过 500 平方米，采用明亮、活泼的设计，设有沉浸式 IP 主题区域，包括一个 2 米高的史迪奇雕像、盲盒墙和联合品牌展示——为各个年龄段的访客创造了一个生动的、探索驱动的购物体验。</p>
<p>新店提供约 3000 种 SKU，涵盖了乙烯基毛绒玩具、盲盒和各种创意生活产品。凭借名创优品最具趣味性的乙烯基毛绒钥匙链系列，该店迅速成为了粉丝们挑选自己最爱的 “小钥匙链毛绒玩具天堂”。</p>
<p>亮点之一是名创优品的新《疯狂动物城》主题系列，正值新电影的热潮而推出。可爱的乙烯基毛绒玩具、盲盒和配饰迅速成为开业当天销售最快的商品。《凯蒂猫与朋友们》的水豚系列也备受瞩目，并且首次在德国亮相，其可爱的设计和迷人的吸引力使其成为购物者的热门选择。</p>
<p>该店进一步汇聚了粉丝喜爱的 IP，如《凯蒂猫与朋友们》原版、史迪奇 Z 世代和《海贼王》，提供了更丰富和有趣的产品组合。消费者可以自由探索不同的 IP 系列，在整个空间中遇到各种角色和创意风格。</p>
<p>在开业当天，该店举行了剪彩仪式，并推出了一系列互动活动，包括幸运转盘和 DJ 表演，吸引了大量渴望参与的人群。热闹的氛围和强烈的社交媒体互动迅速使该店成为杜塞尔多夫一个受欢迎的新拍照和社交媒体时刻的地点。</p>
<p>随着以 IP 驱动和体验式零售在全球范围内的持续增长，名创优品正在迅速加强其在欧洲的存在。在德国，自 2024 年在埃森开设首家 IP 集合店以来，品牌经历了显著增长。名创优品目前在慕尼黑、汉诺威、杜塞尔多夫等主要城市运营，包括位于德国最大购物中心和主要商业地标的 Westfield Centro，奥伯豪森的一个人流密集地点。随着更多确认的开店计划，名创优品准备为德国及其他地区的消费者带来更多新鲜活力、受欢迎的 IP 产品和引人入胜的零售体验。</p>
<p>照片 - https://mma.prnewswire.com/media/2841276/MINISO_opened_its_newest_store_at_Flinger_Stra_e_27.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjA4Jk5ld3NJdGVtSWQ9RU40MjIxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDgyMzE2UFJfTkVXU19FVVJPX05EX19FTjQyMjE1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjA4Jk5ld3NJdGVtSWQ9RU40MjIxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDgyMzE2UFJfTkVXU19FVVJPX05EX19FTjQyMjE1"/></p>

名创优品

<p>名创优品于 2025 年 12 月 5 日在德国杜塞尔多夫 Flinger Straße 27 开设了其最大的门店。该店提供沉浸式的 IP 主题体验和丰富多样的创意生活产品。它旨在增强名创优品在欧洲的影响力，并通过互动活动提供生动的购物体验。该店的优越位置确保了强劲的人流量，并迅速成为社交媒体打卡的热门地点</p>

<p>, /PRNewswire/ -- On December 5, 2025, MINISO opened its newest store at Flinger Straße 27 in Düsseldorf, marking its largest retail location in Germany to date. The new store's debut not only meets the expectations of local shoppers but also strengthens MINISO's expanding presence across the European market. As a store location built around immersive IP-themed experiences, the Düsseldorf store introduces a joyful new shopping destination to the city just in time for the Christmas season.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在 2025 年 12 月 5 日，名创优品在杜塞尔多夫 Flinger Straße 27 开设了最新的门店，标志着其在德国最大的零售地点。新店的开幕不仅满足了当地购物者的期望，还加强了名创优品在欧洲市场的扩展。作为一个围绕沉浸式 IP 主题体验而建的店铺，杜塞尔多夫的门店为城市带来了一个愉快的新购物目的地，恰逢圣诞季节。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO opened its newest store at Flinger Straße 27</p>
<div class="lb-trans"><p>名创优品在 Flinger Straße 27 开设了最新的门店</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO Store IP Area</p>
<div class="lb-trans"><p>名创优品店 IP 区域</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO’s new Zootopia-themed collection</p>
<div class="lb-trans"><p>名创优品的新《疯狂动物城》主题系列</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>the store hosted a ribbon-cutting ceremony</p>
<div class="lb-trans"><p>该店举行了剪彩仪式</p>
</div><p>Located on Düsseldorf's historic and high-traffic Flinger Straße, the new MINISO store sits at the center of one of the city's most vibrant shopping areas, surrounded by leading fashion and lifestyle brands. The prime location reinforces MINISO's expanding presence in Germany while ensuring strong daily footfall.</p>
<div class="lb-trans"><p>新名创优品店位于杜塞尔多夫历史悠久且人流密集的 Flinger Straße，坐落在城市最繁华的购物区之一，周围环绕着领先的时尚和生活方式品牌。这个优越的位置进一步巩固了名创优品在德国的扩展，同时确保了强劲的日常客流。</p>
</div><p>Spanning over 500 square meters, the store features a bright, playful design with immersive IP-themed zones, including a 2-meter-tall Stitch figure, a blind-box wall, and co-branded displays—creating a lively, discovery-driven shopping experience for visitors of all ages.</p>
<div class="lb-trans"><p>新店面积超过 500 平方米，采用明亮、活泼的设计，设有沉浸式 IP 主题区域，包括一个 2 米高的史迪奇雕像、盲盒墙和联合品牌展示——为各个年龄段的访客创造了一个生动的、探索驱动的购物体验。</p>
</div><p>The new store features around 3,000 SKUs, spanning vinyl plush, blind boxes, and a wide range of creative lifestyle products. With one of MINISO's most playful assortments of vinyl plush keychains, the store has quickly become a little &#34;Keychain Plushie Heaven&#34; for fans looking to pick their favorites.</p>
<div class="lb-trans"><p>新店提供约 3000 种 SKU，涵盖了乙烯基毛绒玩具、盲盒和各种创意生活产品。凭借名创优品最具趣味性的乙烯基毛绒钥匙链系列，该店迅速成为了粉丝们挑选自己最爱的 “小钥匙链毛绒玩具天堂”。</p>
</div><p>Among the highlights is MINISO's new Zootopia-themed collection, launched in step with the excitement around the new film. Adorable vinyl plush, blind boxes, and accessories quickly became some of the fastest-selling items on opening day. The Hello Kitty &amp; Friends Capybara collection was also a standout, and notably made its debut in Germany, with its adorable design and charming appeal making it a popular pick among shoppers.</p>
<div class="lb-trans"><p>亮点之一是名创优品的新《疯狂动物城》主题系列，正值新电影的热潮而推出。可爱的乙烯基毛绒玩具、盲盒和配饰迅速成为开业当天销售最快的商品。《凯蒂猫与朋友们》的水豚系列也备受瞩目，并且首次在德国亮相，其可爱的设计和迷人的吸引力使其成为购物者的热门选择。</p>
</div><p>The store further brings together fan-favorite IPs such as Hello Kitty &amp; Friends Original, Stitch Gen Z, and One Piece, offering a more varied and playful product mix. Consumers can freely explore different IP collections, encountering a variety of characters and creative styles throughout the space.</p>
<div class="lb-trans"><p>该店进一步汇聚了粉丝喜爱的 IP，如《凯蒂猫与朋友们》原版、史迪奇 Z 世代和《海贼王》，提供了更丰富和有趣的产品组合。消费者可以自由探索不同的 IP 系列，在整个空间中遇到各种角色和创意风格。</p>
</div><p>On opening day, the store hosted a ribbon-cutting ceremony and introduced a range of interactive activities, including a lucky spin wheel and DJ performance, which drew large crowds eager to join in. The lively atmosphere and strong social media engagement quickly turned the store into a popular new spot for photos and social-media moments in Düsseldorf.</p>
<div class="lb-trans"><p>在开业当天，该店举行了剪彩仪式，并推出了一系列互动活动，包括幸运转盘和 DJ 表演，吸引了大量渴望参与的人群。热闹的氛围和强烈的社交媒体互动迅速使该店成为杜塞尔多夫一个受欢迎的新拍照和社交媒体时刻的地点。</p>
</div><p>As IP-driven and experiential retail continue to gain momentum globally, MINISO is rapidly strengthening its presence across Europe. In Germany, the brand has experienced notable growth since opening its first IP Collection Store in Essen in 2024. MINISO now operates in key cities such as Munich, Hannover, Düsseldorf, including a high-traffic location in Westfield Centro, Oberhausen — the country's largest shopping mall and a major commercial landmark. With additional confirmed openings on the way, MINISO is poised to bring even more fresh energy, beloved IP-led products, and engaging retail experiences to consumers across Germany and beyond.</p>
<div class="lb-trans"><p>随着以 IP 驱动和体验式零售在全球范围内的持续增长，名创优品正在迅速加强其在欧洲的存在。在德国，自 2024 年在埃森开设首家 IP 集合店以来，品牌经历了显著增长。名创优品目前在慕尼黑、汉诺威、杜塞尔多夫等主要城市运营，包括位于德国最大购物中心和主要商业地标的 Westfield Centro，奥伯豪森的一个人流密集地点。随着更多确认的开店计划，名创优品准备为德国及其他地区的消费者带来更多新鲜活力、受欢迎的 IP 产品和引人入胜的零售体验。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841276/MINISO_opened_its_newest_store_at_Flinger_Stra_e_27.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841276/MINISO_opened_its_newest_store_at_Flinger_Stra_e_27.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841275/MINISO_Store_IP_Area.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841274/MINISO_s_new_Zootopia_themed_collection.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2841273/the_store_hosted_a_ribbon_cutting_ceremony.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjA4Jk5ld3NJdGVtSWQ9RU40MjIxNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMDgyMzE2UFJfTkVXU19FVVJPX05EX19FTjQyMjE1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN42215&amp;Transmission_Id=202512082316PR_NEWS_EURO_ND__EN42215&amp;DateId=20251208"/></p>

名创优品在杜塞尔多夫繁华的 Flinger Straße 开设德国最大门店