<p><img src="https://imageproxy.pbkrs.com/https://technode.global/wp-content/uploads/2025/12/Screenshot-2025-12-09-111110-150x150.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://technode.global/wp-content/uploads/2025/12/Screenshot-2025-12-09-111110-150x150.png"/></p>
<p>东南亚、台湾和巴西的电子商务平台 Shopee 今天宣布将在未来一年内投资 5000 万新加坡元（3852 万美元），以加速新加坡中小企业（SMEs）的增长，同时庆祝其成立 10 周年。</p>
<p>Shopee 在周二的声明中表示，这项承诺建立在与当地企业家合作十年的基础上，重点关注中小企业始终认为对增长至关重要的领域：降低创业成本、提升技能和能力、增强客户增长、改善履约能力，以及为国际扩展提供可及的路径。</p>
<p>Shopee 新加坡总监蔡凯仁表示：“自我们在新加坡的旅程开始以来，Shopee 始终致力于帮助当地中小企业抓住数字经济的机遇，提供他们所需的工具、知识和支持，以实现增长。”</p>
<p>他补充道：“在我们庆祝 10 周年之际，这项最新投资反映了我们在第一天就做出的承诺，陪伴中小企业的成长旅程，帮助他们建立持久的成功，特别是在面对日益激烈的竞争和快速变化的技术与消费者行为时。”</p>
<p>“我们将继续加强这种支持，以确保中小企业为未来的机遇和挑战做好充分准备，目前已有新举措在进行中，未来还将有更多支持计划。”</p>
<p>通过这项投资，Shopee 正在加强中小企业依赖的实际支持，以建立具有韧性和未来准备的企业。</p>
<p>这些项目解决了卖家最常面临的关键挑战，旨在帮助他们在每个阶段以更大的信心实现增长。</p>
<p>在入门阶段，这些项目帮助新卖家顺利起步。</p>
<p>该平台降低了创业障碍，并扩大了能力建设，帮助新卖家在没有大量前期投资的情况下获得早期的市场吸引力。</p>
<p>它还通过新的卖家在前 120 天享受 0% 佣金费用来降低成本，显著减轻了成本压力。</p>
<p>他们还可以享受 Shopee Coin 现金返还计划的 30 天免费试用，该计划提供平台赞助的现金返还和更高的曝光率。</p>
<p>Shopee 还继续深化其卖家导师计划，将新企业家与经验丰富的卖家配对，提供关于店铺设置和运营的实用指导。</p>
<p>卖家还可以访问更多专家主导的网络研讨会和新功能，包括人工智能（AI）驱动的工具，如 AI 产品照片和 AI 模型试穿，以增强商品展示效果和运营效率。</p>
<p>在成长阶段，这些项目加强了运营和市场营销的覆盖。</p>
<p>随着卖家的规模扩大，Shopee 正在增强履约支持和市场营销推广，以高效满足日益增长的客户期望并扩大市场覆盖。</p>
<p>为了提高可靠性和成本效率，Shopee 正在扩展其强大的物流网络。</p>
<p>Shopee 履约服务（FBS）提供端到端的仓储、包装和配送服务。</p>
<p>新加入 FBS 的卖家可以利用 12 个月的 FBS 免费试用，享受六个月的免费处理和存储福利。</p>
<p>FBS 卖家还将获得额外的应用内营销曝光和赞助优惠券。</p>
<p>对于自行管理物流的卖家，次日送达（NDD）2 次取件计划提供每日两次的定时包裹收集，提高服务一致性。</p>
<p>Shopee 还利用其庞大的联盟营销解决方案（AMS）网络，将卖家与超过 180,000 名联盟和创作者（包括影响者和社交内容合作伙伴）连接，确保卖家仅为成功转化支付费用。</p>
<p>YouTube 购物联盟计划进一步扩大了曝光率，允许创作者在视频和直播中直接标记 Shopee 产品。</p>
<p>Shopee 还提供增大的联合赞助 AMS 佣金和平台赞助的优惠券，以保持活动成本可控并支持更强的转化。</p>
<p>在扩展阶段，这些项目支持海外增长。</p>
<p>对于准备进入区域市场的中小企业，Shopee 提供两个简单且具有成本效益的出口项目，以减少国际扩展过程中的复杂性。</p>
<p>例如，Shopee 国际平台（SIP）自动将新加坡卖家的商品列表同步到区域市场（如马来西亚、泰国、菲律宾），且无需额外费用。</p>
<p>Shopee 负责支付、物流和客户服务，提供便捷、低投入的跨境销售入口。</p>
<p>与此同时，通过 SG–MY 直接销售计划，卖家寻求更大的控制权。该路径允许他们运营专门的 Shopee 马来西亚店铺。</p>
<p>参与者将获得早期支持，包括广告信用和初始跨境订单的佣金费用豁免，并正在探索进一步的海外销售渠道。</p>
<p>Shopee 表示，在过去十年中与卖家社区建立了强大的合作伙伴关系，并继续通过工具、指导和生态系统支持他们，帮助中小企业可持续增长。</p>
<p>在平台庆祝这一里程碑之际，Shopee 表示公司仍致力于在快速变化的数字环境中支持当地企业家，通过持续投资于能力建设、履约和区域接入，解锁新机会并实现长期成功。</p>
<blockquote>
<p>Shopee 通过 1183 万美元的资金加强对马来西亚中小企业的支持</p>
</blockquote>

<p>Shopee 宣布投资 5000 万新加坡元（3852 万美元）以促进新加坡中小企业的增长，庆祝其成立十周年。该投资旨在降低创业成本、提升技能和拓展国际渠道。举措包括免除佣金费用、现金返还计划、人工智能工具和物流支持。Shopee 的承诺反映了其与当地企业家十年来的合作，专注于在技术和消费变化中实现可持续增长</p>

<p><img src="https://imageproxy.pbkrs.com/https://technode.global/wp-content/uploads/2025/12/Screenshot-2025-12-09-111110-150x150.png" alt="" original-src="https://technode.global/wp-content/uploads/2025/12/Screenshot-2025-12-09-111110-150x150.png"/></p>
<p>Shopee, the e-commerce platform in Southeast Asia, Taiwan, and Brazil, today announced a S$50 million ($38.52 million) investment over the next year to accelerate the growth of Singapore’s small and medium enterprises (SMEs) as the platform marks its 10th anniversary.</p>
<div class="lb-trans"><p>东南亚、台湾和巴西的电子商务平台 Shopee 今天宣布将在未来一年内投资 5000 万新加坡元（3852 万美元），以加速新加坡中小企业（SMEs）的增长，同时庆祝其成立 10 周年。</p>
</div><p>Shopee said in a statement on Tuesday that this commitment builds on a decade of working alongside local entrepreneurs and focuses on areas SMEs consistently identify as critical to growth: lowering start-up costs, upskilling and capability, stronger customer growth, enhanced fulfilment, and accessible pathways for international expansion.</p>
<div class="lb-trans"><p>Shopee 在周二的声明中表示，这项承诺建立在与当地企业家合作十年的基础上，重点关注中小企业始终认为对增长至关重要的领域：降低创业成本、提升技能和能力、增强客户增长、改善履约能力，以及为国际扩展提供可及的路径。</p>
</div><p>“Since the beginning of our journey here in Singapore, Shopee has always been committed to helping local SMEs capture the opportunities of the digital economy with the tools, knowledge, and support they need to grow,” said Chua Kel Jin, Director of Shopee Singapore.</p>
<div class="lb-trans"><p>Shopee 新加坡总监蔡凯仁表示：“自我们在新加坡的旅程开始以来，Shopee 始终致力于帮助当地中小企业抓住数字经济的机遇，提供他们所需的工具、知识和支持，以实现增长。”</p>
</div><p>“As we celebrate our 10th anniversary, this latest investment reflects the commitment we made on day one to walk alongside SMEs in their growth journey and help them build lasting success, particularly as they navigate increasing competition and rapid shifts in technology and consumer behavior,</p>
<div class="lb-trans"><p>他补充道：“在我们庆祝 10 周年之际，这项最新投资反映了我们在第一天就做出的承诺，陪伴中小企业的成长旅程，帮助他们建立持久的成功，特别是在面对日益激烈的竞争和快速变化的技术与消费者行为时。”</p>
</div><p>“We will continue strengthening this support so SMEs remain well-equipped for the opportunities and challenges ahead, with new initiatives already underway and further support planned,” he added.</p>
<div class="lb-trans"><p>“我们将继续加强这种支持，以确保中小企业为未来的机遇和挑战做好充分准备，目前已有新举措在进行中，未来还将有更多支持计划。”</p>
</div><p>With this investment, Shopee is strengthening the practical support that SMEs rely on to build resilient and future-ready businesses.</p>
<div class="lb-trans"><p>通过这项投资，Shopee 正在加强中小企业依赖的实际支持，以建立具有韧性和未来准备的企业。</p>
</div><p>These programs address key challenges sellers most commonly face, and aim to help them grow with greater confidence at every stage of their journey.</p>
<div class="lb-trans"><p>这些项目解决了卖家最常面临的关键挑战，旨在帮助他们在每个阶段以更大的信心实现增长。</p>
</div><p>In terms of entry stage, the programs are helping new sellers start strong.</p>
<div class="lb-trans"><p>在入门阶段，这些项目帮助新卖家顺利起步。</p>
</div><p>The platform is lowering start-up barriers and expanding capability building to help new sellers gain early traction without heavy upfront investment.</p>
<div class="lb-trans"><p>该平台降低了创业障碍，并扩大了能力建设，帮助新卖家在没有大量前期投资的情况下获得早期的市场吸引力。</p>
</div><p>It also reduced costs with new sellers will benefit from 0 percent commission fees for the first 120 days, significantly easing cost pressures.</p>
<div class="lb-trans"><p>它还通过新的卖家在前 120 天享受 0% 佣金费用来降低成本，显著减轻了成本压力。</p>
</div><p>They also receive a 30-day free trial of the Shopee Coin Cashback Program, which provides platform-sponsored cashback and increased visibility.</p>
<div class="lb-trans"><p>他们还可以享受 Shopee Coin 现金返还计划的 30 天免费试用，该计划提供平台赞助的现金返还和更高的曝光率。</p>
</div><p>Shopee also continues to deepen its Seller Mentor Program, pairing new entrepreneurs with experienced sellers for hands-on guidance on store setup and operations.</p>
<div class="lb-trans"><p>Shopee 还继续深化其卖家导师计划，将新企业家与经验丰富的卖家配对，提供关于店铺设置和运营的实用指导。</p>
</div><p>Sellers also access more expert-led webinars and new features, including artificial intelligence (AI)-powered tools like the AI Product Photo and AI Model Try-On, to enhance listing visuals and operational efficiency.</p>
<div class="lb-trans"><p>卖家还可以访问更多专家主导的网络研讨会和新功能，包括人工智能（AI）驱动的工具，如 AI 产品照片和 AI 模型试穿，以增强商品展示效果和运营效率。</p>
</div><p>As for growth stage, the programs are strengthening operations and marketing reach.</p>
<div class="lb-trans"><p>在成长阶段，这些项目加强了运营和市场营销的覆盖。</p>
</div><p>As sellers scale, Shopee is enhancing fulfillment support and marketing outreach to meet rising customer expectations and broaden market reach efficiently.</p>
<div class="lb-trans"><p>随着卖家的规模扩大，Shopee 正在增强履约支持和市场营销推广，以高效满足日益增长的客户期望并扩大市场覆盖。</p>
</div><p>To improve reliability and cost-efficiency, Shopee is expanding its robust logistics network.</p>
<div class="lb-trans"><p>为了提高可靠性和成本效率，Shopee 正在扩展其强大的物流网络。</p>
</div><p>The Fulfilled by Shopee (FBS) service offers end-to-end warehousing, packing, and delivery.</p>
<div class="lb-trans"><p>Shopee 履约服务（FBS）提供端到端的仓储、包装和配送服务。</p>
</div><p>Sellers new to FBS can utilize a 12-month FBS Free Trial, covering six months of free handling and storage benefits.</p>
<div class="lb-trans"><p>新加入 FBS 的卖家可以利用 12 个月的 FBS 免费试用，享受六个月的免费处理和存储福利。</p>
</div><p>FBS sellers also receive additional in-app marketing exposure and sponsored vouchers.</p>
<div class="lb-trans"><p>FBS 卖家还将获得额外的应用内营销曝光和赞助优惠券。</p>
</div><p>For sellers managing their own logistics, the Next-Day Delivery (NDD) 2 Pick-Up initiative offers two scheduled parcel collections daily, improving service consistency.</p>
<div class="lb-trans"><p>对于自行管理物流的卖家，次日送达（NDD）2 次取件计划提供每日两次的定时包裹收集，提高服务一致性。</p>
</div><p>Shopee is also leveraging its vast Affiliate Marketing Solutions (AMS) network, which connects sellers to over 180,000 affiliates and creators, including influencers and social content partners, ensuring sellers pay only for successful conversions.</p>
<div class="lb-trans"><p>Shopee 还利用其庞大的联盟营销解决方案（AMS）网络，将卖家与超过 180,000 名联盟和创作者（包括影响者和社交内容合作伙伴）连接，确保卖家仅为成功转化支付费用。</p>
</div><p>The YouTube Shopping Affiliate Program further expands visibility by allowing creators to tag Shopee products directly in videos and live streams.</p>
<div class="lb-trans"><p>YouTube 购物联盟计划进一步扩大了曝光率，允许创作者在视频和直播中直接标记 Shopee 产品。</p>
</div><p>Shopee also offers upsized Co-Sponsored AMS Commissions and platform-sponsored vouchers to keep campaign costs manageable and support stronger conversion.</p>
<div class="lb-trans"><p>Shopee 还提供增大的联合赞助 AMS 佣金和平台赞助的优惠券，以保持活动成本可控并支持更强的转化。</p>
</div><p>During the expansion stage, the programs are supporting overseas growth.</p>
<div class="lb-trans"><p>在扩展阶段，这些项目支持海外增长。</p>
</div><p>For SMEs ready to go regional, Shopee provides two simple and cost-efficient export programs to minimize complexity during international expansion.</p>
<div class="lb-trans"><p>对于准备进入区域市场的中小企业，Shopee 提供两个简单且具有成本效益的出口项目，以减少国际扩展过程中的复杂性。</p>
</div><p>For instance, Shopee International Platform (SIP) automatically syncs Singapore sellers’ listings to regional markets (e.g., Malaysia, Thailand, Philippines) at no additional cost.</p>
<div class="lb-trans"><p>例如，Shopee 国际平台（SIP）自动将新加坡卖家的商品列表同步到区域市场（如马来西亚、泰国、菲律宾），且无需额外费用。</p>
</div><p>Shopee manages the payments, logistics, and customer service, offering a convenient, low-effort entry into cross-border selling.</p>
<div class="lb-trans"><p>Shopee 负责支付、物流和客户服务，提供便捷、低投入的跨境销售入口。</p>
</div><p>Meanwhile, with SG–MY Direct Selling Program, sellers seeking greater control. This pathway allows them to operate a dedicated Shopee Malaysia storefront.</p>
<div class="lb-trans"><p>与此同时，通过 SG–MY 直接销售计划，卖家寻求更大的控制权。该路径允许他们运营专门的 Shopee 马来西亚店铺。</p>
</div><p>Participants receive early-stage support, including ad credits and commission fee waivers on initial cross-border orders, with exploration underway for further overseas selling lanes.</p>
<div class="lb-trans"><p>参与者将获得早期支持，包括广告信用和初始跨境订单的佣金费用豁免，并正在探索进一步的海外销售渠道。</p>
</div><p>Shopee said it has built a strong partnership with its seller community over the past decade and continues to support them through the tools, guidance, and ecosystem that help SMEs grow sustainably.</p>
<div class="lb-trans"><p>Shopee 表示，在过去十年中与卖家社区建立了强大的合作伙伴关系，并继续通过工具、指导和生态系统支持他们，帮助中小企业可持续增长。</p>
</div><p>As the platform celebrates this milestone, it said the firm remains dedicated to supporting local entrepreneurs in a fast-changing digital landscape through continued investment in capability building, fulfilment, and regional access to unlock new opportunities and enable long term success.</p>
<div class="lb-trans"><p>在平台庆祝这一里程碑之际，Shopee 表示公司仍致力于在快速变化的数字环境中支持当地企业家，通过持续投资于能力建设、履约和区域接入，解锁新机会并实现长期成功。</p>
</div><blockquote>
<p>Shopee strengthens support for Malaysian MSMEs with $11.83M funding</p>
</blockquote>
<div class="lb-trans"><blockquote>
<p>Shopee 通过 1183 万美元的资金加强对马来西亚中小企业的支持</p>
</blockquote>
</div>

Shopee accelerates local SME growth with $39 million investment

- Shopee 宣布在未来一年投资 5000 万新元以支持新加坡中小企业发展。  
- 该投资旨在降低创业成本、提升技能和能力，促进客户增长。  
- Shopee 将继续提供实用支持，帮助中小企业在竞争激烈的市场中取得成功。  

Shopee 通过 3900 万美元的投资推动本地中小企业的快速发展