<p><strong>新报告提供了推动员工、居民、业主和投资者绩效的见解</strong></p>
<p>加利福尼亚州圣巴巴拉，2025 年 12 月 10 日（GLOBE NEWSWIRE）-- AppFolio（NASDAQ:APPF），作为推动房地产行业未来的技术领导者，今天与全国公寓协会（NAA）合作发布了 <strong>2025 年绩效生态系统报告</strong>，揭示了塑造物业管理绩效的挑战和机遇的关键见解。该报告对近 2000 名房地产行业专业人士进行了调查，是对运营商的警示，强调了不适应变化的风险。</p>
<p>尽管运营效率和最大化财务绩效始终是报告中提到的主要挑战，但房地产专业人士首次表示，实施新技术和创新已上升至前三大挑战（超过人力资源/招聘/人员配置）。这表明运营商在使用当前工具时面临困难，暗示必须进行根本性的转变，采用新的平台驱动的方法才能取得成功。</p>
<p>这一转变发生在物业管理专业人士将大部分时间花在维持业务运转的任务型操作上，而无法专注于增长。</p>
<p>报告揭示了领导者之间显著的时间分配不平衡，严重偏向于立即的需求。</p>
<p>问题：领导者将大部分时间花在：</p>
<ul>
<li>常规运营和反应性工作：66%</li>
</ul>
<p>机会：只有三分之一的时间用于高价值活动：</p>
<ul>
<li>利益相关者参与：17%</li>
<li>战略性、绩效驱动的工作：16%</li>
</ul>
<p>然而，当被问及他们理想中希望如何分配时间时，受访者明确表示希望专注于战略性、绩效驱动的工作（26%）和利益相关者参与（23%）。</p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png"/></p>
<p>这一差距突显出行业仍然在很大程度上是反应性的，证实了 AppFolio 一直以来所识别的 “效率陷阱”。调查结果验证了物业管理行业需要一种新学科，以帮助所有利益相关者推动真正的绩效，AppFolio 称之为房地产绩效管理。</p>
<p>“这份报告强化了我们对行业需要更好方式推动新房地产时代绩效的信念，” AppFolio 行业副总裁 Stacy Holden 表示。“当你的平台能够可靠地与你一起工作，AI 作为核心构建块时，你的团队可以走到前台，管理关系并创造价值，帮助整个生态系统蓬勃发展。”</p>
<p><strong>未能充分发挥 AI 的潜力</strong></p>
<p>AI 的采用已经非常普遍，然而，它为物业管理者创造战略价值的全部潜力仍然未被充分挖掘。物业管理者有明显的机会去拥抱 AI 原生技术，创造统一的体验并推动真正的绩效：</p>
<ul>
<li>大多数受访者使用通用 AI 工具（53%），如 ChatGPT 和 Gemini，43% 使用嵌入在其物业管理软件中的 AI 功能。</li>
<li>77% 的公司已经报告整体绩效改善，主要由生成性 AI 驱动，行业正在看到可能性的开始。能够执行复杂工作流程的代理 AI 的广泛采用有望进一步提升这些收益。</li>
</ul>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png"/></p>
<p>“来自全国公寓协会（NAA）与 AppFolio 合作的新报告确认，今天对物业绩效的最大威胁不是需求，而是运营压力，” NAA 主席兼首席执行官 Bob Pinnegar 表示。“在我们行业如此关键的时刻——物业团队被要求比以往任何时候都更具战略性——这项及时的分析揭示了诸如人员配置挑战、系统碎片化和反应性工作流程等限制因素。长期绩效将取决于行业在团队、技术和客户体验之间的协调程度，我们感谢与 AppFolio 合作分析和利用这些见解，以应对未来的挑战。”</p>
<p>报告的发现强调了房地产行业对更集成系统的需求，这些系统消除内部障碍，使团队能够将重点从低价值任务转向高影响增长。<strong>67% 的领导者同意将数据整合到单一平台是改善绩效的关键</strong>，前进的道路清晰可见。通过使用像 <strong>Realm-X Performers</strong> 这样的代理操作自动化整个工作流程，并通过 <strong>居民入驻</strong> 等关键时刻进行转型，AppFolio 的绩效平台帮助物业管理者缩小管理任务与推动真正绩效之间的差距。这使运营商能够为居民、业主和他们的业务解锁新的成功水平——这一切都通过统一的体验实现。</p>
<p>探索定义当今租赁市场的主要趋势，并下载 <strong>2025 年绩效生态系统报告</strong>。</p>
<p><strong>调查方法</strong></p>
<p>全国公寓协会（NAA）在 AppFolio 的赞助下，于 2025 年 7 月 16 日至 8 月 4 日对 1984 名行业专业人士进行了调查。</p>
<p><strong>关于 AppFolio</strong></p>
<p>AppFolio 是推动房地产行业未来的技术领导者。我们的创新绩效平台和可信赖的合作伙伴关系使我们的客户能够连接社区、提高运营效率并发展业务。有关 AppFolio 的更多信息，请访问 appfolio.com。</p>
<p><strong>如需更多信息，请联系：</strong></p>
<p>AppFolio</p>
<p>appfolio@missionnorth.com</p>
<p>与此公告相关的照片可在以下网址获取：</p>
<p>https://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f4b4-a281-4f40-8fe7-b64703da6a7a</p>
<p>https://www.globenewswire.com/NewsRoom/AttachmentNg/15f5aed3-2d06-4a22-aff6-4f18cba2cbde</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RVNU9UWTRNU00zTXpFME5EVXlJekl3TVRnM01qST0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RVNU9UWTRNU00zTXpFME5EVXlJekl3TVRnM01qST0"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png"/></p>

APPF

<p>AppFolio 与全国公寓协会合作发布了 2025 年绩效生态系统报告，突出了物业管理中的主要挑战。报告显示，技术实施已成为首要挑战，超越了人力资源/招聘/ staffing。研究结果强调了采用平台驱动的方法和更好地采用人工智能以提高运营效率和战略重点的必要性。报告强调了集成系统的重要性，以将重点从低价值任务转向高影响力的增长，旨在提升房地产行业所有利益相关者的绩效</p>

<p><strong>New report offers insights to drive performance across staff, residents, owners, and investors</strong></p>
<div class="lb-trans"><p><strong>新报告提供了推动员工、居民、业主和投资者绩效的见解</strong></p>
</div><p>SANTA BARBARA, Calif., Dec. 10, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, in partnership with the National Apartment Association (NAA), today released the <strong>2025 Performance Ecosystem Report</strong>, revealing critical insights into the challenges and opportunities shaping property management performance. Surveying nearly 2,000 real estate industry professionals, the report is a wake-up call for operators, highlighting the risks of not adapting to change.</p>
<div class="lb-trans"><p>加利福尼亚州圣巴巴拉，2025 年 12 月 10 日（GLOBE NEWSWIRE）-- AppFolio（NASDAQ:APPF），作为推动房地产行业未来的技术领导者，今天与全国公寓协会（NAA）合作发布了 <strong>2025 年绩效生态系统报告</strong>，揭示了塑造物业管理绩效的挑战和机遇的关键见解。该报告对近 2000 名房地产行业专业人士进行了调查，是对运营商的警示，强调了不适应变化的风险。</p>
</div><p>While operational efficiency and maximizing financial performance consistently remain top challenges reported, for the first time, real estate professionals stated that implementing new technology and innovation has risen into the top three challenges (surpassing HR/Recruitment/Staffing). This suggests that operators are struggling with their current tools, signaling that a fundamental shift to a new, platform--driven approach is essential for success.</p>
<div class="lb-trans"><p>尽管运营效率和最大化财务绩效始终是报告中提到的主要挑战，但房地产专业人士首次表示，实施新技术和创新已上升至前三大挑战（超过人力资源/招聘/人员配置）。这表明运营商在使用当前工具时面临困难，暗示必须进行根本性的转变，采用新的平台驱动的方法才能取得成功。</p>
</div><p>This shift comes as property management professionals spend most of their time on task-based operations that keep the business running but prevent them from focusing on growth.</p>
<div class="lb-trans"><p>这一转变发生在物业管理专业人士将大部分时间花在维持业务运转的任务型操作上，而无法专注于增长。</p>
</div><p>The report reveals a significant time allocation imbalance among leaders, heavily favoring immediate demands.</p>
<div class="lb-trans"><p>报告揭示了领导者之间显著的时间分配不平衡，严重偏向于立即的需求。</p>
</div><p>The Problem: Leaders spend the majority of their time on:</p>
<div class="lb-trans"><p>问题：领导者将大部分时间花在：</p>
</div><ul>
<li>Routine Operational and Reactive Work: 66%</li>
</ul>
<div class="lb-trans"><ul>
<li>常规运营和反应性工作：66%</li>
</ul>
</div><p>The Opportunity: Only a third of their time is dedicated to high-value activities:</p>
<div class="lb-trans"><p>机会：只有三分之一的时间用于高价值活动：</p>
</div><ul>
<li>Stakeholder Engagement: 17%</li>
<li>Strategic, Performance-Driven Work: 16%</li>
</ul>
<div class="lb-trans"><ul>
<li>利益相关者参与：17%</li>
<li>战略性、绩效驱动的工作：16%</li>
</ul>
</div><p>Yet, when asked how they would ideally like to spend their time, respondents revealed a clear aspiration to focus on strategic, performance-driven work (26%) and stakeholder engagement (23%).</p>
<div class="lb-trans"><p>然而，当被问及他们理想中希望如何分配时间时，受访者明确表示希望专注于战略性、绩效驱动的工作（26%）和利益相关者参与（23%）。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png" alt="" original-src="https://ml.globenewswire.com/Resource/Download/15f5aed3-2d06-4a22-aff6-4f18cba2cbde/the-effiency-trap.png"/></p>
<p>This gap highlights that the industry remains largely reactive, confirming the “efficiency trap” AppFolio has consistently identified. The findings validate the need for a new discipline to help the property management industry drive real performance for all stakeholders, which AppFolio refers to as Real Estate Performance Management.</p>
<div class="lb-trans"><p>这一差距突显出行业仍然在很大程度上是反应性的，证实了 AppFolio 一直以来所识别的 “效率陷阱”。调查结果验证了物业管理行业需要一种新学科，以帮助所有利益相关者推动真正的绩效，AppFolio 称之为房地产绩效管理。</p>
</div><p>“This report reinforces our belief that the industry needs a better way to drive performance in the new real estate era,&#34; said Stacy Holden, Vice President, Industry Principal at AppFolio. &#34;When your platform can reliably do the work with you, with AI as a core building block, your teams can move into the foreground to manage relationships and create value that helps your entire ecosystem thrive.”</p>
<div class="lb-trans"><p>“这份报告强化了我们对行业需要更好方式推动新房地产时代绩效的信念，” AppFolio 行业副总裁 Stacy Holden 表示。“当你的平台能够可靠地与你一起工作，AI 作为核心构建块时，你的团队可以走到前台，管理关系并创造价值，帮助整个生态系统蓬勃发展。”</p>
</div><p><strong>Falling Short of AI’s Full Potential</strong></p>
<div class="lb-trans"><p><strong>未能充分发挥 AI 的潜力</strong></p>
</div><p>AI adoption is widespread, however, its full potential to generate strategic value for property managers remains largely untapped. There is a clear opportunity for property managers to embrace AI-native technology that creates a unified experience and drives true performance:</p>
<div class="lb-trans"><p>AI 的采用已经非常普遍，然而，它为物业管理者创造战略价值的全部潜力仍然未被充分挖掘。物业管理者有明显的机会去拥抱 AI 原生技术，创造统一的体验并推动真正的绩效：</p>
</div><ul>
<li>The majority of respondents use general-purpose AI tools (53%) like ChatGPT and Gemini, and 43% use AI features embedded in their property management software.</li>
<li>With 77% of companies already reporting overall performance improvements – largely driven by generative AI – the industry is seeing the beginning of what is possible. Widespread adoption of agentic AI capable of executing complex workflows is poised to take these gains even further.</li>
</ul>
<div class="lb-trans"><ul>
<li>大多数受访者使用通用 AI 工具（53%），如 ChatGPT 和 Gemini，43% 使用嵌入在其物业管理软件中的 AI 功能。</li>
<li>77% 的公司已经报告整体绩效改善，主要由生成性 AI 驱动，行业正在看到可能性的开始。能够执行复杂工作流程的代理 AI 的广泛采用有望进一步提升这些收益。</li>
</ul>
</div><p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png" alt="" original-src="https://ml.globenewswire.com/Resource/Download/6af3f4b4-a281-4f40-8fe7-b64703da6a7a/embracing-ai.png"/></p>
<p>“This new report from the National Apartment Association (NAA), in partnership with AppFolio, confirms that the largest threat to property performance today isn’t demand, it's operational strain,” said NAA President and CEO Bob Pinnegar. “At such a crucial time for our industry – where property teams are being asked to operate more strategically than ever – this timely analysis sheds light on constraints like staffing challenges, fragmented systems and reactive workflows. Long-term performance will depend on how well the industry aligns teams, technology and the customer experience, and we are grateful for the opportunity to work with AppFolio to analyze and leverage these insights to address challenges moving forward.”</p>
<div class="lb-trans"><p>“来自全国公寓协会（NAA）与 AppFolio 合作的新报告确认，今天对物业绩效的最大威胁不是需求，而是运营压力，” NAA 主席兼首席执行官 Bob Pinnegar 表示。“在我们行业如此关键的时刻——物业团队被要求比以往任何时候都更具战略性——这项及时的分析揭示了诸如人员配置挑战、系统碎片化和反应性工作流程等限制因素。长期绩效将取决于行业在团队、技术和客户体验之间的协调程度，我们感谢与 AppFolio 合作分析和利用这些见解，以应对未来的挑战。”</p>
</div><p>The report's findings underscore the real estate industry's need for more integrated systems that eliminate internal hurdles and empower teams to shift their focus from low-value tasks to high-impact growth. With <strong>67% of leaders agreeing that consolidating data into a single platform is key to improving performance</strong>, the path forward is clear. By automating entire workflows with agentic operations like <strong>Realm-X Performers</strong> and transforming key moments like the move-in process with <strong>Resident Onboarding</strong>, AppFolio’s Performance Platform helps property managers close the gap between managing tasks and driving real performance. This empowers operators to unlock new levels of success for residents, owners, and their business – all through a unified experience.</p>
<div class="lb-trans"><p>报告的发现强调了房地产行业对更集成系统的需求，这些系统消除内部障碍，使团队能够将重点从低价值任务转向高影响增长。<strong>67% 的领导者同意将数据整合到单一平台是改善绩效的关键</strong>，前进的道路清晰可见。通过使用像 <strong>Realm-X Performers</strong> 这样的代理操作自动化整个工作流程，并通过 <strong>居民入驻</strong> 等关键时刻进行转型，AppFolio 的绩效平台帮助物业管理者缩小管理任务与推动真正绩效之间的差距。这使运营商能够为居民、业主和他们的业务解锁新的成功水平——这一切都通过统一的体验实现。</p>
</div><p>Explore the top trends defining today’s rental landscape and download the <strong>2025 Performance Ecosystem Report</strong>.</p>
<div class="lb-trans"><p>探索定义当今租赁市场的主要趋势，并下载 <strong>2025 年绩效生态系统报告</strong>。</p>
</div><p><strong>Survey Methodology</strong></p>
<div class="lb-trans"><p><strong>调查方法</strong></p>
</div><p>The National Apartment Association (NAA), sponsored by AppFolio, surveyed 1,984 industry professionals between July 16 and August 4, 2025.</p>
<div class="lb-trans"><p>全国公寓协会（NAA）在 AppFolio 的赞助下，于 2025 年 7 月 16 日至 8 月 4 日对 1984 名行业专业人士进行了调查。</p>
</div><p><strong>About AppFolio</strong></p>
<div class="lb-trans"><p><strong>关于 AppFolio</strong></p>
</div><p>AppFolio is the technology leader powering the future of the real estate industry. Our innovative performance platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.</p>
<div class="lb-trans"><p>AppFolio 是推动房地产行业未来的技术领导者。我们的创新绩效平台和可信赖的合作伙伴关系使我们的客户能够连接社区、提高运营效率并发展业务。有关 AppFolio 的更多信息，请访问 appfolio.com。</p>
</div><p><strong>For more information, please contact:</strong></p>
<div class="lb-trans"><p><strong>如需更多信息，请联系：</strong></p>
</div><p>AppFolio</p>
<div class="lb-trans"><p>AppFolio</p>
</div><p>appfolio@missionnorth.com</p>
<div class="lb-trans"><p>appfolio@missionnorth.com</p>
</div><p>Photos accompanying this announcement are available at:</p>
<div class="lb-trans"><p>与此公告相关的照片可在以下网址获取：</p>
</div><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f4b4-a281-4f40-8fe7-b64703da6a7a</p>
<div class="lb-trans"><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f4b4-a281-4f40-8fe7-b64703da6a7a</p>
</div><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/15f5aed3-2d06-4a22-aff6-4f18cba2cbde</p>
<div class="lb-trans"><p>https://www.globenewswire.com/NewsRoom/AttachmentNg/15f5aed3-2d06-4a22-aff6-4f18cba2cbde</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RVNU9UWTRNU00zTXpFME5EVXlJekl3TVRnM01qST0" alt="" original-src="https://www.globenewswire.com/newsroom/ti?nf=OTU5OTY4MSM3MzE0NDUyIzIwMTg3MjI="/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png" alt="" original-src="https://ml.globenewswire.com/media/NWVlZjI2ODMtYzhlYS00NDJhLTg2YzEtMDYzOTliZGNmZjM3LTEwMzAyOTUtMjAyNS0xMi0xMC1lbg==/tiny/AppFolio-Inc-.png"/></p>

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