<p>, /PRNewswire/ -- 婴儿安全联盟和 KVA，一家精品营销和传播机构，在 2025 年 MarCom 奖中荣获两项白金奖。MarCom 奖由市场营销和传播专业人士协会（AMCP）主办，是业内最具声望的国际创意竞赛之一。</p>
<p>继续阅读</p>
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<p>MarCom 奖白金获奖者</p>
<p>在品牌和品牌更新两个类别中，婴儿安全联盟的品牌发布在超过 6000 个全球参赛作品中脱颖而出。白金奖是 MarCom 的最高荣誉，每年仅颁发给约 15% 的参赛作品。今年的白金级获奖者包括美国银行、辉瑞、土耳其航空、金佰利和思科等主要全球品牌，以及波特诺维利和 Razorfish 等领先机构，现在还有 KVA。</p>
<p>此次品牌重塑是该组织的重要里程碑：在 2025 年 6 月，儿童产品制造商协会（JPMA）宣布其转型为婴儿安全联盟。其成员代表了北美 95% 的产前至学龄前产品销售，确立了该联盟作为婴儿和儿童产品安全与质量的可信声音。</p>
<p>“JPMA 的新名称和品牌形象作为婴儿安全联盟，将其使命直接聚焦在经过 60 年推动婴儿产品安全的影响力上，” 婴儿安全联盟执行董事 Lisa Trofe 表示。“我们对发布活动和新的婴儿安全联盟认证印章在过去几个月中获得的积极反馈感到非常高兴，而此次获奖则是锦上添花。我们很高兴能继续与 KVA 在我们的项目营销、公共关系和利益相关者沟通方面保持长期合作。”</p>
<p>为了支持这一转型，KVA 领导了一项全面的品牌重塑过程，进行了焦点小组和成员对话，以确定如何最好地提升组织在倡导、消费者教育、慈善和产品安全认证方面的优先事项。当新的视觉形象逐渐成型时，目标是创建一个在情感上能够连接，同时清晰传达对安全的承诺，吸引现代父母的自信视觉，并以独特的外观脱颖而出。</p>
<p>“根据我们团队的市场调研，我们知道婴儿安全的情感因素必须在这一新身份和愿景的最前沿，同时保持清晰的印章标志，使消费者能够识别，” KVA 市场与传播战略高级副总裁 Tam'ra Osborne Powell 表示。“这就是婴儿形象的诞生，以及支持使命 ‘为婴儿提供更安全的起点，为父母提供安心’ 的品牌支柱。”</p>
<p>获奖品牌的推出包括完整的视觉识别系统、信息框架、利益相关者发布策略、数字资产以及持续的创意指导，以支持该组织在全国范围内的首次亮相。</p>
<p><em>通过 MarCom 奖条目了解更多获奖内容。</em></p>
<p><strong>关于婴儿安全联盟</strong> 婴儿安全联盟是北美婴儿和儿童产品安全的可信声音。前身为 JPMA，该联盟通过倡导、教育、产品测试和慈善事业推动安全。其认证项目每年独立测试数千种产品，涵盖 30 多个类别，以确保它们符合最高的安全、性能和功能标准。该联盟还通过婴儿安全大学为父母和看护者提供免费指导，并通过婴儿安全基金会（501(c)(3) 慈善机构）支持家庭。</p>
<p><strong>关于 KVA</strong> KVA 是一家精品营销和传播机构，提供在对客户业务产生重大和持久影响的传播领域的专业知识：企业传播和品牌塑造、变革与转型、危机传播和雇主品牌。当公司面临不确定性时，KVA 提供战略指导，支持全面执行，并使与每个利益相关者的沟通过程变得更加简单。</p>
<p><strong>媒体联系人：</strong> Michelle Hayes</p>
<p>[email protected]</p>
<p>来源 KVA</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjExJk5ld3NJdGVtSWQ9Q0w0NDMyMiZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMTEwNTAwUFJfTkVXU19VU1BSX19fX19DTDQ0MzIy?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjExJk5ld3NJdGVtSWQ9Q0w0NDMyMiZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMTEwNTAwUFJfTkVXU19VU1BSX19fX19DTDQ0MzIy"/></p>

BABY

<p>婴儿安全联盟和 KVA 在 2025 年 MarCom 奖中获得了两个白金奖，以表彰他们的品牌重塑努力。这次品牌重塑标志着一个重要的里程碑，因为儿童产品制造商协会转型为婴儿安全联盟，代表了北美 95% 的产前到学龄前产品。品牌重塑专注于倡导、消费者教育和产品安全，并推出了新的视觉形象和信息框架。这些奖项突显了婴儿安全联盟与 KVA 之间成功的合作，提升了组织的使命和品牌形象</p>

<p>, /PRNewswire/ -- The Baby Safety Alliance and KVA, a boutique marketing and communications agency, were honored with two Platinum Awards in the 2025 MarCom Awards. The MarCom Awards is administered by the Association of Marketing and Communication Professionals (AMCP) and is one of the industry's most prestigious international creative competitions.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 婴儿安全联盟和 KVA，一家精品营销和传播机构，在 2025 年 MarCom 奖中荣获两项白金奖。MarCom 奖由市场营销和传播专业人士协会（AMCP）主办，是业内最具声望的国际创意竞赛之一。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MarCom Awards Platinum Winner</p>
<div class="lb-trans"><p>MarCom 奖白金获奖者</p>
</div><p>Recognized in both the Branding and Branding Refresh categories, the Baby Safety Alliance brand launch stood out among more than 6,000 global entries. Platinum is MarCom's highest distinction, awarded to only about 15% of submissions each year. This year's Platinum-level honorees include major global brands such as Bank of America, Pfizer, Turkish Airlines, Kimberly-Clark, and Cisco, alongside leading agencies such as Porter Novelli and Razorfish, and now, KVA.</p>
<div class="lb-trans"><p>在品牌和品牌更新两个类别中，婴儿安全联盟的品牌发布在超过 6000 个全球参赛作品中脱颖而出。白金奖是 MarCom 的最高荣誉，每年仅颁发给约 15% 的参赛作品。今年的白金级获奖者包括美国银行、辉瑞、土耳其航空、金佰利和思科等主要全球品牌，以及波特诺维利和 Razorfish 等领先机构，现在还有 KVA。</p>
</div><p>The rebrand was part of a major milestone for the organization: In June 2025, the Juvenile Products Manufacturers Association (JPMA) announced its transition to become the Baby Safety Alliance. Its members represent 95 percent of prenatal to preschool products sold in North America, establishing the Alliance as the trusted voice of safety and quality for baby and children's products.</p>
<div class="lb-trans"><p>此次品牌重塑是该组织的重要里程碑：在 2025 年 6 月，儿童产品制造商协会（JPMA）宣布其转型为婴儿安全联盟。其成员代表了北美 95% 的产前至学龄前产品销售，确立了该联盟作为婴儿和儿童产品安全与质量的可信声音。</p>
</div><p>&#34;JPMA's new name and brand identity as the Baby Safety Alliance brings its mission directly into focus after an impactful 60 years in advancing baby product safety,&#34; said Lisa Trofe, Executive Director, Baby Safety Alliance. &#34;We've had overwhelmingly positive responses to the launch campaign and new Baby Safety Alliance Verified seal over the past few months, and the award recognition is the cherry on top. We're thrilled to continue our long-standing partnership in our program marketing, public relations, and stakeholder communications with KVA.&#34;</p>
<div class="lb-trans"><p>“JPMA 的新名称和品牌形象作为婴儿安全联盟，将其使命直接聚焦在经过 60 年推动婴儿产品安全的影响力上，” 婴儿安全联盟执行董事 Lisa Trofe 表示。“我们对发布活动和新的婴儿安全联盟认证印章在过去几个月中获得的积极反馈感到非常高兴，而此次获奖则是锦上添花。我们很高兴能继续与 KVA 在我们的项目营销、公共关系和利益相关者沟通方面保持长期合作。”</p>
</div><p>To support this transition, KVA led a comprehensive rebranding process complete with focus groups and member conversations to determine how best to elevate the organization's priorities of advocacy, consumer education, philanthropy, and product safety certification. As the new visual identity took shape, the goal was to create a system that connected emotionally while clearly conveying a commitment to safety, appealed to today's parent with modern, confident visuals, and stood apart with an ownable, distinctive look.</p>
<div class="lb-trans"><p>为了支持这一转型，KVA 领导了一项全面的品牌重塑过程，进行了焦点小组和成员对话，以确定如何最好地提升组织在倡导、消费者教育、慈善和产品安全认证方面的优先事项。当新的视觉形象逐渐成型时，目标是创建一个在情感上能够连接，同时清晰传达对安全的承诺，吸引现代父母的自信视觉，并以独特的外观脱颖而出。</p>
</div><p>&#34;From our team's market research, we knew the emotional aspect of baby safety must be at the forefront of this new identity and vision—all while keeping the clear seal logo something that would be recognizable to consumers,&#34; said Tam'ra Osborne Powell, SVP, Marketing and Communications Strategy at KVA. &#34;That's how the baby came to life along with brand pillars supporting the mission 'A safer start for babies, peace of mind for parents.'&#34;</p>
<div class="lb-trans"><p>“根据我们团队的市场调研，我们知道婴儿安全的情感因素必须在这一新身份和愿景的最前沿，同时保持清晰的印章标志，使消费者能够识别，” KVA 市场与传播战略高级副总裁 Tam'ra Osborne Powell 表示。“这就是婴儿形象的诞生，以及支持使命 ‘为婴儿提供更安全的起点，为父母提供安心’ 的品牌支柱。”</p>
</div><p>The award-winning brand rollout included a full visual identity system, messaging framework, stakeholder launch strategy, digital assets, and ongoing creative direction to support the organization's nationwide debut.</p>
<div class="lb-trans"><p>获奖品牌的推出包括完整的视觉识别系统、信息框架、利益相关者发布策略、数字资产以及持续的创意指导，以支持该组织在全国范围内的首次亮相。</p>
</div><p><em>Learn more about the award-winning content through the MarCom Awards entry.</em></p>
<div class="lb-trans"><p><em>通过 MarCom 奖条目了解更多获奖内容。</em></p>
</div><p><strong>About the Baby Safety Alliance</strong> The Baby Safety Alliance is the trusted voice for baby and children's product safety across North America. Formerly known as JPMA, the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest safety, performance, and functionality standards. The Alliance also offers free guidance for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation, a 501(c)(3) charity.</p>
<div class="lb-trans"><p><strong>关于婴儿安全联盟</strong> 婴儿安全联盟是北美婴儿和儿童产品安全的可信声音。前身为 JPMA，该联盟通过倡导、教育、产品测试和慈善事业推动安全。其认证项目每年独立测试数千种产品，涵盖 30 多个类别，以确保它们符合最高的安全、性能和功能标准。该联盟还通过婴儿安全大学为父母和看护者提供免费指导，并通过婴儿安全基金会（501(c)(3) 慈善机构）支持家庭。</p>
</div><p><strong>About KVA</strong> KVA is a boutique marketing and communications agency offering expertise in areas of communication that have a significant and lasting impact on clients' businesses: corporate communications and branding, change and transformation, crisis communications and employer branding. When companies face uncertainty, KVA provides strategic guidance, supports full-scale execution and makes the process of communicating to every stakeholder easier.</p>
<div class="lb-trans"><p><strong>关于 KVA</strong> KVA 是一家精品营销和传播机构，提供在对客户业务产生重大和持久影响的传播领域的专业知识：企业传播和品牌塑造、变革与转型、危机传播和雇主品牌。当公司面临不确定性时，KVA 提供战略指导，支持全面执行，并使与每个利益相关者的沟通过程变得更加简单。</p>
</div><p><strong>Media Contact:</strong> Michelle Hayes</p>
<div class="lb-trans"><p><strong>媒体联系人：</strong> Michelle Hayes</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE KVA</p>
<div class="lb-trans"><p>来源 KVA</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjExJk5ld3NJdGVtSWQ9Q0w0NDMyMiZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMTEwNTAwUFJfTkVXU19VU1BSX19fX19DTDQ0MzIy" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CL44322&amp;Transmission_Id=202512110500PR_NEWS_USPR_____CL44322&amp;DateId=20251211"/></p>

KVA 对婴儿安全联盟的品牌重塑荣获两项 MarCom 铂金奖