<p>退休的区域人力资源总监 Helen Kuan 通常在这个时候会在新加坡的常去百货商店挑选圣诞礼物。但随着越来越多的一站式商店在近年来关闭，她的选择变得越来越有限。\n 周一，位于新加坡东北部的购物中心 NEX 宣布，日本品牌伊势丹将在明年四月关闭，距离该连锁店关闭其淡滨尼店仅一个月。随着这些关闭，伊势丹在这个城市国家剩下的只有位于斯科特路的商店和在 Wisma Atria 的租赁空间，而它曾经在这里有六家门店。\n 零售专家告诉《亚洲周刊》，全球的百货商店正面临来自消费者购物模式变化和电子商务的威胁。对于 63 岁的 Kuan 来说，回到商店的主要原因是购物体验。\n“也许作为老一代的一部分，我喜欢社交互动。我喜欢看到和触摸，想让销售人员告诉我产品信息，并立即带走我想要的东西，同时确切知道我将得到什么。[在线购物] 感觉更冷漠，我曾因劣质产品而被骗，” Kuan 对《亚洲周刊》表示。\n 伊势丹的一位发言人回应媒体询问时表示，关闭是因为 “租赁协议到期以及作为业务运营战略审查的一部分”。该品牌希望重新调整资源，增强对位于乌节路的旗舰店伊势丹斯科特的关注。\n“伊势丹斯科特仍然是我们在新加坡的核心零售重点，我们已经投资于升级、更新概念和新租户，以增强整体购物体验，” 发言人说。\n 新加坡国有广播公司 CNA 周四报道，在该国五大购物中心运营商中——高岛屋新加坡、C K Tang（经营 Tangs）、伊势丹新加坡、BHG 新加坡和 Metro Holdings——只有高岛屋和 Tangs（两者均拥有或控制其零售空间）是盈利的。\n 高岛屋新加坡在截至 2024 年 12 月的年度报告中，净利润为 4318 万新元（3300 万美元），略低于 2023 年，但远超其竞争对手。C K Tang 在 2024 财年保持盈利，净利润为 125 万新元，较前一年的 461 万新元有所下降，CNA 报道。\n\n 从 1960 年代到 1990 年代，百货商店曾在新加坡蓬勃发展，本地和国际品牌如 Robinsons、John Little、Daimaru、Yaohan、SOGO 和 Oriental Emporium 在这个城市国家都是家喻户晓的名字。\n 但随着越来越多的购物中心在一个屋檐下提供类似的商品，以及廉价电子商务平台的激增，基于百货商店的零售商业模式正面临越来越大的威胁，专家表示。\nYaohan 在 1997 年关闭，因其母公司在日本宣告破产，而 Daimaru 在 2003 年关闭。2005 年，西友将其在新加坡的业务出售给凯德集团，后者又将其出售给北京华联集团。\nJohn Little 在 2016 年关闭了最后一家门店，标志着新加坡最古老的百货商店（成立于 1842 年）的结束。Robinsons 在 2020 年 12 月关闭了其在 The Heeren 和 Raffles City 的最后两家实体店，结束了 162 年的运营。\n 南洋理工大学南洋商学院的兼职副教授 Lynda Wee 对《亚洲周刊》表示，传统的百货商店如果继续依赖旧的模式、大量客流和广泛但无差异化的商品组合，可能会步其后尘。\n“零售正在向专业化、故事化和差异化发展，未来将由那些提升产品质量、品牌体验和情感相关性的品牌所塑造。未能适应这一转变的百货商店自然会消失，而那些转型的商店仍可能在市场中找到有意义但更专注的角色，从其现有客户群开始，” Wee 说。\n 专家指出，尽管百货商店的模式在发达国家逐渐失去活力，但在新加坡，由于高租金、劳动力成本和小型国内市场，这一情况更加严重。\n\n 新加坡管理大学市场教育副教授 Seshan Ramaswami 指出，零售行业在招聘需要全天站立并为本地和外国顾客提供个性化服务的员工方面也面临困难。\n 当被问及近年来百货商店的关闭是否会影响新加坡作为购物目的地的声誉时，Ramaswami 表示，由于多种原因，其作为来自最大市场（如印度尼西亚、中国和印度）游客的购物目的地的地位在过去十年中有所下降。\n 最大的原因是这些国家现代零售概念的快速发展，为消费者提供了更广泛的产品和品牌选择，价格也更具竞争力。\nSavills 零售与生活方式执行董事 Sulian Tan-Wijaya 指出，在新加坡以外，Selfridges 和 Harrods（伦敦）以及三越（东京）等品牌成功与时俱进。\n 这三者都有强大的奢侈品牌阵容，适当策划的中档时尚品牌，充满活力的美容厅和提供全球美食的热门餐饮概念，Tan-Wijaya 表示。\n“Selfridges 尤其受到年轻时尚购物者的欢迎，因为他们在街头服饰方面表现出色，并且有一份与主流截然不同的精心策划的音乐播放列表。三越还为疲惫的购物者提供了一个屋顶花园，可以在购物间隙休息，” 她说。\n\n 适应以求生存\n 在新加坡的情况下，Tan-Wijaya 认为，年轻购物者更喜欢个性化的特色商店而非主流品牌，将这些概念引入百货商店可能有助于它们保持相关性。\n“过时的百货商店有可能疏远非常重要的 Y 世代和 Z 世代，并迅速失去相关性。为了吸引年轻购物者，百货商店应引入更相关和前卫的各种价格点的时尚品牌，以及在 Sephora 等地方可以找到的新兴和受欢迎的美容品牌，而不是通常的主流百货商店品牌，” 她说。\nRamaswami 表示，新加坡的百货商店应通过综合的全渠道体验来吸引年轻购物者，允许顾客在线购买并在商店取货，或从商店下单并将购买的商品送到他们手中。\n 它们还可以根据趋势量身定制购物体验，例如 Pokemon 现象或体育赛事，或专注于独特的新加坡品牌和产品以吸引游客。\n“否则，一旦当前忠实的中年新加坡顾客退休，这可能就意味着这一模式在新加坡的开始结束，” 他说。\nKuan 属于退休顾客群体，她注意到她常去的百货商店吸引的顾客远不如鼎盛时期，而且顾客往往年纪较大。\n“当你看购物中心和其中的百货商店时，似乎关闭不是一个问题，而是何时的问题。”</p>

伊势丹

<p>新加坡的百货商店因消费模式变化和电子商务的兴起而面临困境。伊势丹正在关闭门店，专注于其旗舰店。专家建议，百货商店必须通过专业化和提升品牌体验来适应，以求生存。高昂的租金和劳动力成本，加上市场规模小，使挑战更加严峻。由于邻国现代零售的发展，新加坡作为购物目的地的声誉正在下降</p>

<p>Retired regional human resources director Helen Kuan typically spends this time of year picking up Christmas presents from her usual department store haunts around Singapore. But her options are becoming more limited as more of these one-stop stores have been shuttering in recent years.\nOn Monday, shopping centre NEX, located in the northeast of Singapore, announced that Japanese brand Isetan would close in April next year, a month after the chain shut its Tampines outlet. With these closures, Isetan’s Scotts Road store and its leased-out space at Wisma Atria are what the department store has left in the city state, where it once had six outlets.\nRetail experts told This Week in Asia that department stores worldwide are under threat from changing consumer patterns and e-commerce. For Kuan, 63, the main reason to keep returning to the stores is the shopping experience.\n“Maybe as part of the older generation, I like the social interaction. I like to see and touch, and get the salesperson to tell me about the products and walk out with what I want straight away, while knowing exactly what I’m going to get. [Shopping] online feels colder, and I’ve been scammed by lousy products,” Kuan told This Week in Asia.\nA spokesman for Isetan, which first set up shop in Singapore in the 1970s, said in response to media queries that it was closing because of the “expiry of its lease agreement and as part of a strategic review of business operations”. The brand was looking to realign resources and strengthen its focus on its flagship Isetan Scotts store in Orchard.\n“Isetan Scotts continues to be our core retail focus in Singapore, and we have invested in upgrades, refreshed concepts and new tenants to strengthen the overall shopping experience,” the spokesman said.\nState-owned broadcaster CNA reported on Thursday that among five major shopping centre operators in the country – Takashimaya Singapore, C K Tang, which operates Tangs, Isetan Singapore, BHG Singapore and Metro Holdings – only Takashimaya and Tangs, both of which own or control their retail space, were profitable.\nTakashimaya Singapore reported a net profit of S$43.18 million (US$33 million) for the year ended December 2024, slightly down from 2023 but far outperforming its competitors. C K Tang remained in the black with a S$1.25 million net profit in the 2024 financial year, a decline from S$4.61 million the previous year, according to CNA.\n\nDepartment stores once thrived in Singapore from the 1960s to the 1990s, with local and international brands such as Robinsons, John Little, Daimaru, Yaohan, SOGO and Oriental Emporium being household names in the city state.\nBut with more shopping malls having similar offerings under one roof and the proliferation of cheap e-commerce platforms, retail business models based on department stores are increasingly under threat, according to experts.\nYaohan closed in 1997 after its parent company in Japan declared bankruptcy, while Daimaru shut down in 2003. In 2005, Seiyu sold its Singapore business to CapitaLand, which in turn sold it to Beijing Hualian Group.\nJohn Little closed its last outlet in 2016, marking the end of Singapore’s oldest department store, which opened in 1842. Robinsons closed its last physical stores in Singapore in The Heeren and Raffles City in December 2020, after 162 years of operations.\nLynda Wee, adjunct associate professor at Nanyang Business School in Nanyang Technological University, told This Week in Asia it was likely that conventional department stores with leased department concepts would follow suit, especially those that continue to rely on old formats, large footfall and broad but undifferentiated assortments.\n“Retail is evolving towards specialisation, storytelling and differentiation, and the future will be shaped by brands that elevate their product quality, brand experience and emotional relevance. Department stores that fail to adapt to this shift will naturally fade, while those that transform may still find a meaningful though more focused role in the market, starting with their current customer base,” Wee said.\nExperts note that while the department store format has been losing steam across the developed world, it is exacerbated in Singapore due to high rental costs, labour costs and a small domestic market.\n\nSeshan Ramaswami, associate professor of marketing education at the Singapore Management University, pointed out that there was also difficulty in hiring retail staff for positions requiring them to be on their feet all day and offering tailored service to local and foreign customers.\nAsked if the closure of department stores in recent years could affect Singapore’s reputation as a shopping destination, Ramaswanmi said that its status as a shopping destination for tourists from its biggest markets, such as Indonesia, China and India, had declined in the last decade for multiple reasons.\nThe biggest cause was the rapid development of modern retail concepts in these countries, providing consumers with a much wider assortment of products and brands domestically at far better prices, he added.\nSulian Tan-Wijaya, executive director of Retail &amp; Lifestyle Savills, noted that outside Singapore, brands such as Selfridges and Harrods in London and Mitsukoshi in Tokyo had evolved successfully with the times.\nAll three have a strong line-up of luxury brands, proper curation of mid-range fashion brands, vibrant beauty hall and popular food &amp; beverage concepts featuring worldwide cuisine, according to Tan-Wijaya.\n“Selfridges is especially popular with the younger, trendy shoppers as they are strong in streetwear and have a well-curated playlist of music that is anything but mainstream. Mitsukoshi also has a roof garden for tired shoppers to rest in between their buying sprees,” she said.\n\nAdapt to survive\nIn the case of Singapore, Tan-Wijaya argued that younger shoppers preferred individualistic specialty stores over mainstream brands, and bringing these concepts into department stores might help them stay relevant.\n“Outdated department stores risk alienating the very important Gen Y and Z demographics and losing relevance very quickly. To appeal to younger shoppers, department stores should introduce more relevant and edgy fashion brands of various price points, newer and cult beauty brands, which you can find in places like Sephora instead of the usual mainstream department store brands,” she said.\nRamaswami said department stores in Singapore should target young shoppers through integrated omnichannel experiences, allowing shoppers to buy online and pick up at a store, or order from a store and have their purchases delivered to them.\nThey could also tailor shopping experiences to trends, like the Pokemon phenomenon or sporting events, or focus on uniquely Singaporean brands and products to attract tourists.\n“Otherwise, once the current loyal middle-aged Singaporean customers retire, that may just signal the beginning of the end for this format in Singapore,” he said.\nKuan, who belongs to the segment of retiree customers, has noticed that the department stores she frequents are attracting far fewer shoppers than in their heyday, and they tend to be older.\n“When you look at malls and the department stores in them, it seems like closure is not a matter of if but when.”\n</p>
<div class="lb-trans"><p>退休的区域人力资源总监 Helen Kuan 通常在这个时候会在新加坡的常去百货商店挑选圣诞礼物。但随着越来越多的一站式商店在近年来关闭，她的选择变得越来越有限。\n 周一，位于新加坡东北部的购物中心 NEX 宣布，日本品牌伊势丹将在明年四月关闭，距离该连锁店关闭其淡滨尼店仅一个月。随着这些关闭，伊势丹在这个城市国家剩下的只有位于斯科特路的商店和在 Wisma Atria 的租赁空间，而它曾经在这里有六家门店。\n 零售专家告诉《亚洲周刊》，全球的百货商店正面临来自消费者购物模式变化和电子商务的威胁。对于 63 岁的 Kuan 来说，回到商店的主要原因是购物体验。\n“也许作为老一代的一部分，我喜欢社交互动。我喜欢看到和触摸，想让销售人员告诉我产品信息，并立即带走我想要的东西，同时确切知道我将得到什么。[在线购物] 感觉更冷漠，我曾因劣质产品而被骗，” Kuan 对《亚洲周刊》表示。\n 伊势丹的一位发言人回应媒体询问时表示，关闭是因为 “租赁协议到期以及作为业务运营战略审查的一部分”。该品牌希望重新调整资源，增强对位于乌节路的旗舰店伊势丹斯科特的关注。\n“伊势丹斯科特仍然是我们在新加坡的核心零售重点，我们已经投资于升级、更新概念和新租户，以增强整体购物体验，” 发言人说。\n 新加坡国有广播公司 CNA 周四报道，在该国五大购物中心运营商中——高岛屋新加坡、C K Tang（经营 Tangs）、伊势丹新加坡、BHG 新加坡和 Metro Holdings——只有高岛屋和 Tangs（两者均拥有或控制其零售空间）是盈利的。\n 高岛屋新加坡在截至 2024 年 12 月的年度报告中，净利润为 4318 万新元（3300 万美元），略低于 2023 年，但远超其竞争对手。C K Tang 在 2024 财年保持盈利，净利润为 125 万新元，较前一年的 461 万新元有所下降，CNA 报道。\n\n 从 1960 年代到 1990 年代，百货商店曾在新加坡蓬勃发展，本地和国际品牌如 Robinsons、John Little、Daimaru、Yaohan、SOGO 和 Oriental Emporium 在这个城市国家都是家喻户晓的名字。\n 但随着越来越多的购物中心在一个屋檐下提供类似的商品，以及廉价电子商务平台的激增，基于百货商店的零售商业模式正面临越来越大的威胁，专家表示。\nYaohan 在 1997 年关闭，因其母公司在日本宣告破产，而 Daimaru 在 2003 年关闭。2005 年，西友将其在新加坡的业务出售给凯德集团，后者又将其出售给北京华联集团。\nJohn Little 在 2016 年关闭了最后一家门店，标志着新加坡最古老的百货商店（成立于 1842 年）的结束。Robinsons 在 2020 年 12 月关闭了其在 The Heeren 和 Raffles City 的最后两家实体店，结束了 162 年的运营。\n 南洋理工大学南洋商学院的兼职副教授 Lynda Wee 对《亚洲周刊》表示，传统的百货商店如果继续依赖旧的模式、大量客流和广泛但无差异化的商品组合，可能会步其后尘。\n“零售正在向专业化、故事化和差异化发展，未来将由那些提升产品质量、品牌体验和情感相关性的品牌所塑造。未能适应这一转变的百货商店自然会消失，而那些转型的商店仍可能在市场中找到有意义但更专注的角色，从其现有客户群开始，” Wee 说。\n 专家指出，尽管百货商店的模式在发达国家逐渐失去活力，但在新加坡，由于高租金、劳动力成本和小型国内市场，这一情况更加严重。\n\n 新加坡管理大学市场教育副教授 Seshan Ramaswami 指出，零售行业在招聘需要全天站立并为本地和外国顾客提供个性化服务的员工方面也面临困难。\n 当被问及近年来百货商店的关闭是否会影响新加坡作为购物目的地的声誉时，Ramaswami 表示，由于多种原因，其作为来自最大市场（如印度尼西亚、中国和印度）游客的购物目的地的地位在过去十年中有所下降。\n 最大的原因是这些国家现代零售概念的快速发展，为消费者提供了更广泛的产品和品牌选择，价格也更具竞争力。\nSavills 零售与生活方式执行董事 Sulian Tan-Wijaya 指出，在新加坡以外，Selfridges 和 Harrods（伦敦）以及三越（东京）等品牌成功与时俱进。\n 这三者都有强大的奢侈品牌阵容，适当策划的中档时尚品牌，充满活力的美容厅和提供全球美食的热门餐饮概念，Tan-Wijaya 表示。\n“Selfridges 尤其受到年轻时尚购物者的欢迎，因为他们在街头服饰方面表现出色，并且有一份与主流截然不同的精心策划的音乐播放列表。三越还为疲惫的购物者提供了一个屋顶花园，可以在购物间隙休息，” 她说。\n\n 适应以求生存\n 在新加坡的情况下，Tan-Wijaya 认为，年轻购物者更喜欢个性化的特色商店而非主流品牌，将这些概念引入百货商店可能有助于它们保持相关性。\n“过时的百货商店有可能疏远非常重要的 Y 世代和 Z 世代，并迅速失去相关性。为了吸引年轻购物者，百货商店应引入更相关和前卫的各种价格点的时尚品牌，以及在 Sephora 等地方可以找到的新兴和受欢迎的美容品牌，而不是通常的主流百货商店品牌，” 她说。\nRamaswami 表示，新加坡的百货商店应通过综合的全渠道体验来吸引年轻购物者，允许顾客在线购买并在商店取货，或从商店下单并将购买的商品送到他们手中。\n 它们还可以根据趋势量身定制购物体验，例如 Pokemon 现象或体育赛事，或专注于独特的新加坡品牌和产品以吸引游客。\n“否则，一旦当前忠实的中年新加坡顾客退休，这可能就意味着这一模式在新加坡的开始结束，” 他说。\nKuan 属于退休顾客群体，她注意到她常去的百货商店吸引的顾客远不如鼎盛时期，而且顾客往往年纪较大。\n“当你看购物中心和其中的百货商店时，似乎关闭不是一个问题，而是何时的问题。”</p>
</div>

随着新加坡越来越多的百货公司面临困境，它们能否适应变化并继续生存下去？