<p><strong>新功能增强跨平台广告活动报告套件；CCR 更名为跨平台广告活动结果</strong></p>
<p>弗吉尼亚州雷斯顿，2025 年 12 月 15 日（全球新闻稿）——Comscore（纳斯达克：SCOR），全球消费者行为测量和分析的领导者，今天宣布扩展其跨平台报告套件，新增两个功能：流媒体音频测量和来自 Meta 的 Facebook、Instagram 和 Audience Network 的扩展社交报告，提供广告活动级别的指标。</p>
<p>这两个增强功能现已上线，为广告主提供了更全面的广告活动表现视图，覆盖当今互联消费者的生活。</p>
<p>广告主现在可以规划、激活和测量流媒体音频和播客广告活动，与其他数字和线性格式一起进行。</p>
<p>“我们通过在合适的时间接触合适的受众来推动影响，无论消费者选择在哪里参与，而 Comscore 的 CCR 帮助我们自信地实现客户的目标，” 综合创意代理机构 GYK 的媒体负责人亚当·特利安（Adam Telian）表示。</p>
<p>Comscore 扩展的社交报告使广告主能够理解 Facebook 和 Instagram 的去重覆盖率和表现，与电视、CTV 和数字渠道保持一致。</p>
<p>“广告主不能孤立地测量各个渠道。通过将流媒体音频和 Meta 纳入 CCR，Comscore 为品牌提供了所需的清晰度，以便看到真正的跨平台表现，” Comscore 首席商业官史蒂夫·巴格达萨里安（Steve Bagdasarian）表示。“从播客到 Instagram，CCR 帮助广告主更聪明地规划，优化跨发布者的预算分配，以及在消费者花费时间的屏幕和流中。”</p>
<p>作为 Comscore 更广泛努力简化产品定位的一部分，Comscore 广告活动评级（CCR）已更名为跨平台广告活动结果（CCR）。新名称更清晰地反映了 Comscore 的独特之处——通过提供一个单一的去重视图，帮助广告主验证影响并优化支出，以应对日益碎片化的市场。</p>
<p>跨平台广告活动结果为广告主提供了统一的洞察，帮助他们测量受众、验证表现，并推动更强的商业成果，因为消费者的注意力持续在平台和格式之间转移。</p>
<p><strong>关于 Comscore</strong></p>
<p>Comscore 是一个全球可信赖的合作伙伴，负责跨平台的媒体规划、交易和评估。凭借无与伦比的数据足迹，结合数字、线性电视、超高清和影院观众智能以及先进的受众洞察，Comscore 使媒体买家和卖家能够量化他们的多屏行为，并自信地做出有意义的商业决策。作为测量数字和电视观众及广告的领导者，Comscore 是行业新兴的第三方可靠和全面的跨平台测量来源。</p>
<p><strong>媒体</strong></p>
<p>玛丽·斯库塔斯（Marie Scoutas）</p>
<p>Comscore, Inc.</p>
<p>Press@comscore.com</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd01qSXpNaU0zTXpJd01UWTFJekl3TVRBMk9EUT0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd01qSXpNaU0zTXpJd01UWTFJekl3TVRBMk9EUT0"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTM5M2FlYmYtMzk0Yi00M2VjLWIwZTQtZTI5YjI1MzYxMmFhLTEwMjIyNTctMjAyNS0xMi0xNS1lbg==/tiny/Comscore-Inc-.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1" height="1" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTM5M2FlYmYtMzk0Yi00M2VjLWIwZTQtZTI5YjI1MzYxMmFhLTEwMjIyNTctMjAyNS0xMi0xNS1lbg==/tiny/Comscore-Inc-.png"/></p>

SCOR

<p>Comscore（纳斯达克代码：SCOR）已扩展其跨平台报告套件，新增流媒体音频测量和扩展社交报告，提供来自 Meta 的 Facebook、Instagram 和 Audience Network 的活动级指标。此项增强功能现已上线，使广告主能够将流媒体音频和播客活动与其他数字和线性格式进行测量。Comscore 活动评级（CCR）已更名为跨平台活动结果（CCR），以更好地反映其在提供电视、CTV、数字、社交和音频平台上活动表现统一视图的能力</p>

<p><strong>New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results</strong></p>
<div class="lb-trans"><p><strong>新功能增强跨平台广告活动报告套件；CCR 更名为跨平台广告活动结果</strong></p>
</div><p>RESTON, Va., Dec. 15, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.</p>
<div class="lb-trans"><p>弗吉尼亚州雷斯顿，2025 年 12 月 15 日（全球新闻稿）——Comscore（纳斯达克：SCOR），全球消费者行为测量和分析的领导者，今天宣布扩展其跨平台报告套件，新增两个功能：流媒体音频测量和来自 Meta 的 Facebook、Instagram 和 Audience Network 的扩展社交报告，提供广告活动级别的指标。</p>
</div><p>Both enhancements are now available, giving advertisers a more complete view of campaign performance across today’s connected consumer life.</p>
<div class="lb-trans"><p>这两个增强功能现已上线，为广告主提供了更全面的广告活动表现视图，覆盖当今互联消费者的生活。</p>
</div><p>Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats.</p>
<div class="lb-trans"><p>广告主现在可以规划、激活和测量流媒体音频和播客广告活动，与其他数字和线性格式一起进行。</p>
</div><p>“We drive impact by reaching the right audiences at the right time, no matter where consumers choose to engage, and Comscore’s CCR helps us confidently deliver on our objectives for our clients,&#34; said Adam Telian, Head of Media for integrated creative agency GYK.</p>
<div class="lb-trans"><p>“我们通过在合适的时间接触合适的受众来推动影响，无论消费者选择在哪里参与，而 Comscore 的 CCR 帮助我们自信地实现客户的目标，” 综合创意代理机构 GYK 的媒体负责人亚当·特利安（Adam Telian）表示。</p>
</div><p>Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.</p>
<div class="lb-trans"><p>Comscore 扩展的社交报告使广告主能够理解 Facebook 和 Instagram 的去重覆盖率和表现，与电视、CTV 和数字渠道保持一致。</p>
</div><p>“Advertisers can’t afford to measure channels in silos. By expanding CCR with streaming audio and Meta, Comscore is giving brands the clarity they need to see true cross-platform performance,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “From podcasts to Instagram, CCR helps advertisers plan smarter, optimize cross-publishers budget allocation, and across screens and streams where consumers spend their time.”</p>
<div class="lb-trans"><p>“广告主不能孤立地测量各个渠道。通过将流媒体音频和 Meta 纳入 CCR，Comscore 为品牌提供了所需的清晰度，以便看到真正的跨平台表现，” Comscore 首席商业官史蒂夫·巴格达萨里安（Steve Bagdasarian）表示。“从播客到 Instagram，CCR 帮助广告主更聪明地规划，优化跨发布者的预算分配，以及在消费者花费时间的屏幕和流中。”</p>
</div><p>As part of Comscore’s broader effort to simplify its product positioning, Comscore Campaign Ratings (CCR) has been renamed to Cross-Platform Campaign Results (CCR). The new name more clearly reflects what makes Comscore unique - helping advertisers validate impact and optimize spend in an increasingly fragmented marketplace by providing a single, deduplicated view of campaign performance across TV, CTV, digital, social, and audio.</p>
<div class="lb-trans"><p>作为 Comscore 更广泛努力简化产品定位的一部分，Comscore 广告活动评级（CCR）已更名为跨平台广告活动结果（CCR）。新名称更清晰地反映了 Comscore 的独特之处——通过提供一个单一的去重视图，帮助广告主验证影响并优化支出，以应对日益碎片化的市场。</p>
</div><p>Cross-Platform Campaign Results gives advertisers the unified insights they need to measure audiences, validate performance, and drive stronger business outcomes as consumer attention continues to shift across platforms and formats.</p>
<div class="lb-trans"><p>跨平台广告活动结果为广告主提供了统一的洞察，帮助他们测量受众、验证表现，并推动更强的商业成果，因为消费者的注意力持续在平台和格式之间转移。</p>
</div><p><strong>About Comscore</strong></p>
<div class="lb-trans"><p><strong>关于 Comscore</strong></p>
</div><p>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.</p>
<div class="lb-trans"><p>Comscore 是一个全球可信赖的合作伙伴，负责跨平台的媒体规划、交易和评估。凭借无与伦比的数据足迹，结合数字、线性电视、超高清和影院观众智能以及先进的受众洞察，Comscore 使媒体买家和卖家能够量化他们的多屏行为，并自信地做出有意义的商业决策。作为测量数字和电视观众及广告的领导者，Comscore 是行业新兴的第三方可靠和全面的跨平台测量来源。</p>
</div><p><strong>Media</strong></p>
<div class="lb-trans"><p><strong>媒体</strong></p>
</div><p>Marie Scoutas</p>
<div class="lb-trans"><p>玛丽·斯库塔斯（Marie Scoutas）</p>
</div><p>Comscore, Inc.</p>
<div class="lb-trans"><p>Comscore, Inc.</p>
</div><p>Press@comscore.com</p>
<div class="lb-trans"><p>Press@comscore.com</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd01qSXpNaU0zTXpJd01UWTFJekl3TVRBMk9EUT0" alt="" original-src="https://www.globenewswire.com/newsroom/ti?nf=OTYwMjIzMiM3MzIwMTY1IzIwMTA2ODQ="/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTM5M2FlYmYtMzk0Yi00M2VjLWIwZTQtZTI5YjI1MzYxMmFhLTEwMjIyNTctMjAyNS0xMi0xNS1lbg==/tiny/Comscore-Inc-.png" alt="" original-src="https://ml.globenewswire.com/media/OTM5M2FlYmYtMzk0Yi00M2VjLWIwZTQtZTI5YjI1MzYxMmFhLTEwMjIyNTctMjAyNS0xMi0xNS1lbg==/tiny/Comscore-Inc-.png"/></p>

Comscore 扩展了跨平台活动测量范围，现在包括音频和社交媒体 | SCOR 股票新闻