<p>2025 年 Designalytics 效果奖聚焦于引发显著销售增长的重新设计</p>
<p>加利福尼亚州恩西尼塔斯 / ACCESS Newswire /2025 年 12 月 15 日/ 今天，七个消费包装商品品牌被评选为第六届 Designalytics 效果奖的获奖者，因为它们展示了包装设计推动品牌显著增长的力量。</p>
<p>与传统设计竞赛不同，Designalytics 效果奖的评选过程完全基于数据——基于市场销售表现和对每个重新设计的强有力的定量消费者测试。* 今年，考虑了从 2022 年 7 月到 2024 年 9 月在美国推出的数百个包装重新设计。</p>
<p>“设计能够为消费品品牌带来增长这一点比以往任何时候都更加明确。然而，根据我们的数据，大约 62% 的包装重新设计要么损害销售，要么没有显著影响，” Designalytics 的创始人兼首席执行官 Steve Lamoureux 表示。“这是一个巨大的机会，但却被错过了。在我们奖项的第六年，我们再次高兴地庆祝那些真正把握机会的消费品品牌。这些重新设计表明，通过正确的以消费者为驱动的流程和顶尖的创意人才，设计可以解锁显著的增长。”</p>
<p>这些品牌成功的一些因素包括：</p>
<ul>
<li>尊重品牌的本质 - 将对现有资产的深刻理解与前瞻性战略相结合</li>
<li>测试以学习，而不仅仅是验证 - 接受早期和迭代的创意探索，受定量消费者反馈的指导</li>
<li>消费者教育 - 清晰而有说服力地传达产品的最佳享用方式</li>
<li>关注 “好处” 而非 “标志” - 放弃某些认证以突出好处</li>
<li>功能优先的沟通 - 强调功能性好处以区分定位并提高购物便利性</li>
</ul>
<p><strong>获奖品牌介绍</strong></p>
<p>下载完整报告以获取有关每个获奖者的更多信息，包括销售数据和品牌及代理团队的深入评论。</p>
<p><strong>BUILT（大奖）</strong></p>
<p>制造商：BUILT</p>
<p>代理商：Interact Brands</p>
<p>从糖果棒过道获得灵感，转变其富含蛋白质的 “泡沫” 的包装。</p>
<p><strong>增长：</strong> <em>200%</em></p>
<p><strong>Nuun</strong></p>
<p>制造商：雀巢健康科学</p>
<p>代理商：内部团队</p>
<p>通过改善包装以更好地沟通和购物，在竞争激烈的市场中激增。</p>
<p><strong>增长：</strong> <em>7.9%</em></p>
<p><strong>Top Fox</strong></p>
<p>制造商：Top Fox</p>
<p>代理商：Interact Brands</p>
<p>强调风味、色彩线索和种子作为零食的定位。</p>
<p><strong>增长：</strong> <em>54%</em></p>
<p><strong>Neutrogena Ultra Sheer</strong></p>
<p>制造商：Kenvue</p>
<p>代理商：内部团队</p>
<p>通过战略性地修改沟通并更好地与品牌组合对齐，提升了消费者偏好。</p>
<p><strong>增长：</strong> <em>7.5%</em></p>
<p><strong>Laoban</strong></p>
<p>制造商：Laoban</p>
<p>代理商：Sabik Design</p>
<p>巧妙地为已经迷人而古怪的包装增添了味觉意象。</p>
<p><strong>增长：</strong> <em>296%</em></p>
<p><strong>Oikos Triple Zero</strong></p>
<p>制造商：达能</p>
<p>代理商：内部团队</p>
<p>简单而聪明的沟通层次变化帮助这一类别的主力产品获得了销售。</p>
<p><strong>增长：</strong> <em>18%</em></p>
<p><strong>Solely</strong></p>
<p>制造商：Solely International</p>
<p>代理商：Fortnight Collective &amp; Bex Brands</p>
<p>大胆、色彩鲜艳、直截了当——这个 “只有水果” 的品牌倾向于简单并获得了巨大的成功。</p>
<p><strong>增长：</strong> <em>61%</em></p>
<p>展望未来：2026 年 Designalytics 效果奖的征集现已开放。了解更多关于资格和申请的信息，请点击这里。</p>
<p>* 报告的增长数字基于第三方销售数据；重新设计后的销售与前一年同一时期的销售进行了比较。</p>
<p><strong>联系信息：</strong></p>
<p>Phil McCluskey</p>
<p>内容副总裁</p>
<p>phil.mccluskey@designalytics.com</p>
<p>917-763-7886</p>
<p><strong>来源：</strong> Designalytics</p>
<p>在 ACCESS Newswire 上查看原始新闻稿</p>

<p>在 2025 年 Designalytics 效果奖上，七个消费包装商品品牌因包装重新设计而获得显著销售增长的认可。这些奖项是基于销售表现和消费者测试的数据驱动型奖项。获奖者包括 BUILT、Nuun、Top Fox、Neutrogena Ultra Sheer、Laoban、Oikos Triple Zero 和 Solely，增长率范围从 7.5% 到 296%。这些奖项突显了有效设计对品牌增长的影响。2026 年的奖项现已开放报名</p>

<p>The 2025 Designalytics Effectiveness Awards Spotlight Redesigns that Sparked Significant Sales Increase <strong>s</strong></p>
<div class="lb-trans"><p>2025 年 Designalytics 效果奖聚焦于引发显著销售增长的重新设计</p>
</div><p>ENCINITAS, CALIFORNIA / ACCESS Newswire / December 15, 2025 / Today, seven consumer-packaged-goods brands were named winners of the sixth-annual Designalytics Effectiveness Awards, as each demonstrated the power of package design to drive dramatic brand growth.</p>
<div class="lb-trans"><p>加利福尼亚州恩西尼塔斯 / ACCESS Newswire /2025 年 12 月 15 日/ 今天，七个消费包装商品品牌被评选为第六届 Designalytics 效果奖的获奖者，因为它们展示了包装设计推动品牌显著增长的力量。</p>
</div><p>Unlike traditional design competitions, the selection process for the Designalytics Effectiveness Awards is entirely data-driven - based on in-market sales performance and robust quantitative consumer testing of each redesign.* This year, hundreds of package redesigns launched in the U.S. from July 2022 to September 2024 were considered.</p>
<div class="lb-trans"><p>与传统设计竞赛不同，Designalytics 效果奖的评选过程完全基于数据——基于市场销售表现和对每个重新设计的强有力的定量消费者测试。* 今年，考虑了从 2022 年 7 月到 2024 年 9 月在美国推出的数百个包装重新设计。</p>
</div><p>&#34;It's more clear than ever that design can spark growth for CPG brands. Yet according to our data, about 62% of package redesigns either hurt sales or have no appreciable impact,&#34; said Steve Lamoureux, founder and CEO of Designalytics. &#34;This is an enormous opportunity that's being missed. In the sixth year of our awards, we're once again pleased to celebrate the CPG brands who are actually <em>seizing</em> the opportunity. These redesigns show that with the right consumer-driven process and top-notch creative talent, design can unlock significant growth.&#34;</p>
<div class="lb-trans"><p>“设计能够为消费品品牌带来增长这一点比以往任何时候都更加明确。然而，根据我们的数据，大约 62% 的包装重新设计要么损害销售，要么没有显著影响，” Designalytics 的创始人兼首席执行官 Steve Lamoureux 表示。“这是一个巨大的机会，但却被错过了。在我们奖项的第六年，我们再次高兴地庆祝那些真正把握机会的消费品品牌。这些重新设计表明，通过正确的以消费者为驱动的流程和顶尖的创意人才，设计可以解锁显著的增长。”</p>
</div><p>Some factors contributing to these brands' success include:</p>
<div class="lb-trans"><p>这些品牌成功的一些因素包括：</p>
</div><ul>
<li>Respecting the brand's essence-Combining a deep understanding of existing equities with forward-looking strategy</li>
<li>Testing to learn, not just to validate-Embracing early and iterative creative exploration, guided by quantitative consumer feedback</li>
<li>Consumer education-Communicating how a product is best enjoyed clearly and compellingly</li>
<li>Benefits over &#34;badges&#34;-Eschewing certain certifications in order to highlight benefits</li>
<li>Function-first communication-Emphasizing functional benefits in order to differentiate positioning and improve shoppability</li>
</ul>
<div class="lb-trans"><ul>
<li>尊重品牌的本质 - 将对现有资产的深刻理解与前瞻性战略相结合</li>
<li>测试以学习，而不仅仅是验证 - 接受早期和迭代的创意探索，受定量消费者反馈的指导</li>
<li>消费者教育 - 清晰而有说服力地传达产品的最佳享用方式</li>
<li>关注 “好处” 而非 “标志” - 放弃某些认证以突出好处</li>
<li>功能优先的沟通 - 强调功能性好处以区分定位并提高购物便利性</li>
</ul>
</div><p><strong>Meet the winning brands</strong></p>
<div class="lb-trans"><p><strong>获奖品牌介绍</strong></p>
</div><p>Download the full report for more information about each winner, including sales data and in-depth commentary from the brand and agency teams.</p>
<div class="lb-trans"><p>下载完整报告以获取有关每个获奖者的更多信息，包括销售数据和品牌及代理团队的深入评论。</p>
</div><p><strong>BUILT (Grand Prize)</strong></p>
<div class="lb-trans"><p><strong>BUILT（大奖）</strong></p>
</div><p>Manufacturer: BUILT</p>
<div class="lb-trans"><p>制造商：BUILT</p>
</div><p>Agency: Interact Brands</p>
<div class="lb-trans"><p>代理商：Interact Brands</p>
</div><p>Took inspiration from the candy-bar aisle to transform packaging for its protein-rich &#34;puff.&#34;</p>
<div class="lb-trans"><p>从糖果棒过道获得灵感，转变其富含蛋白质的 “泡沫” 的包装。</p>
</div><p><strong>Growth:</strong> <em>200%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>200%</em></p>
</div><p><strong>Nuun</strong></p>
<div class="lb-trans"><p><strong>Nuun</strong></p>
</div><p>Manufacturer: Nestlé Health Science</p>
<div class="lb-trans"><p>制造商：雀巢健康科学</p>
</div><p>Agency: Internal</p>
<div class="lb-trans"><p>代理商：内部团队</p>
</div><p>Surged in hyper-competitive space by adapting its packaging for better communication and shoppability.</p>
<div class="lb-trans"><p>通过改善包装以更好地沟通和购物，在竞争激烈的市场中激增。</p>
</div><p><strong>Growth:</strong> <em>7.9%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>7.9%</em></p>
</div><p><strong>Top Fox</strong></p>
<div class="lb-trans"><p><strong>Top Fox</strong></p>
</div><p>Manufacturer: Top Fox</p>
<div class="lb-trans"><p>制造商：Top Fox</p>
</div><p>Agency: Interact Brands</p>
<div class="lb-trans"><p>代理商：Interact Brands</p>
</div><p>Leaned into flavor, color cues, and seeds-as-a-snack positioning.</p>
<div class="lb-trans"><p>强调风味、色彩线索和种子作为零食的定位。</p>
</div><p><strong>Growth:</strong> <em>54%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>54%</em></p>
</div><p><strong>Neutrogena Ultra Sheer</strong></p>
<div class="lb-trans"><p><strong>Neutrogena Ultra Sheer</strong></p>
</div><p>Manufacturer: Kenvue</p>
<div class="lb-trans"><p>制造商：Kenvue</p>
</div><p>Agency: Internal</p>
<div class="lb-trans"><p>代理商：内部团队</p>
</div><p>Boosted consumer preference by strategically modifying communication and better aligning with the brand's portfolio.</p>
<div class="lb-trans"><p>通过战略性地修改沟通并更好地与品牌组合对齐，提升了消费者偏好。</p>
</div><p><strong>Growth:</strong> <em>7.5%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>7.5%</em></p>
</div><p><strong>Laoban</strong></p>
<div class="lb-trans"><p><strong>Laoban</strong></p>
</div><p>Manufacturer: Laoban</p>
<div class="lb-trans"><p>制造商：Laoban</p>
</div><p>Agency: Sabik Design</p>
<div class="lb-trans"><p>代理商：Sabik Design</p>
</div><p>Masterfully added taste imagery to an already charmingly quirky package.</p>
<div class="lb-trans"><p>巧妙地为已经迷人而古怪的包装增添了味觉意象。</p>
</div><p><strong>Growth:</strong> <em>296%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>296%</em></p>
</div><p><strong>Oikos Triple Zero</strong></p>
<div class="lb-trans"><p><strong>Oikos Triple Zero</strong></p>
</div><p>Manufacturer: Danone</p>
<div class="lb-trans"><p>制造商：达能</p>
</div><p>Agency: Internal</p>
<div class="lb-trans"><p>代理商：内部团队</p>
</div><p>Simple-yet-brilliant shifts in communication hierarchy helped this category mainstay scoop up sales.</p>
<div class="lb-trans"><p>简单而聪明的沟通层次变化帮助这一类别的主力产品获得了销售。</p>
</div><p><strong>Growth:</strong> <em>18%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>18%</em></p>
</div><p><strong>Solely</strong></p>
<div class="lb-trans"><p><strong>Solely</strong></p>
</div><p>Manufacturer: Solely International</p>
<div class="lb-trans"><p>制造商：Solely International</p>
</div><p>Agency: Fortnight Collective &amp; Bex Brands</p>
<div class="lb-trans"><p>代理商：Fortnight Collective &amp; Bex Brands</p>
</div><p>Bold, colorful, straightforward-this &#34;nothing but the fruit&#34; brand leaned into simplicity and won big.</p>
<div class="lb-trans"><p>大胆、色彩鲜艳、直截了当——这个 “只有水果” 的品牌倾向于简单并获得了巨大的成功。</p>
</div><p><strong>Growth:</strong> <em>61%</em></p>
<div class="lb-trans"><p><strong>增长：</strong> <em>61%</em></p>
</div><p>Looking ahead: The 2026 Designalytics Effectiveness Awards call for entries is open. Learn more about eligibility and how to apply here.</p>
<div class="lb-trans"><p>展望未来：2026 年 Designalytics 效果奖的征集现已开放。了解更多关于资格和申请的信息，请点击这里。</p>
</div><p>*Reported growth numbers are based on third-party sales data; post-redesign sales were compared to sales from the same period during the prior year.</p>
<div class="lb-trans"><p>* 报告的增长数字基于第三方销售数据；重新设计后的销售与前一年同一时期的销售进行了比较。</p>
</div><p><strong>Contact information:</strong></p>
<div class="lb-trans"><p><strong>联系信息：</strong></p>
</div><p>Phil McCluskey</p>
<div class="lb-trans"><p>Phil McCluskey</p>
</div><p>VP, Content</p>
<div class="lb-trans"><p>内容副总裁</p>
</div><p>phil.mccluskey@designalytics.com</p>
<div class="lb-trans"><p>phil.mccluskey@designalytics.com</p>
</div><p>917-763-7886</p>
<div class="lb-trans"><p>917-763-7886</p>
</div><p><strong>SOURCE:</strong> Designalytics</p>
<div class="lb-trans"><p><strong>来源：</strong> Designalytics</p>
</div><p>View the original press release on ACCESS Newswire</p>
<div class="lb-trans"><p>在 ACCESS Newswire 上查看原始新闻稿</p>
</div>

设计驱动增长：七个消费品品牌因其提升销售的包装重新设计而获得认可