<p>早在六月，中国政府就介入了比亚迪引发的电动车价格战，召集了国内最大的电动车制造商的首席执行官在北京召开会议。当时，政府代表敦促首席执行官们避免提供不合理的降价或以低于成本的价格销售车辆。官员们还批评了 “零公里汽车” 的做法，即制造商将多余的新车出售给融资公司或二手车经销商。</p>
<p>针对这些不成比例地损害小型制造商的做法，国家市场监督管理总局（SAMR）现已发布了草案指南，以确保汽车行业遵守定价规定。受影响的公司可以在 12 月 22 日之前对草案提交反馈。</p>
<p>这些指南旨在稳定中国汽车市场的定价，确保公平竞争，并保护消费者和企业。它们涉及供应商、汽车制造商和车辆经销商在中国新车生产和销售中的定价行为，并基于现有的中国定价、竞争和反倾销法规。</p>
<p>具体而言，草案规定价格必须基于成本和市场条件设定，同时制造商必须尊重经销商的定价自主权。奖金和折扣制度必须明确、透明，并受合同约束。</p>
<h2>反对市场排斥和垄断的规则</h2>
<p>草案提议禁止汽车制造商或供应商之间的价格固定协议，包括固定价格或统一定价公式。此外，低于生产成本销售以消除竞争对手或实现垄断的行为，包括隐蔽的方法如折扣、超额交付或发票规避，将被禁止。在相同商业条件下对经销商进行价格歧视也将被视为非法。此外，制造商必须更清晰地传达付费数字功能，例如，明确说明免费试用期的持续时间。只有在事先明确披露的情况下，才能向客户收取付费功能的费用。</p>
<p>草案指南还对经销商和分销设定了明确要求。价格必须清晰完整地显示，包括设备、选项和交货时间。经销商不得引用虚假的参考价格，例如所谓的 “市场价格”，也不得提供虚假的优惠或没有货源的诱饵和转换交易。低于成本价销售也是被禁止的。在线销售同样将受到全面的监管。</p>
<p>根据新闻机构_Bloomberg_的报道，比亚迪和小鹏等主要电动车制造商已经表示支持监管机构的草案，并承诺加强对法规的遵守，同时严格避免价格欺诈或不公平竞争。</p>
<p>automobilwoche.de（德文），bloomberg.com，samr.gov.cn（中文）</p>
<p><em>本文最初由 Florian Treiss 为 electrive 的德文版发布</em></p>

比亚迪

比亚迪(ADR)

比亚迪股份

<p>中国市场监管机构已发布草案指南，以遏制电动车行业的恶性价格竞争，旨在稳定价格并确保公平竞争。该指南禁止价格垄断和低于成本销售等行为，并要求透明的定价和合同。包括比亚迪和小鹏在内的主要电动车制造商支持该草案并承诺遵守。对该指南的反馈将开放至 12 月 22 日</p>

<p>As early as June, the Chinese government intervened in a price war for electric vehicles sparked by BYD, summoning the CEOs of the country’s largest EV manufacturers to a meeting in Beijing. At the time, government representatives urged the CEOs to avoid offering unreasonable price cuts or selling vehicles below cost. Officials also criticised the practice of ‘zero-kilometre cars,’ where manufacturers sell excess new vehicles to financing companies or used car dealerships.</p>
<div class="lb-trans"><p>早在六月，中国政府就介入了比亚迪引发的电动车价格战，召集了国内最大的电动车制造商的首席执行官在北京召开会议。当时，政府代表敦促首席执行官们避免提供不合理的降价或以低于成本的价格销售车辆。官员们还批评了 “零公里汽车” 的做法，即制造商将多余的新车出售给融资公司或二手车经销商。</p>
</div><p>In response to these practices, which disproportionately disadvantage smaller manufacturers, the State Administration for Market Regulation (SAMR) has now published draft guidelines to ensure compliance with pricing regulations in the automotive industry. Affected companies may submit feedback on the draft until 22 December.</p>
<div class="lb-trans"><p>针对这些不成比例地损害小型制造商的做法，国家市场监督管理总局（SAMR）现已发布了草案指南，以确保汽车行业遵守定价规定。受影响的公司可以在 12 月 22 日之前对草案提交反馈。</p>
</div><p>The guidelines aim to stabilise pricing in the Chinese automotive market, ensure fair competition, and protect both consumers and businesses. They address the pricing practices of suppliers, automotive manufacturers, and vehicle dealers in the production and sale of new cars in China, and are based on existing Chinese regulations on pricing, competition, and anti-dumping.</p>
<div class="lb-trans"><p>这些指南旨在稳定中国汽车市场的定价，确保公平竞争，并保护消费者和企业。它们涉及供应商、汽车制造商和车辆经销商在中国新车生产和销售中的定价行为，并基于现有的中国定价、竞争和反倾销法规。</p>
</div><p>Specifically, the draft states that prices must be set based on costs and market conditions, while manufacturers must respect the pricing autonomy of dealers. Bonus and rebate systems must be clear, transparent, and governed by contracts.</p>
<div class="lb-trans"><p>具体而言，草案规定价格必须基于成本和市场条件设定，同时制造商必须尊重经销商的定价自主权。奖金和折扣制度必须明确、透明，并受合同约束。</p>
</div><h2>Rules against market exclusion and monopolisation</h2>
<div class="lb-trans"><h2>反对市场排斥和垄断的规则</h2>
</div><p>The draft proposes banning practices such as price-fixing agreements between car manufacturers or suppliers, including fixed prices or uniform pricing formulas. Additionally, selling below production costs to eliminate competitors or achieve monopolisation—including covert methods like discounts, over-deliveries, or invoice circumvention—will be prohibited. Price discrimination against dealers under identical business conditions will also be deemed illegal. Furthermore, manufacturers must communicate paid digital features more clearly, for example, by specifying the duration of free trial periods. Paid features may only be charged to customers if they have been explicitly disclosed in advance.</p>
<div class="lb-trans"><p>草案提议禁止汽车制造商或供应商之间的价格固定协议，包括固定价格或统一定价公式。此外，低于生产成本销售以消除竞争对手或实现垄断的行为，包括隐蔽的方法如折扣、超额交付或发票规避，将被禁止。在相同商业条件下对经销商进行价格歧视也将被视为非法。此外，制造商必须更清晰地传达付费数字功能，例如，明确说明免费试用期的持续时间。只有在事先明确披露的情况下，才能向客户收取付费功能的费用。</p>
</div><p>The draft guidelines also set clear requirements for dealers and distribution. Prices must be displayed clearly and in full, including equipment, options, and delivery times. Dealers may not cite false reference prices, such as an alleged “market price,” nor offer fake bargains or bait-and-switch deals without availability. Selling below cost price is also prohibited. Online sales will likewise be subject to comprehensive regulations.</p>
<div class="lb-trans"><p>草案指南还对经销商和分销设定了明确要求。价格必须清晰完整地显示，包括设备、选项和交货时间。经销商不得引用虚假的参考价格，例如所谓的 “市场价格”，也不得提供虚假的优惠或没有货源的诱饵和转换交易。低于成本价销售也是被禁止的。在线销售同样将受到全面的监管。</p>
</div><p>According to news agency <em>Bloomberg</em>, major EV manufacturers such as BYD and Xpeng have already expressed support for the regulatory authority’s draft and pledged to strengthen compliance with the regulations while strictly avoiding price fraud or unfair competition.</p>
<div class="lb-trans"><p>根据新闻机构_Bloomberg_的报道，比亚迪和小鹏等主要电动车制造商已经表示支持监管机构的草案，并承诺加强对法规的遵守，同时严格避免价格欺诈或不公平竞争。</p>
</div><p>automobilwoche.de (German), bloomberg.com, samr.gov.cn (Chinese)</p>
<div class="lb-trans"><p>automobilwoche.de（德文），bloomberg.com，samr.gov.cn（中文）</p>
</div><p><em>This article was originally published by Florian Treiss for electrive’s German edition</em></p>
<div class="lb-trans"><p><em>本文最初由 Florian Treiss 为 electrive 的德文版发布</em></p>
</div>

China to halt price war in EV market

- 中国政府介入电动车价格战，召集主要制造商 CEO 开会。  
- 国家市场监督管理总局发布草案，旨在稳定市场价格，确保公平竞争。  
- 新规禁止低于成本销售，要求价格透明，并对经销商实施明确规定。

中国将停止电动车市场的价格战