<p><strong>德克萨斯州奥斯丁，2025 年 12 月 16 日（全球新闻通讯）-- Digital Brands Group, Inc.（纳斯达克：DBGI）</strong>（“公司”，“Digital Brands Group” 或 “DBG”）今天宣布已与全球知名配饰品牌 Herschel Supply Co.签署合作协议，通过与 SECUR3D Inc.的合作，实施基于人工智能的品牌保护。</p>
<p>作为该倡议的一部分，Herschel Supply Co.正在部署 SECUR3D 的 AssetSafe™平台，这是一种旨在识别、监控和处理在线市场、社交平台和数字渠道上品牌资产未经授权使用的人工智能驱动解决方案。该努力旨在帮助检测假冒商品，保护商标和产品设计，并增强 Herschel 在全球电子商务中的消费者信任。</p>
<p>“Herschel 是全球最具识别度的生活方式品牌之一，在当今数字经济中，保护品牌完整性已变得至关重要，” Digital Brands Group 首席执行官 Hil Davis 表示。“此次合作是我们预计将引入到我们的人工智能驱动品牌保护倡议中的众多大型消费品牌中的第一个，随着我们在全球电子商务领域扩展合作伙伴关系。”</p>
<p>该合作关系反映了 Digital Brands Group 更广泛的战略，即构建一套技术驱动的解决方案，以支持其投资组合和合作伙伴生态系统中的品牌增长、完整性和信任。通过与 SECUR3D 等专业提供商合作，公司正在创建一个不断扩展的品牌生态系统，利用人工智能驱动的工具来应对假冒、未经授权的列表和数字知识产权滥用问题。</p>
<p><strong>关于 Herschel Supply Co.</strong></p>
<p>Herschel Supply Co.成立于 2009 年，是一家总部位于加拿大温哥华的设计驱动的全球配饰品牌。Herschel 的产品在 90 多个国家销售，并由全球数千家零售商销售，涵盖背包、行李、旅行配件和服装。</p>
<p><strong>关于 SECUR3D</strong></p>
<p>SECUR3D 是一家基于人工智能的品牌和知识产权保护公司。其旗舰产品 AssetSafe™平台提供主动检测、持续监控和自动执法，帮助品牌识别和处理全球电子商务市场和数字渠道上未经授权使用的知识产权。</p>
<p><strong>关于 Digital Brands Group</strong></p>
<p>我们通过多个品牌提供各种服装，既有直接面向消费者的销售，也有批发销售。我们创建了一种商业模式，源于我们作为数字原生垂直品牌的创立。我们专注于拥有客户的 “衣橱份额”，利用他们的数据和购买历史，为特定客户群体创建个性化的目标内容和造型。</p>
<p>Digital Brands Group, Inc. 公司联系方式</p>
<p><strong>Hil Davis</strong>, 首席执行官</p>
<p>电子邮件：invest@digitalbrandsgroup.co</p>
<p>https://ir.digitalbrandsgroup.co</p>
<p><strong><em>前瞻性声明</em></strong></p>
<p>本公告中包含的某些声明是根据联邦证券法的定义属于 “前瞻性声明”。前瞻性声明是基于我们对影响 DBG 未来事件的期望和信念而作出的，因此涉及多个风险和不确定性。您可以通过这些声明使用的词语来识别它们，例如 “将”、“预期”、“估计”、“期待”、“应该” 和 “可能” 等，以及其他类似含义的词语或未来日期的使用，然而，缺少这些词语或类似表达并不意味着该声明不是前瞻性声明。所有关于 DBG 的计划、目标、预测和与 DBG 的运营或财务表现相关的期望及相关假设的声明均为前瞻性声明。我们提醒您，前瞻性声明并不保证，实际结果可能与前瞻性声明中表达或暗示的结果有实质性差异。DBG 没有义务公开更新或修订任何前瞻性声明，无论是由于新信息、未来事件还是其他原因，法律要求的除外。可能导致 DBG 的运营或财务状况的实际结果与前瞻性声明中表达或暗示的结果有实质性差异的潜在风险和不确定性包括但不限于：公司成功整合 OPN 以实现预期结果的能力；消费者对服装和配饰的需求水平；DBG 的分销系统的中断；DBG 客户的财务实力；原材料和合同产品的价格、可用性和质量的波动；全球资本和信贷市场的中断和波动；DBG 对时尚趋势变化、消费者偏好的演变和消费者行为模式变化的反应；来自在线零售商的激烈竞争；制造和产品创新；对利润率的压力增加；DBG 实施其商业战略的能力；DBG 发展其批发和直销业务的能力；零售行业的变化和挑战；DBG 及其供应商维护信息技术系统的强度和安全性的能力；DBG 的设施和系统以及我们第三方服务提供商的设施和系统可能面临的数据安全漏洞和数据或财务损失的风险；DBG 正确收集、使用、管理和保护消费者和员工数据的能力；DBG 制造设施和外国供应商的稳定性；DBG 供应商继续使用道德商业实践的能力；DBG 准确预测产品需求的能力；DBG 管理层成员的连续性；DBG 保护商标和其他知识产权的能力；可能的商誉和其他资产减值；DBG 执行和整合收购的能力；税法和税务责任的变化；法律、监管、政治和经济风险；不利或意外的天气条件；DBG 的债务及其在需要时以有利条件获得融资的能力可能会阻止 DBG 履行其财务义务；以及气候变化和对可持续性问题的关注增加。有关可能影响 DBG 财务结果的潜在因素的更多信息，时常包含在 DBG 向美国证券交易委员会（“SEC”）提交的公开报告中，包括 DBG 的 10-K 表格年度报告、10-Q 表格季度报告和 8-K 表格当前报告，均已向 SEC 提交或提供。</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016QXlNeU0zTXpJME5EUXhJelV3TURFeU5ETTRNUT09?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016QXlNeU0zTXpJME5EUXhJelV3TURFeU5ETTRNUT09"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NjA4ZTU4M2QtNGU4ZS00MzExLTg2NmQtZWM4N2U2YmJlY2FmLTUwMDEyNDM4MS0yMDI1LTEyLTE2LWVu/tiny/Digital-Brands-Group-Inc-.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NjA4ZTU4M2QtNGU4ZS00MzExLTg2NmQtZWM4N2U2YmJlY2FmLTUwMDEyNDM4MS0yMDI1LTEyLTE2LWVu/tiny/Digital-Brands-Group-Inc-.png"/></p>

DBGI

<p>数字品牌集团（DBG）已与 Herschel Supply Co.合作，利用 SECUR3D 的 AssetSafe™平台实施人工智能驱动的品牌保护。该举措旨在打击假冒商品并保护数字渠道上的商标。DBG 的首席执行官 Hil Davis 强调，这是增强数字经济中品牌完整性的众多合作中的第一次。该合作符合 DBG 通过技术驱动的解决方案支持品牌增长和信任的战略</p>

<p><strong>Austin, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI)</strong>(the “Company,” “Digital Brands Group” or “DBG”) today announced that it has signed Herschel Supply Co., the globally recognized accessories brand, as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc.</p>
<div class="lb-trans"><p><strong>德克萨斯州奥斯丁，2025 年 12 月 16 日（全球新闻通讯）-- Digital Brands Group, Inc.（纳斯达克：DBGI）</strong>（“公司”，“Digital Brands Group” 或 “DBG”）今天宣布已与全球知名配饰品牌 Herschel Supply Co.签署合作协议，通过与 SECUR3D Inc.的合作，实施基于人工智能的品牌保护。</p>
</div><p>As part of the initiative, Herschel Supply Co. is deploying SECUR3D’s AssetSafe™ platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels. The effort is intended to help detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel’s global eCommerce presence.</p>
<div class="lb-trans"><p>作为该倡议的一部分，Herschel Supply Co.正在部署 SECUR3D 的 AssetSafe™平台，这是一种旨在识别、监控和处理在线市场、社交平台和数字渠道上品牌资产未经授权使用的人工智能驱动解决方案。该努力旨在帮助检测假冒商品，保护商标和产品设计，并增强 Herschel 在全球电子商务中的消费者信任。</p>
</div><p>“Herschel is one of the most recognizable lifestyle brands in the world, and protecting brand integrity at scale has become essential in today’s digital economy,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “This collaboration represents the first of many large consumer brands we expect to bring onto our AI-powered brand protection initiative as we expand partnerships across the global ecommerce landscape.”</p>
<div class="lb-trans"><p>“Herschel 是全球最具识别度的生活方式品牌之一，在当今数字经济中，保护品牌完整性已变得至关重要，” Digital Brands Group 首席执行官 Hil Davis 表示。“此次合作是我们预计将引入到我们的人工智能驱动品牌保护倡议中的众多大型消费品牌中的第一个，随着我们在全球电子商务领域扩展合作伙伴关系。”</p>
</div><p>The partnership reflects Digital Brands Group’s broader strategy of building a suite of technology-enabled solutions designed to support brand growth, integrity, and trust across its portfolio and partner ecosystem. By working with specialized providers like SECUR3D, the Company is creating an expanding ecosystem of brands leveraging AI-driven tools to address counterfeiting, unauthorized listings, and digital IP misuse at scale.</p>
<div class="lb-trans"><p>该合作关系反映了 Digital Brands Group 更广泛的战略，即构建一套技术驱动的解决方案，以支持其投资组合和合作伙伴生态系统中的品牌增长、完整性和信任。通过与 SECUR3D 等专业提供商合作，公司正在创建一个不断扩展的品牌生态系统，利用人工智能驱动的工具来应对假冒、未经授权的列表和数字知识产权滥用问题。</p>
</div><p><strong>About Herschel Supply Co.</strong></p>
<div class="lb-trans"><p><strong>关于 Herschel Supply Co.</strong></p>
</div><p>Founded in 2009, Herschel Supply Co. is a design-driven global accessories brand based in Vancouver, Canada. Herschel products are sold in more than 90 countries and carried by thousands of retailers worldwide, spanning backpacks, luggage, travel accessories, and apparel.</p>
<div class="lb-trans"><p>Herschel Supply Co.成立于 2009 年，是一家总部位于加拿大温哥华的设计驱动的全球配饰品牌。Herschel 的产品在 90 多个国家销售，并由全球数千家零售商销售，涵盖背包、行李、旅行配件和服装。</p>
</div><p><strong>About SECUR3D</strong></p>
<div class="lb-trans"><p><strong>关于 SECUR3D</strong></p>
</div><p>SECUR3D is an AI-powered brand and intellectual property protection company. Its flagship AssetSafe™ platform provides proactive detection, ongoing monitoring, and automated enforcement to help brands identify and address unauthorized use of IP across global ecommerce marketplaces and digital channels.</p>
<div class="lb-trans"><p>SECUR3D 是一家基于人工智能的品牌和知识产权保护公司。其旗舰产品 AssetSafe™平台提供主动检测、持续监控和自动执法，帮助品牌识别和处理全球电子商务市场和数字渠道上未经授权使用的知识产权。</p>
</div><p><strong>About Digital Brands Group</strong></p>
<div class="lb-trans"><p><strong>关于 Digital Brands Group</strong></p>
</div><p>We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's &#34;closet share&#34; by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.</p>
<div class="lb-trans"><p>我们通过多个品牌提供各种服装，既有直接面向消费者的销售，也有批发销售。我们创建了一种商业模式，源于我们作为数字原生垂直品牌的创立。我们专注于拥有客户的 “衣橱份额”，利用他们的数据和购买历史，为特定客户群体创建个性化的目标内容和造型。</p>
</div><p>Digital Brands Group, Inc. Company Contact</p>
<div class="lb-trans"><p>Digital Brands Group, Inc. 公司联系方式</p>
</div><p><strong>Hil Davis</strong>, CEO</p>
<div class="lb-trans"><p><strong>Hil Davis</strong>, 首席执行官</p>
</div><p>Email: invest@digitalbrandsgroup.co</p>
<div class="lb-trans"><p>电子邮件：invest@digitalbrandsgroup.co</p>
</div><p>https://ir.digitalbrandsgroup.co</p>
<div class="lb-trans"><p>https://ir.digitalbrandsgroup.co</p>
</div><p><strong><em>Forward-looking Statements</em></strong></p>
<div class="lb-trans"><p><strong><em>前瞻性声明</em></strong></p>
</div><p>Certain statements included in this release are &#34;forward-looking statements&#34; within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.</p>
<div class="lb-trans"><p>本公告中包含的某些声明是根据联邦证券法的定义属于 “前瞻性声明”。前瞻性声明是基于我们对影响 DBG 未来事件的期望和信念而作出的，因此涉及多个风险和不确定性。您可以通过这些声明使用的词语来识别它们，例如 “将”、“预期”、“估计”、“期待”、“应该” 和 “可能” 等，以及其他类似含义的词语或未来日期的使用，然而，缺少这些词语或类似表达并不意味着该声明不是前瞻性声明。所有关于 DBG 的计划、目标、预测和与 DBG 的运营或财务表现相关的期望及相关假设的声明均为前瞻性声明。我们提醒您，前瞻性声明并不保证，实际结果可能与前瞻性声明中表达或暗示的结果有实质性差异。DBG 没有义务公开更新或修订任何前瞻性声明，无论是由于新信息、未来事件还是其他原因，法律要求的除外。可能导致 DBG 的运营或财务状况的实际结果与前瞻性声明中表达或暗示的结果有实质性差异的潜在风险和不确定性包括但不限于：公司成功整合 OPN 以实现预期结果的能力；消费者对服装和配饰的需求水平；DBG 的分销系统的中断；DBG 客户的财务实力；原材料和合同产品的价格、可用性和质量的波动；全球资本和信贷市场的中断和波动；DBG 对时尚趋势变化、消费者偏好的演变和消费者行为模式变化的反应；来自在线零售商的激烈竞争；制造和产品创新；对利润率的压力增加；DBG 实施其商业战略的能力；DBG 发展其批发和直销业务的能力；零售行业的变化和挑战；DBG 及其供应商维护信息技术系统的强度和安全性的能力；DBG 的设施和系统以及我们第三方服务提供商的设施和系统可能面临的数据安全漏洞和数据或财务损失的风险；DBG 正确收集、使用、管理和保护消费者和员工数据的能力；DBG 制造设施和外国供应商的稳定性；DBG 供应商继续使用道德商业实践的能力；DBG 准确预测产品需求的能力；DBG 管理层成员的连续性；DBG 保护商标和其他知识产权的能力；可能的商誉和其他资产减值；DBG 执行和整合收购的能力；税法和税务责任的变化；法律、监管、政治和经济风险；不利或意外的天气条件；DBG 的债务及其在需要时以有利条件获得融资的能力可能会阻止 DBG 履行其财务义务；以及气候变化和对可持续性问题的关注增加。有关可能影响 DBG 财务结果的潜在因素的更多信息，时常包含在 DBG 向美国证券交易委员会（“SEC”）提交的公开报告中，包括 DBG 的 10-K 表格年度报告、10-Q 表格季度报告和 8-K 表格当前报告，均已向 SEC 提交或提供。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016QXlNeU0zTXpJME5EUXhJelV3TURFeU5ETTRNUT09" alt="" original-src="https://www.globenewswire.com/newsroom/ti?nf=OTYwMzAyMyM3MzI0NDQxIzUwMDEyNDM4MQ=="/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/NjA4ZTU4M2QtNGU4ZS00MzExLTg2NmQtZWM4N2U2YmJlY2FmLTUwMDEyNDM4MS0yMDI1LTEyLTE2LWVu/tiny/Digital-Brands-Group-Inc-.png" alt="" original-src="https://ml.globenewswire.com/media/NjA4ZTU4M2QtNGU4ZS00MzExLTg2NmQtZWM4N2U2YmJlY2FmLTUwMDEyNDM4MS0yMDI1LTEyLTE2LWVu/tiny/Digital-Brands-Group-Inc-.png"/></p>

数字品牌集团与 Herschel Supply Co.签署合作协议，利用人工智能技术进行品牌保护 | DBGI 股票新闻