<p>Cava 以独特的策略与竞争对手区分开来：不打折。</p>
<p>这家地中海连锁餐厅自成立近十年以来在全国推出了数百家门店，坚守这一策略，认为不需要打折就能产生短期流量。</p>
<p>联合创始人兼首席执行官 Brett Schulman 告诉 FOX 商业频道，公司可能会陷入通过打折来推动短期交易增长的 “短期陷阱”。他说，上市公司感受到市场的压力，这可能使得通过打折来追求季度业绩变得诱人。</p>
<p><strong>麦当劳的价值餐回归引发行业内的折扣大战</strong></p>
<p>但 Schulman 表示，Cava 在其财报电话会议上始终明确表示，这不是公司打算遵循的策略。</p>
<p>他说，这些临时折扣并不能建立长期的客户关系，也无法 “传达我们每天提供给顾客的差异化价值。”</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>Cava 餐厅外的袋子，位于纽约布鲁克林区。(Gabby Jones/Bloomberg via Getty Images)</p>
<p>“你不能通过打折来实现繁荣，” Schulman 说。“我们希望长期投资于我们的顾客，并继续提供更强的日常价值。”</p>
<p><strong>麦当劳恢复额外价值餐以吸引预算有限的顾客</strong></p>
<p>这与行业的显著不同观点，行业一直依赖折扣和激进的价格促销来吸引预算有限的消费者。</p>
<p>在麦当劳于九月恢复额外价值餐后，许多竞争对手开始加强他们的价值策略，推出他们的实惠套餐或促销活动。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>翻新的 Cava 餐厅内部。Cava 正在根据名为 “Project Soul” 的计划升级其餐厅内部。 (Cava)</p>
<p><strong>麦当劳将削减套餐价格以吸引预算有限的消费者</strong></p>
<p>快餐行业面临多重挑战，从由于供应链问题和最低工资上涨导致的利润压力，到行业整体流量低迷。为应对这一情况，许多公司开始提供优惠以吸引预算有限的消费者并稳定下降的流量。</p>
<p>“餐饮行业正在应对过去 50 年来消费者信心最低的时期，在这些时候，消费者希望感受到他们的每一分钱都得到了最佳价值，” TD 银行餐饮和特许经营金融负责人 Mark Wasilefsky 之前告诉 FOX 商业频道。</p>
<p>但 Wasilefsky 承认，Chipotle 和 Cava 的表现优于竞争对手。</p>
<p>在过去两年中，Cava 门店的销售额每个季度都在增长。Schulman 还指出，其新开门店的收入超过 300 万美元，创下了公司的新纪录。</p>
<p>Schulman 表示，价值并不是一个价格点，而是通过提升整个用餐体验来创造的。Cava 的策略专注于提供高质量的地中海食品，满足顾客当前的健康需求，并通过移动点餐、得来速或外卖提供便利。</p>
<p>公司还专注于营造舒适的堂食体验。店内点餐的体验也很重要。Schulman 表示，这包括在互动的 “走线” 点餐过程中提供友好的服务、慷慨的份量和准确的订单。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>位于底特律的 Cava 餐厅外观。(Cava)</p>
<p><strong>点击这里获取 FOX 商业频道的移动版</strong></p>
<p>在新的一年里，公司还计划完成对其空间的升级，配备更好的座椅、照明和植物。它还计划推出新的菜单项目，包括明年的烤三文鱼。</p>

CAVA

<p>Cava 是一家快速增长的地中海连锁餐厅，其独特之处在于不提供折扣。首席执行官 Brett Schulman 认为，这一策略避免了短期内提升交易量的 “短期陷阱”。相反，Cava 专注于长期客户关系，通过高质量的食物和愉快的用餐体验提供价值。尽管行业趋势倾向于折扣，Cava 的销售额却持续增长，新开设的门店收入超过 300 万美元。公司计划在明年改善用餐空间并推出新菜单项目，如烤三文鱼</p>

<p>Cava sets itself apart from rivals with a unique strategy: No discounts.</p>
<div class="lb-trans"><p>Cava 以独特的策略与竞争对手区分开来：不打折。</p>
</div><p>The Mediterranean chain, which has launched hundreds of locations nationwide since its founding nearly a decade ago, is sticking to this strategy, maintaining that it doesn’t need discounts to generate short-term traffic.</p>
<div class="lb-trans"><p>这家地中海连锁餐厅自成立近十年以来在全国推出了数百家门店，坚守这一策略，认为不需要打折就能产生短期流量。</p>
</div><p>Co-founder and CEO Brett Schulman told FOX Business that companies can get into a &#34;short-term trap&#34; of throwing discounts to drive transaction growth in the short term. Public companies, he said, feel pressure from the market, which can make it tempting to chase quarterly results by offering discounts just to hit a number.</p>
<div class="lb-trans"><p>联合创始人兼首席执行官 Brett Schulman 告诉 FOX 商业频道，公司可能会陷入通过打折来推动短期交易增长的 “短期陷阱”。他说，上市公司感受到市场的压力，这可能使得通过打折来追求季度业绩变得诱人。</p>
</div><p><strong>MCDONALD’S VALUE MEAL RETURN SPARKS INDUSTRYWIDE DISCOUNT BATTLE</strong></p>
<div class="lb-trans"><p><strong>麦当劳的价值餐回归引发行业内的折扣大战</strong></p>
</div><p>But Schulman said Cava has consistently made it clear on its earnings calls that this is not the strategy the company intends to follow.</p>
<div class="lb-trans"><p>但 Schulman 表示，Cava 在其财报电话会议上始终明确表示，这不是公司打算遵循的策略。</p>
</div><p>He said that those temporary discounts don't build long-term customer relationships or &#34;communicate the differentiated value of what we're putting out every day and serving to our guests.&#34;</p>
<div class="lb-trans"><p>他说，这些临时折扣并不能建立长期的客户关系，也无法 “传达我们每天提供给顾客的差异化价值。”</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-2.jpg?ve=1&amp;tl=1"/></p>
<p>Cava bags outside the company's restaurant in the Brooklyn borough of New York. (Gabby Jones/Bloomberg via Getty Images)</p>
<div class="lb-trans"><p>Cava 餐厅外的袋子，位于纽约布鲁克林区。(Gabby Jones/Bloomberg via Getty Images)</p>
</div><p>&#34;You can’t discount your way to prosperity,&#34; Schulman said. &#34;We want to invest in our guests for the long term and continue to provide stronger everyday value.&#34;</p>
<div class="lb-trans"><p>“你不能通过打折来实现繁荣，” Schulman 说。“我们希望长期投资于我们的顾客，并继续提供更强的日常价值。”</p>
</div><p><strong>MCDONALD'S BRINGS BACK EXTRA VALUE MEALS TO LURE BUDGET-CONSCIOUS CUSTOMERS</strong></p>
<div class="lb-trans"><p><strong>麦当劳恢复额外价值餐以吸引预算有限的顾客</strong></p>
</div><p>It's a significantly different perspective from the industry which has been heavily relying on discounts and aggressive price promotions to boost traffic among budget-conscious consumers.</p>
<div class="lb-trans"><p>这与行业的显著不同观点，行业一直依赖折扣和激进的价格促销来吸引预算有限的消费者。</p>
</div><p>After McDonald's brought back its Extra Value Meals in September, a slew of its competitors began ramping up their value game, rolling out their versions of an affordable bundle or promotion.</p>
<div class="lb-trans"><p>在麦当劳于九月恢复额外价值餐后，许多竞争对手开始加强他们的价值策略，推出他们的实惠套餐或促销活动。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-mosaic-interior-scaled.jpg?ve=1&amp;tl=1"/></p>
<p>The inside of a refreshed Cava restaurant. Cava is upgrading the interior of its restaurants under a plan called &#34;Project Soul.&#34; (Cava)</p>
<div class="lb-trans"><p>翻新的 Cava 餐厅内部。Cava 正在根据名为 “Project Soul” 的计划升级其餐厅内部。 (Cava)</p>
</div><p><strong>MCDONALD'S TO SLASH COMBO MEAL PRICES TO WIN BACK BUDGET-CONSCIOUS SHOPPERS</strong></p>
<div class="lb-trans"><p><strong>麦当劳将削减套餐价格以吸引预算有限的消费者</strong></p>
</div><p>The fast-food sector has faced a combination of challenges, from margin pressures due to supply chain issues and higher labor costs with minimum-wage increases to subdued traffic industry-wide. To combat that, many companies began offering deals to attract budget-conscious consumers and stabilize shrinking traffic.</p>
<div class="lb-trans"><p>快餐行业面临多重挑战，从由于供应链问题和最低工资上涨导致的利润压力，到行业整体流量低迷。为应对这一情况，许多公司开始提供优惠以吸引预算有限的消费者并稳定下降的流量。</p>
</div><p>&#34;The restaurant industry is responding to what is effectively a period of some of the lowest measures of consumer sentiment in the last 50 years, and during these times, consumers want to feel like they're getting the best value for their money,&#34; Mark Wasilefsky, head of restaurant and franchise finance at TD Bank, previously told FOX Business.</p>
<div class="lb-trans"><p>“餐饮行业正在应对过去 50 年来消费者信心最低的时期，在这些时候，消费者希望感受到他们的每一分钱都得到了最佳价值，” TD 银行餐饮和特许经营金融负责人 Mark Wasilefsky 之前告诉 FOX 商业频道。</p>
</div><p>But Wasilefsky acknowledged that Chipotle and Cava have been performing better than their competitors.</p>
<div class="lb-trans"><p>但 Wasilefsky 承认，Chipotle 和 Cava 的表现优于竞争对手。</p>
</div><p>Over the past two years, sales at Cava stores increased every quarter. Schulman also noted that its locations are opening with more than $3 million in revenue, which is a new record for the company.</p>
<div class="lb-trans"><p>在过去两年中，Cava 门店的销售额每个季度都在增长。Schulman 还指出，其新开门店的收入超过 300 万美元，创下了公司的新纪录。</p>
</div><p>Schulman said that value isn't a price point but is created by enhancing the entire dining experience. Cava's strategy has been focused on offering high-quality Mediterranean food, meeting the current health needs of the customer and providing convenience with mobile ordering, drive-thru or delivery.</p>
<div class="lb-trans"><p>Schulman 表示，价值并不是一个价格点，而是通过提升整个用餐体验来创造的。Cava 的策略专注于提供高质量的地中海食品，满足顾客当前的健康需求，并通过移动点餐、得来速或外卖提供便利。</p>
</div><p>The company has also been focused on cultivating a comfortable dine-in experience. The experience with in-store ordering matters, too. Schulman said this includes friendly service during the interactive &#34;walk the line&#34; ordering process, generous portion sizes and accurate orders.</p>
<div class="lb-trans"><p>公司还专注于营造舒适的堂食体验。店内点餐的体验也很重要。Schulman 表示，这包括在互动的 “走线” 点餐过程中提供友好的服务、慷慨的份量和准确的订单。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/cava-detroit-exterior.jpg?ve=1&amp;tl=1"/></p>
<p>The outside of a Cava restaurant in Detroit. (Cava)</p>
<div class="lb-trans"><p>位于底特律的 Cava 餐厅外观。(Cava)</p>
</div><p><strong>GET FOX BUSINESS ON THE GO BY CLICKING HERE</strong></p>
<div class="lb-trans"><p><strong>点击这里获取 FOX 商业频道的移动版</strong></p>
</div><p>In the new year, the company also plans to finish upgrading its spaces with nicer seating, lighting and plants. It is also planning to launch new menu items, including roasted salmon next year.</p>
<div class="lb-trans"><p>在新的一年里，公司还计划完成对其空间的升级，配备更好的座椅、照明和植物。它还计划推出新的菜单项目，包括明年的烤三文鱼。</p>
</div>

这家快速发展的连锁店表示 ‘不打折’——而且这策略正在奏效