<p><em>水边搜索上升，灵活空间获得动力，舒适取代奢华，这是 2025 年美国房屋搜索行为的回顾</em></p>
<p>, /PRNewswire/ -- 生活方式胜过奢华：这是 2025 年美国人房屋搜索行为的定义主题。这一见解来自 2025 年 Zillow ZeitgeistSM，这是对美国人搜索房屋方式的年度回顾。今年的搜索趋势发现，购房者倾向于适应性空间和可实现的舒适。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2847291/Zillow_Zeitgeist_2025_Map.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="225" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2847291/Zillow_Zeitgeist_2025_Map.jpg"/></p>
<p>2025 年的搜索行为从面积和高端特征转向支持生活方式的房屋。美国人更频繁地搜索靠近水域的房屋、适合家庭需求的灵活布局以及让家居感觉实用和个性的小舒适。</p>
<p>“2025 年是人们停止寻找更大房屋而开始寻找更有意义的家的年份，” Zillow 的房屋趋势专家 Amanda Pendleton 说。“在全国范围内，买家希望找到能够适应家庭需求、提供自然接触和带来日常小舒适的房屋，让生活感觉更轻松、更快乐。”</p>
<p><strong>定义 2025 年的国家趋势</strong> 这些趋势源自 2025 年 Zillow 上数百万条自然语言搜索，捕捉了购物者用自己的话所要求的特征和设施。</p>
<ul>
<li><strong>生活方式胜过布局：</strong> 对户外和体验驱动特征的搜索急剧增长。对游泳池、露台、庭院和景观的兴趣逐年上升，显示出对宜居性而非面积的强烈需求。</li>
<li><strong>水域受欢迎：</strong> 2025 年对湖泊、码头、河流、水边和海滩的搜索增加。即使是历史上对水域兴趣较小的州，如密西西比州、蒙大拿州和俄克拉荷马州，也出现了显著的增长。</li>
<li><strong>多功能住宅获得关注：</strong> 对 ADU、客房、独立小屋和亲属套房的搜索增加，反映出对多代同堂生活、租金收入潜力和灵活平面图的需求。</li>
<li><strong>舒适超越奢华：</strong> 与高端生活相关的搜索，包括豪宅、奢华和土地面积，从 2024 年开始降温。对壁炉、花园和围栏庭院的兴趣上升，表明买家希望获得温暖、实用和日常舒适。</li>
<li><strong>寻求宁静与控制：</strong> 对有围栏的庭院和花园的搜索增加，买家优先考虑隐私、安全和宁静的环境。</li>
</ul>
<p><strong>搜索行为如何从 2024 年转变</strong></p>
<ul>
<li>从房屋类型到生活方式：2024 年的热门搜索如牧场、双拼、木屋和土地面积落后于对游泳池、湖泊和水边的兴趣上升。</li>
<li>从实用到体验：景观、露台、健身房和海滩的搜索增长速度超过车库或土地。</li>
<li>从固定到灵活：ADU 和客房的搜索上升，而双拼略有下降。</li>
<li>从乡村到宁静：木屋和农场的搜索落后于湖泊和后院相关的术语，购物者更青睐自然与便利。</li>
</ul>
<p><strong>州和地区亮点</strong> Zillow Zeitgeist 还突显了地方偏好如何塑造购房行为，揭示了定义每个州完美住宅的独特搜索词。</p>
<p><strong>独特的州亮点</strong></p>
<ul>
<li>阿拉斯加：机库和四户住宅的搜索反映了航空生活方式和实际的多家庭需求。</li>
<li>新墨西哥州：Adobe 仍然是热门搜索，突显了对地方建筑的深刻欣赏。</li>
<li>密歇根州：土地合同搜索突显了独特的地方融资传统。</li>
<li>纽约和新泽西：母女住宅仍然受到多代同堂生活的欢迎。</li>
<li>亚利桑那州：房车门和独立小屋的搜索显示出对灵活西南住宅风格的强烈兴趣。</li>
<li>夏威夷：简单产权的搜索反映了买家在应对该州的所有权结构。</li>
</ul>
<p><strong>地区模式</strong></p>
<ul>
<li>西南：ADU、独立小屋、客房和太阳能的强烈聚集。</li>
<li>山西：对牧场、马匹、河流和土地面积的持续兴趣。</li>
<li>沿海州：海滩、海滨、码头、阳台和封闭社区占主导地位。</li>
<li>中部地区：Barndominium、杆棚和土地面积的搜索在德克萨斯州、俄克拉荷马州、密苏里州和肯塔基州增长。</li>
<li>太平洋西北地区：ADU、现代、景观、庭院和水边仍然很常见。</li>
</ul>
<p>要查看更多趋势，用户可以在这里探索国家和州级别的搜索模式。</p>
<p><strong>方法论</strong> Zillow Zeitgeist 分析了 2025 年日历年在 Zillow 上的聚合搜索活动，从常见搜索关键词和年际变化中提取国家主题和州级模式。2025 年的叙述和主题框架源自这一搜索数据集以及为新闻和自有渠道开发的创意综合。</p>
<p><strong>关于 Zillow 集团：</strong> Zillow 集团公司（Nasdaq: Z 和 ZG）正在重新构想房地产，以使更多人实现拥有住房的梦想。作为美国访问量最大的房地产应用程序和网站，Zillow 及其附属公司通过将人们与数字解决方案、专注的房地产专业人士以及更轻松的购买、销售、融资和租赁体验连接起来，帮助人们找到并获得他们想要的家。</p>
<p>Zillow 集团的附属公司、子公司和品牌包括 Zillow®、Zillow Premier Agent®、Zillow Home Loans℠、Zillow Rentals®、Trulia®、Out East®、StreetEasy®、HotPads®、ShowingTime+℠、Spruce®和 Follow Up Boss®。</p>
<p>本文件中的所有商标均由 MFTB Holdco, Inc.拥有，MFTB Holdco, Inc.是 Zillow 的附属公司。Zillow Home Loans, LLC 是平等住房贷款人，NMLS #10287 (www.nmlsconsumeraccess.org)。© 2025 MFTB Holdco, Inc.，Zillow 的附属公司。</p>
<p>(ZFIN)</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="84" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg"/></p>
<p>来源 Zillow</p>

Zillow集团-A

<p>Zillow 2025 年的趋势报告显示，美国购房搜索行为正向以生活方式为中心的特征转变，而非奢华。对水滨物业、灵活空间和舒适设施的搜索增加，而对高端特征的兴趣下降。全国趋势显示出对户外体验、多代同堂生活和隐私的偏好。各州的搜索数据突显了地区偏好，例如阿拉斯加的航空生活方式和新墨西哥州的土坯建筑。Zillow 的分析基于汇总的搜索数据，反映了购房者优先事项的变化</p>

<p><em>Waterfront searches climbed, flexible spaces gained momentum and comfort replaced luxury in the 2025 review of U.S. home-search behavior</em></p>
<div class="lb-trans"><p><em>水边搜索上升，灵活空间获得动力，舒适取代奢华，这是 2025 年美国房屋搜索行为的回顾</em></p>
</div><p>, /PRNewswire/ -- Lifestyle over luxury: That's the defining theme of Americans' home-search behavior in 2025. The insight comes from the 2025 Zillow ZeitgeistSM, an annual review of how Americans searched for homes. This year's search trends find home shoppers gravitating toward adaptable spaces and attainable comforts.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 生活方式胜过奢华：这是 2025 年美国人房屋搜索行为的定义主题。这一见解来自 2025 年 Zillow ZeitgeistSM，这是对美国人搜索房屋方式的年度回顾。今年的搜索趋势发现，购房者倾向于适应性空间和可实现的舒适。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2847291/Zillow_Zeitgeist_2025_Map.jpg" alt="" original-src="https://mma.prnewswire.com/media/2847291/Zillow_Zeitgeist_2025_Map.jpg"/></p>
<p>Search behavior in 2025 shifted away from square footage and high-end features toward homes that support lifestyles. Americans searched more often for proximity to water, flexible layouts that accommodate family needs and small comforts that make a home feel functional and personal.</p>
<div class="lb-trans"><p>2025 年的搜索行为从面积和高端特征转向支持生活方式的房屋。美国人更频繁地搜索靠近水域的房屋、适合家庭需求的灵活布局以及让家居感觉实用和个性的小舒适。</p>
</div><p>&#34;2025 was the year people stopped searching for more home and started searching for more meaning at home,&#34; said Amanda Pendleton, Zillow's home trends expert. &#34;Across the country, buyers want homes that can flex for family, offer access to nature and deliver small daily comforts that make life feel easier and more joyful.&#34;</p>
<div class="lb-trans"><p>“2025 年是人们停止寻找更大房屋而开始寻找更有意义的家的年份，” Zillow 的房屋趋势专家 Amanda Pendleton 说。“在全国范围内，买家希望找到能够适应家庭需求、提供自然接触和带来日常小舒适的房屋，让生活感觉更轻松、更快乐。”</p>
</div><p><strong>National trends that defined 2025</strong> Drawn from millions of natural-language searches on Zillow in 2025, these trends capture the features and amenities shoppers asked for in their own words.</p>
<div class="lb-trans"><p><strong>定义 2025 年的国家趋势</strong> 这些趋势源自 2025 年 Zillow 上数百万条自然语言搜索，捕捉了购物者用自己的话所要求的特征和设施。</p>
</div><ul>
<li><strong>Lifestyle over layout:</strong> Searches for outdoor and experience-driven features grew sharply. Interest in pool, patio, yard and view rose year over year, showing strong demand for livability over square footage.</li>
<li><strong>Water is winning:</strong> Searches for lake, dock, river, waterfront and beach rose in 2025. Even states that historically showed little waterfront interest, like Mississippi, Montana and Oklahoma, saw notable spikes.</li>
<li><strong>Multi-use homes gained traction:</strong> Searches for ADU, guest house, casita and in-law suite grew, reflecting demand for multigenerational living, rental income potential and flexible floor plans.</li>
<li><strong>Comfort edged out luxury:</strong> Searches tied to high-end living, including mansion, luxury and acreage, cooled from 2024. Interest rose in fireplaces, garden and fenced yard, suggesting buyers want warmth, practicality and everyday comfort.</li>
<li><strong>A search for calm and control:</strong> Searches for gated, fenced yard and garden increased as buyers prioritized privacy, security and peaceful surroundings.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>生活方式胜过布局：</strong> 对户外和体验驱动特征的搜索急剧增长。对游泳池、露台、庭院和景观的兴趣逐年上升，显示出对宜居性而非面积的强烈需求。</li>
<li><strong>水域受欢迎：</strong> 2025 年对湖泊、码头、河流、水边和海滩的搜索增加。即使是历史上对水域兴趣较小的州，如密西西比州、蒙大拿州和俄克拉荷马州，也出现了显著的增长。</li>
<li><strong>多功能住宅获得关注：</strong> 对 ADU、客房、独立小屋和亲属套房的搜索增加，反映出对多代同堂生活、租金收入潜力和灵活平面图的需求。</li>
<li><strong>舒适超越奢华：</strong> 与高端生活相关的搜索，包括豪宅、奢华和土地面积，从 2024 年开始降温。对壁炉、花园和围栏庭院的兴趣上升，表明买家希望获得温暖、实用和日常舒适。</li>
<li><strong>寻求宁静与控制：</strong> 对有围栏的庭院和花园的搜索增加，买家优先考虑隐私、安全和宁静的环境。</li>
</ul>
</div><p><strong>How searches shifted from 2024</strong></p>
<div class="lb-trans"><p><strong>搜索行为如何从 2024 年转变</strong></p>
</div><ul>
<li>From home type to lifestyle: Top 2024 searches like ranch, duplex, cabin and acreage fell behind rising interest in pool, lake and waterfront.</li>
<li>From utility to experience: View, patio, gym and beach grew faster than garage or land.</li>
<li>From fixed to flexible: ADU and guest house rose while duplex declined slightly.</li>
<li>From rustic to serene: Cabin and farm lost ground to lake and backyard-focused terms as shoppers favored nature with convenience.</li>
</ul>
<div class="lb-trans"><ul>
<li>从房屋类型到生活方式：2024 年的热门搜索如牧场、双拼、木屋和土地面积落后于对游泳池、湖泊和水边的兴趣上升。</li>
<li>从实用到体验：景观、露台、健身房和海滩的搜索增长速度超过车库或土地。</li>
<li>从固定到灵活：ADU 和客房的搜索上升，而双拼略有下降。</li>
<li>从乡村到宁静：木屋和农场的搜索落后于湖泊和后院相关的术语，购物者更青睐自然与便利。</li>
</ul>
</div><p><strong>State and regional highlights</strong> Zillow Zeitgeist also highlights how local preferences shape home-shopping behavior, revealing the unique search terms that define each state's version of the perfect home.</p>
<div class="lb-trans"><p><strong>州和地区亮点</strong> Zillow Zeitgeist 还突显了地方偏好如何塑造购房行为，揭示了定义每个州完美住宅的独特搜索词。</p>
</div><p><strong>Unique state standouts</strong></p>
<div class="lb-trans"><p><strong>独特的州亮点</strong></p>
</div><ul>
<li>Alaska: Hangar and four-plex searches reflect aviation lifestyles and practical multifamily needs.</li>
<li>New Mexico: Adobe remained a top search, underscoring deep appreciation for regional architecture.</li>
<li>Michigan: Land contract searches highlight unique local financing traditions.</li>
<li>New York and New Jersey: Mother-daughter homes remained popular for multigenerational living.</li>
<li>Arizona: RV gate and casita searches showed strong interest in flexible Southwestern home styles.</li>
<li>Hawaii: Fee simple searches reflected buyers navigating the state's ownership structure.</li>
</ul>
<div class="lb-trans"><ul>
<li>阿拉斯加：机库和四户住宅的搜索反映了航空生活方式和实际的多家庭需求。</li>
<li>新墨西哥州：Adobe 仍然是热门搜索，突显了对地方建筑的深刻欣赏。</li>
<li>密歇根州：土地合同搜索突显了独特的地方融资传统。</li>
<li>纽约和新泽西：母女住宅仍然受到多代同堂生活的欢迎。</li>
<li>亚利桑那州：房车门和独立小屋的搜索显示出对灵活西南住宅风格的强烈兴趣。</li>
<li>夏威夷：简单产权的搜索反映了买家在应对该州的所有权结构。</li>
</ul>
</div><p><strong>Regional patterns</strong></p>
<div class="lb-trans"><p><strong>地区模式</strong></p>
</div><ul>
<li>Southwest: Strong clusters of ADU, casita, guest house and solar.</li>
<li>Mountain West: Continued interest in ranch, horses, river and acreage.</li>
<li>Coastal states: Beach, oceanfront, dock, balcony and gated community dominated.</li>
<li>Heartland: Barndominium, pole barn and acreage searches grew across Texas, Oklahoma, Missouri and Kentucky.</li>
<li>Pacific Northwest: ADU, modern, view, yard and waterfront remained common.</li>
</ul>
<div class="lb-trans"><ul>
<li>西南：ADU、独立小屋、客房和太阳能的强烈聚集。</li>
<li>山西：对牧场、马匹、河流和土地面积的持续兴趣。</li>
<li>沿海州：海滩、海滨、码头、阳台和封闭社区占主导地位。</li>
<li>中部地区：Barndominium、杆棚和土地面积的搜索在德克萨斯州、俄克拉荷马州、密苏里州和肯塔基州增长。</li>
<li>太平洋西北地区：ADU、现代、景观、庭院和水边仍然很常见。</li>
</ul>
</div><p>To see more trends, users can explore these search patterns at both the national and state levels here.</p>
<div class="lb-trans"><p>要查看更多趋势，用户可以在这里探索国家和州级别的搜索模式。</p>
</div><p><strong>Methodology</strong> Zillow Zeitgeist analyzes aggregated search activity on Zillow across calendar year 2025, surfacing national themes and state‑level patterns from commonly searched keywords and year‑over‑year shifts. The 2025 narrative and thematic framing derive from this search dataset and creative synthesis developed for press and owned channels.</p>
<div class="lb-trans"><p><strong>方法论</strong> Zillow Zeitgeist 分析了 2025 年日历年在 Zillow 上的聚合搜索活动，从常见搜索关键词和年际变化中提取国家主题和州级模式。2025 年的叙述和主题框架源自这一搜索数据集以及为新闻和自有渠道开发的创意综合。</p>
</div><p><strong>About Zillow Group:</strong> Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.</p>
<div class="lb-trans"><p><strong>关于 Zillow 集团：</strong> Zillow 集团公司（Nasdaq: Z 和 ZG）正在重新构想房地产，以使更多人实现拥有住房的梦想。作为美国访问量最大的房地产应用程序和网站，Zillow 及其附属公司通过将人们与数字解决方案、专注的房地产专业人士以及更轻松的购买、销售、融资和租赁体验连接起来，帮助人们找到并获得他们想要的家。</p>
</div><p>Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.</p>
<div class="lb-trans"><p>Zillow 集团的附属公司、子公司和品牌包括 Zillow®、Zillow Premier Agent®、Zillow Home Loans℠、Zillow Rentals®、Trulia®、Out East®、StreetEasy®、HotPads®、ShowingTime+℠、Spruce®和 Follow Up Boss®。</p>
</div><p>All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.</p>
<div class="lb-trans"><p>本文件中的所有商标均由 MFTB Holdco, Inc.拥有，MFTB Holdco, Inc.是 Zillow 的附属公司。Zillow Home Loans, LLC 是平等住房贷款人，NMLS #10287 (www.nmlsconsumeraccess.org)。© 2025 MFTB Holdco, Inc.，Zillow 的附属公司。</p>
</div><p>(ZFIN)</p>
<div class="lb-trans"><p>(ZFIN)</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/844956/Zillow_v2_Logo.jpg"/></p>
<p>SOURCE Zillow</p>
<div class="lb-trans"><p>来源 Zillow</p>
</div>

Zillow Zeitgeist 2025：今年美国人是如何寻找房屋的 | Zillow 股票新闻