<p>在一项新的实验中，Meta 限制用户在 Facebook 上发布链接的数量，除非他们拥有付费的 Meta Verified 订阅。</p>
<p>在过去一周，几位用户发现了 Meta 的测试，该测试影响链接发布。社交媒体策略师 Matt Navvara 指出，参与测试的用户只能发布两个链接，除非他们支付每月起价 14.99 美元的 Meta Verified 订阅。</p>
<p>根据 Navarra 发布的截图，用户仍然可以发布附属链接、评论以及指向 Meta 平台帖子的链接，包括 Facebook、Instagram 和 WhatsApp。</p>
<p>该公司向 TechCrunch 确认了这一测试，并表示它影响使用专业模式和 Facebook 页面的人。专业模式允许用户将个人资料转换为创作者资料，同时使其内容有资格被更广泛的受众发现。</p>
<p>Meta 的一位发言人告诉 TechCrunch：“这是一个有限的测试，旨在了解发布更多链接的帖子是否为 Meta Verified 订阅者增加了额外价值。”</p>
<p>这将直接影响创作者和品牌从他们的博客或其他平台发布链接，以接触更广泛的受众。</p>
<p>该公司表示，它正在尝试了解如何为 Meta Verified 订阅者增加更多价值，而此次测试就是增强该付费计划的实验之一。该公司补充说，目前出版商不包括在此测试中。它还表示，用户仍然可以在评论中发布链接，并且不受限制的影响。</p>
<p>在其第三季度透明度报告中，Meta 表示，美国的动态消息中超过 98% 的浏览量来自没有任何链接的帖子。目前尚不清楚这一信号是否促使公司尝试限制链接分享。然而，该公司表示，1.9% 的带链接帖子浏览量大多数来自他们关注的页面。朋友和群组分享的链接帖子非常少。</p>
<p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/12/download.jpeg/query-dz02ODA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="680" height="358" original-src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/12/download.jpeg/query-dz02ODA"/></p>
<p>图片来源：Meta</p>
<p>同一报告指出，YouTube 和 TikTok 以及 GoFundMe 是发布链接时的热门域名。随着新的链接发布限制测试，创作者和品牌将被迫从其他 Meta 平台发布内容，如果他们达到了限制，或者如果他们不想支付订阅费用，则停止发布。</p>
<p>随着人工智能在互联网的崛起，关于基于链接的网络的辩论愈演愈烈。人工智能摘要和搜索对出版行业产生了负面影响。在过去几年中，社交网络如 X 一直在尝试降低链接帖子的优先级，以鼓励用户在平台上原生发布内容。</p>

META

<p>Meta 正在测试对用户在 Facebook 上发布链接数量的限制，除非他们拥有 Meta Verified 订阅。参与测试的用户只能发布两个链接，除非他们支付每月 14.99 美元。这一措施影响专业模式和 Facebook 页面，旨在为 Meta Verified 订阅者增加价值。出版商不包括在此次测试中</p>

<p>In a new experiment, Meta is limiting the number of links users can post on Facebook, unless they have a paid Meta Verified subscription.</p>
<div class="lb-trans"><p>在一项新的实验中，Meta 限制用户在 Facebook 上发布链接的数量，除非他们拥有付费的 Meta Verified 订阅。</p>
</div><p>Over the last week, several users have spotted Meta’s test, which impacts link posting. Social media strategist Matt Navvara noted that users part of the test can only post two links unless they pay for a Meta Verified subscription, which starts from $14.99 per month.</p>
<div class="lb-trans"><p>在过去一周，几位用户发现了 Meta 的测试，该测试影响链接发布。社交媒体策略师 Matt Navvara 指出，参与测试的用户只能发布两个链接，除非他们支付每月起价 14.99 美元的 Meta Verified 订阅。</p>
</div><p>According to the screenshot posted by Navarra, users can still post affiliate links, comments, and links to Meta platform posts, including Facebook, Instagram, and WhatsApp.</p>
<div class="lb-trans"><p>根据 Navarra 发布的截图，用户仍然可以发布附属链接、评论以及指向 Meta 平台帖子的链接，包括 Facebook、Instagram 和 WhatsApp。</p>
</div><p>The company confirmed the test to TechCrunch and said it impacts those people using professional mode and Facebook Pages. Professional mode lets you convert your personal profile into a creator profile while making your content eligible for discovery by a wider audience.</p>
<div class="lb-trans"><p>该公司向 TechCrunch 确认了这一测试，并表示它影响使用专业模式和 Facebook 页面的人。专业模式允许用户将个人资料转换为创作者资料，同时使其内容有资格被更广泛的受众发现。</p>
</div><p>“This is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers,” a Meta spokesperson told TechCrunch.</p>
<div class="lb-trans"><p>Meta 的一位发言人告诉 TechCrunch：“这是一个有限的测试，旨在了解发布更多链接的帖子是否为 Meta Verified 订阅者增加了额外价值。”</p>
</div><p>This would directly impact creators and brands posting links from their blogs or other platforms to reach a wider audience.</p>
<div class="lb-trans"><p>这将直接影响创作者和品牌从他们的博客或其他平台发布链接，以接触更广泛的受众。</p>
</div><p>The company said it is trying to learn how it can add more value to Meta Verified subscribers, and this test is one such experiment to enhance that paid plan. The company added that, at the moment, publishers are not included in this test. It also said that users can still post links in comments, and they are not impacted by the limit.</p>
<div class="lb-trans"><p>该公司表示，它正在尝试了解如何为 Meta Verified 订阅者增加更多价值，而此次测试就是增强该付费计划的实验之一。该公司补充说，目前出版商不包括在此测试中。它还表示，用户仍然可以在评论中发布链接，并且不受限制的影响。</p>
</div><p>In its transparency report for Q3, Meta said that more than 98% views on the feed in the U.S. come from the posts that don’t have any links. It is not clear if this signal pushed the company to experiment with limits on link sharing, however. The company said that the majority of the 1.9% of views of posts with links came from a page they followed. Linked posts shared by friends and groups were minimal.</p>
<div class="lb-trans"><p>在其第三季度透明度报告中，Meta 表示，美国的动态消息中超过 98% 的浏览量来自没有任何链接的帖子。目前尚不清楚这一信号是否促使公司尝试限制链接分享。然而，该公司表示，1.9% 的带链接帖子浏览量大多数来自他们关注的页面。朋友和群组分享的链接帖子非常少。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://techcrunch.com/wp-content/uploads/2025/12/download.jpeg/query-dz02ODA" alt="" original-src="https://techcrunch.com/wp-content/uploads/2025/12/download.jpeg?w=680"/></p>
<p>Image Credits: Meta</p>
<div class="lb-trans"><p>图片来源：Meta</p>
</div><p>The same report noted that YouTube and TikTok, along with GoFundMe, were the top domains amid the links posted. With the new link posting limit test, creators and brands would be forced to post content from other Meta platforms if they reached their limit, or stop posting altogether if they didn’t want to pay for a subscription.</p>
<div class="lb-trans"><p>同一报告指出，YouTube 和 TikTok 以及 GoFundMe 是发布链接时的热门域名。随着新的链接发布限制测试，创作者和品牌将被迫从其他 Meta 平台发布内容，如果他们达到了限制，或者如果他们不想支付订阅费用，则停止发布。</p>
</div><p>As AI has taken over the internet, there is an ever-raging debate about the link-based web. AI summary and search have impacted the publishing industry negatively. In the past few years, social networks like X have toyed with demoting linked posts to encourage users to post content on the platforms natively.</p>
<div class="lb-trans"><p>随着人工智能在互联网的崛起，关于基于链接的网络的辩论愈演愈烈。人工智能摘要和搜索对出版行业产生了负面影响。在过去几年中，社交网络如 X 一直在尝试降低链接帖子的优先级，以鼓励用户在平台上原生发布内容。</p>
</div>

Facebook is testing a link posting limit for professional accounts and pages

- Meta 在新实验中限制用户在 Facebook 上发布链接，需付费订阅。  
- 测试影响使用专业模式和 Facebook 页面的人，订阅费用起步为每月 $14.99。  
- 此举可能影响创作者和品牌的链接分享，旨在增加 Meta Verified 订阅的价值。

Facebook 正在对专业账户和页面测试链接发布限制