<p><strong>Mercer 将领导 MasterCraft Boat Holdings 的船舶品牌的销售和市场营销</strong></p>
<p>密歇根州奥沃索，2025 年 12 月 17 日（全球新闻通讯社）-- MasterCraft Boat Holdings, Inc（纳斯达克：MCFT）的子公司 Crest Pontoons 和 Balise Pontoons 自豪地宣布任命 Mike Mercer 为两大品牌的销售与市场营销副总裁。在这个角色中，Mercer 将领导 Crest 和 Balise 的销售、经销商发展和市场营销，支持长期增长和增强经销商参与度。</p>
<p>Mercer 在海洋行业拥有近三十年的经验，涵盖经销商运营以及区域和全国销售领导，最近在一家全球海洋制造商担任高级销售和市场营销职位。他的背景将零售经验与 OEM 战略相结合，使他能够加强 Crest 和 Balise 的经销商关系。</p>
<p>“Mike 广泛的行业经验和领导能力使他成为 Crest 和 Balise 的杰出人选，” MasterCraft Boat Holdings 高级副总裁兼 Crest &amp; Balise 总裁 Mike O’Connell 表示，“这两个品牌在 2026 年型号年即将到来之际势头强劲，Mike 将在增强经销商支持、推进市场战略和加速船舶部门增长方面发挥关键作用。”</p>
<p>除了 Crest 这一在行业内建立了近 70 年历史的领导者外，Mercer 还将帮助扩展 Balise 的经销商网络，并为品牌的持续增长做好定位，迎接其第二个船展季。</p>
<p>“我很荣幸在这样一个激动人心的时刻加入 Crest 和 Balise，” Mercer 表示。“Crest 拥有质量和可靠性的传统，而 Balise 正在重新定义奢侈品领域的可能性。近 30 年前，我作为经销商销售员首次访问 Crest 工厂，看到品牌和产品的演变令人印象深刻。我期待与我们的经销商和团队合作，利用每个品牌的优势，为即将到来的激动人心的船展季做好准备。”</p>
<p>作为这一领导层调整的一部分，Esteban Siegert 将继续在组织中担任专注于 Balise 的专职销售领导角色，支持品牌的持续增长和经销商扩展。</p>
<p><strong>关于 MasterCraft Boat Holdings, Inc.:</strong></p>
<p>MasterCraft Boat Holdings, Inc.（纳斯达克：MCFT）总部位于田纳西州冯诺尔，是一家领先的创新者、设计师、制造商和高端休闲动力船的营销商，通过其三个品牌 MasterCraft、Crest 和 Balise 提供产品。有关 MasterCraft Boat Holdings 的更多信息，请访问 Investors.MasterCraft.com、www.MasterCraft.com、www.CrestPontoonBoats.com 和 www.BalisePontoonBoats.com。</p>
<p><strong>媒体联系：</strong></p>
<p>Kaitlin Riley</p>
<p>高级市场协调员</p>
<p>Crest &amp; Balise Pontoons</p>
<p>Kaitlin.riley@crestpontoonboats.com</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016azRNU00zTXpJM01qYzBJekl3TVRrek5EVT0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016azRNU00zTXpJM01qYzBJekl3TVRrek5EVT0"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png"/></p>

MCBC控股

<p>Crest 和 Balise Pontoons，MasterCraft Boat Holdings 的子公司，已任命 Mike Mercer 为销售与市场副总裁。Mercer 将负责销售、经销商发展和市场营销，支持增长和经销商参与。凭借近 30 年的海洋行业经验，Mercer 旨在增强经销商支持和市场策略。Esteban Siegert 将专注于 Balise 的销售领导。MasterCraft Boat Holdings 是一家领先的动力船制造商</p>

<p><strong>Mercer to lead sales and marketing for MasterCraft Boat Holdings’ pontoon brands</strong></p>
<div class="lb-trans"><p><strong>Mercer 将领导 MasterCraft Boat Holdings 的船舶品牌的销售和市场营销</strong></p>
</div><p>OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) -- Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales &amp; Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement.</p>
<div class="lb-trans"><p>密歇根州奥沃索，2025 年 12 月 17 日（全球新闻通讯社）-- MasterCraft Boat Holdings, Inc（纳斯达克：MCFT）的子公司 Crest Pontoons 和 Balise Pontoons 自豪地宣布任命 Mike Mercer 为两大品牌的销售与市场营销副总裁。在这个角色中，Mercer 将领导 Crest 和 Balise 的销售、经销商发展和市场营销，支持长期增长和增强经销商参与度。</p>
</div><p>Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. His background bridging retail experience with OEM strategy equips him to strengthen for Crest and Balise dealers.</p>
<div class="lb-trans"><p>Mercer 在海洋行业拥有近三十年的经验，涵盖经销商运营以及区域和全国销售领导，最近在一家全球海洋制造商担任高级销售和市场营销职位。他的背景将零售经验与 OEM 战略相结合，使他能够加强 Crest 和 Balise 的经销商关系。</p>
</div><p>“Mike’s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,” said Mike O’Connell, SVP MasterCraft Boat Holdings and President Crest &amp; Balise, “Both brands have strong momentum heading into the 2026 model year, and Mike will play a key role in enhancing dealer support, advancing our market strategy, and accelerating growth across the pontoon division.”</p>
<div class="lb-trans"><p>“Mike 广泛的行业经验和领导能力使他成为 Crest 和 Balise 的杰出人选，” MasterCraft Boat Holdings 高级副总裁兼 Crest &amp; Balise 总裁 Mike O’Connell 表示，“这两个品牌在 2026 年型号年即将到来之际势头强劲，Mike 将在增强经销商支持、推进市场战略和加速船舶部门增长方面发挥关键作用。”</p>
</div><p>In addition to Crest–an established industry leader for nearly 70 years–Mercer will also help expand Balise’s dealer network and position the brand for continued growth as it enters its second boat show season.</p>
<div class="lb-trans"><p>除了 Crest 这一在行业内建立了近 70 年历史的领导者外，Mercer 还将帮助扩展 Balise 的经销商网络，并为品牌的持续增长做好定位，迎接其第二个船展季。</p>
</div><p>“I’m honored to join Crest and Balise at such an exciting time,” said Mercer. “Crest has a legacy of quality and reliability, while Balise is redefining what’s possible in the luxury segment. Having first visited the Crest facility nearly 30 years ago as a dealership salesman, it’s impressive to see how the brand and product have evolved. I’m excited to partner with our dealers and teams as we build on each brand’s strengths and prepare for an exciting boat show season ahead.”</p>
<div class="lb-trans"><p>“我很荣幸在这样一个激动人心的时刻加入 Crest 和 Balise，” Mercer 表示。“Crest 拥有质量和可靠性的传统，而 Balise 正在重新定义奢侈品领域的可能性。近 30 年前，我作为经销商销售员首次访问 Crest 工厂，看到品牌和产品的演变令人印象深刻。我期待与我们的经销商和团队合作，利用每个品牌的优势，为即将到来的激动人心的船展季做好准备。”</p>
</div><p>As part of this leadership alignment, Esteban Siegert will continue with the organization in a dedicated sales leadership role focused exclusively on Balise, supporting the brand’s continued growth and dealer expansion.</p>
<div class="lb-trans"><p>作为这一领导层调整的一部分，Esteban Siegert 将继续在组织中担任专注于 Balise 的专职销售领导角色，支持品牌的持续增长和经销商扩展。</p>
</div><p><strong>About MasterCraft Boat Holdings, Inc.:</strong></p>
<div class="lb-trans"><p><strong>关于 MasterCraft Boat Holdings, Inc.:</strong></p>
</div><p>Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com</p>
<div class="lb-trans"><p>MasterCraft Boat Holdings, Inc.（纳斯达克：MCFT）总部位于田纳西州冯诺尔，是一家领先的创新者、设计师、制造商和高端休闲动力船的营销商，通过其三个品牌 MasterCraft、Crest 和 Balise 提供产品。有关 MasterCraft Boat Holdings 的更多信息，请访问 Investors.MasterCraft.com、www.MasterCraft.com、www.CrestPontoonBoats.com 和 www.BalisePontoonBoats.com。</p>
</div><p><strong>Media Contact:</strong></p>
<div class="lb-trans"><p><strong>媒体联系：</strong></p>
</div><p>Kaitlin Riley</p>
<div class="lb-trans"><p>Kaitlin Riley</p>
</div><p>Senior Marketing Coordinator</p>
<div class="lb-trans"><p>高级市场协调员</p>
</div><p>Crest &amp; Balise Pontoons</p>
<div class="lb-trans"><p>Crest &amp; Balise Pontoons</p>
</div><p>Kaitlin.riley@crestpontoonboats.com</p>
<div class="lb-trans"><p>Kaitlin.riley@crestpontoonboats.com</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.globenewswire.com/newsroom/ti/query-bmY9T1RZd016azRNU00zTXpJM01qYzBJekl3TVRrek5EVT0" alt="" original-src="https://www.globenewswire.com/newsroom/ti?nf=OTYwMzk4MSM3MzI3Mjc0IzIwMTkzNDU="/></p>
<p><img src="https://imageproxy.pbkrs.com/https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png" alt="" original-src="https://ml.globenewswire.com/media/OTU5OGVjOTQtMTYzNS00MDAxLTlhZWItNTg1ZTViODM4OTNmLTEwMzA5MTgtMjAyNS0xMi0xNy1lbg==/tiny/MasterCraft-Boat-Holdings-Inc-.png"/></p>

Crest 和 Balise 任命 Mike Mercer 为销售与市场副总裁 | MCBC 控股股票新闻