<p>作者：William Gavin</p>
<p>美国销量已进一步从 2023 年的峰值下滑，埃隆·马斯克已告知投资者要做好 “几个艰难季度” 的准备。</p>
<p>特斯拉在美国以及世界其他大部分地区都面临销量下降。</p>
<p>特斯拉在美国的销量表现正走向自 2022 年以来的最差水平，而这并不是电动车制造商面临压力的唯一地区。</p>
<p>根据行业研究公司 Cox Automotive 的估计，这家位于德克萨斯州奥斯汀的公司预计在 10 月至 12 月间将在美国销售 125,937 辆电动车。这比去年下降了超过 22%，去年特斯拉（TSLA）售出了 162,388 辆。</p>
<p>这也将使特斯拉今年在美国交付的电动车总数达到 577,097 辆，比 2024 年下降了 8.9%。根据 Cox 的估计，特斯拉在美国汽车市场的份额预计将下降 0.5 个百分点，降至 3.5%。</p>
<p>部分原因与行业普遍存在的问题有关，这迫使整个行业进行剧烈变革。对电动车的需求减弱促使福特汽车（Ford）取消了多个车型的计划，而通用汽车（GM）则裁减了一些员工。</p>
<p>联邦政府最近放宽了鼓励销售更多环保车辆的燃油经济性规则，美国也结束了之前鼓励电动车购买的税收抵免。</p>
<p>根据 Kelley Blue Book 的数据，11 月份新电动车的平均价格为 58,638 美元，比一年前上涨了 3.7%，但较 10 月份略有下降。上个月，企业用来降低价格的激励措施、折扣和优惠的价值比 10 月份上涨了 20%。</p>
<p>根据 Cox 的估计，整个行业预计在 12 月季度将在美国销售约 230,000 辆电动车，低于 2024 年同期的 364,000 辆。预计销售量将在接下来的几个季度继续下降，因为行业和消费者正在适应缺乏 7,500 美元电动车税收抵免的情况。</p>
<p>首席执行官埃隆·马斯克在 7 月份的财报电话会议上承认了这一点，表示特斯拉可能会因为这一原因经历 “几个艰难的季度”。</p>
<p>特斯拉的问题不仅限于美国。它在中国和欧洲也面临逆风。总体而言，该公司可能会看到连续第二年的销量下降。</p>
<p>截至 10 月底，特斯拉在欧盟的销量同比下降了 39%，根据行业组织的最新数据。在一些国家，下降幅度尤为明显，例如德国，截至 11 月底，交付量同比下降了 48%。在荷兰，特斯拉的销量同比下降了约 94%。</p>
<p>分析师将特斯拉的糟糕表现部分归因于马斯克在欧洲和美国对极右翼政治人物的支持引发的愤怒，这在今年早些时候引发了抗议。该公司还面临来自国内汽车制造商和能够以更低价格销售电动车的中国公司的竞争。</p>
<p>CFRA 分析师加雷特·尼尔森表示：“欧洲仍然一团糟，” 并指出 “特斯拉品牌仍然存在很多厌恶情绪。”</p>
<p>这就是为什么特斯拉本月早些时候推出了一款价格更低的 Model 3 轿车，称其具有 “超低拥有成本”，在德国起售价为 37,970 欧元。然而，该车型及其类似的 Model Y SUV 版本仍然比比亚迪（CN:002594）等竞争对手的产品贵。</p>
<p>尽管在中国市场表现相对 “韧性”，但比亚迪等公司仍然给特斯拉带来了麻烦，尼尔森表示。11 月份是特斯拉在全球最大汽车市场实现同比销量增长的第三个月。</p>
<p>这部分得益于特斯拉最近推出的新 Model Y 和 Model 3 车型，这是该公司多次用来激发对其老旧车型兴趣的策略。今年它推出了至少三种新版本的这些车型。</p>
<p>特斯拉与其他电动车销售商一样，受益于中国消费者争相利用年底到期的税收抵免。该公司还增加了年末的激励措施。</p>
<p>不过，根据中国乘用车协会的数据，截至 11 月底，整体交付量同比下降超过 8%。与此同时，小米等新竞争对手以及其他更成熟的竞争对手今年的销量有所增加。</p>
<p>-William Gavin</p>
<p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
<p>（完）道琼斯新闻通讯</p>
<p>12-17-25 1806ET</p>

特斯拉

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方两倍做多特斯拉

南方两倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>特斯拉在美国、欧洲和中国面临显著的销售下滑，预计 2023 年第四季度美国销售将下降 22%。该公司面临需求减少、竞争加剧和政治争议的挑战。首席执行官埃隆·马斯克警告未来几个季度将会艰难。特斯拉在美国的市场份额预计将下降，而欧洲的销售也大幅下滑。在中国，特斯拉由于税收优惠看到了一些增长，但整体交付量仍在下降</p>

<p>By William Gavin</p>
<div class="lb-trans"><p>作者：William Gavin</p>
</div><p>U.S. sales have fallen further from their 2023 peak, and Elon Musk has already told investors to brace for a 'few rough quarters'</p>
<div class="lb-trans"><p>美国销量已进一步从 2023 年的峰值下滑，埃隆·马斯克已告知投资者要做好 “几个艰难季度” 的准备。</p>
</div><p>Tesla is dealing with sales declines in the U.S., and in much of the rest of the world as well.</p>
<div class="lb-trans"><p>特斯拉在美国以及世界其他大部分地区都面临销量下降。</p>
</div><p>Tesla is on track for its worst U.S. sales performance since 2022, and that's not the only region where the electric-vehicle maker is under pressure.</p>
<div class="lb-trans"><p>特斯拉在美国的销量表现正走向自 2022 年以来的最差水平，而这并不是电动车制造商面临压力的唯一地区。</p>
</div><p>The Austin, Texas-based company is projected to sell 125,937 electric vehicles in the U.S. between October and December, according to estimates from industry research firm Cox Automotive. That would make for a decline of more than 22% relative to a year before, when Tesla (TSLA) sold 162,388 units.</p>
<div class="lb-trans"><p>根据行业研究公司 Cox Automotive 的估计，这家位于德克萨斯州奥斯汀的公司预计在 10 月至 12 月间将在美国销售 125,937 辆电动车。这比去年下降了超过 22%，去年特斯拉（TSLA）售出了 162,388 辆。</p>
</div><p>It would also bring the total number of EVs that Tesla delivered in the U.S. this year to 577,097, an 8.9% drop versus 2024. Tesla's share of the overall U.S. automotive market is expected to have declined by half a percentage point, to 3.5%, according to the Cox estimates.</p>
<div class="lb-trans"><p>这也将使特斯拉今年在美国交付的电动车总数达到 577,097 辆，比 2024 年下降了 8.9%。根据 Cox 的估计，特斯拉在美国汽车市场的份额预计将下降 0.5 个百分点，降至 3.5%。</p>
</div><p>Part of that relates to an industrywide issue that's forcing dramatic changes across the landscape. Dampening demand for EVs has prompted Ford Motor (F) to cancel its plans for several models, while General Motors (GM) is laying off some workers.</p>
<div class="lb-trans"><p>部分原因与行业普遍存在的问题有关，这迫使整个行业进行剧烈变革。对电动车的需求减弱促使福特汽车（Ford）取消了多个车型的计划，而通用汽车（GM）则裁减了一些员工。</p>
</div><p>The federal government recently rolled back fuel-economy rules that encouraged selling more eco-friendly vehicles, and the U.S. ended a tax credit that previously incentivized EV purchases.</p>
<div class="lb-trans"><p>联邦政府最近放宽了鼓励销售更多环保车辆的燃油经济性规则，美国也结束了之前鼓励电动车购买的税收抵免。</p>
</div><p>In November, the average price of a new EV was $58,638, a 3.7% increase compared to a year earlier, but slightly down from October, according to Kelley Blue Book. The value of incentives, or the discounts and deals companies use to lower prices, rose 20% last month when compared to October.</p>
<div class="lb-trans"><p>根据 Kelley Blue Book 的数据，11 月份新电动车的平均价格为 58,638 美元，比一年前上涨了 3.7%，但较 10 月份略有下降。上个月，企业用来降低价格的激励措施、折扣和优惠的价值比 10 月份上涨了 20%。</p>
</div><p>The industry is set to sell roughly 230,000 EVs in the U.S. during the December quarter, down from 364,000 during the same time in 2024, according to Cox's estimates. Sales volumes are expected to continue to fall over the next few quarters, as the industry and consumers adjust to the lack of the $7,500 EV tax credit.</p>
<div class="lb-trans"><p>根据 Cox 的估计，整个行业预计在 12 月季度将在美国销售约 230,000 辆电动车，低于 2024 年同期的 364,000 辆。预计销售量将在接下来的几个季度继续下降，因为行业和消费者正在适应缺乏 7,500 美元电动车税收抵免的情况。</p>
</div><p>CEO Elon Musk acknowledged as much on an earnings call in July, saying Tesla could have a &#34;few rough quarters&#34; as a result.</p>
<div class="lb-trans"><p>首席执行官埃隆·马斯克在 7 月份的财报电话会议上承认了这一点，表示特斯拉可能会因为这一原因经历 “几个艰难的季度”。</p>
</div><p>Tesla's problems don't stop at home. It's also facing headwinds in China and Europe. Altogether, the company could its see second straight annual sales decline.</p>
<div class="lb-trans"><p>特斯拉的问题不仅限于美国。它在中国和欧洲也面临逆风。总体而言，该公司可能会看到连续第二年的销量下降。</p>
</div><p>Through October, Tesla took a 39% year-over-year sales hit in the European Union, according to the latest data from an industry group. The decline has been most stark in a handful of countries, such as Germany, where deliveries are down 48% year over year as of the end of November. In the Netherlands, Tesla sales are down by about 94% through last month compared to a year earlier.</p>
<div class="lb-trans"><p>截至 10 月底，特斯拉在欧盟的销量同比下降了 39%，根据行业组织的最新数据。在一些国家，下降幅度尤为明显，例如德国，截至 11 月底，交付量同比下降了 48%。在荷兰，特斯拉的销量同比下降了约 94%。</p>
</div><p>Analysts attribute some of Tesla's poor performance to outrage over Musk's embrace of far-right political figures in Europe and the U.S., which sparked protests earlier this year. The company is also grappling with competition from domestic automakers and Chinese companies that can afford to sell cheaper EVs.</p>
<div class="lb-trans"><p>分析师将特斯拉的糟糕表现部分归因于马斯克在欧洲和美国对极右翼政治人物的支持引发的愤怒，这在今年早些时候引发了抗议。该公司还面临来自国内汽车制造商和能够以更低价格销售电动车的中国公司的竞争。</p>
</div><p>&#34;Europe is still a mess,&#34; said CFRA analyst Garrett Nelson, noting that &#34;there's still a lot of distaste&#34; for the Tesla brand.</p>
<div class="lb-trans"><p>CFRA 分析师加雷特·尼尔森表示：“欧洲仍然一团糟，” 并指出 “特斯拉品牌仍然存在很多厌恶情绪。”</p>
</div><p>That's why Tesla earlier this month introduced a less expensive Model 3 sedan it described as having an &#34;ultra-low cost of ownership,&#34; starting at EUR37,970 in Germany. However, that vehicle and a similar trim for the Model Y SUV still cost more than offerings from rivals like BYD (CN:002594).</p>
<div class="lb-trans"><p>这就是为什么特斯拉本月早些时候推出了一款价格更低的 Model 3 轿车，称其具有 “超低拥有成本”，在德国起售价为 37,970 欧元。然而，该车型及其类似的 Model Y SUV 版本仍然比比亚迪（CN:002594）等竞争对手的产品贵。</p>
</div><p>BYD and others are also giving Tesla trouble in China, even though it's been more &#34;resilient&#34; in that market, according to Nelson. November marked Tesla's third month of year-over-year sales growth in the world's biggest automotive market.</p>
<div class="lb-trans"><p>尽管在中国市场表现相对 “韧性”，但比亚迪等公司仍然给特斯拉带来了麻烦，尼尔森表示。11 月份是特斯拉在全球最大汽车市场实现同比销量增长的第三个月。</p>
</div><p>That's partially thanks to Tesla's recent introduction of new Model Y and Model 3 trims, a strategy that the company has repeatedly used to drum up interest in its aging vehicle lineup. It's introduced at least three new variations of those vehicles this year.</p>
<div class="lb-trans"><p>这部分得益于特斯拉最近推出的新 Model Y 和 Model 3 车型，这是该公司多次用来激发对其老旧车型兴趣的策略。今年它推出了至少三种新版本的这些车型。</p>
</div><p>Tesla, like other EV sellers, is benefiting from Chinese consumers' rush to take advantage of a tax credit that expires at the end of the year. The company also increased its end-of-year incentives.</p>
<div class="lb-trans"><p>特斯拉与其他电动车销售商一样，受益于中国消费者争相利用年底到期的税收抵免。该公司还增加了年末的激励措施。</p>
</div><p>Overall, though, deliveries are down by more than 8% through November, according to the Chinese Passenger Car Association. Meanwhile, new rivals like Xiaomi and other more established rivals have increased their sales this year.</p>
<div class="lb-trans"><p>不过，根据中国乘用车协会的数据，截至 11 月底，整体交付量同比下降超过 8%。与此同时，小米等新竞争对手以及其他更成熟的竞争对手今年的销量有所增加。</p>
</div><p>-William Gavin</p>
<div class="lb-trans"><p>-William Gavin</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道琼斯新闻通讯</p>
</div><p>12-17-25 1806ET</p>
<div class="lb-trans"><p>12-17-25 1806ET</p>
</div>

This chart captures Tesla's EV sales woes - and things are about to get worse

- 特斯拉美国销量预计在 10 月至 12 月将下滑 22%，达 125,937 辆。  
- 由于政府取消电动车税收优惠，行业整体销量在 2025 年将继续下降。  
- 特斯拉在欧洲销量下滑 39%，面临竞争对手压力及品牌形象受损。

这张图表揭示了特斯拉电动汽车销售的困境——而且情况可能会进一步恶化