<ul>
<li>全渠道购物在这个假日季节占据主导地位，90% 的受访者选择实体店，87% 通过电子商务市场购买礼物</li>
<li>61% 的阿联酋购物者使用人工智能来帮助假日购物</li>
</ul>
<p><strong>阿联酋迪拜：</strong> 万事达的 2025 消费者购物快照显示，性价比是阿联酋假日购物者的首要愿望，绝大多数通过多个渠道进行购买，并且越来越多地转向人工智能以简化购物过程。该报告基于与哈里斯民调合作进行的调查，涵盖了四个主要市场的 4000 多名成年受访者，其中包括 1000 多名阿联酋受访者，提供了对这个假日季节购买行为的独特洞察。</p>
<p>“我们首个消费者购物快照识别了塑造阿联酋消费者假日购物方式的三大趋势——关注价值、全渠道购物的普及以及人工智能驱动的个性化体验的兴起。这些趋势支撑着向有意购物的持续转变——提前规划、明智消费，并利用技术让每一迪拉姆都物有所值，” 万事达阿联酋及阿曼区高级副总裁兼国家经理吉娜·彼得森 - 斯凯尔姆表示。</p>
<p><strong>战略购物者关注价值</strong></p>
<p>80% 的消费者在购买礼物时优先考虑价值，76% 表示不断上涨的成本使得购物变得更加紧张，消费者已经采取了明显的战略思维。他们现在提前几个月开始假日购物，进行预算和储蓄。他们还进行广泛的研究，89% 的人在购买前定期阅读评论，88% 的人在零售商之间比较价格。</p>
<p>尽管阿联酋购物者谨慎，但他们对合适的激励措施高度关注。销售刺激因素非常强大，82% 的受访者对个性化折扣码作出反应，81% 的人通常会等到心仪的商品打折后再购买。此外，79% 的人倾向于在限时促销的最后阶段进行购买，以便享受进一步的折扣，74% 的人在主要促销日进行大部分假日购物。</p>
<p><strong>消费者推动全渠道假日购物</strong></p>
<p>90% 的阿联酋受访者定期使用实体零售，实体店仍然是最受欢迎的假日购物渠道，其次是电子商务市场平台，如亚马逊或 eBay，87% 的消费者选择了这些平台。</p>
<p>转售是一种日益增长的趋势，71% 的受访者，包括 80% 的千禧一代，定期进行二手购物，无论是在线还是在实体店。社交电商是另一个受欢迎的赠礼渠道，63% 的购物者表示他们对其的信任度比以前更高。近一半（47%）的人在假日购物时观看 YouTube 或社交媒体的评论和演示，51% 的人更信任网红的推荐而非朋友的建议。</p>
<p>人工智能成为今年的个人假日购物助手</p>
<p>阿联酋消费者正在接受人工智能在购物中的角色，61% 的人已经定期使用人工智能作为假日购物的小助手。尤其是年轻消费者将人工智能视为一种节省压力和时间的工具，帮助他们更聪明地购物。超过一半（57%）的受访者依赖人工智能推荐独特而有意义的礼物，51% 的人更信任人工智能的建议而非自己对他人喜好的判断。</p>
<p>根据报告，43% 的受访者寻求人工智能提供个性化产品建议，41% 的人寻找潜在购买的最佳交易，37% 的人利用人工智能增强零售商网站的搜索功能。人工智能未来最吸引人的能力包括即时总结数千条评论（50%）、估算产品的使用寿命（49%）以及在购买超出礼物预算时发出警告（48%，对于婴儿潮一代增加到 71%）。</p>
<p><strong>消费者拥抱假日氛围</strong></p>
<p>消费者对假日购物普遍感到积极，报告的主要情绪是兴奋（64%）和联系感（35%）。大多数（65%）人承认在为他人购物时也会犒劳自己。流行的礼物购买反映出一种放纵，特色食品（44%）、时尚配饰（40%）和美容产品（37%）位居购物清单前列。</p>
<p><strong>关于万事达</strong></p>
<p>万事达在全球 200 多个国家和地区推动经济发展，赋能人们。我们与客户共同构建一个每个人都能繁荣的韧性经济。我们支持多种数字支付选择，使交易安全、简单、智能且可及。我们的技术和创新、合作伙伴关系和网络结合在一起，提供一系列独特的产品和服务，帮助个人、企业和政府实现其最大潜力。www.mastercard.com</p>
<p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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<p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或您基于该内容采取的任何行动不承担任何责任。您明确同意您使用本文中的信息自担风险。</p>
<p>在适用法律允许的最大范围内，本网站及其母公司、子公司、关联公司以及各自的股东、董事、高级职员、员工、代理人、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿责任，包括但不限于利润损失、储蓄损失和收入损失，无论是基于过失、侵权、合同还是任何其他责任理论，即使各方已被告知可能性或能够预见到任何此类损害。</p>

万事达

<p>万事达的 2025 年消费者购物快照显示，阿联酋的假日购物者优先考虑价值，采用全渠道购物方式，并越来越依赖人工智能进行购买。报告强调了战略性购物行为，消费者提前规划、比较价格，并对个性化折扣做出反应。实体店和电子商务平台都很受欢迎，而人工智能则帮助寻找优惠和提供个性化建议。假日的积极情绪占主导地位，奢侈礼物成为趋势。万事达旨在通过数字支付赋能经济</p>

<ul>
<li>Omnichannel shopping rules this holiday season, with 90% of the respondents turning to physical stores and 87% buying gifts from e-commerce marketplaces</li>
<li>61% of UAE shoppers use AI to help with holiday purchases</li>
</ul>
<div class="lb-trans"><ul>
<li>全渠道购物在这个假日季节占据主导地位，90% 的受访者选择实体店，87% 通过电子商务市场购买礼物</li>
<li>61% 的阿联酋购物者使用人工智能来帮助假日购物</li>
</ul>
</div><p><strong>Dubai, UAE:</strong> Mastercard's Consumer Shopper Snapshot 2025 shows that value for money tops UAE holiday shoppers’ wish lists, the majority make purchases through multiple channels, and they are increasingly turning to AI to make the process easier. The report, based on a survey conducted in collaboration with The Harris Poll among 4,000+ adult respondents across four key markets, including 1000+ in the UAE, provides a unique insight into purchasing behaviors this holiday season.</p>
<div class="lb-trans"><p><strong>阿联酋迪拜：</strong> 万事达的 2025 消费者购物快照显示，性价比是阿联酋假日购物者的首要愿望，绝大多数通过多个渠道进行购买，并且越来越多地转向人工智能以简化购物过程。该报告基于与哈里斯民调合作进行的调查，涵盖了四个主要市场的 4000 多名成年受访者，其中包括 1000 多名阿联酋受访者，提供了对这个假日季节购买行为的独特洞察。</p>
</div><p>“Our first-ever Consumer Shopper Snapshot identifies three main trends shaping the way UAE consumers shop in the run-up to the holidays – focus on value, popularity of omnichannel shopping and the rise of AI-driven personalized experiences. These trends underpin an ongoing shift towards intentional shopping – planning earlier, spending wiser and using technology to make every dirham count,” said Gina Petersen-Skyrme, SVP and Country Manager, UAE &amp; Oman, Mastercard.</p>
<div class="lb-trans"><p>“我们首个消费者购物快照识别了塑造阿联酋消费者假日购物方式的三大趋势——关注价值、全渠道购物的普及以及人工智能驱动的个性化体验的兴起。这些趋势支撑着向有意购物的持续转变——提前规划、明智消费，并利用技术让每一迪拉姆都物有所值，” 万事达阿联酋及阿曼区高级副总裁兼国家经理吉娜·彼得森 - 斯凯尔姆表示。</p>
</div><p><strong>Strategic shoppers care about value</strong></p>
<div class="lb-trans"><p><strong>战略购物者关注价值</strong></p>
</div><p>With 80% prioritizing value in the gifts they buy and 76% saying rising costs have made shopping today more stressful, consumers have adopted a distinctly strategic mindset. They now begin their holiday shopping journeys months in advance with budgeting and saving. They also carry out extensive research, with 89% regularly reading reviews before purchasing and 88% comparing prices across retailers.</p>
<div class="lb-trans"><p>80% 的消费者在购买礼物时优先考虑价值，76% 表示不断上涨的成本使得购物变得更加紧张，消费者已经采取了明显的战略思维。他们现在提前几个月开始假日购物，进行预算和储蓄。他们还进行广泛的研究，89% 的人在购买前定期阅读评论，88% 的人在零售商之间比较价格。</p>
</div><p>While UAE shoppers are cautious, they are highly motivated by the right incentives. Sales triggers are powerful, with 82% of the surveyed responding to personalized discount codes, and 81% regularly waiting to buy until a wish-listed item goes on sale. In addition, 79% tend to make purchases towards the end of limited-time sales, when further reductions kick in, and 74% do most of their holiday shopping during major sale days.</p>
<div class="lb-trans"><p>尽管阿联酋购物者谨慎，但他们对合适的激励措施高度关注。销售刺激因素非常强大，82% 的受访者对个性化折扣码作出反应，81% 的人通常会等到心仪的商品打折后再购买。此外，79% 的人倾向于在限时促销的最后阶段进行购买，以便享受进一步的折扣，74% 的人在主要促销日进行大部分假日购物。</p>
</div><p><strong>Consumers drive omnichannel holiday shopping push</strong></p>
<div class="lb-trans"><p><strong>消费者推动全渠道假日购物</strong></p>
</div><p>Regularly used by 90% of UAE respondents, physical retail remains the favorite holiday shopping channel, followed by e-commerce marketplace platforms, such as Amazon or eBay, opted for by 87% of the country’s consumers.</p>
<div class="lb-trans"><p>90% 的阿联酋受访者定期使用实体零售，实体店仍然是最受欢迎的假日购物渠道，其次是电子商务市场平台，如亚马逊或 eBay，87% 的消费者选择了这些平台。</p>
</div><p>Resale is a growing trend as 71% of the surveyed, including 80% of Millennials, regularly thrift-shop, whether online or in store. Social commerce is another go-to gifting channel, with 63% of shoppers saying they trust it more than they used to. Almost a half (47%) watch YouTube or social media reviews and demos as research while holiday shopping, and 51% trust influencer recommendations more than their friends’.</p>
<div class="lb-trans"><p>转售是一种日益增长的趋势，71% 的受访者，包括 80% 的千禧一代，定期进行二手购物，无论是在线还是在实体店。社交电商是另一个受欢迎的赠礼渠道，63% 的购物者表示他们对其的信任度比以前更高。近一半（47%）的人在假日购物时观看 YouTube 或社交媒体的评论和演示，51% 的人更信任网红的推荐而非朋友的建议。</p>
</div><p>AI emerges as this year’s personal holiday shopper</p>
<div class="lb-trans"><p>人工智能成为今年的个人假日购物助手</p>
</div><p>UAE consumers are embracing AI’s role in shopping, with 61% already regularly using AI as their little helper with holiday purchases. Especially younger consumers see AI as a stress- and time-saving tool that helps them shop smarter. More than a half (57%) of the respondents rely on AI to recommend unique and thoughtful gifts, with 51% trusting AI advice more than their own judgment about what people like.</p>
<div class="lb-trans"><p>阿联酋消费者正在接受人工智能在购物中的角色，61% 的人已经定期使用人工智能作为假日购物的小助手。尤其是年轻消费者将人工智能视为一种节省压力和时间的工具，帮助他们更聪明地购物。超过一半（57%）的受访者依赖人工智能推荐独特而有意义的礼物，51% 的人更信任人工智能的建议而非自己对他人喜好的判断。</p>
</div><p>According to the report, 43% of the surveyed turn to AI for personalized product suggestions, 41% to find the best deal on a potential purchase and 37% to power search functionality on retailer websites. AI’s most attractive capabilities for the future include summarizing thousands of reviews instantly (50%), estimating how long products will last (49%) and warning when purchases exceed the gift budget (48%, increasing to 71% for Boomers).</p>
<div class="lb-trans"><p>根据报告，43% 的受访者寻求人工智能提供个性化产品建议，41% 的人寻找潜在购买的最佳交易，37% 的人利用人工智能增强零售商网站的搜索功能。人工智能未来最吸引人的能力包括即时总结数千条评论（50%）、估算产品的使用寿命（49%）以及在购买超出礼物预算时发出警告（48%，对于婴儿潮一代增加到 71%）。</p>
</div><p><strong>Consumers embrace holiday vibes</strong></p>
<div class="lb-trans"><p><strong>消费者拥抱假日氛围</strong></p>
</div><p>Consumers are generally feeling positive about holiday shopping, with top emotions reported being excitement (64%) and connection (35%). The majority (65%) admit to treating themselves to gifts while shopping for others. Trending gift purchases reflect indulgence, with specialty foods (44%), fashion accessories (40%) and beauty products (37%) leading shopping lists.</p>
<div class="lb-trans"><p>消费者对假日购物普遍感到积极，报告的主要情绪是兴奋（64%）和联系感（35%）。大多数（65%）人承认在为他人购物时也会犒劳自己。流行的礼物购买反映出一种放纵，特色食品（44%）、时尚配饰（40%）和美容产品（37%）位居购物清单前列。</p>
</div><p><strong>About Mastercard</strong></p>
<div class="lb-trans"><p><strong>关于万事达</strong></p>
</div><p>Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.www.mastercard.com</p>
<div class="lb-trans"><p>万事达在全球 200 多个国家和地区推动经济发展，赋能人们。我们与客户共同构建一个每个人都能繁荣的韧性经济。我们支持多种数字支付选择，使交易安全、简单、智能且可及。我们的技术和创新、合作伙伴关系和网络结合在一起，提供一系列独特的产品和服务，帮助个人、企业和政府实现其最大潜力。www.mastercard.com</p>
</div><p>Send us your press releases to pressrelease.zawya@lseg.com</p>
<div class="lb-trans"><p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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<div class="lb-trans"><p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或您基于该内容采取的任何行动不承担任何责任。您明确同意您使用本文中的信息自担风险。</p>
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</div>

ZAWYA-PRESSR: Mastercard Consumer Shopper Snapshot 2025 reveals growing shift towards intentional holiday shopping in UAE

- 大部分阿联酋消费者使用多渠道购物，90% 倾向实体店。  
- 61% 的人利用人工智能辅助假日购物，重视性价比与折扣。  
- 情感积极，65% 的人在为他人购物时也会给自己购买礼物。

万事达卡消费者购物快照 2025 揭示了阿联酋节日购物逐渐向有目的性购物的转变