<p>投资的本质在于你赢得一些，也会失去一些。不幸的是，对于 <strong>WPP plc</strong> (LON:WPP) 的股东来说，今天的股价比一年前低了很多。在这段时间内，股价下跌了 60%。更糟糕的是，三年来的回报也非常令人失望（股价比三年前低了 59%）。此外，股价在大约一个季度内下跌了 11%。这对持有者来说并不有趣。</p>
<p>尽管股票在过去一周上涨了 6.4%，但长期股东仍然处于亏损状态，让我们看看基本面能告诉我们什么。</p>
<p>我们发现 21 只美国股票预计明年将支付超过 6% 的股息收益率。查看完整列表是免费的。</p>
<p>用本杰明·格雷厄姆的话说：短期内市场是一个投票机，但长期来看它是一个称重机。检查市场情绪如何随时间变化的一种方法是观察公司股价与每股收益（EPS）之间的互动。</p>
<p>尽管 WPP 的股价在过去一年中下跌，但其每股收益实际上有所改善。过去的增长预期可能是不合理的。</p>
<p>尽管每股收益有所改善，但股价却大幅下跌，这让人感到惊讶。因此，检查其他一些指标也是非常值得的。</p>
<p>我们认为 WPP 的股息看起来健康，因此我们怀疑市场对收益率的担忧。事实上，更有可能的是，去年收入下降 4.5% 才是市场的担忧。市场可能在推测这种下降，从而引发对每股收益可持续性的质疑。</p>
<p>下图展示了收益和收入随时间的变化（点击图片可查看确切数值）。</p>
<p><img src="https://imageproxy.pbkrs.com/https://images.simplywall.st/asset/chart/312546-earnings-and-revenue-growth-1-dark-2/1766041493975?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://images.simplywall.st/asset/chart/312546-earnings-and-revenue-growth-1-dark-2/1766041493975"/></p>
<p>LSE:WPP 收益和收入增长 2025 年 12 月 18 日</p>
<p>看到在过去三个月内有一些显著的内部购买是件好事。这是一个积极的信号。尽管如此，我们认为收益和收入增长趋势是更重要的考虑因素。因此，查看分析师对 WPP 未来收益的看法（免费的利润预测）是非常有意义的。</p>
<h2>股息情况如何？</h2>
<p>除了衡量股价回报外，投资者还应考虑总股东回报（TSR）。TSR 是一种回报计算，考虑了现金股息的价值（假设任何收到的股息都被再投资）以及任何折扣融资和分拆的计算价值。可以说，TSR 提供了股票产生的回报的更全面的图景。我们注意到，WPP 在过去一年中的 TSR 为-58%，这比上述的股价回报要好。这在很大程度上是由于其股息支付！</p>
<h2>不同的视角</h2>
<p>WPP 的股东在这一年中损失了 58%（即使包括股息），但市场本身上涨了 23%。即使是优质股票的股价有时也会下跌，但我们希望在对业务产生过多兴趣之前，看到基本指标的改善。遗憾的是，去年的表现结束了一段糟糕的时期，股东在五年内面临每年 8% 的总损失。我们意识到巴伦·罗斯柴尔德曾说过，投资者应该在 “街上有血时买入”，但我们提醒投资者首先要确保他们购买的是高质量的企业。长期跟踪股价表现总是很有趣。但要更好地理解 WPP，我们需要考虑许多其他因素。即便如此，请注意 WPP 在我们的投资分析中显示出 <strong>3 个警告信号</strong>，其中 1 个让我们感到不安...</p>
<p>如果你喜欢与管理层一起购买股票，那么你可能会喜欢这份 <strong>免费的</strong> 公司名单。（提示：其中大多数公司都在雷达下飞行）。</p>
<p><em>请注意，本文中引用的市场回报反映了当前在英国交易所交易的股票的市场加权平均回报。</em></p>
<p>移动基础设施用于国防和灾难</p>
<p>下一波机器人技术不是类人型的。它是完全自主的塔，在 30 分钟内提供 5G、ISR 和雷达，随处可用。</p>
<p>在下一轮合同之前获取投资者简报</p>
<p>代表 CiTech 赞助</p>

<p>WPP plc (伦敦证券交易所代码：WPP) 的股东在过去一年中面临了挑战，尽管每股收益（EPS）有所改善，但股价下跌了 60%。在过去三年中，股价下降了 59%，而在最近一个季度中下跌了 11%。过去一年的总股东回报率（TSR）为-58%，由于分红的原因略有改善。尽管分红健康且内部人士有增持，但仍存在 4.5% 的收入下降的担忧。市场上涨了 23%，突显了 WPP 的表现不佳</p>

<p>The nature of investing is that you win some, and you lose some. And unfortunately for <strong>WPP plc</strong> (LON:WPP) shareholders, the stock is a lot lower today than it was a year ago. The share price is down a hefty 60% in that time. To make matters worse, the returns over three years have also been really disappointing (the share price is 59% lower than three years ago). Furthermore, it's down 11% in about a quarter. That's not much fun for holders.</p>
<div class="lb-trans"><p>投资的本质在于你赢得一些，也会失去一些。不幸的是，对于 <strong>WPP plc</strong> (LON:WPP) 的股东来说，今天的股价比一年前低了很多。在这段时间内，股价下跌了 60%。更糟糕的是，三年来的回报也非常令人失望（股价比三年前低了 59%）。此外，股价在大约一个季度内下跌了 11%。这对持有者来说并不有趣。</p>
</div><p>While the stock has risen 6.4% in the past week but long term shareholders are still in the red, let's see what the fundamentals can tell us.</p>
<div class="lb-trans"><p>尽管股票在过去一周上涨了 6.4%，但长期股东仍然处于亏损状态，让我们看看基本面能告诉我们什么。</p>
</div><p>We've found 21 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free.</p>
<div class="lb-trans"><p>我们发现 21 只美国股票预计明年将支付超过 6% 的股息收益率。查看完整列表是免费的。</p>
</div><p>To paraphrase Benjamin Graham: Over the short term the market is a voting machine, but over the long term it's a weighing machine. One way to examine how market sentiment has changed over time is to look at the interaction between a company's share price and its earnings per share (EPS).</p>
<div class="lb-trans"><p>用本杰明·格雷厄姆的话说：短期内市场是一个投票机，但长期来看它是一个称重机。检查市场情绪如何随时间变化的一种方法是观察公司股价与每股收益（EPS）之间的互动。</p>
</div><p>Even though the WPP share price is down over the year, its EPS actually improved. It's quite possible that growth expectations may have been unreasonable in the past.</p>
<div class="lb-trans"><p>尽管 WPP 的股价在过去一年中下跌，但其每股收益实际上有所改善。过去的增长预期可能是不合理的。</p>
</div><p>It's surprising to see the share price fall so much, despite the improved EPS. So it's well worth checking out some other metrics, too.</p>
<div class="lb-trans"><p>尽管每股收益有所改善，但股价却大幅下跌，这让人感到惊讶。因此，检查其他一些指标也是非常值得的。</p>
</div><p>WPP's dividend seems healthy to us, so we doubt that the yield is a concern for the market. In fact, it seems more likely that the revenue fall of 4.5% in the last year is the worry. The market may be extrapolating the decline, leading to questions around the sustainability of the EPS.</p>
<div class="lb-trans"><p>我们认为 WPP 的股息看起来健康，因此我们怀疑市场对收益率的担忧。事实上，更有可能的是，去年收入下降 4.5% 才是市场的担忧。市场可能在推测这种下降，从而引发对每股收益可持续性的质疑。</p>
</div><p>The graphic below depicts how earnings and revenue have changed over time (unveil the exact values by clicking on the image).</p>
<div class="lb-trans"><p>下图展示了收益和收入随时间的变化（点击图片可查看确切数值）。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://images.simplywall.st/asset/chart/312546-earnings-and-revenue-growth-1-dark-2/1766041493975" alt="" original-src="https://images.simplywall.st/asset/chart/312546-earnings-and-revenue-growth-1-dark-2/1766041493975"/></p>
<p>LSE:WPP Earnings and Revenue Growth December 18th 2025</p>
<div class="lb-trans"><p>LSE:WPP 收益和收入增长 2025 年 12 月 18 日</p>
</div><p>It's good to see that there was some significant insider buying in the last three months. That's a positive. That said, we think earnings and revenue growth trends are even more important factors to consider. So it makes a lot of sense to check out what analysts think WPP will earn in the future (free profit forecasts).</p>
<div class="lb-trans"><p>看到在过去三个月内有一些显著的内部购买是件好事。这是一个积极的信号。尽管如此，我们认为收益和收入增长趋势是更重要的考虑因素。因此，查看分析师对 WPP 未来收益的看法（免费的利润预测）是非常有意义的。</p>
</div><h2>What About Dividends?</h2>
<div class="lb-trans"><h2>股息情况如何？</h2>
</div><p>As well as measuring the share price return, investors should also consider the total shareholder return (TSR). The TSR is a return calculation that accounts for the value of cash dividends (assuming that any dividend received was reinvested) and the calculated value of any discounted capital raisings and spin-offs. Arguably, the TSR gives a more comprehensive picture of the return generated by a stock. We note that for WPP the TSR over the last 1 year was -58%, which is better than the share price return mentioned above. This is largely a result of its dividend payments!</p>
<div class="lb-trans"><p>除了衡量股价回报外，投资者还应考虑总股东回报（TSR）。TSR 是一种回报计算，考虑了现金股息的价值（假设任何收到的股息都被再投资）以及任何折扣融资和分拆的计算价值。可以说，TSR 提供了股票产生的回报的更全面的图景。我们注意到，WPP 在过去一年中的 TSR 为-58%，这比上述的股价回报要好。这在很大程度上是由于其股息支付！</p>
</div><h2>A Different Perspective</h2>
<div class="lb-trans"><h2>不同的视角</h2>
</div><p>WPP shareholders are down 58% for the year (even including dividends), but the market itself is up 23%. Even the share prices of good stocks drop sometimes, but we want to see improvements in the fundamental metrics of a business, before getting too interested. Regrettably, last year's performance caps off a bad run, with the shareholders facing a total loss of 8% per year over five years. We realise that Baron Rothschild has said investors should &#34;buy when there is blood on the streets&#34;, but we caution that investors should first be sure they are buying a high quality business. It's always interesting to track share price performance over the longer term. But to understand WPP better, we need to consider many other factors. Even so, be aware that WPP is showing <strong>3 warning signs in our investment analysis</strong> , and 1 of those doesn't sit too well with us...</p>
<div class="lb-trans"><p>WPP 的股东在这一年中损失了 58%（即使包括股息），但市场本身上涨了 23%。即使是优质股票的股价有时也会下跌，但我们希望在对业务产生过多兴趣之前，看到基本指标的改善。遗憾的是，去年的表现结束了一段糟糕的时期，股东在五年内面临每年 8% 的总损失。我们意识到巴伦·罗斯柴尔德曾说过，投资者应该在 “街上有血时买入”，但我们提醒投资者首先要确保他们购买的是高质量的企业。长期跟踪股价表现总是很有趣。但要更好地理解 WPP，我们需要考虑许多其他因素。即便如此，请注意 WPP 在我们的投资分析中显示出 <strong>3 个警告信号</strong>，其中 1 个让我们感到不安...</p>
</div><p>If you like to buy stocks alongside management, then you might just love this <strong>free</strong> list of companies. (Hint: most of them are flying under the radar).</p>
<div class="lb-trans"><p>如果你喜欢与管理层一起购买股票，那么你可能会喜欢这份 <strong>免费的</strong> 公司名单。（提示：其中大多数公司都在雷达下飞行）。</p>
</div><p><em>Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on British exchanges.</em></p>
<div class="lb-trans"><p><em>请注意，本文中引用的市场回报反映了当前在英国交易所交易的股票的市场加权平均回报。</em></p>
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尽管收益增长为正，但在过去一年中，WPP (LON:WPP) 的股东仍未能获得理想的回报