<p>在本期《颠覆中断》中，SAP Signavio 产品战略副总裁 Lukas Egger 与主持人 Karla Jo Helms 一起拆解了 &#34;人工智能竞赛&#34; 的心态。他解释了为什么将人工智能视为即插即用的解决方案注定会失败，并揭示了重新设计商业系统是实现真正创新的唯一途径。</p>
<p>, /PRNewswire/ -- 由于 95% 的生成式人工智能试点项目未能启动，企业整合强大新模型的热潮正在停滞。根据最近的麻省理工学院报告，这些项目中的绝大多数对损益表几乎没有可衡量的影响，揭示了一个 &#34;学习差距&#34;，即通用工具未能适应复杂的企业工作流程。SAP Signavio 的产品战略与创新副总裁 Lukas Egger 在《颠覆中断播客》中与主持人 Karla Jo Helms 讨论了当前策略为何未能奏效，以及组织如何通过重新思考整体方法来降低雄心勃勃的人工智能项目的风险。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>DI: 第 208 集</p>
<p>正如 Egger 所说：&#34;最重要的是不要被所有的噪音所吓倒。掌控你的战略，专注于你公司独特的机会和优势。成功不会通过跟上行业的炒作而来，而是通过放慢脚步、退后一步，设计出真正为你的业务创造价值的东西。&#34;</p>
<p><strong>速度竞赛的神话</strong></p>
<p>在企业领域采用人工智能的压力造成了一种疯狂的 &#34;老鼠赛跑&#34; 心态，速度往往被优先考虑而非战略。Egger 认为这种方法根本是错误的，因为它模仿了 2010 年代数字时代的 &#34;赢家通吃&#34; 动态，而不是解决人工智能整合的独特复杂性。通过急于实施通用工具而不理解必要的结构性变化，公司正在为 &#34;优雅的失败&#34; 而非可持续的成功铺平道路。</p>
<p>&#34;最大的错误是认为这是一个老鼠赛跑，获胜的策略是加速，而实际上恰恰相反，&#34; Egger 说。&#34;如果你真正专注于以独特和差异化的方式创造价值……你仍然会领先于竞争对手。&#34;</p>
<p><strong>为韧性重新设计</strong></p>
<p>Egger 认为，人工智能不能像替换乐高积木那样简单地放入现有工作流程中；相反，它需要对商业系统进行全面的重新设计。就像集装箱革命化了全球物流，通过改变整个系统——而不仅仅是船只——人工智能要求组织从根本上重新思考他们的流程。他强调，成功在于超越效率，创造完全新的价值主张，在廉价内容和昂贵信任的时代，从所有权转向会员制。</p>
<p>&#34;成功应用人工智能要求对整个商业系统进行重新设计并创造新模型，&#34; Egger 解释道。&#34;最重要的是掌控你的战略和你想要实现的目标，这不会来自于屈从于最新社交媒体新闻可能暗示的内容。&#34;</p>
<p><strong>链接</strong></p>
<p>颠覆工作流程：降低雄心勃勃的人工智能项目风险，Lukas Egger</p>
<p><strong>LinkedIn:</strong> http://www.linkedin.com/in/lukas-np-egger</p>
<p><strong>公司网站：</strong> signavio.com</p>
<p>《颠覆中断》是一个播客，你将听到当今最大的行业颠覆者的声音。了解是什么激励他们带来创新，以及他们如何克服对采用的反对。</p>
<p>《颠覆中断》可以在苹果应用商店和 Spotify 上收听。</p>
<p><strong>关于 Disruption InterruptionTM</strong></p>
<p>颠覆正在以前所未有的规模发生，影响着各行各业——医疗科技、金融、IT、电子商务、运输、物流等——而 COVID 使他们的时间表提前了整整十年或更长时间。但这些颠覆者是谁，他们何时说过：&#34;够了！我受够了！&#34;？是时候与主持人 Karla Jo &#34;KJ&#34; Helms 一起颠覆和中断了，KJ 采访那些正在颠覆其行业并改变已经过时的经济网络的强者。她深入挖掘行业叛逆者和安静革命者的秘密，揭示出改变我们经济市场……和生活的共同特征——以及不那么常见的特征。访问世界上那些尽管背负箭矢仍坚持成功的关键先驱者，网址是 www.disruption-interruption.com。</p>
<p><strong>关于 Lukas Egger</strong></p>
<p>Lukas Egger 是人工智能驱动的商业转型的全球领导者，帮助一些世界上最大的公司应对采用人工智能的复杂性。作为 SAP Signavio 的产品战略与创新副总裁，Lukas 领导前沿的人工智能项目，降低雄心勃勃项目的风险，并推动产品发现以创造变革性解决方案。他的工作专注于重新设计商业系统，促进创新，并为他所称的在新技术采用中出现的 &#34;优雅失败&#34; 做好准备。</p>
<p>凭借在团队建设和数据驱动技术方面的成功记录，Lukas 开发并实施了成功的产品发现方法，赋能团队并提供长期价值。他深度参与战略制定，设计角色和职责，并制定与创新目标一致的运营模型。Lukas 还与 C 级客户和利益相关者互动，通过公开演讲、播客和书面作品提供思想领导力。</p>
<p>除了他的职业成就，Lukas 还是《过程变革者》播客的主持人，他帮助企业在人工智能领域中分辨信号与噪声，并以实用、鼓舞人心和变革性的方式思考人工智能。他致力于推动人工智能战略，促进学术合作并获得专利，确保 SAP Signavio 始终处于技术进步的前沿。</p>
<p><strong>关于 Karla Jo Helms</strong></p>
<p>Karla Jo Helms 是 JOTO PR Disruptors™ 的首席传播官和反公关战略家。Karla Jo 亲身体验了在数百万美元的利益面前，商业是多么无情——公众舆论的控制往往决定了一家公司是被愉快地选择，还是被残酷地拒绝。作为危机管理的校友，Karla Jo 曾与诉讼律师、私人侦探和媒体合作，帮助恢复企业的良好声誉，使其重新赢得公众的青睐——Karla Jo 坚持一次性做到正确，而不是依赖第二次机会，竭尽所能地追求卓越。Helms 在全球范围内就公共关系发表演讲，讨论公关行业如何迷失方向，以及在正确的手中，企业如何利用反公关的力量来推动市场并影响市场认知。</p>
<p><strong>参考文献</strong></p>
<ol>
<li>Estrada, S. (2025 年 8 月 18 日). MIT 报告：95% 的企业生成式人工智能试点项目失败。财富。fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/</li>
</ol>
<p>媒体咨询：</p>
<p>Karla Jo Helms</p>
<p>JOTO PR™</p>
<p>727-777-4629</p>
<p>来源：Disruption Interruption</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjE4Jk5ld3NJdGVtSWQ9Rkw1MDgwNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMTgxMTQ5UFJfTkVXU19VU1BSX19fX19GTDUwODA1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjE4Jk5ld3NJdGVtSWQ9Rkw1MDgwNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMTgxMTQ5UFJfTkVXU19VU1BSX19fX19GTDUwODA1"/></p>

<p>Lukas Egger，SAP Signavio 的产品战略副总裁，讨论了为什么 95% 的生成式人工智能试点在公司中失败。他认为，将人工智能视为即插即用的解决方案会导致失败，并强调需要重新设计业务系统以实现真正的创新。Egger 建议不要抱有 “人工智能竞赛” 的心态，认为成功来自于关注独特的机会和优势，而不是行业炒作。他强调创造新的价值主张和重新思考流程对于实现人工智能的可持续成功的重要性</p>

<p><em>In this episode of Disruption Interruption, Lukas Egger, VP of Product Strategy at SAP Signavio, joins host Karla Jo Helms to dismantle the &#34;AI race&#34; mentality. He explains why treating AI like a plug-and-play solution guarantees failure and reveals how re-engineering business systems is the only path to true innovation.</em></p>
<div class="lb-trans"><p>在本期《颠覆中断》中，SAP Signavio 产品战略副总裁 Lukas Egger 与主持人 Karla Jo Helms 一起拆解了 &#34;人工智能竞赛&#34; 的心态。他解释了为什么将人工智能视为即插即用的解决方案注定会失败，并揭示了重新设计商业系统是实现真正创新的唯一途径。</p>
</div><p>, /PRNewswire/ -- With 95% of generative AI pilots at companies failing to launch, the rush to integrate powerful new models is stalling out. According to a recent MIT report, the vast majority of these projects deliver little to no measurable impact on P&amp;L, revealing a &#34;learning gap&#34; where generic tools fail to adapt to complex enterprise workflows. Lukas Egger, VP of Product Strategy and Innovation at SAP Signavio, joins host Karla Jo Helms on the <em>Disruption Interruption podcast</em> to discuss why current strategies are falling short and how organizations can de-risk ambitious AI projects by rethinking their entire approach.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 由于 95% 的生成式人工智能试点项目未能启动，企业整合强大新模型的热潮正在停滞。根据最近的麻省理工学院报告，这些项目中的绝大多数对损益表几乎没有可衡量的影响，揭示了一个 &#34;学习差距&#34;，即通用工具未能适应复杂的企业工作流程。SAP Signavio 的产品战略与创新副总裁 Lukas Egger 在《颠覆中断播客》中与主持人 Karla Jo Helms 讨论了当前策略为何未能奏效，以及组织如何通过重新思考整体方法来降低雄心勃勃的人工智能项目的风险。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>DI: Episode 208</p>
<div class="lb-trans"><p>DI: 第 208 集</p>
</div><p>As Egger puts it: &#34;The most important thing is not to get intimidated by all the noise. Claim agency over your strategy and focus on your company's unique opportunities and strengths. Success will not come by keeping pace with industry hype, but by slowing down, stepping back, and designing what will truly create value for your business.&#34;</p>
<div class="lb-trans"><p>正如 Egger 所说：&#34;最重要的是不要被所有的噪音所吓倒。掌控你的战略，专注于你公司独特的机会和优势。成功不会通过跟上行业的炒作而来，而是通过放慢脚步、退后一步，设计出真正为你的业务创造价值的东西。&#34;</p>
</div><p><strong>The Myth of the Speed Race</strong></p>
<div class="lb-trans"><p><strong>速度竞赛的神话</strong></p>
</div><p>The pressure to adopt AI in the enterprise space has created a frantic &#34;rat race&#34; mentality, where speed is often prioritized over strategy. Egger argues that this approach is fundamentally flawed, as it mimics the &#34;winner-takes-all&#34; dynamics of the 2010s digital era rather than addressing the unique complexities of AI integration. By rushing to implement generic tools without understanding the necessary structural changes, companies are setting themselves up for &#34;graceful failures&#34; rather than sustainable success.</p>
<div class="lb-trans"><p>在企业领域采用人工智能的压力造成了一种疯狂的 &#34;老鼠赛跑&#34; 心态，速度往往被优先考虑而非战略。Egger 认为这种方法根本是错误的，因为它模仿了 2010 年代数字时代的 &#34;赢家通吃&#34; 动态，而不是解决人工智能整合的独特复杂性。通过急于实施通用工具而不理解必要的结构性变化，公司正在为 &#34;优雅的失败&#34; 而非可持续的成功铺平道路。</p>
</div><p>&#34;The biggest mistake is thinking that this is a rat race and the winning strategy is speeding up when in reality it's exactly the other way around,&#34; says Egger. &#34;If you have your site set on truly creating value in an outsized way that's unique and differentiated… you will still come ahead of the competition.&#34;</p>
<div class="lb-trans"><p>&#34;最大的错误是认为这是一个老鼠赛跑，获胜的策略是加速，而实际上恰恰相反，&#34; Egger 说。&#34;如果你真正专注于以独特和差异化的方式创造价值……你仍然会领先于竞争对手。&#34;</p>
</div><p><strong>Re-engineering for Resilience</strong></p>
<div class="lb-trans"><p><strong>为韧性重新设计</strong></p>
</div><p>Egger contends that AI cannot simply be dropped into existing workflows like a replacement Lego brick; instead, it requires a complete re-engineering of business systems. Much like how the shipping container revolutionized global logistics by changing the entire system—not just the ships—AI requires organizations to rethink their processes from the ground up. He emphasizes that success lies in moving beyond efficiency to create entirely new value propositions that shift from ownership to membership models in an era of cheap content and expensive trust.</p>
<div class="lb-trans"><p>Egger 认为，人工智能不能像替换乐高积木那样简单地放入现有工作流程中；相反，它需要对商业系统进行全面的重新设计。就像集装箱革命化了全球物流，通过改变整个系统——而不仅仅是船只——人工智能要求组织从根本上重新思考他们的流程。他强调，成功在于超越效率，创造完全新的价值主张，在廉价内容和昂贵信任的时代，从所有权转向会员制。</p>
</div><p>&#34;Success with AI demands nothing less than re-engineering the entire business system and creating new models,&#34; Egger explains. &#34;The most important part is to claim agency about your strategy and what you want to achieve, and this will not come from giving into whatever the latest social media news might imply.&#34;</p>
<div class="lb-trans"><p>&#34;成功应用人工智能要求对整个商业系统进行重新设计并创造新模型，&#34; Egger 解释道。&#34;最重要的是掌控你的战略和你想要实现的目标，这不会来自于屈从于最新社交媒体新闻可能暗示的内容。&#34;</p>
</div><p><strong>Links</strong></p>
<div class="lb-trans"><p><strong>链接</strong></p>
</div><p>Disrupting the Workflow: de-risking ambitious AI projects, with Lukas Egger</p>
<div class="lb-trans"><p>颠覆工作流程：降低雄心勃勃的人工智能项目风险，Lukas Egger</p>
</div><p><strong>LinkedIn:</strong> http://www.linkedin.com/in/lukas-np-egger</p>
<div class="lb-trans"><p><strong>LinkedIn:</strong> http://www.linkedin.com/in/lukas-np-egger</p>
</div><p><strong>Company Website:</strong> signavio.com</p>
<div class="lb-trans"><p><strong>公司网站：</strong> signavio.com</p>
</div><p>Disruption Interruption is the podcast where you will hear from today's biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.</p>
<div class="lb-trans"><p>《颠覆中断》是一个播客，你将听到当今最大的行业颠覆者的声音。了解是什么激励他们带来创新，以及他们如何克服对采用的反对。</p>
</div><p>Disruption Interruption can be listened to in Apple's App Store and Spotify.</p>
<div class="lb-trans"><p>《颠覆中断》可以在苹果应用商店和 Spotify 上收听。</p>
</div><p><strong>About Disruption InterruptionTM</strong></p>
<div class="lb-trans"><p><strong>关于 Disruption InterruptionTM</strong></p>
</div><p>Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, &#34;THAT'S IT! I'VE HAD IT!&#34;? Time to Disrupt and Interrupt with host Karla Jo &#34;KJ&#34; Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world's key pioneers that persist to success, despite arrows in their backs at www.disruption-interruption.com.</p>
<div class="lb-trans"><p>颠覆正在以前所未有的规模发生，影响着各行各业——医疗科技、金融、IT、电子商务、运输、物流等——而 COVID 使他们的时间表提前了整整十年或更长时间。但这些颠覆者是谁，他们何时说过：&#34;够了！我受够了！&#34;？是时候与主持人 Karla Jo &#34;KJ&#34; Helms 一起颠覆和中断了，KJ 采访那些正在颠覆其行业并改变已经过时的经济网络的强者。她深入挖掘行业叛逆者和安静革命者的秘密，揭示出改变我们经济市场……和生活的共同特征——以及不那么常见的特征。访问世界上那些尽管背负箭矢仍坚持成功的关键先驱者，网址是 www.disruption-interruption.com。</p>
</div><p><strong>About Lukas Egger</strong></p>
<div class="lb-trans"><p><strong>关于 Lukas Egger</strong></p>
</div><p>Lukas Egger is a global leader in AI-driven business transformation, helping some of the world's largest companies navigate the complexities of adopting artificial intelligence. As the Vice President of Product Strategy and Innovation at SAP Signavio, Lukas spearheads cutting-edge AI initiatives, de-risks ambitious projects, and drives product discovery to create transformative solutions. His work focuses on re-engineering business systems, fostering innovation, and preparing organizations for what he calls &#34;graceful failures&#34; in the adoption of new technologies.</p>
<div class="lb-trans"><p>Lukas Egger 是人工智能驱动的商业转型的全球领导者，帮助一些世界上最大的公司应对采用人工智能的复杂性。作为 SAP Signavio 的产品战略与创新副总裁，Lukas 领导前沿的人工智能项目，降低雄心勃勃项目的风险，并推动产品发现以创造变革性解决方案。他的工作专注于重新设计商业系统，促进创新，并为他所称的在新技术采用中出现的 &#34;优雅失败&#34; 做好准备。</p>
</div><p>With a proven track record in team building and data-driven technology, Lukas has developed and implemented successful product discovery methodologies that empower teams and deliver long-term value. He is deeply involved in strategic formulation, designing roles and responsibilities, and crafting operating models that align with innovation goals. Lukas also engages with C-suite clients and stakeholders, providing thought leadership through public speaking, podcasts, and written pieces.</p>
<div class="lb-trans"><p>凭借在团队建设和数据驱动技术方面的成功记录，Lukas 开发并实施了成功的产品发现方法，赋能团队并提供长期价值。他深度参与战略制定，设计角色和职责，并制定与创新目标一致的运营模型。Lukas 还与 C 级客户和利益相关者互动，通过公开演讲、播客和书面作品提供思想领导力。</p>
</div><p>Beyond his professional achievements, Lukas is the host of the Process Transformers podcast, where he helps businesses separate signal from noise in the AI space and think about artificial intelligence in practical, inspiring, and transformative ways. His dedication to advancing AI strategy extends to fostering academic collaborations and securing patents, ensuring that SAP Signavio remains at the forefront of technological advancement.</p>
<div class="lb-trans"><p>除了他的职业成就，Lukas 还是《过程变革者》播客的主持人，他帮助企业在人工智能领域中分辨信号与噪声，并以实用、鼓舞人心和变革性的方式思考人工智能。他致力于推动人工智能战略，促进学术合作并获得专利，确保 SAP Signavio 始终处于技术进步的前沿。</p>
</div><p><strong>About Karla Jo Helms</strong></p>
<div class="lb-trans"><p><strong>关于 Karla Jo Helms</strong></p>
</div><p>Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.</p>
<div class="lb-trans"><p>Karla Jo Helms 是 JOTO PR Disruptors™ 的首席传播官和反公关战略家。Karla Jo 亲身体验了在数百万美元的利益面前，商业是多么无情——公众舆论的控制往往决定了一家公司是被愉快地选择，还是被残酷地拒绝。作为危机管理的校友，Karla Jo 曾与诉讼律师、私人侦探和媒体合作，帮助恢复企业的良好声誉，使其重新赢得公众的青睐——Karla Jo 坚持一次性做到正确，而不是依赖第二次机会，竭尽所能地追求卓越。Helms 在全球范围内就公共关系发表演讲，讨论公关行业如何迷失方向，以及在正确的手中，企业如何利用反公关的力量来推动市场并影响市场认知。</p>
</div><p><strong>References</strong></p>
<div class="lb-trans"><p><strong>参考文献</strong></p>
</div><ol>
<li>Estrada, S. (2025, August 18). MIT report: 95% of generative AI pilots at companies are failing. Fortune. fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/</li>
</ol>
<div class="lb-trans"><ol>
<li>Estrada, S. (2025 年 8 月 18 日). MIT 报告：95% 的企业生成式人工智能试点项目失败。财富。fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/</li>
</ol>
</div><p>Media Inquiries:</p>
<div class="lb-trans"><p>媒体咨询：</p>
</div><p>Karla Jo Helms</p>
<div class="lb-trans"><p>Karla Jo Helms</p>
</div><p>JOTO PR™</p>
<div class="lb-trans"><p>JOTO PR™</p>
</div><p>727-777-4629</p>
<div class="lb-trans"><p>727-777-4629</p>
</div><p>SOURCE Disruption Interruption</p>
<div class="lb-trans"><p>来源：Disruption Interruption</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjE4Jk5ld3NJdGVtSWQ9Rkw1MDgwNSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMTgxMTQ5UFJfTkVXU19VU1BSX19fX19GTDUwODA1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=FL50805&amp;Transmission_Id=202512181149PR_NEWS_USPR_____FL50805&amp;DateId=20251218"/></p>

11:49 ET
			
			
				Disrupting Enterprise AI Hype: Lukas Egger Explains Why 95% of Pilots Fail

- 95% 的企业生成式 AI 项目失败，急于整合新模型的策略不奏效。  
- Lukas Egger 指出，AI 需通过重构业务系统而非简单集成来实现创新。  
- 企业应关注独特机会，而非追逐行业潮流，以创造真正的商业价值。

颠覆企业 AI 炒作：Lukas Egger 解释为何 95% 的试点项目会失败