<p><em><strong>作者：Jamie Badia</strong></em></p>
<p>马萨诸塞州北安普顿 / ACCESS Newswire /2025 年 12 月 18 日/ 许多人今天感到与机构、邻居以及工作中的意义感脱节。企业志愿服务是对这一挑战的务实、人本的回应。虽然这种普遍的疏离对全球雇主构成了障碍，但它也创造了深远的机会。通过年度服务日或基于技能的志愿项目等倡议，能够迎接这一时刻的公司发现前进的道路是明确的：当你帮助人们共同做好事时，收益会向外扩散到工作场所、社区及更远的地方。</p>
<p>在派拉蒙，这种涟漪效应是通过一种战略性的回馈方式来推动的。公司不仅仅提供大型志愿服务日，而是专注于将其最宝贵的资产——员工的专业技能，与全球非营利组织的关键需求相匹配。</p>
<p><strong>善用专业技能：为善而才</strong></p>
<p>为了实现这一目标，派拉蒙与 <strong>Catchafire</strong> 合作推出了 <strong>Talent for Good</strong>，这是一个旨在帮助员工利用他们的专业技能支持他们热衷的事业的项目。</p>
<p>该项目最初在 2015 年隶属于维亚康姆，专注于通过志愿服务吸引美国员工。自那时以来，Talent for Good 项目已发展为关注全球包容性和连接性，为全球的派拉蒙员工提供各种志愿机会。</p>
<p>这不仅仅是出席；而是要_战略性地_出席。一位数字广告副总裁可能会在优化在线活动方面提供专业知识，一位财务分析师可以帮助建立更好的预算系统，或者一位设计师可能会志愿创建有影响力的营销材料。</p>
<p>通过促进这些基于技能的项目，派拉蒙将传统的服务日转变为高影响力咨询的机会。员工感到被重视和挑战，知道他们的专业知识——他们在派拉蒙每天使用的知识——正在为非营利组织的效率和影响力带来切实、持久的改变。</p>
<p>Talent for Good 成功的一个关键要素是其关注个人选择和赋权。通过为员工提供策划他们志愿经历的自主权，来自全球的派拉蒙员工可以回馈他们的社区，创造一种围绕社会影响的文化，并支持与他们个人价值观相符的非营利组织。</p>
<p>这种结构使服务能够无缝地融入全球劳动力的生活中。员工可以选择如何以及何时贡献，无论是通过几小时的远程咨询还是专门的面对面努力，而不是强制性的、千篇一律的活动。这种灵活性促进了一种持续参与的文化，而不是一次性的参与。</p>
<p><strong>连接的故事：支持伦敦的 Hestia</strong></p>
<p>对亲身服务的承诺仍然至关重要，提供了强有力的共同目标和人际连接的时刻。最近的一个例子发生在伦敦，一组团队致力于支持 <strong>Hestia</strong>。Hestia 是一个强大的非营利组织，致力于支持经历危机和创伤的成年人和儿童，帮助他们找到安全、希望和目标。他们专注于为经历危机或创伤的人提供以创伤和韧性为基础的支持——包括现代奴隶制的幸存者、逃离家庭暴力的成年人和儿童、需要心理健康支持的人以及出狱人员。</p>
<p>最近，来自英国的五名员工志愿者，包括数字广告副总裁 Amil Shah 和 EMEA 市场副总裁 Barnaby Hands，直接与 Hestia 合作，支持其使命。利用他们的专业知识，团队重新设计了 Hestia 的提案演示文稿。</p>
<p>作为这一努力的一部分，志愿者为 Hestia 的筹款和合作伙伴团队举办了一次深入的演示策略研讨会。他们首先分享了派拉蒙专业人士在日常工作中如何制作和呈现高影响力演示文稿，分析了受众分析、叙事流程、视觉叙事和说服性信息等要素。小组展示了来自派拉蒙活动的真实案例，提供了针对不同类型决策者量身定制提案的实用建议，并指导参与者进行练习，以完善他们自己的信息传达。</p>
<p>他们共同合作，将 Hestia 的提案材料转变为一个引人注目、结构良好的演示文稿，能够有效说服企业和其他组织支持该慈善机构。最终交付的成果不仅是一个更新的演示文稿，而是一个战略工具包，使 Hestia 能够自信地展示合作机会，突出合作的共同价值，并为其即将开展的项目获得赞助或资金。</p>
<p>“Talent for Good 团队投入时间，确保我在派拉蒙的团队与一个完美契合我们技能和热情的非营利组织匹配。在与 Hestia 会面后，我们的志愿团队专注于调整那些在日常角色中自然而然掌握的营销和品牌技能，以满足 Hestia 合作伙伴团队的复杂需求。”</p>
<p>Barnaby Hands，派拉蒙 EMEA 市场副总裁</p>
<p>培养更紧密和富有同情心的劳动力</p>
<p>派拉蒙在战略志愿服务方面的投资清楚地表明，公司认识到员工健康、目标和社区健康之间的相互依赖性。通过赋予员工将他们的才能用于更大善事的能力，该项目强化了企业价值观，同时解决了关键的社会需求。</p>
<p>结果不仅仅是服务的小时数；而是培养一个更紧密、有目标和富有同情心的劳动力——这是一项真正向外扩散的宝贵资产，增强了公司和全球社区的基础。</p>
<p><strong>了解更多关于</strong> <strong>Catchafire</strong> <strong>和</strong> <strong>Talent for Good 计划</strong> <strong>的信息。</strong></p>
<p>在 3blmedia.com 上查看来自派拉蒙的更多多媒体内容和 ESG 故事。</p>
<p><strong>联系信息：</strong></p>
<p>发言人：派拉蒙</p>
<p>网站：https://www.3blmedia.com/profiles/paramount</p>
<p>电子邮件：info@3blmedia.com</p>
<p><strong>来源：</strong> 派拉蒙</p>
<p>在 ACCESS Newswire 上查看原始新闻稿</p>

PGRE

派拉蒙环球

<p>派拉蒙推出了 “善用人才” 计划，该计划利用员工的专业技能来支持全球非营利组织。此举使员工能够选择与其技能和热情相符的志愿项目，从而促进持续的参与和社会影响。最近的一个例子是，派拉蒙在伦敦的员工帮助了 Hestia，这是一家支持危机受影响者的非营利组织，通过重新设计他们的提案演示文稿来增强筹款效果。该计划强调个人选择和赋权，将服务融入员工的生活，并促进一个紧密相连、富有同情心的工作团队</p>

<p><em><strong>by Jamie Badia</strong></em></p>
<div class="lb-trans"><p><em><strong>作者：Jamie Badia</strong></em></p>
</div><p>NORTHAMPTON, MA / ACCESS Newswire / December 18, 2025 / Many people today feel disconnected; from institutions, from their neighbors, and from a sense of meaning in their work. Corporate volunteering is a practical, human-centered response to this challenge. While this widespread detachment presents a hurdle for global employers, it also creates a profound opportunity. Companies that meet this moment, through initiatives like annual days of service or skills-based volunteering projects, find the path forward is clear: when you help people do good together, the benefit ripples outward into the workplace, the community, and beyond.</p>
<div class="lb-trans"><p>马萨诸塞州北安普顿 / ACCESS Newswire /2025 年 12 月 18 日/ 许多人今天感到与机构、邻居以及工作中的意义感脱节。企业志愿服务是对这一挑战的务实、人本的回应。虽然这种普遍的疏离对全球雇主构成了障碍，但它也创造了深远的机会。通过年度服务日或基于技能的志愿项目等倡议，能够迎接这一时刻的公司发现前进的道路是明确的：当你帮助人们共同做好事时，收益会向外扩散到工作场所、社区及更远的地方。</p>
</div><p>At Paramount, that ripple effect is powered by a strategic approach to giving back. Rather than simply offering large volunteer days, the company is focused on matching its most valuable asset-the specialized skills of its employees-with the crucial needs of global nonprofits.</p>
<div class="lb-trans"><p>在派拉蒙，这种涟漪效应是通过一种战略性的回馈方式来推动的。公司不仅仅提供大型志愿服务日，而是专注于将其最宝贵的资产——员工的专业技能，与全球非营利组织的关键需求相匹配。</p>
</div><p><strong>Talent for Good: Leveraging professional skills</strong></p>
<div class="lb-trans"><p><strong>善用专业技能：为善而才</strong></p>
</div><p>To make this happen, Paramount partnered with <strong>Catchafire</strong> to launch <strong>Talent for Good</strong>, a program designed to help employees leverage their professional skills to support causes they're passionate about.</p>
<div class="lb-trans"><p>为了实现这一目标，派拉蒙与 <strong>Catchafire</strong> 合作推出了 <strong>Talent for Good</strong>，这是一个旨在帮助员工利用他们的专业技能支持他们热衷的事业的项目。</p>
</div><p>Initially under Viacom in 2015, the program was focused on engaging US-based employees through volunteerism. Since then, the Talent for Good program has developed to focus on global inclusivity and connectivity, extending a wide variety of volunteer opportunities to Paramount employees around the world.</p>
<div class="lb-trans"><p>该项目最初在 2015 年隶属于维亚康姆，专注于通过志愿服务吸引美国员工。自那时以来，Talent for Good 项目已发展为关注全球包容性和连接性，为全球的派拉蒙员工提供各种志愿机会。</p>
</div><p>This isn't about just showing up; it's about showing up <em>strategically</em>. A VP of Digital Ads might lend expertise in optimizing online campaigns, a finance analyst could help set up better budgeting systems, or a designer might volunteer to create impactful marketing materials.</p>
<div class="lb-trans"><p>这不仅仅是出席；而是要_战略性地_出席。一位数字广告副总裁可能会在优化在线活动方面提供专业知识，一位财务分析师可以帮助建立更好的预算系统，或者一位设计师可能会志愿创建有影响力的营销材料。</p>
</div><p>By facilitating these skills-based projects, Paramount transforms a traditional day of service into an opportunity for high-impact consulting. Employees feel valued and challenged, knowing that their specific professional knowledge-the knowledge they use every day at Paramount-is making a tangible, lasting difference in the efficiency and reach of a nonprofit organization.</p>
<div class="lb-trans"><p>通过促进这些基于技能的项目，派拉蒙将传统的服务日转变为高影响力咨询的机会。员工感到被重视和挑战，知道他们的专业知识——他们在派拉蒙每天使用的知识——正在为非营利组织的效率和影响力带来切实、持久的改变。</p>
</div><p>A key element of the success of Talent for Good is its focus on personal choice and empowerment. By providing agency for employees to curate their volunteer experience, Paramount employees from across the globe can give back to their communities, create a culture around social impact, and support nonprofits that align with their personal values.</p>
<div class="lb-trans"><p>Talent for Good 成功的一个关键要素是其关注个人选择和赋权。通过为员工提供策划他们志愿经历的自主权，来自全球的派拉蒙员工可以回馈他们的社区，创造一种围绕社会影响的文化，并支持与他们个人价值观相符的非营利组织。</p>
</div><p>This structure allows service to be integrated seamlessly into the lives of a global workforce. Instead of mandatory, one-size-fits-all events, employees can choose how and when they want to contribute, whether through a few hours of remote consultation or dedicated in-person efforts. This flexibility fosters a culture of sustained engagement rather than one and done participation.</p>
<div class="lb-trans"><p>这种结构使服务能够无缝地融入全球劳动力的生活中。员工可以选择如何以及何时贡献，无论是通过几小时的远程咨询还是专门的面对面努力，而不是强制性的、千篇一律的活动。这种灵活性促进了一种持续参与的文化，而不是一次性的参与。</p>
</div><p><strong>A Story of Connection: Supporting Hestia in London</strong></p>
<div class="lb-trans"><p><strong>连接的故事：支持伦敦的 Hestia</strong></p>
</div><p>The commitment to hands-on service remains vital, providing powerful moments of shared purpose and human connection. A recent example took place in London, where a team dedicated their time to supporting <strong>Hestia</strong>. Hestia is a powerful nonprofit dedicated to supporting adults and children who have experienced crisis and trauma, helping them find safety, hope, and purpose. They specialize in trauma and resilience-informed support for people in crisis or who have experienced trauma-including survivors of modern slavery, adults and children escaping domestic abuse, people needing support with their mental health, and people leaving prison.</p>
<div class="lb-trans"><p>对亲身服务的承诺仍然至关重要，提供了强有力的共同目标和人际连接的时刻。最近的一个例子发生在伦敦，一组团队致力于支持 <strong>Hestia</strong>。Hestia 是一个强大的非营利组织，致力于支持经历危机和创伤的成年人和儿童，帮助他们找到安全、希望和目标。他们专注于为经历危机或创伤的人提供以创伤和韧性为基础的支持——包括现代奴隶制的幸存者、逃离家庭暴力的成年人和儿童、需要心理健康支持的人以及出狱人员。</p>
</div><p>Recently, a group of five employee volunteers in the UK, including Amil Shah, VP of Digital Ads, and Barnaby Hands, VP of EMEA Marketing, partnered directly with Hestia to support its mission. Leveraging their professional expertise, the team redesigned Hestia's proposal presentation.</p>
<div class="lb-trans"><p>最近，来自英国的五名员工志愿者，包括数字广告副总裁 Amil Shah 和 EMEA 市场副总裁 Barnaby Hands，直接与 Hestia 合作，支持其使命。利用他们的专业知识，团队重新设计了 Hestia 的提案演示文稿。</p>
</div><p>As part of this effort, the volunteers hosted an in-depth presentation strategy workshop for Hestia's fundraising and partnerships team. They began by sharing how Paramount professionals craft and deliver high-impact presentations in their daily work, breaking down elements such as audience analysis, narrative flow, visual storytelling, and persuasive messaging. The group demonstrated real-world examples from Paramount's campaigns, offered practical tips on tailoring a pitch to different types of decision-makers, and guided participants through exercises to refine their own messaging.</p>
<div class="lb-trans"><p>作为这一努力的一部分，志愿者为 Hestia 的筹款和合作伙伴团队举办了一次深入的演示策略研讨会。他们首先分享了派拉蒙专业人士在日常工作中如何制作和呈现高影响力演示文稿，分析了受众分析、叙事流程、视觉叙事和说服性信息等要素。小组展示了来自派拉蒙活动的真实案例，提供了针对不同类型决策者量身定制提案的实用建议，并指导参与者进行练习，以完善他们自己的信息传达。</p>
</div><p>Together, they collaborated to transform Hestia's proposal materials into a compelling, well-structured presentation that could effectively persuade corporations and other organizations to support the charity. The final deliverable was not just a refreshed deck but a strategic toolkit, enabling Hestia to confidently present opportunities for partnership, highlight the mutual value of collaboration, and secure sponsorships or funding for its upcoming initiatives.</p>
<div class="lb-trans"><p>他们共同合作，将 Hestia 的提案材料转变为一个引人注目、结构良好的演示文稿，能够有效说服企业和其他组织支持该慈善机构。最终交付的成果不仅是一个更新的演示文稿，而是一个战略工具包，使 Hestia 能够自信地展示合作机会，突出合作的共同价值，并为其即将开展的项目获得赞助或资金。</p>
</div><p>&#34;The Talent for Good team put the time in to ensure my group at Paramount was matched up with a nonprofit that aligned perfectly with our skills and passions. After meeting Hestia, our volunteer team focused on adjusting the marketing and brand skills that come second nature to us in our daily roles to meet the complex needs of Hestia's partnerships team.&#34;</p>
<div class="lb-trans"><p>“Talent for Good 团队投入时间，确保我在派拉蒙的团队与一个完美契合我们技能和热情的非营利组织匹配。在与 Hestia 会面后，我们的志愿团队专注于调整那些在日常角色中自然而然掌握的营销和品牌技能，以满足 Hestia 合作伙伴团队的复杂需求。”</p>
</div><p>Barney Hands, VP of EMEA Marketing, Paramount</p>
<div class="lb-trans"><p>Barnaby Hands，派拉蒙 EMEA 市场副总裁</p>
</div><p>Fostering a more connected and compassionate workforce</p>
<div class="lb-trans"><p>培养更紧密和富有同情心的劳动力</p>
</div><p>Paramount's investment in strategic volunteering is a clear signal that the company recognizes the interdependence of employee wellness, purpose, and community health. By empowering employees to apply their talent for the greater good, the program reinforces corporate values while simultaneously addressing critical societal needs.</p>
<div class="lb-trans"><p>派拉蒙在战略志愿服务方面的投资清楚地表明，公司认识到员工健康、目标和社区健康之间的相互依赖性。通过赋予员工将他们的才能用于更大善事的能力，该项目强化了企业价值观，同时解决了关键的社会需求。</p>
</div><p>The result is more than just hours served; it's about fostering a more connected, purposeful, and compassionate workforce-a valuable asset that truly does ripple outward, strengthening the foundations of both the company and the global community.</p>
<div class="lb-trans"><p>结果不仅仅是服务的小时数；而是培养一个更紧密、有目标和富有同情心的劳动力——这是一项真正向外扩散的宝贵资产，增强了公司和全球社区的基础。</p>
</div><p><strong>Learn more about</strong> <strong>Catchafire</strong> <strong>and the</strong> <strong>Talent for Good program</strong> <strong>.</strong></p>
<div class="lb-trans"><p><strong>了解更多关于</strong> <strong>Catchafire</strong> <strong>和</strong> <strong>Talent for Good 计划</strong> <strong>的信息。</strong></p>
</div><p>View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.</p>
<div class="lb-trans"><p>在 3blmedia.com 上查看来自派拉蒙的更多多媒体内容和 ESG 故事。</p>
</div><p><strong>Contact Info:</strong></p>
<div class="lb-trans"><p><strong>联系信息：</strong></p>
</div><p>Spokesperson: Paramount</p>
<div class="lb-trans"><p>发言人：派拉蒙</p>
</div><p>Website: https://www.3blmedia.com/profiles/paramount</p>
<div class="lb-trans"><p>网站：https://www.3blmedia.com/profiles/paramount</p>
</div><p>Email: info@3blmedia.com</p>
<div class="lb-trans"><p>电子邮件：info@3blmedia.com</p>
</div><p><strong>SOURCE:</strong> Paramount</p>
<div class="lb-trans"><p><strong>来源：</strong> 派拉蒙</p>
</div><p>View the original press release on ACCESS Newswire</p>
<div class="lb-trans"><p>在 ACCESS Newswire 上查看原始新闻稿</p>
</div>

将目标与职业相结合：派拉蒙员工如何回馈社会