<p>燃料和便利零售正在快速变化。传统的加油站不再仅仅是一个加油和离开的地方；它正在演变为一个以客户为中心的连接型零售中心，将实体速度与数字便利性相结合。随着消费者期望的提高和连接技术的成熟，燃料零售商正在发现新的方法，将加油体验转变为有意义且盈利的购物旅程。</p>
<p>这种转变正在重新定义客户的参与、支付和忠诚度。从数据驱动的个性化到无缝支付，从燃料到新鲜的外带食品，现代加油站正成为日常零售生活的延伸。</p>
<h3><strong>加油站成为零售目的地</strong></h3>
<p>未来的加油站不再仅仅关注燃料，而是关注体验。运营商正在重新思考其场所的目的——将曾经的短暂停留转变为客户主动选择访问的地方。</p>
<p>例如，在爱尔兰，越来越多的加油站正在采用 “仪表盘餐饮”，提供高质量的食物、咖啡师风格的咖啡和舒适的座位，与快餐连锁店竞争。在各个市场，这一趋势正在重塑消费者的期望：根据 NACS 的数据显示，近 70% 的美国便利零售商表示，食品服务现在是他们店内增长的主要驱动力。</p>
<p>但这一切都离不开可靠的数字基础。数字菜单板、移动订购、忠诚度应用和实时库存系统都依赖于一致的、低延迟的连接。当网络出现故障时，客户体验也会受到影响。投资可扩展、安全的基础设施确保运营商能够提供消费者对现代零售所期望的速度和可靠性。</p>
<h3><strong>忠诚度获得数字升级</strong></h3>
<p>通用的、基于积分的忠诚度计划正在迅速消失。如今的客户期望个性化——反映他们行为、偏好甚至当前位置的优惠和体验。一个在加油后顺便买早晨咖啡的顾客应该得到及时、相关的激励，而不是几周后随机的折扣。</p>
<p>一份 Mastercard 报告发现，超过 70% 的消费者更可能与提供个性化奖励的品牌互动。领先的加油站运营商通过在每个渠道之间链接忠诚度数据来利用这一点——从加油机屏幕和移动应用到店内 POS 系统。结果是一个全渠道的忠诚度循环，使客户在访问前、访问中和访问后保持参与。</p>
<p>这一转变也依赖于连接性。实时数据传输使运营商能够在加油时触发上下文优惠，在数字标牌上展示针对性的促销，并在结账时即时同步忠诚度积分。收益不仅仅是更强的客户留存——而是更具互动性和满足感的客户体验，推动增量收入。</p>
<h3><strong>无缝支付，无需妥协</strong></h3>
<p>支付现在是客户旅程的一个决定性元素。无论是刷无接触卡、使用移动钱包、通过应用支付还是订阅电动车充电计划，消费者期望在每个接触点上都能进行快速、安全和一致的交易和连接。</p>
<p>在英国，85% 的成年人每月至少进行一次无接触支付——而向无缝交易的转变正在全球范围内蔓延。然而，客户拥有的选项越多，支付环境就变得越复杂。如果没有统一、合规的基础设施，运营商就有可能创建分散的系统，从而减缓服务并暴露脆弱性。</p>
<p>最具前瞻性的零售商正在朝着集成支付生态系统发展，支持多种支付方式的无缝整合，同时保持 PCI DSS 和 EMV 合规性。这种方法不仅保护数据，还增强客户信任——这是在燃料和便利零售等高频、低利润环境中的关键因素。最终，当支付顺利进行时，它们就会消失在背景中，让客户专注于体验，而不是交易。</p>
<h3><strong>数据和连接推动更智能的零售</strong></h3>
<p>每一次在加油站的客户互动——从加油使用到应用参与再到店内购买——都会生成有价值的数据。挑战在于将这些数据转化为洞察。麦肯锡的一项研究发现，有效利用大数据的零售商可以将运营利润率提高超过 60%。对于燃料零售商而言，这一潜力在于连接系统、实时分析模式并立即采取行动。</p>
<p>强大的连接性支撑着这一能力。每个设备——从数字标牌和 POS 终端到店内平板电脑和基于云的管理系统——都必须可靠地进行通信。拥有正确的数字基础设施，运营商可以做出更快、更智能的决策：调整员工水平、优化库存并根据天气、时间或当地需求量身定制促销。</p>
<p>除了运营，数据驱动的智能还开启了新的商业模式。加油站可以与配送服务整合，承办电动车充电网络或与快餐品牌合作——同时保持一致、连接的零售体验。</p>
<h3><strong>从加油站到连接生态系统</strong></h3>
<p>加油站正在从一个交易点演变为一个数字生态系统——一个实体便利性与数据驱动的互动相结合的空间。对于客户而言，这意味着更快的服务、更多的选择和有意义的个性化。对于零售商而言，这意味着新的收入机会和更深的客户关系。</p>
<p>解锁这一价值的关键在于基础设施。如果没有安全、可扩展的连接性和统一的系统，忠诚度、支付和数据分析方面的创新将无法实现。但有了正确的基础，每个客户接触点——从加油机到 POS——都成为无缝、连接体验的一部分。</p>
<p>随着数字化转型在零售行业的加速，服务区有独特的机会引领而非跟随。最成功的运营商将是那些超越燃料思维，将其场所视为基于技术、信任和便利性构建的互联零售目的地的运营商。</p>
<p>未来的服务区不仅仅是加油的地方——它是零售、数据和数字体验交汇的地方。</p>
<hr/>
<p><em>John Tait 是 TNS 支付市场业务的全球总经理。TNS 是提供全栈、现代和安全支付及网络解决方案的全球领导者。作为领先的基础设施即服务（IaaS）解决方案提供商，TNS 拥有超过 30 年的经验，已为全球 50 多个国家的 1,400 多个组织提供托管服务解决方案。TNS 的综合产品组合涵盖从尖端的无人值守和店内支付终端、在线解决方案到安全的全球网络连接和通过其云原生支付编排平台实现无缝支付处理。凭借 TNS 行业领先的服务组合，客户可以通过一个值得信赖的托管服务合作伙伴减少支付和连接的复杂性。</em></p>

<p>燃料零售商正在将传统的加油站转变为连接的零售中心，重点关注客户体验和数字便利性。这一转变包括提供高质量的食品、个性化的忠诚度计划和无缝支付。数字技术和数据驱动的洞察力的整合对于提升客户参与度和运营效率至关重要。这一演变使得加油站不仅仅是加油的地方，而是成为购物和用餐的目的地</p>

<p>Fuel and convenience retail is changing fast. The traditional forecourt is no longer just a place to fill up and leave; it’s evolving into a connected, customer-first retail hub that blends physical speed with digital convenience. As consumer expectations rise and connected technologies mature, fuel retailers are discovering new ways to transform the pump-side experience into a meaningful, profitable shopping journey.</p>
<div class="lb-trans"><p>燃料和便利零售正在快速变化。传统的加油站不再仅仅是一个加油和离开的地方；它正在演变为一个以客户为中心的连接型零售中心，将实体速度与数字便利性相结合。随着消费者期望的提高和连接技术的成熟，燃料零售商正在发现新的方法，将加油体验转变为有意义且盈利的购物旅程。</p>
</div><p>This transformation is redefining how customers engage, pay and stay loyal. From data-driven personalization to frictionless payments, from fuel to fresh food-to-go, the modern forecourt is becoming an extension of everyday retail life.</p>
<div class="lb-trans"><p>这种转变正在重新定义客户的参与、支付和忠诚度。从数据驱动的个性化到无缝支付，从燃料到新鲜的外带食品，现代加油站正成为日常零售生活的延伸。</p>
</div><h3><strong>Forecourts Become Retail Destinations</strong></h3>
<div class="lb-trans"><h3><strong>加油站成为零售目的地</strong></h3>
</div><p>The forecourt of the future is less about fuel and more about experience. Operators are rethinking the purpose of their sites – turning what used to be a pit stop into a place customers actively choose to visit.</p>
<div class="lb-trans"><p>未来的加油站不再仅仅关注燃料，而是关注体验。运营商正在重新思考其场所的目的——将曾经的短暂停留转变为客户主动选择访问的地方。</p>
</div><p>In Ireland, for example, a growing number of forecourts are embracing “dashboard dining,” offering high-quality food, barista-style coffee and comfortable seating that competes with QSR chains. Across markets, this trend is reshaping consumer expectations: according to NACS, nearly 70% of U.S. convenience retailers say foodservice is now their top driver of in-store growth.</p>
<div class="lb-trans"><p>例如，在爱尔兰，越来越多的加油站正在采用 “仪表盘餐饮”，提供高质量的食物、咖啡师风格的咖啡和舒适的座位，与快餐连锁店竞争。在各个市场，这一趋势正在重塑消费者的期望：根据 NACS 的数据显示，近 70% 的美国便利零售商表示，食品服务现在是他们店内增长的主要驱动力。</p>
</div><p>But none of this works without a reliable digital foundation. Digital menu boards, mobile ordering, loyalty apps and real-time inventory systems all depend on consistent, low-latency connectivity. When the network falters, so does the customer experience. Investing in scalable, secure infrastructure ensures operators can deliver the kind of speed and reliability consumers expect from modern retail.</p>
<div class="lb-trans"><p>但这一切都离不开可靠的数字基础。数字菜单板、移动订购、忠诚度应用和实时库存系统都依赖于一致的、低延迟的连接。当网络出现故障时，客户体验也会受到影响。投资可扩展、安全的基础设施确保运营商能够提供消费者对现代零售所期望的速度和可靠性。</p>
</div><h3><strong>Loyalty Gets a Digital Upgrade</strong></h3>
<div class="lb-trans"><h3><strong>忠诚度获得数字升级</strong></h3>
</div><p>The days of generic, points-based loyalty programs are fading fast. Today’s customers expect personalization – offers and experiences that reflect their behavior, preferences and even their current location. A shopper grabbing a morning coffee after refueling should get a timely, relevant incentive, not a random discount weeks later.</p>
<div class="lb-trans"><p>通用的、基于积分的忠诚度计划正在迅速消失。如今的客户期望个性化——反映他们行为、偏好甚至当前位置的优惠和体验。一个在加油后顺便买早晨咖啡的顾客应该得到及时、相关的激励，而不是几周后随机的折扣。</p>
</div><p>A Mastercard report found that more than 70% of consumers are more likely to engage with brands that deliver personalized rewards. Leading forecourt operators are tapping into this by linking loyalty data across every channel – from pump screens and mobile apps to in-store POS systems. The result is an omnichannel loyalty loop that keeps customers engaged before, during and after their visit.</p>
<div class="lb-trans"><p>一份 Mastercard 报告发现，超过 70% 的消费者更可能与提供个性化奖励的品牌互动。领先的加油站运营商通过在每个渠道之间链接忠诚度数据来利用这一点——从加油机屏幕和移动应用到店内 POS 系统。结果是一个全渠道的忠诚度循环，使客户在访问前、访问中和访问后保持参与。</p>
</div><p>This shift also relies on connectivity. Real-time data movement allows operators to trigger contextual offers at the pump, display targeted promotions on digital signage and sync loyalty points instantly at checkout. The payoff isn’t just stronger retention – it’s a more interactive, satisfying customer experience that drives incremental revenue.</p>
<div class="lb-trans"><p>这一转变也依赖于连接性。实时数据传输使运营商能够在加油时触发上下文优惠，在数字标牌上展示针对性的促销，并在结账时即时同步忠诚度积分。收益不仅仅是更强的客户留存——而是更具互动性和满足感的客户体验，推动增量收入。</p>
</div><h3><strong>Frictionless Payments Without Compromise</strong></h3>
<div class="lb-trans"><h3><strong>无缝支付，无需妥协</strong></h3>
</div><p>Payments are now a defining element of the customer journey. Whether it’s tapping a contactless card, using a mobile wallet, paying through an app or subscribing to an EV charging plan, consumers expect fast, secure and consistent transactions and connectivity across every touch point.</p>
<div class="lb-trans"><p>支付现在是客户旅程的一个决定性元素。无论是刷无接触卡、使用移动钱包、通过应用支付还是订阅电动车充电计划，消费者期望在每个接触点上都能进行快速、安全和一致的交易和连接。</p>
</div><p>In the UK, 85% of adults make at least one contactless payment each month – and the shift toward frictionless transactions is spreading globally. Yet the more options customers have, the more complex the payment environment becomes. Without a unified, compliant infrastructure, operators risk creating fragmented systems that slow service and expose vulnerabilities.</p>
<div class="lb-trans"><p>在英国，85% 的成年人每月至少进行一次无接触支付——而向无缝交易的转变正在全球范围内蔓延。然而，客户拥有的选项越多，支付环境就变得越复杂。如果没有统一、合规的基础设施，运营商就有可能创建分散的系统，从而减缓服务并暴露脆弱性。</p>
</div><p>The most forward-thinking retailers are moving toward integrated payment ecosystems that support multiple methods seamlessly, while maintaining PCI DSS and EMV compliance. This approach not only safeguards data but also reinforces customer trust – a critical factor in high-frequency, low-margin environments like fuel and convenience retail. Ultimately, when payments work flawlessly, they disappear into the background, letting the customer focus on the experience, not the transaction.</p>
<div class="lb-trans"><p>最具前瞻性的零售商正在朝着集成支付生态系统发展，支持多种支付方式的无缝整合，同时保持 PCI DSS 和 EMV 合规性。这种方法不仅保护数据，还增强客户信任——这是在燃料和便利零售等高频、低利润环境中的关键因素。最终，当支付顺利进行时，它们就会消失在背景中，让客户专注于体验，而不是交易。</p>
</div><h3><strong>Data and Connectivity Power Smarter Retail</strong></h3>
<div class="lb-trans"><h3><strong>数据和连接推动更智能的零售</strong></h3>
</div><p>Every customer interaction on a forecourt – from pump usage to app engagement to in-store purchase – generates valuable data. The challenge is turning that data into insight. A McKinsey study found that retailers using big data effectively can increase operating margins by more than 60%. For fuel retailers, that potential lies in connecting systems, analyzing patterns in real time and acting on them immediately.</p>
<div class="lb-trans"><p>每一次在加油站的客户互动——从加油使用到应用参与再到店内购买——都会生成有价值的数据。挑战在于将这些数据转化为洞察。麦肯锡的一项研究发现，有效利用大数据的零售商可以将运营利润率提高超过 60%。对于燃料零售商而言，这一潜力在于连接系统、实时分析模式并立即采取行动。</p>
</div><p>Strong connectivity underpins this capability. Every device – from digital signage and POS terminals to in-store tablets and cloud-based management systems – must communicate reliably. With the right digital backbone, operators can make faster, smarter decisions: adjusting staffing levels, optimizing stock and tailoring promotions based on weather, time of day or local demand.</p>
<div class="lb-trans"><p>强大的连接性支撑着这一能力。每个设备——从数字标牌和 POS 终端到店内平板电脑和基于云的管理系统——都必须可靠地进行通信。拥有正确的数字基础设施，运营商可以做出更快、更智能的决策：调整员工水平、优化库存并根据天气、时间或当地需求量身定制促销。</p>
</div><p>Beyond operations, data-driven intelligence opens new business models. Forecourts can integrate with delivery services, host EV charging networks or partner with quick-service food brands – all while maintaining a consistent, connected retail experience.</p>
<div class="lb-trans"><p>除了运营，数据驱动的智能还开启了新的商业模式。加油站可以与配送服务整合，承办电动车充电网络或与快餐品牌合作——同时保持一致、连接的零售体验。</p>
</div><h3><strong>From Fuel Stop to Connected Ecosystem</strong></h3>
<div class="lb-trans"><h3><strong>从加油站到连接生态系统</strong></h3>
</div><p>The forecourt is evolving from a transaction point into a digital ecosystem – a space where physical convenience meets data-driven engagement. For customers, that means faster service, more choice and meaningful personalization. For retailers, it means new revenue opportunities and deeper customer relationships.</p>
<div class="lb-trans"><p>加油站正在从一个交易点演变为一个数字生态系统——一个实体便利性与数据驱动的互动相结合的空间。对于客户而言，这意味着更快的服务、更多的选择和有意义的个性化。对于零售商而言，这意味着新的收入机会和更深的客户关系。</p>
</div><p>The key to unlocking that value lies in infrastructure. Without secure, scalable connectivity and unified systems, innovations in loyalty, payments and data analytics simply won’t deliver. But with the right foundation, every customer touch point – from the pump to the POS – becomes part of a seamless, connected experience.</p>
<div class="lb-trans"><p>解锁这一价值的关键在于基础设施。如果没有安全、可扩展的连接性和统一的系统，忠诚度、支付和数据分析方面的创新将无法实现。但有了正确的基础，每个客户接触点——从加油机到 POS——都成为无缝、连接体验的一部分。</p>
</div><p>As digital transformation accelerates across retail, forecourts have a unique opportunity to lead rather than follow. The most successful operators will be those that think beyond fuel, viewing their sites as connected retail destinations built on technology, trust and convenience.</p>
<div class="lb-trans"><p>随着数字化转型在零售行业的加速，服务区有独特的机会引领而非跟随。最成功的运营商将是那些超越燃料思维，将其场所视为基于技术、信任和便利性构建的互联零售目的地的运营商。</p>
</div><p>The future forecourt isn’t just where you refuel – it’s where retail, data and digital experience converge.</p>
<div class="lb-trans"><p>未来的服务区不仅仅是加油的地方——它是零售、数据和数字体验交汇的地方。</p>
</div><hr/>
<div class="lb-trans"><hr/>
</div><p><em>John Tait is</em> <em>TNS’</em> <em>Global Managing Director for its Payments Market business. TNS is a global leader in providing full-stack, modern and secure payment and network solutions. As a leading provider of Infrastructure-as-a-Service (IaaS) solutions with more than 30 years’ experience, TNS has been offering managed service solutions to more than 1,400 organizations in over 50 countries. TNS’ comprehensive portfolio spans from cutting-edge unattended and in-store payment terminals, online solutions to secure global network connectivity and seamless payment processing through its cloud native payment orchestration platform. With TNS’ portfolio of industry-leading services, customers can reduce the complexities of fragmented payments and connectivity with just one trusted managed service partner.</em></p>
<div class="lb-trans"><p><em>John Tait 是 TNS 支付市场业务的全球总经理。TNS 是提供全栈、现代和安全支付及网络解决方案的全球领导者。作为领先的基础设施即服务（IaaS）解决方案提供商，TNS 拥有超过 30 年的经验，已为全球 50 多个国家的 1,400 多个组织提供托管服务解决方案。TNS 的综合产品组合涵盖从尖端的无人值守和店内支付终端、在线解决方案到安全的全球网络连接和通过其云原生支付编排平台实现无缝支付处理。凭借 TNS 行业领先的服务组合，客户可以通过一个值得信赖的托管服务合作伙伴减少支付和连接的复杂性。</em></p>
</div>

互联加油站：燃料零售商如何将加油站转变为购物目的地