<p>咖啡巨头星巴克（SBUX）的一杯拿铁成为时尚配饰的想法并不陌生。但星巴克正在积极拥抱这一时尚前卫的理念，并刚刚进行了一项新的人事任命。尽管如此，星巴克的投资者对这一计划并不完全确定，并在周五下午的交易中表现出不满，股价小幅下跌。</p>
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<p>星巴克从 E.l.f. Cosmetics（ELF）挖来了高级经理 Neiv Toledano，担任星巴克新的 “时尚与美容高级营销经理”。诚然，星巴克之前也曾涉足时尚和美容领域。但报告指出，这次有所不同，因为这是一个专门的角色，也是星巴克首次设立的此类专门角色。</p>
<p>报告还指出，Toledano 也是品牌激活团队的一部分，该团队将结合星巴克 “重返文化” 的计划与 “全面改进的营销方法”。考虑到星巴克特别关注让人们重返咖啡馆，星巴克试图更频繁地融入整体文化的想法显得尤为合理。</p>
<h2><strong>免费学士学位项目加速推进</strong></h2>
<p>或许是为了应对星巴克内部日益增长的工会运动，星巴克正在为部分员工提供更多的亚利桑那州立大学免费学士学位项目。过去五年，报名人数实际上增长了 60%。这表明有明确的需求，目前有 13% 的星巴克 “伙伴” 作为 “学者” 参与该项目。</p>
<p>报告指出，星巴克对该项目实际上非常热衷。这不仅是吸引人们加入星巴克的一个亮点，也是员工留任的一个工具。它还为员工晋升打开了潜力——一些职位确实要求大学学位——并有助于增强星巴克的领导力运作和填补离职领导角色。</p>
<h2><strong>星巴克股票值得购买吗？</strong></h2>
<p>转向华尔街，分析师对 SBUX 股票的共识评级为适度买入，基于过去三个月的 12 个买入、7 个持有和 2 个卖出，如下图所示。在过去一年中，股价上涨了 1.65%，SBUX 的平均目标价为每股 95 美元，意味着 7.19% 的上涨潜力。</p>

星巴克

<p>星巴克股票（NASDAQ:SBUX）因其进军美容和时尚领域而下滑</p>

<p>The idea that a latte from coffee giant Starbucks (SBUX) could be a fashion accessory is not exactly unheard of. But Starbucks is leaning into the idea of being fashion-forward, and just made a new hire in a bid to do so. Starbucks investors, though, are not exactly sure about this plan, and registered their displeasure with a fractional drop in Friday afternoon's trading.</p>
<div class="lb-trans"><p>咖啡巨头星巴克（SBUX）的一杯拿铁成为时尚配饰的想法并不陌生。但星巴克正在积极拥抱这一时尚前卫的理念，并刚刚进行了一项新的人事任命。尽管如此，星巴克的投资者对这一计划并不完全确定，并在周五下午的交易中表现出不满，股价小幅下跌。</p>
</div><h3>Claim 50% Off TipRanks Premium and Invest with Confidence</h3>
<div class="lb-trans"><h3>享受 TipRanks Premium 50% 折扣，信心投资</h3>
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<li>Unlock hedge-fund level data and powerful investing tools designed to help you make smarter, sharper decisions</li>
<li>Stay ahead of the market with the latest news and analysis so your portfolio is always positioned for maximum potential</li>
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<li>解锁对冲基金级别的数据和强大的投资工具，帮助您做出更聪明、更精准的决策</li>
<li>通过最新的新闻和分析保持市场领先，使您的投资组合始终处于最大潜力的状态</li>
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</div><p>Starbucks hired away a senior manager from E.l.f. Cosmetics (ELF), Neiv Toledano, to serve as Starbucks' new &#34;senior marketing manager of fashion and beauty.&#34; Granted, Starbucks has worked in fashion and beauty spaces before. But reports note this is different, as this is a dedicated role, and the first such dedicated role that Starbucks has ever had.</p>
<div class="lb-trans"><p>星巴克从 E.l.f. Cosmetics（ELF）挖来了高级经理 Neiv Toledano，担任星巴克新的 “时尚与美容高级营销经理”。诚然，星巴克之前也曾涉足时尚和美容领域。但报告指出，这次有所不同，因为这是一个专门的角色，也是星巴克首次设立的此类专门角色。</p>
</div><p>Toledano is also part of the Brand Activation team, reports note, which will combine Starbucks' plans to get &#34;back into culture&#34; with an &#34;overhauled approach to marketing.&#34; Given that Starbucks has been particularly focused on getting people back into cafes, the idea that Starbucks would also try to insert itself more often into culture as a whole makes a particular sense.</p>
<div class="lb-trans"><p>报告还指出，Toledano 也是品牌激活团队的一部分，该团队将结合星巴克 “重返文化” 的计划与 “全面改进的营销方法”。考虑到星巴克特别关注让人们重返咖啡馆，星巴克试图更频繁地融入整体文化的想法显得尤为合理。</p>
</div><h2><strong>Free Bachelor's Degree Program Ramps Up</strong></h2>
<div class="lb-trans"><h2><strong>免费学士学位项目加速推进</strong></h2>
</div><p>Perhaps in an effort to address the growing unionization movements within Starbucks, Starbucks is putting a lot more into its free bachelor's degree program at Arizona State University for some of its employees. Enrollment is actually up 60% in the last five years. This suggests a clear demand, and 13% of Starbucks' &#34;partners&#34; are participating &#34;as scholars&#34; in the program right now.</p>
<div class="lb-trans"><p>或许是为了应对星巴克内部日益增长的工会运动，星巴克正在为部分员工提供更多的亚利桑那州立大学免费学士学位项目。过去五年，报名人数实际上增长了 60%。这表明有明确的需求，目前有 13% 的星巴克 “伙伴” 作为 “学者” 参与该项目。</p>
</div><p>Starbucks is actually enthusiastic about this program, reports note. It is not only a draw to get people to join Starbucks, but it is also a tool for employee retention. It opens up the potential for employee promotions as well—some jobs simply require that college degree—and helps augment Starbucks' leadership operations and backfilling departing leadership roles.</p>
<div class="lb-trans"><p>报告指出，星巴克对该项目实际上非常热衷。这不仅是吸引人们加入星巴克的一个亮点，也是员工留任的一个工具。它还为员工晋升打开了潜力——一些职位确实要求大学学位——并有助于增强星巴克的领导力运作和填补离职领导角色。</p>
</div><h2><strong>Is Starbucks Stock a Good Buy?</strong></h2>
<div class="lb-trans"><h2><strong>星巴克股票值得购买吗？</strong></h2>
</div><p>Turning to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 12 Buys, seven Holds and two Sells assigned in the past three months, as indicated by the graphic below. After a 1.65% rally in its share price over the past year, the average SBUX price target of $95 per share implies 7.19% upside potential.</p>
<div class="lb-trans"><p>转向华尔街，分析师对 SBUX 股票的共识评级为适度买入，基于过去三个月的 12 个买入、7 个持有和 2 个卖出，如下图所示。在过去一年中，股价上涨了 1.65%，SBUX 的平均目标价为每股 95 美元，意味着 7.19% 的上涨潜力。</p>
</div>

星巴克股票（NASDAQ:SBUX）下跌，因为它在美容和时尚领域进行新的尝试