<p>今年对特斯拉来说在汽车领域是一场挣扎，销售数字下滑占据了头条新闻。也许这就是该品牌瞄准一个完全不同领域——乒乓球场的原因，推出了一款价格不菲的特斯拉品牌球拍。</p>
<p>《商业内幕》报道了与 Selkirk Sport 合作推出的限量版 350 美元奢华乒乓球拍。这个高价并没有阻止特斯拉的超级粉丝们，球拍在不到三个小时内就售罄。</p>
<p>Selkirk 的联合创始人 Tom Barnes 在一份声明中强调，这次合作涉及特斯拉设计团队与 Selkirk 研发团队之间超过一年的广泛工程努力。</p>
<p>乒乓球与特斯拉自然契合。这项运动在科技专业人士和名人中引起了关注，球拍的起源可以追溯到 2023 年美国乒乓球全国锦标赛上特斯拉工程师与 Barnes 的一次会议。</p>
<p>富有的科技高管和名人的兴趣正在为高端设备创造市场，为特斯拉的球拍发布创造了良好的机会。虽然入门级设备仍然可获得，但硅谷的重量级人物可以通过昂贵的球拍或限量版球拍引起轰动。</p>
<p>虽然特斯拉和埃隆·马斯克的公司经常涉足生活方式产品，但这标志着他们首次进入传统体育设备领域。一个显著的先前尝试是 2018 年引发热议的无聊公司品牌火焰喷射器。</p>
<p>更普通的特斯拉品牌商品包括背包和盐和胡椒罐。与球拍包类似，它们的定价处于特斯拉爱好者愿意支付溢价以展示品牌忠诚度的市场高端。</p>
<p>特斯拉的生活方式产品已经证明受欢迎，但没有理由相信它们是重要的财务贡献者。《商业内幕》指出，它们甚至没有在公司的财务报告中单独列出。</p>
<p>要改变特斯拉当前业务的叙述，推出一款成功的乒乓球拍远远不够。</p>
<p>该公司在欧洲面临重大挑战，既有反马斯克的 backlash，也有比亚迪等崛起的中国汽车品牌。关于全自动驾驶等功能的争议频繁出现。尽管如此，特斯拉的粉丝依然众多，快速售罄的情况和热情的推荐都表明了这一点。</p>
<p>乒乓球运动员和播客主持人 Jimmy Miller 在 X 上评论道：“特斯拉的粉丝可能会把那个球拍卖光。下一个是谁？苹果？也许他们可以做一个与 Nvidia 的合作，附带股票！”</p>
<p><strong>你对特斯拉和埃隆·马斯克怎么看？</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>埃隆是个了不起的人</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>喜欢这家公司；讨厌这位首席执行官</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>我对两者都不感兴趣</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="28" height="28" original-src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>我没有意见</strong></p>
<p>点击你的选择查看结果并表达你的想法。</p>
<p>获取 TCD 的免费通讯，轻松获取节省更多、减少浪费和做出更明智选择的技巧——并在 TCD 独家奖励俱乐部中赚取高达 5000 美元的清洁升级奖励。</p>

特斯拉

<p>特斯拉与 Selkirk Sport 合作推出了一款售价 350 美元的奢华皮克球球拍，标志着其首次进入传统体育器材领域。尽管汽车行业面临挑战，特斯拉的球拍在不到三小时内售罄，突显了品牌在粉丝中的强大忠诚度。这次合作涉及广泛的工程努力，目标客户为富裕的科技专业人士和名人。虽然特斯拉的生活方式产品颇受欢迎，但对公司的财务贡献并不显著</p>

<p>This year has been a struggle for Tesla in the auto arena with declining sales numbers dominating the headlines. Maybe that's why the brand is taking aim at a completely different arena — the pickleball court, with a pricey Tesla-branded paddle.</p>
<div class="lb-trans"><p>今年对特斯拉来说在汽车领域是一场挣扎，销售数字下滑占据了头条新闻。也许这就是该品牌瞄准一个完全不同领域——乒乓球场的原因，推出了一款价格不菲的特斯拉品牌球拍。</p>
</div><p>Business Insider reported on the limited-edition launch of a $350 luxury pickleball paddle through a collaboration with Selkirk Sport. That high price point didn't stop Tesla superfans who sold out the paddle in under three hours.</p>
<div class="lb-trans"><p>《商业内幕》报道了与 Selkirk Sport 合作推出的限量版 350 美元奢华乒乓球拍。这个高价并没有阻止特斯拉的超级粉丝们，球拍在不到三个小时内就售罄。</p>
</div><p>Tom Barnes, Selkirk's co-owner, emphasized in a statement that the collaboration involved extensive engineering efforts between Tesla's design group and Selkirk's R&amp;D team that took place over more than a year.</p>
<div class="lb-trans"><p>Selkirk 的联合创始人 Tom Barnes 在一份声明中强调，这次合作涉及特斯拉设计团队与 Selkirk 研发团队之间超过一年的广泛工程努力。</p>
</div><p>Pickleball is a natural fit for Tesla. The sport has captured attention among tech professionals and celebrities, with the paddle's origins dating back to a meeting at the 2023 USA Pickleball National Championships between Tesla engineers and Barnes.</p>
<div class="lb-trans"><p>乒乓球与特斯拉自然契合。这项运动在科技专业人士和名人中引起了关注，球拍的起源可以追溯到 2023 年美国乒乓球全国锦标赛上特斯拉工程师与 Barnes 的一次会议。</p>
</div><p>The interest among wealthy tech execs and celebs is creating a market for higher-end equipment, generating a sweet spot for Tesla's paddle release. While entry-level gear remains accessible, Silicon Valley heavyweights can make a splash with pricey paddles or limited-edition ones.</p>
<div class="lb-trans"><p>富有的科技高管和名人的兴趣正在为高端设备创造市场，为特斯拉的球拍发布创造了良好的机会。虽然入门级设备仍然可获得，但硅谷的重量级人物可以通过昂贵的球拍或限量版球拍引起轰动。</p>
</div><p>While Tesla and Elon Musk's companies regularly dive into lifestyle products, this marks their first entry into traditional sports equipment. One notable previous venture includes The Boring Company's branded flamethrower that went viral back in 2018.</p>
<div class="lb-trans"><p>虽然特斯拉和埃隆·马斯克的公司经常涉足生活方式产品，但这标志着他们首次进入传统体育设备领域。一个显著的先前尝试是 2018 年引发热议的无聊公司品牌火焰喷射器。</p>
</div><p>More ordinary branded Tesla items include products like backpacks and salt and pepper shakers. Similar to the paddleball packet, they are priced on the high end of the market for Tesla enthusiasts willing to pay a premium to display their brand loyalty.</p>
<div class="lb-trans"><p>更普通的特斯拉品牌商品包括背包和盐和胡椒罐。与球拍包类似，它们的定价处于特斯拉爱好者愿意支付溢价以展示品牌忠诚度的市场高端。</p>
</div><p>Tesla's lifestyle products have proved to be popular, but there's no reason to believe they are a significant financial contributor. Business Insider noted they don't even receive their own line item in the company's financial reports.</p>
<div class="lb-trans"><p>特斯拉的生活方式产品已经证明受欢迎，但没有理由相信它们是重要的财务贡献者。《商业内幕》指出，它们甚至没有在公司的财务报告中单独列出。</p>
</div><p>It's going to take a lot more than a successful pickleball paddle release to change the narrative around Tesla's current business.</p>
<div class="lb-trans"><p>要改变特斯拉当前业务的叙述，推出一款成功的乒乓球拍远远不够。</p>
</div><p>The company faces major challenges in Europe due to both anti-Musk backlash and ascendant Chinese auto brands like BYD. Controversies around features like Full Self-Driving appear frequently. Still, there are plenty of Tesla fans, as the quick sellout made clear and glowing testimonials reveal.</p>
<div class="lb-trans"><p>该公司在欧洲面临重大挑战，既有反马斯克的 backlash，也有比亚迪等崛起的中国汽车品牌。关于全自动驾驶等功能的争议频繁出现。尽管如此，特斯拉的粉丝依然众多，快速售罄的情况和热情的推荐都表明了这一点。</p>
</div><p>Pickleball player and podcast host Jimmy Miller commented on X: &#34;Tesla fans will probably sell that paddle out. Who is next? Apple? Maybe they can do a Nvidia collab that comes with shares!&#34;</p>
<div class="lb-trans"><p>乒乓球运动员和播客主持人 Jimmy Miller 在 X 上评论道：“特斯拉的粉丝可能会把那个球拍卖光。下一个是谁？苹果？也许他们可以做一个与 Nvidia 的合作，附带股票！”</p>
</div><p><strong>What do you think of Tesla and Elon Musk?</strong></p>
<div class="lb-trans"><p><strong>你对特斯拉和埃隆·马斯克怎么看？</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>Elon is the man</strong></p>
<div class="lb-trans"><p><strong>埃隆是个了不起的人</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>Love the company; hate the CEO</strong></p>
<div class="lb-trans"><p><strong>喜欢这家公司；讨厌这位首席执行官</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>I'm not a fan of either</strong></p>
<div class="lb-trans"><p><strong>我对两者都不感兴趣</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31" alt="" original-src="https://media.zenfs.com/en/the_cool_down_737/6a4fabfa69039ce3c957de05a13ccd31"/></p>
<p><strong>I don't have an opinion</strong></p>
<div class="lb-trans"><p><strong>我没有意见</strong></p>
</div><p>Click your choice to see results and speak your mind.</p>
<div class="lb-trans"><p>点击你的选择查看结果并表达你的想法。</p>
</div><p>Get TCD's free newsletters for easy tips to save more, waste less, and make smarter choices — and earn up to $5,000 toward clean upgrades in TCD's exclusive Rewards Club.</p>
<div class="lb-trans"><p>获取 TCD 的免费通讯，轻松获取节省更多、减少浪费和做出更明智选择的技巧——并在 TCD 独家奖励俱乐部中赚取高达 5000 美元的清洁升级奖励。</p>
</div>

Tesla launches bizarre luxury lifestyle product: 'Fans will probably sell [it] out'

- 特斯拉推出售价 $350 的限量版 pickleball 球拍，吸引大量购买者。  
- 该合作与 Selkirk Sport 进行，历时超过一年，旨在提升品牌价值。  
- 尽管特斯拉面临销售下滑挑战，球拍销售成功显示出品牌影响力。

特斯拉推出了一款奇特的奢侈生活方式产品：‘粉丝们可能会抢购一空’