<p>好市多不断调整其商品组合，提供从知名零售商到备受推崇的 Kirkland Signature 自有品牌的各种商品。</p>
<p>品牌的乐趣部分在于其寻宝模式，会员永远不知道会期待到什么。我可能会去当地的仓库需要牙刷、咖啡，或许还需要一些袜子，然后却带回了一只独木舟或一个巨大的泰迪熊。</p>
<p>好市多创始人吉姆·西尼加尔解释了连锁店模式的魔力。</p>
<p>“我们创造了一种寻宝的氛围。当顾客进来时，他们可能会发现我们有一个 Coach 手袋，而他们再回来时，可能就没有这个 Coach 手袋了，但也许我们有一些以热价出售的 Levi’s，” 他在接受 Masters Invest 采访时说道。</p>
<p>一切都是为了让会员感到不想错过。</p>
<p>“我们试图创造一种紧迫感，如果你看到这个产品，你最好买下它，因为下次可能就没有了。我们故意让商品售罄，以在顾客中创造这种紧迫感，” 他补充道。</p>
<p>现在，现任好市多首席执行官罗恩·瓦克里斯分享了一些新的知名零售合作伙伴，这些合作将推动销售。</p>
<h2>好市多增加知名合作伙伴</h2>
<p>寻宝模式推动了好市多品牌的发展。</p>
<p>“好市多的 ‘寻宝’ 购物体验已成为现代零售心理学中最具标志性和影响力的部分之一。顾客走进仓库时，不仅期待价值，还期待惊喜。这种发现的元素——找到意想不到的交易、异常高质量的品牌或限时商品的可能性——是好市多商业战略的基石，” Mojo Sales and Strategy 分享道。</p>
<p>在西尼加尔的时代，这家仓库俱乐部知道如何驱动人类行为。</p>
<p>“这不是偶然的。这是经过精心设计的心理学，当正确理解时，它成为希望在好市多生态系统中蓬勃发展的供应商的强大工具，” Mojo Sales and Strategy 补充道。</p>
<p>寻宝概念建立在一个行为原则上，即人们受到变异性的激励。</p>
<p><strong>更多零售：</strong></p>
<ul>
<li>好市多看到会员行为的重大变化</li>
<li>零售连锁因法律变更关闭所有门店</li>
<li>Lululemon 努力扭转令人担忧的顾客行为</li>
<li>T-Mobile 在重大损失后为顾客推出免费优惠</li>
</ul>
<p>好市多通过增加来自大品牌的新商品，继续增加这种变异性，给会员带来惊喜。</p>
<p>“在第一季度，我们在多个非食品类别中增加了许多新的国家品牌合作伙伴，包括 Gap 和 Ulta 礼品卡、Vera Bradley 服装和 Upper Deck 交易卡，” 首席财务官加里·米勒奇普在连锁店的第一季度财报电话会议上分享道。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/4atmSL_dj.WEpCIGW8VSww--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/93f3b21f7abfd984869d097577db647b?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="960" height="540" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/4atmSL_dj.WEpCIGW8VSww--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/93f3b21f7abfd984869d097577db647b"/></p>
<p><em>好市多试图让顾客对其商品保持猜测。</em> Shutterstock</p>
<h2>好市多还利用 Kirkland Signature 来构建寻宝体验</h2>
<p>米勒奇普明确表示，虽然好市多喜欢通过令人惊喜的知名品牌合作伙伴来取悦会员，但它也利用 Kirkland Signature 品牌来增加新商品。</p>
<p>“新产品在这一类别中推动了增长，像迪拜巧克力这样的流行商品表现非常好。Kirkland Signature 的增长速度继续快于整体销售，KS 商品通常提供 15% 到 20% 的价值，相比于质量相等或更好的国家品牌替代品，” 他分享道。</p>
<p>好市多稳步增加 Kirkland Signature 商品，同时也在其美食广场进行调整。</p>
<p>“在第一季度，我们推出了大约 45 种新的 KS 商品，包括干面部日常清洁毛巾、焦糖蓝莓可颂和各种服装项目，以及我们最新的美食广场产品——焦糖布朗尼圣代，” 米勒奇普补充道。</p>
<p>这些商品表现良好。</p>
<p>“Kirkland Signature 的增长速度继续快于整体销售，KS 商品通常提供 15% 到 20% 的价值，相比于质量相等或更好的国家品牌替代品，” 米勒奇普补充道。</p>
<p><strong>相关：受欢迎的家具品牌关闭，无破产</strong></p>
<h2>好市多还努力保持价格低廉</h2>
<p>虽然好市多喜欢通过增加新商品来保持会员的兴趣，但其核心关注点是确保会员的价格低廉。这也意味着在可能的情况下降低价格。</p>
<p>“一如既往，我们的目标是在看到机会时率先降低价格。本季度降低价格的一些例子包括 KS 鸡肉馅饼从每磅 4.29 美元降至 3.99 美元；KS 培根从每包 18.99 美元降至 16.99 美元；KS 奶油 3 包装从 10.49 美元降至 8.99 美元；KS 核桃 3 磅装从 14.49 美元降至 12.99 美元，” 首席财务官表示。</p>
<p>好市多在 2024 年 9 月将黄金会员的会费提高了 5 美元，现为 65 美元，执行会员的会费提高了 10 美元，现为 130 美元。然而，该连锁店并没有将这部分额外收入放入其 “口袋” 中。</p>
<p>“好市多似乎将去年会费增加的一部分再投资于更具竞争力的会员价格，同时允许其余部分流入底线，这对会员和股东都是双赢，” CFRA 研究分析师阿伦·孙达拉姆在接受 Investing.com 采访时表示。</p>
<p><strong>更多零售：</strong></p>
<ul>
<li>好市多看到会员行为的重大变化</li>
<li>零售连锁因法律变更关闭所有门店</li>
<li>Lululemon 努力扭转令人担忧的顾客行为</li>
<li>T-Mobile 在重大损失后为顾客推出免费优惠</li>
</ul>
<p>晨星股票分析师诺亚·罗尔认为好市多利用价格有效地推动了会员和销售。</p>
<p>“我认为好市多的定价是公平的，在大多数情况下，其低价价值主张优于同行，” 他在 RetailDive 中说道。</p>
<p><strong>亚马逊 Prime 会员：不要错过我们赞助商的这个额外优惠（可能价值数百美元）</strong></p>
<h3>C <strong>ostco 的品牌名策略与 Kirkland 策略</strong></h3>
<ul>
<li>Kirkland Signature 的创建旨在提供与知名品牌相媲美的质量，同时价格更低。Costco 将这一自有品牌定位为 “与领先的国家品牌一样好或更好”，而售价通常低约 20%，从而增强会员的价值感，Tasting Table 报道。</li>
<li>许多 Kirkland 产品实际上是由知名品牌制造商生产的。这意味着 Costco 可以在 Kirkland 标签下提供优质产品，同时避免典型品牌产品所需的高额营销成本，Mashed 报道。</li>
<li>Kirkland 品牌占据了 Costco 销售和利润的巨大份额。它已成长为主要的收入来源，每年创造数百亿美元，并增强了 Costco 与供应商的谈判能力。</li>
<li>Costco 利用与供应商的关系为会员和合作伙伴带来好处。许多国家制造商与 Costco 合作生产 Kirkland 产品，形成了一种共生关系，供应商从大宗订单中受益，而 Costco 则以更低的成本获得优质产品，AInvest 报道。</li>
<li>Costco 有选择性地调整其产品组合，以强调 Kirkland，在这些领域增加价值。最近的变化反映出在健康与美容和床垫等类别中增加了更多 Kirkland 产品，部分是为了抵消外部成本压力并增强价值感，TheStreet 报道。</li>
<li>这一策略也帮助 Costco 在知名品牌商品上保持竞争性定价。通过限制 SKU 种类并进行大宗采购，Costco 在 Kirkland 和国家品牌上谈判更低的价格，有效地将节省的成本传递给会员，Grocery Goodies 分享。</li>
</ul>
<p>Costco 在其年度报告中重申了自有品牌的重要性。</p>
<p>&#34;我们在 Kirkland Signature 品牌下销售许多产品。保持产品质量的一致性、竞争力的定价以及这些产品的可用性对于发展和维持会员忠诚度至关重要。这些产品通常也比国家品牌产品具有更高的利润率，并且占我们整体销售的越来越大部分，&#34;它分享道。</p>
<p><strong>相关：备受喜爱的梅西圣诞传统在 80 年后突然结束</strong></p>
<p><em>此故事最初由 TheStreet 于 2025 年 12 月 21 日发布，首次出现在零售部分。点击此处将 TheStreet 添加为首选来源。</em></p>

开市客

<p>开市客通过增加与知名品牌的合作伙伴关系来增强其寻宝购物模式，包括 Gap 和 Ulta 的礼品卡、Vera Bradley 的服装以及 Upper Deck 的交易卡。该策略旨在通过变化和紧迫感来给会员带来惊喜和愉悦，从而推动销售。此外，开市客利用其 Kirkland Signature 品牌提供价值产品，并继续专注于保持会员的低价，尽管最近会员费有所上涨</p>

<p>Costco endlessly mixes up its merchandise mix, offering everything from big-name retailers to its well-regarded Kirkland Signature house brand.</p>
<div class="lb-trans"><p>好市多不断调整其商品组合，提供从知名零售商到备受推崇的 Kirkland Signature 自有品牌的各种商品。</p>
</div><p>Part of the joy of the brand is its treasure hunt model, where members never know exactly what to expect. I might visit my local warehouse needing toothbrushes, some coffee, and maybe dress socks, then leave with a canoe or a giant teddy bear.</p>
<div class="lb-trans"><p>品牌的乐趣部分在于其寻宝模式，会员永远不知道会期待到什么。我可能会去当地的仓库需要牙刷、咖啡，或许还需要一些袜子，然后却带回了一只独木舟或一个巨大的泰迪熊。</p>
</div><p>Costco Founder Jim Sinegal explained the magic of the chain's model.</p>
<div class="lb-trans"><p>好市多创始人吉姆·西尼加尔解释了连锁店模式的魔力。</p>
</div><p>&#34;We have created a Treasure Hunt atmosphere. When customers come in, they may find at one time we have a Coach handbag, and they come back, and we don’t have the Coach handbag, but perhaps we have some Levi’s we are selling at a hot price,&#34; he told Masters Invest.</p>
<div class="lb-trans"><p>“我们创造了一种寻宝的氛围。当顾客进来时，他们可能会发现我们有一个 Coach 手袋，而他们再回来时，可能就没有这个 Coach 手袋了，但也许我们有一些以热价出售的 Levi’s，” 他在接受 Masters Invest 采访时说道。</p>
</div><p>It's all about making members feel the need to not miss out.</p>
<div class="lb-trans"><p>一切都是为了让会员感到不想错过。</p>
</div><p>&#34;We try to create a sense of urgency, that if you see the product, you’d better buy it because chances are it won’t be there next time. We purposely run out of merchandise to create that sense of urgency in our customers,” he added.</p>
<div class="lb-trans"><p>“我们试图创造一种紧迫感，如果你看到这个产品，你最好买下它，因为下次可能就没有了。我们故意让商品售罄，以在顾客中创造这种紧迫感，” 他补充道。</p>
</div><p>Now, current Costco CEO Ron Vachris has shared some new big-name retail partnerships that the warehouse club will use to drive sales.</p>
<div class="lb-trans"><p>现在，现任好市多首席执行官罗恩·瓦克里斯分享了一些新的知名零售合作伙伴，这些合作将推动销售。</p>
</div><h2>Costco adds big-name partners</h2>
<div class="lb-trans"><h2>好市多增加知名合作伙伴</h2>
</div><p>The treasure hunt model powers the Costco brand.</p>
<div class="lb-trans"><p>寻宝模式推动了好市多品牌的发展。</p>
</div><p>&#34;Costco’s 'treasure hunt' shopping experience has become one of the most iconic and influential pieces of modern retail psychology. Customers walk through the warehouse expecting not only value but surprise. This element of discovery — the possibility of finding an unexpected deal, an unusually high-quality brand, or a limited-time item — is a cornerstone of Costco’s business strategy,&#34; shared Mojo Sales and Strategy.</p>
<div class="lb-trans"><p>“好市多的 ‘寻宝’ 购物体验已成为现代零售心理学中最具标志性和影响力的部分之一。顾客走进仓库时，不仅期待价值，还期待惊喜。这种发现的元素——找到意想不到的交易、异常高质量的品牌或限时商品的可能性——是好市多商业战略的基石，” Mojo Sales and Strategy 分享道。</p>
</div><p>The warehouse club, way back in Sinegal's days, knew how to drive human behaviour.</p>
<div class="lb-trans"><p>在西尼加尔的时代，这家仓库俱乐部知道如何驱动人类行为。</p>
</div><p>&#34;It is not accidental. It is engineered psychology, and when understood correctly, it becomes a powerful tool for vendors who want to thrive inside Costco’s ecosystem,&#34; Mojo Sales and Strategy added.</p>
<div class="lb-trans"><p>“这不是偶然的。这是经过精心设计的心理学，当正确理解时，它成为希望在好市多生态系统中蓬勃发展的供应商的强大工具，” Mojo Sales and Strategy 补充道。</p>
</div><p>The treasure-hunt concept is built on the behavioral principle that people are motivated by variability.</p>
<div class="lb-trans"><p>寻宝概念建立在一个行为原则上，即人们受到变异性的激励。</p>
</div><p><strong>More Retail:</strong></p>
<div class="lb-trans"><p><strong>更多零售：</strong></p>
</div><ul>
<li>Costco sees major shift in member behavior</li>
<li>Retail chain shuts all locations as legal changes hit industry</li>
<li>Lululemon struggles to reverse concerning customer behavior</li>
<li>T-Mobile launches free offer for customers after major loss</li>
</ul>
<div class="lb-trans"><ul>
<li>好市多看到会员行为的重大变化</li>
<li>零售连锁因法律变更关闭所有门店</li>
<li>Lululemon 努力扭转令人担忧的顾客行为</li>
<li>T-Mobile 在重大损失后为顾客推出免费优惠</li>
</ul>
</div><p>Costco has continued to add to that variability by surprising members by adding new items from big brands.</p>
<div class="lb-trans"><p>好市多通过增加来自大品牌的新商品，继续增加这种变异性，给会员带来惊喜。</p>
</div><p>&#34;We added a number of new national brand partnerships across a range of non-food categories in Q1, including Gap and Ulta gift cards, Vera Bradley apparel, and Upper Deck trading cards,&#34; shared CFO Gary Millerchip during the chain's first-quarter earnings call.</p>
<div class="lb-trans"><p>“在第一季度，我们在多个非食品类别中增加了许多新的国家品牌合作伙伴，包括 Gap 和 Ulta 礼品卡、Vera Bradley 服装和 Upper Deck 交易卡，” 首席财务官加里·米勒奇普在连锁店的第一季度财报电话会议上分享道。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/4atmSL_dj.WEpCIGW8VSww--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/93f3b21f7abfd984869d097577db647b" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/4atmSL_dj.WEpCIGW8VSww--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/93f3b21f7abfd984869d097577db647b"/></p>
<p><em>Costco tries to keep customers guessing with its merchandise.</em> Shutterstock</p>
<div class="lb-trans"><p><em>好市多试图让顾客对其商品保持猜测。</em> Shutterstock</p>
</div><h2>Costco also uses Kirkland Signature to build the treasure hunt</h2>
<div class="lb-trans"><h2>好市多还利用 Kirkland Signature 来构建寻宝体验</h2>
</div><p>Millerchip made it clear that while Costco likes to delight members with surprising big-name brand partners, it also leverages its Kirkland Signature brand to add new items.</p>
<div class="lb-trans"><p>米勒奇普明确表示，虽然好市多喜欢通过令人惊喜的知名品牌合作伙伴来取悦会员，但它也利用 Kirkland Signature 品牌来增加新商品。</p>
</div><p>&#34;Newness has been driving growth in this category as well with on-trend items such as Dubai Chocolate performing very well. Kirkland Signature continues to grow at a faster pace than overall sales with KS items typically offering 15% to 20% value compared to the national brand alternative with equal or better quality,&#34; he shared.</p>
<div class="lb-trans"><p>“新产品在这一类别中推动了增长，像迪拜巧克力这样的流行商品表现非常好。Kirkland Signature 的增长速度继续快于整体销售，KS 商品通常提供 15% 到 20% 的价值，相比于质量相等或更好的国家品牌替代品，” 他分享道。</p>
</div><p>Costco has steadily added Kirkland Signature items to its lineup, while also mixing things up at its food court.</p>
<div class="lb-trans"><p>好市多稳步增加 Kirkland Signature 商品，同时也在其美食广场进行调整。</p>
</div><p>&#34;In Q1, we launched approximately 45 new KS items, including dry facial daily clean towels, caramelized blueberry croissants and various apparel items in addition to our latest food court offering, the caramel brownie sundae,&#34; Millerchip added.</p>
<div class="lb-trans"><p>“在第一季度，我们推出了大约 45 种新的 KS 商品，包括干面部日常清洁毛巾、焦糖蓝莓可颂和各种服装项目，以及我们最新的美食广场产品——焦糖布朗尼圣代，” 米勒奇普补充道。</p>
</div><p>Those items perform well.</p>
<div class="lb-trans"><p>这些商品表现良好。</p>
</div><p>&#34;Kirkland Signature continues to grow at a faster pace than overall sales, with KS items typically offering 15 to 20% value compared to the national brand alternative with equal or better quality,&#34; Millerchip added.</p>
<div class="lb-trans"><p>“Kirkland Signature 的增长速度继续快于整体销售，KS 商品通常提供 15% 到 20% 的价值，相比于质量相等或更好的国家品牌替代品，” 米勒奇普补充道。</p>
</div><p><strong>Related: Popular furniture store brand closes down, no bankruptcy</strong></p>
<div class="lb-trans"><p><strong>相关：受欢迎的家具品牌关闭，无破产</strong></p>
</div><h2>Costco also works to keep prices down</h2>
<div class="lb-trans"><h2>好市多还努力保持价格低廉</h2>
</div><p>While Costco likes to keep members interested by adding new items, its core focus is on making sure prices are low for members. That also means lowering prices when possible.</p>
<div class="lb-trans"><p>虽然好市多喜欢通过增加新商品来保持会员的兴趣，但其核心关注点是确保会员的价格低廉。这也意味着在可能的情况下降低价格。</p>
</div><p>&#34;As always, our goal is to be the first to lower prices where we see opportunities to do so. A few examples of lower prices this quarter include KS Chicken Pot Pie from $4.29 to $3.99 per pound; KS Bacon from $18.99 to $16.99 per packet; KS Whipped Cream 3-pack from $10.49 to $8.99; and KS Walnuts 3-pound pack from $14.49 to $12.99,&#34; according to the CFO.</p>
<div class="lb-trans"><p>“一如既往，我们的目标是在看到机会时率先降低价格。本季度降低价格的一些例子包括 KS 鸡肉馅饼从每磅 4.29 美元降至 3.99 美元；KS 培根从每包 18.99 美元降至 16.99 美元；KS 奶油 3 包装从 10.49 美元降至 8.99 美元；KS 核桃 3 磅装从 14.49 美元降至 12.99 美元，” 首席财务官表示。</p>
</div><p>Costco raised its membership fees in Sept. 2024 by $5 for a Gold Membership, now $65 and by $10 for its Executive Membership, now $130. The chain, however, has not put that added revenue in its proverbial pocket.</p>
<div class="lb-trans"><p>好市多在 2024 年 9 月将黄金会员的会费提高了 5 美元，现为 65 美元，执行会员的会费提高了 10 美元，现为 130 美元。然而，该连锁店并没有将这部分额外收入放入其 “口袋” 中。</p>
</div><p>&#34;Costco appears to be reinvesting part of last year’s membership fee increase into sharper pricing for members while allowing the remainder to flow through to the bottom line, a win-win for both members and shareholders,&#34; CFRA Research Analyst Arun Sundaram told Investing.com.</p>
<div class="lb-trans"><p>“好市多似乎将去年会费增加的一部分再投资于更具竞争力的会员价格，同时允许其余部分流入底线，这对会员和股东都是双赢，” CFRA 研究分析师阿伦·孙达拉姆在接受 Investing.com 采访时表示。</p>
</div><p><strong>More Retail:</strong></p>
<div class="lb-trans"><p><strong>更多零售：</strong></p>
</div><ul>
<li>Costco sees major shift in member behavior</li>
<li>Retail chain shuts all locations as legal changes hit industry</li>
<li>Lululemon struggles to reverse concerning customer behavior</li>
<li>T-Mobile launches free offer for customers after major loss</li>
</ul>
<div class="lb-trans"><ul>
<li>好市多看到会员行为的重大变化</li>
<li>零售连锁因法律变更关闭所有门店</li>
<li>Lululemon 努力扭转令人担忧的顾客行为</li>
<li>T-Mobile 在重大损失后为顾客推出免费优惠</li>
</ul>
</div><p>Morningstar Equity Analyst Noah Rohr thinks that Costco has used price well to drive memberships and sales.</p>
<div class="lb-trans"><p>晨星股票分析师诺亚·罗尔认为好市多利用价格有效地推动了会员和销售。</p>
</div><p>&#34;I think Costco’s pricing is fair and, in most instances, its low-price value proposition is superior to that of its peers,” he told RetailDive.</p>
<div class="lb-trans"><p>“我认为好市多的定价是公平的，在大多数情况下，其低价价值主张优于同行，” 他在 RetailDive 中说道。</p>
</div><p><strong>Amazon Prime members: Do not miss this bonus deal from our sponsor (it could be worth hundreds)</strong></p>
<div class="lb-trans"><p><strong>亚马逊 Prime 会员：不要错过我们赞助商的这个额外优惠（可能价值数百美元）</strong></p>
</div><h3>C <strong>ostco’s name-brand &amp; Kirkland strategy</strong></h3>
<div class="lb-trans"><h3>C <strong>ostco 的品牌名策略与 Kirkland 策略</strong></h3>
</div><ul>
<li>Kirkland Signature was created to offer quality comparable to name brands at lower prices. Costco positions the private label to be “as good as or better than leading national brands” while often selling for about 20% less, reinforcing value for members, according to Tasting Table.</li>
<li>Many Kirkland products are actually made by well-known name-brand manufacturers. This means Costco can deliver premium quality under the Kirkland label while avoiding higher marketing costs that typical branded products carry, reported Mashed.</li>
<li>The Kirkland brand accounts for a huge share of Costco’s sales and profits. It has grown into a major revenue driver, generating tens of billions annually, and boosts Costco’s negotiating power with suppliers.</li>
<li>Costco leverages supplier relationships to benefit members and partners. Many national manufacturers partner with Costco to produce Kirkland products, creating a symbiotic relationship where suppliers benefit from large-volume orders and Costco gains quality products at lower costs, reported AInvest.</li>
<li>Costco selectively adjusts its assortment to emphasize Kirkland, where it adds value. Recent changes reflect more Kirkland products in categories like health &amp; beauty and mattresses, partly to offset external cost pressures and enhance value perception, according to TheStreet.</li>
<li>The strategy helps Costco maintain competitive pricing on name-brand items, too. By limiting SKU variety and buying in massive volumes, Costco negotiates lower prices on both Kirkland and national brands, effectively passing savings to members, shared Grocery Goodies.</li>
</ul>
<div class="lb-trans"><ul>
<li>Kirkland Signature 的创建旨在提供与知名品牌相媲美的质量，同时价格更低。Costco 将这一自有品牌定位为 “与领先的国家品牌一样好或更好”，而售价通常低约 20%，从而增强会员的价值感，Tasting Table 报道。</li>
<li>许多 Kirkland 产品实际上是由知名品牌制造商生产的。这意味着 Costco 可以在 Kirkland 标签下提供优质产品，同时避免典型品牌产品所需的高额营销成本，Mashed 报道。</li>
<li>Kirkland 品牌占据了 Costco 销售和利润的巨大份额。它已成长为主要的收入来源，每年创造数百亿美元，并增强了 Costco 与供应商的谈判能力。</li>
<li>Costco 利用与供应商的关系为会员和合作伙伴带来好处。许多国家制造商与 Costco 合作生产 Kirkland 产品，形成了一种共生关系，供应商从大宗订单中受益，而 Costco 则以更低的成本获得优质产品，AInvest 报道。</li>
<li>Costco 有选择性地调整其产品组合，以强调 Kirkland，在这些领域增加价值。最近的变化反映出在健康与美容和床垫等类别中增加了更多 Kirkland 产品，部分是为了抵消外部成本压力并增强价值感，TheStreet 报道。</li>
<li>这一策略也帮助 Costco 在知名品牌商品上保持竞争性定价。通过限制 SKU 种类并进行大宗采购，Costco 在 Kirkland 和国家品牌上谈判更低的价格，有效地将节省的成本传递给会员，Grocery Goodies 分享。</li>
</ul>
</div><p>Costco reiterated the importance of its house brand in its annual report.</p>
<div class="lb-trans"><p>Costco 在其年度报告中重申了自有品牌的重要性。</p>
</div><p>&#34;We sell many products under our Kirkland Signature brand. Maintaining consistent product quality, competitive pricing, and availability of these products is essential to developing and maintaining member loyalty. These products also generally carry higher margins than national brand products and represent a growing portion of our overall sales,&#34; it shared.</p>
<div class="lb-trans"><p>&#34;我们在 Kirkland Signature 品牌下销售许多产品。保持产品质量的一致性、竞争力的定价以及这些产品的可用性对于发展和维持会员忠诚度至关重要。这些产品通常也比国家品牌产品具有更高的利润率，并且占我们整体销售的越来越大部分，&#34;它分享道。</p>
</div><p><strong>Related: Beloved Macy’s Christmas tradition ends abruptly after 80 years</strong></p>
<div class="lb-trans"><p><strong>相关：备受喜爱的梅西圣诞传统在 80 年后突然结束</strong></p>
</div><p><em>This story was originally published by TheStreet on Dec 21, 2025, where it first appeared in the Retail section. Add TheStreet as a Preferred Source by clicking here.</em></p>
<div class="lb-trans"><p><em>此故事最初由 TheStreet 于 2025 年 12 月 21 日发布，首次出现在零售部分。点击此处将 TheStreet 添加为首选来源。</em></p>
</div>

开市客引入了大牌品牌，购物者将对新产品感到惊讶