<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg"/></p>
<p>WPP 的股价今年一直在自由下跌，使其成为英国股市中表现最差的股票之一。它在 11 月份跌至 265 便士的低点，比 2024 年的最高水平下降了 68%。目前，它的股价接近自 2021 年以来的最低水平，较历史最高点下跌了 75%。</p>
<h2>WPP 股价因人工智能的冲击而崩溃</h2>
<p>作为广告和公关行业最大的参与者，WPP 在过去几年面临压力，因为对人工智能冲击的担忧持续存在。</p>
<p>这种冲击影响了其大部分业务，包括 Ogilvy、VML、Grey 和 MindShare 等知名品牌。它还使其退出了跟踪英国最大公司的蓝筹股 FTSE 100 指数。</p>
<p>最近的业绩显示，WPP 的业务在第三季度继续恶化，管理层将其归因于客户流失和客户支出削减。</p>
<p>其收入下降了 8.4%，降至 32 亿英镑，而扣除通过成本后的收入下降了 11.1%，降至 24.9 亿英镑。这一下滑使得年初至今的收入降至 99.2 亿英镑，比去年同期下降了 8%。</p>
<p>更糟的是，管理层警告称，年度收入将低于之前的指引，继续维持多年来的疲软。它现在预计，今年的同类增长将在-5.5% 到 6.0% 之间。</p>
<p>其生态系统中的所有业务在季度内仍然面临压力。其全球综合代理机构，由媒体策划和购买业务组成，收入下降，公司将其表现不佳归因于德国和中国的市场。</p>
<p>其公关和专业代理业务也出现了同样的下降。这种情况在其地理区域中普遍存在，包括北美、英国、欧洲和其他地区。</p>
<p>随着广告和营销行业的变化，WPP 的下滑在可预见的未来可能会继续。如今，大多数公司将广告预算集中在数字领域，而这是 WPP 难以实现盈利的领域。</p>
<h2>WPP 变得便宜并成为收购目标</h2>
<p>从积极的一面来看，WPP 股价的持续崩溃使其成为一家便宜的公司，目前的前瞻市盈率仅为 5。</p>
<p>这种便宜可能使其成为一个良好的收购目标。最近有传言称，它正在考虑与 Havas 合并，这笔交易将得到私募股权公司的支持。</p>
<p>在 Omnicom 和 IPG 这两家最大竞争对手合并后，对交易的期望上升。Omnicom 现在计划裁员 4000 人，并关闭一些 IPG 的广告公司，这一举措旨在使其成为 WPP 更强大的竞争对手。</p>
<p>WPP 可能成为一个良好的收购目标，因为通过品牌内部合并有潜力改善其运营。它在全球拥有超过 104,000 名员工，并在低利润市场中有一定存在。</p>
<h2>WPP 股价技术分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png"/></p>
<p><em>WPP 股票图表 | 来源：TradingView</em></p>
<p>周线图显示，WPP 股价在过去几年中处于强烈的熊市趋势中。从 2022 年疫情高点的 1004 便士崩溃至当前的 335 便士，这一变动抹去了数十亿英镑的价值。</p>
<p>WPP 股价跌破了关键支撑位 584 便士，这是 2022 年 9 月和 2023 年 10 月的最低水平。它仍然低于所有移动平均线。</p>
<p>因此，WPP 股价的最可能预测是温和看涨，希望在 2026 年能收到收购要约。然而，如果交易未能达成，股价可能会继续下跌。</p>
<p>文章《WPP 股价在 2025 年崩溃后会反弹吗？》最初发布在 Invezz 上。</p>

<p>WPP 的股价从 2024 年的高峰下跌了 68%，主要受到人工智能的冲击和客户流失的影响。该公司退出了 FTSE 100 指数，第三季度收入下降了 8.4%。尽管面临困境，WPP 的低市盈率使其成为潜在的收购目标。技术分析表明，如果发生收购，前景可能略显乐观，但如果没有交易，继续下滑的可能性依然存在</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg" alt="" original-src="https://invezz.com/wp-content/uploads/2020/04/wpp-office-ibm-740x416.jpg"/></p>
<p>WPP share price has been in a freefall this year, making it one the top laggards in the UK stock market. It dropped to a low of 265p in November, down by 68% from its highest level in 2024. It is now hovering near its lowest level since 2021 and is down by 75% from its all-time high.</p>
<div class="lb-trans"><p>WPP 的股价今年一直在自由下跌，使其成为英国股市中表现最差的股票之一。它在 11 月份跌至 265 便士的低点，比 2024 年的最高水平下降了 68%。目前，它的股价接近自 2021 年以来的最低水平，较历史最高点下跌了 75%。</p>
</div><h2>WPP stock price has crashed because of the AI disruption</h2>
<div class="lb-trans"><h2>WPP 股价因人工智能的冲击而崩溃</h2>
</div><p>WPP, the biggest player in the advertising and public relations industry, has come under pressure in the past few years as concerns about the AI disruption have remained.</p>
<div class="lb-trans"><p>作为广告和公关行业最大的参与者，WPP 在过去几年面临压力，因为对人工智能冲击的担忧持续存在。</p>
</div><p>This disruption has affected most of its businesses, including popular brands like Ogilvy, VML, Grey, and MindShare. It has also made it to exit the blue-chip FTSE 100 Index, which tracks the biggest companies in the UK.</p>
<div class="lb-trans"><p>这种冲击影响了其大部分业务，包括 Ogilvy、VML、Grey 和 MindShare 等知名品牌。它还使其退出了跟踪英国最大公司的蓝筹股 FTSE 100 指数。</p>
</div><p>The most recent results showed that WPP’s business continued to deteriorate in the third quarter, which the management blamed on client losses and client spending cuts.</p>
<div class="lb-trans"><p>最近的业绩显示，WPP 的业务在第三季度继续恶化，管理层将其归因于客户流失和客户支出削减。</p>
</div><p>Its revenue dropped by 8.4% to £3.2 billion, while its revenue less pass-through costs dropped by 11.1% to £2.49 billion. This slowdown brought the year-to-date revenue to £9.92 billion, down by 8% from the same period.</p>
<div class="lb-trans"><p>其收入下降了 8.4%，降至 32 亿英镑，而扣除通过成本后的收入下降了 11.1%，降至 24.9 亿英镑。这一下滑使得年初至今的收入降至 99.2 亿英镑，比去年同期下降了 8%。</p>
</div><p>Worse, the management warned that the annual revenue will be worse than its previous guidance, continuing a weakness that has been going on for years. It now expects that the like-for-like growth for the year will be between minus 5.5% to 6.0%.</p>
<div class="lb-trans"><p>更糟的是，管理层警告称，年度收入将低于之前的指引，继续维持多年来的疲软。它现在预计，今年的同类增长将在-5.5% 到 6.0% 之间。</p>
</div><p>All businesses in its ecosystem remained under pressure during the quarter. It’s Global Integrated Agencies, which is made up of its media planning and buying businesses, saw its revenue drop, with the company blaming its weak performance in Germany and China.</p>
<div class="lb-trans"><p>其生态系统中的所有业务在季度内仍然面临压力。其全球综合代理机构，由媒体策划和购买业务组成，收入下降，公司将其表现不佳归因于德国和中国的市场。</p>
</div><p>The same decline happened in its public relations and its specialist agencies businesses. This is also happening across its geographical regions, with North America, the UK, Europe, and the rest of the world.</p>
<div class="lb-trans"><p>其公关和专业代理业务也出现了同样的下降。这种情况在其地理区域中普遍存在，包括北美、英国、欧洲和其他地区。</p>
</div><p>WPP’s slowdown will likely continue in the foreseeable future as the advertising and marketing industries change. Today, most companies are focusing their advertising budgets on the digital segment, an area where WPP is struggling to monetize.</p>
<div class="lb-trans"><p>随着广告和营销行业的变化，WPP 的下滑在可预见的未来可能会继续。如今，大多数公司将广告预算集中在数字领域，而这是 WPP 难以实现盈利的领域。</p>
</div><h2>WPP has become cheap and a buyout target</h2>
<div class="lb-trans"><h2>WPP 变得便宜并成为收购目标</h2>
</div><p>On the positive side, the ongoing WPP share price crash has made it a cheap company trading with a forward price-to-earnings ratio of just 5.</p>
<div class="lb-trans"><p>从积极的一面来看，WPP 股价的持续崩溃使其成为一家便宜的公司，目前的前瞻市盈率仅为 5。</p>
</div><p>This cheapness may make it a good acquisition target. Just recently, there were rumors that it was eying a merger with Havas, in a deal that would be backed by private equity companies.</p>
<div class="lb-trans"><p>这种便宜可能使其成为一个良好的收购目标。最近有传言称，它正在考虑与 Havas 合并，这笔交易将得到私募股权公司的支持。</p>
</div><p>Hopes for a deal rose after the merger of Omnicom and IPG, two of its biggest competitors. Omnicom is now planning to cut 4,000 jobs and shutter some of IPG’s ad firms, a move intended to make it a more formidable competitor to WPP.</p>
<div class="lb-trans"><p>在 Omnicom 和 IPG 这两家最大竞争对手合并后，对交易的期望上升。Omnicom 现在计划裁员 4000 人，并关闭一些 IPG 的广告公司，这一举措旨在使其成为 WPP 更强大的竞争对手。</p>
</div><p>WPP would likely make a good buyout target because of the potential to improve its operations through intrabrand mergers. It also has over 104,000 employees globally and a presence in low-profitable markets.</p>
<div class="lb-trans"><p>WPP 可能成为一个良好的收购目标，因为通过品牌内部合并有潜力改善其运营。它在全球拥有超过 104,000 名员工，并在低利润市场中有一定存在。</p>
</div><h2>WPP share price technical analysis</h2>
<div class="lb-trans"><h2>WPP 股价技术分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png" alt="" original-src="https://invezz.com/wp-content/uploads/2025/12/WPP-share-price-1024x579.png"/></p>
<p><em>WPP stock chart | Source: TradingView</em></p>
<div class="lb-trans"><p><em>WPP 股票图表 | 来源：TradingView</em></p>
</div><p>The weekly timeframe chart shows that the WPP stock price has been in a strong bearish trend in the past few years. It has collapsed from the pandemic high of 1,004p in 2022 to the current 335p, a move that has erased billions of pounds in value.</p>
<div class="lb-trans"><p>周线图显示，WPP 股价在过去几年中处于强烈的熊市趋势中。从 2022 年疫情高点的 1004 便士崩溃至当前的 335 便士，这一变动抹去了数十亿英镑的价值。</p>
</div><p>WPP stock dropped below the key support level at 584p, its lowest level in September 2022 and October 2023. It remains below all moving averages.</p>
<div class="lb-trans"><p>WPP 股价跌破了关键支撑位 584 便士，这是 2022 年 9 月和 2023 年 10 月的最低水平。它仍然低于所有移动平均线。</p>
</div><p>Therefore, the most likely WPP share price forecast is mildly bullish with the hope that it will receive an acquisition offer in 2026. However, the stock may keep falling if a deal does not materialize.</p>
<div class="lb-trans"><p>因此，WPP 股价的最可能预测是温和看涨，希望在 2026 年能收到收购要约。然而，如果交易未能达成，股价可能会继续下跌。</p>
</div><p>The post Will the WPP share price rebound after the 2025 crash? appeared first on Invezz</p>
<div class="lb-trans"><p>文章《WPP 股价在 2025 年崩溃后会反弹吗？》最初发布在 Invezz 上。</p>
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WPP 的股价会在 2025 年崩盘后反弹吗？