<p>Pavlo Gonchar | Lightrocket | Getty Images</p>
<p>Tubi 今年实现了盈利，做到了其他流媒体服务所追求的：吸引愿意观看广告的年轻观众。</p>
<p>这家由福克斯公司拥有的免费流媒体平台长期以来一直处于一种次级流媒体服务的行列，与 Pluto 和 The Roku Channel 等低预算和不太受欢迎的服务并列。但这一免费服务正在获得关注，并在与大玩家的对话中找到了立足点。</p>
<p>在 11 月，Tubi 在 Nielsen 的月度观看趋势分析 The Gauge 中占总流媒体观看时间的 2.1%，超过了 NBCUniversal 的 Peacock 和华纳兄弟探索的 HBO Max。谷歌的 YouTube 在观看量追踪中位居第一。</p>
<p>Tubi 的首席营销官 Nicole Parlapiano 在一次采访中表示：“我们的粉丝进来后，表现得就像是 [订阅流媒体] 观众。唯一的区别是他们不为此付费。”</p>
<p>Netflix 在流媒体领域的主导地位使许多媒体公司追逐同样的成功，花费数十亿美元制作原创内容以吸引订阅者并努力实现盈利。</p>
<p>作为回应，流媒体的成本上升，几乎每个订阅平台在近年来都进行了多次涨价，迫使消费者转向更便宜的广告支持选项。一些大玩家对密码共享的打击也动摇了这一领域。</p>
<p>Tubi 的首席内容官 Adam Lewinson 告诉 CNBC：“人们过去是取消有线电视，现在他们在取消订阅。这是否推动了更多人转向免费流媒体？绝对是的。”</p>
<p>Tubi 表示，它每月拥有超过 1 亿的活跃用户，每月播放内容达 10 亿小时。相比之下，Netflix 截至 2024 年底报告的订阅用户超过 3 亿，而 Disney+ 截至 9 月底报告的订阅用户为 1.31 亿。</p>
<p>Tubi 的观众中近 60% 是千禧一代或 Z 世代，近一半是多元文化的，Tubi 引用了 MRI-Simmons 对其观众的 Cord Evolution 研究。</p>
<p>Tubi 通过许可电影和电视剧来丰富其库——一些是热门的，一些是小众的。该平台确实制作原创内容，但规模小于其竞争对手。它还利用了福克斯的体育资源，今年在 Tubi 上播放了两场 NFL 比赛，最引人注目的是 2 月份的超级碗和上个月的感恩节比赛。</p>
<p>总的来说，Tubi 在其平台上拥有超过 30 万个标题。</p>
<h2>福克斯的流媒体解决方案</h2>
<p>在 10 月，福克斯报告称，Tubi 在截至 9 月 30 日的财季首次实现盈利，福克斯首席执行官 Lachlan Murdoch 补充说，它比预期更早达到了这一里程碑。Tubi 报告该季度收入增长 27%，主要得益于总观看时间增长 18%。</p>
<p>Murdoch 当时表示，希望 Tubi 能继续保持其轨迹，以便在短期内成为 “有意义的盈利贡献者”。</p>
<p>这一增长为福克斯提供了验证，因为它在流媒体游戏中采取了与其媒体同行不同的策略。该公司的股票今年上涨超过 40%，而其他媒体股票在不确定性的大潮中表现不佳。</p>
<p>该公司在 2019 年将其娱乐资产出售给迪士尼，其电视业务——广播网络福克斯和福克斯新闻等有线网络——主要由新闻和体育组成。2020 年，该媒体公司以 4.4 亿美元收购了 Tubi。</p>
<p>自那时以来，Tubi 一直是福克斯应对流媒体的主要方案，直到最近，该公司推出了 Fox One，一项面向消费者的流媒体服务，提供所有福克斯内容，月费为 19.99 美元。Murdoch 强调，Fox One 没有制作原创或独家内容的计划，让 Tubi 在数字和注重成本的观众中脱颖而出。</p>
<h2>免费的主宰</h2>
<p>来自纽约布法罗的 23 岁女孩 Paige Bulera 表示，她不相信为失望付费。这就是为什么 Tubi 在她所有的流媒体应用中脱颖而出。</p>
<p>Bulera 表示，她比普通人更频繁地观看电影，并且几乎使用她姐姐的登录信息来访问所有主要流媒体服务。但随着每次价格上涨，她对这些投资的满意度越来越低。</p>
<p>“不仅价格在上涨，似乎每次涨价你都在失去东西，” Bulera 告诉 CNBC。“就像现在你不能与他人在 Netflix 上共享账户，或者即使价格上涨，仍然会有广告。”</p>
<p>Jaque Silva | Nurphoto | Getty Images</p>
<p>她的电影清单主要倾向于恐怖片。Tubi 表示，该平台拥有最大的恐怖内容收藏，达到 9000 个标题，同时还提供跨越多个类型的粉丝最爱，如《科拉琳》、《华尔街之狼》和《汤姆与杰瑞》。</p>
<p>“使用 Tubi，完全免费——你知道会有广告，但它以一种方式推广，你可以观看旧电影、新电影或 Tubi 原创，所以这就是我非常喜欢这个平台的原因，主要是因为它的性价比高，” Bulera 说。</p>
<p>MoffettNathanson 的一份最新报告指出，YouTube 的流媒体参与度仍然强劲，其次是免费的广告支持平台——称为 FAST 频道——如 Tubi、Paramount Skydance 的 Pluto 和 Roku 的 The Roku Channel。</p>
<p>Tubi 的高管表示，该平台常常与 Pluto 等平台一起被提及，因为它以指南格式提供频道，反映了传统的线性模式。然而，由于几乎所有的观看都是按需的——意味着观众从库中选择电影和系列，而不是收看预编程频道——Tubi 认为它应该与 Netflix 和 Disney+ 等订阅服务在同一池中竞争。</p>
<p>“95% 的人是带着观看他们想看的内容的意图进来的，他们是专注的观众。他们不是被动的观众，” Tubi 的 Parlapiano 说。</p>
<p>高管表示，选择过程使得 Tubi 的观众比其他免费广告支持频道的观众更倾向于观看广告，因为后者往往只是为了享受更轻松的体验或只是想在背景中播放一些内容。这对广告商来说是一个强有力的销售宣传。</p>
<p>“我们 100% 依赖广告支持，而其他流媒体平台并非如此。是的，他们有广告支持的层级，但在每个平台上，这些层级的规模和广告支持环境中的观看量并不明确，” Parlapiano 说。</p>
<p>在福克斯最近的财报电话会议上，首席财务官 Steve Tomsic 表示，公司整体电视广告收入增长了 6%，主要得益于 Tubi 的增长。</p>
<h2>向 Z 世代倾斜</h2>
<p>詹姆斯·范德比克和诺亚·贝克在 Tubi 的《Sidelined 2: Intercepted》中</p>
<p>来源：Tubi</p>
<p>根据公司高管的说法，58% 的观众偏年轻，Tubi 在吸引年轻一代方面投入了大量工作。</p>
<p>在 6 月，Tubi 推出了 “Tubi for Creators”，这是公司更广泛推动将内容创作者纳入好莱坞的一部分。</p>
<p>“这个想法是为创作者提供一条通往好莱坞的道路，让他们能够保持最初让他们受欢迎的真实性，并保持大量的创作控制，” Tubi for Creators 负责人 Rich Bloom 说。“我们以六位创作者和大约 500 集内容启动，现在已经超过 100 位创作者和超过 10,000 集内容。”</p>
<p>Tubi 与知名 YouTube 娱乐人士签署了协议，将他们现有的剧集添加到平台上，例如 Dan 和 Riya 的《Beverly Valley High》和 FunnyMike 的系列《Mr. Creepy Eyes》。它还通过 Kickstarter 资助的项目与独立电影制作人达成协议。</p>
<p>Bloom 表示，Tubi 发现这一类别正在吸引新的年轻观众，而这些观众的 “留存率实际上比我们一般的新观众更高。”</p>
<p>Tubi 的 Lewinson 表示，该平台在年轻成人电影方面特别成功，例如由 TikTok 明星诺亚·贝克主演的《Sidelined》和《Sidelined 2》。该系列单独吸引了近 2000 万观众，Lewinson 补充说，观看续集的新观众的中位年龄仅为 21 岁。</p>
<p>Tubi 的《Sidelined 2: Intercepted》</p>
<p>来源：Tubi</p>
<p>“我们真的证明了我们可以吸引年轻观众到一个长格式的流媒体平台，” 他说。“人们认为他们只对短格式感兴趣——这完全不准确。只要你有与他们的粉丝文化相关的内容，他们就会来到 Tubi。”</p>
<p>Z 世代也在追求怀旧，像《Columbo》和《谋杀她写的》这样的老节目在 Tubi 上也很受欢迎。</p>
<p>Tubi 高管指出，日益增长的 Z 世代和千禧一代观众是广告商的另一个卖点。</p>
<p>“我的获取团队可以出去获取我们能找到的任何东西，但我们发现，随着我们制作这些类型的故事，我们真的吸引了这些观众，” Lewinson 说。“他们会来观看《Sidelined》，但随后我们会跟踪他们在平台上观看的其他内容，并确保我们有足够多的这些类型的类别供这些观众观看。”</p>
<p><em>披露：康卡斯特是 NBC 环球的母公司，NBC 环球拥有 CNBC。Versant 将在康卡斯特计划剥离 Versant 后成为 CNBC 的新母公司。</em></p>

福克斯-B

<p>福克斯的 Tubi 在尼尔森 11 月的流媒体报告中超越了 Peacock 和 HBO Max 的观看时长。Tubi 是一项免费的流媒体服务，今年通过吸引愿意观看广告的年轻观众实现了盈利。它每月拥有超过 1 亿的活跃用户，每月播放内容达到 10 亿小时。Tubi 的增长得益于授权内容和福克斯的体育赛事。福克斯报告称，截至 9 月 30 日的财季，Tubi 的收入增长了 27%。Tubi 的成功与流媒体行业成本上升和订阅取消的趋势形成了鲜明对比</p>

<p>Pavlo Gonchar | Lightrocket | Getty Images</p>
<div class="lb-trans"><p>Pavlo Gonchar | Lightrocket | Getty Images</p>
</div><p>Tubi hit profitability this year doing what other streaming services are trying to: attract younger audiences who are willing to sit through ads.</p>
<div class="lb-trans"><p>Tubi 今年实现了盈利，做到了其他流媒体服务所追求的：吸引愿意观看广告的年轻观众。</p>
</div><p>The Fox Corp.-owned free streaming platform has long been among a sort of second tier of streaming services alongside lower-budget and less popular offerings like Pluto and The Roku Channel. But the free service is gaining traction and finding its footing in conversations with the big players.</p>
<div class="lb-trans"><p>这家由福克斯公司拥有的免费流媒体平台长期以来一直处于一种次级流媒体服务的行列，与 Pluto 和 The Roku Channel 等低预算和不太受欢迎的服务并列。但这一免费服务正在获得关注，并在与大玩家的对话中找到了立足点。</p>
</div><p>In November, Tubi made up 2.1% of total streaming minutes on The Gauge, Nielsen's monthly analysis of viewing trends, ahead of NBCUniversal's Peacock and Warner Bros. Discovery's HBO Max. Google's YouTube holds the top spot in the viewership tracker.</p>
<div class="lb-trans"><p>在 11 月，Tubi 在 Nielsen 的月度观看趋势分析 The Gauge 中占总流媒体观看时间的 2.1%，超过了 NBCUniversal 的 Peacock 和华纳兄弟探索的 HBO Max。谷歌的 YouTube 在观看量追踪中位居第一。</p>
</div><p>&#34;Our fans come in, and they behave like [subscription streaming] viewers. The only difference is they don't pay for it,&#34; said Tubi's chief marketing officer, Nicole Parlapiano, in an interview.</p>
<div class="lb-trans"><p>Tubi 的首席营销官 Nicole Parlapiano 在一次采访中表示：“我们的粉丝进来后，表现得就像是 [订阅流媒体] 观众。唯一的区别是他们不为此付费。”</p>
</div><p>Netflix's dominance in streaming has led many media companies to chase the same success, spending billions of dollars on original content to attract subscribers and strive for profitability.</p>
<div class="lb-trans"><p>Netflix 在流媒体领域的主导地位使许多媒体公司追逐同样的成功，花费数十亿美元制作原创内容以吸引订阅者并努力实现盈利。</p>
</div><p>In response, the cost of streaming has risen, with nearly every subscription platform instituting multiple price hikes in recent years and pushing consumers toward cheaper, ad-supported options. A crackdown on password sharing by some of the biggest players has also shaken up the space.</p>
<div class="lb-trans"><p>作为回应，流媒体的成本上升，几乎每个订阅平台在近年来都进行了多次涨价，迫使消费者转向更便宜的广告支持选项。一些大玩家对密码共享的打击也动摇了这一领域。</p>
</div><p>&#34;People used to cut the cord, now they're canceling subscriptions. And is that driving more consumption into free streaming? Absolutely,&#34; Tubi Chief Content Officer Adam Lewinson told CNBC.</p>
<div class="lb-trans"><p>Tubi 的首席内容官 Adam Lewinson 告诉 CNBC：“人们过去是取消有线电视，现在他们在取消订阅。这是否推动了更多人转向免费流媒体？绝对是的。”</p>
</div><p>Tubi said it has more than 100 million monthly active users and 1 billion hours of streamed content per month. For comparison, Netflix reported more than 300 million subscribers as of late 2024, the last time it reported the metric, while Disney+ reported 131 million subscribers as of the end of September.</p>
<div class="lb-trans"><p>Tubi 表示，它每月拥有超过 1 亿的活跃用户，每月播放内容达 10 亿小时。相比之下，Netflix 截至 2024 年底报告的订阅用户超过 3 亿，而 Disney+ 截至 9 月底报告的订阅用户为 1.31 亿。</p>
</div><p>Nearly 60% of Tubi's audience is made up of millennials or members of Generation Z, and nearly half are multicultural, Tubi said, citing an MRI-Simmons Cord Evolution Study of its audience.</p>
<div class="lb-trans"><p>Tubi 的观众中近 60% 是千禧一代或 Z 世代，近一半是多元文化的，Tubi 引用了 MRI-Simmons 对其观众的 Cord Evolution 研究。</p>
</div><p>Tubi bulks up its library by licensing films and TV series — some popular and some niche. The platform does produce original content, albeit at a smaller scale than its competitors. It's also tapped Fox's sports arsenal, airing two NFL games this year on Tubi, most notably the Super Bowl in February and a Thanksgiving Day game last month.</p>
<div class="lb-trans"><p>Tubi 通过许可电影和电视剧来丰富其库——一些是热门的，一些是小众的。该平台确实制作原创内容，但规模小于其竞争对手。它还利用了福克斯的体育资源，今年在 Tubi 上播放了两场 NFL 比赛，最引人注目的是 2 月份的超级碗和上个月的感恩节比赛。</p>
</div><p>In total, Tubi boasts more than 300,000 titles on its platform.</p>
<div class="lb-trans"><p>总的来说，Tubi 在其平台上拥有超过 30 万个标题。</p>
</div><h2>Fox's answer to streaming</h2>
<div class="lb-trans"><h2>福克斯的流媒体解决方案</h2>
</div><p>In October, Fox reported that Tubi had reached profitability for the first time for the fiscal quarter ended Sept. 30, with Fox CEO Lachlan Murdoch adding that it reached that milestone &#34;earlier than expected.&#34; Tubi reported 27% revenue growth for the quarter, which was driven by an 18% increase in total view time.</p>
<div class="lb-trans"><p>在 10 月，福克斯报告称，Tubi 在截至 9 月 30 日的财季首次实现盈利，福克斯首席执行官 Lachlan Murdoch 补充说，它比预期更早达到了这一里程碑。Tubi 报告该季度收入增长 27%，主要得益于总观看时间增长 18%。</p>
</div><p>Murdoch said at the time the hope was for Tubi to continue on its trajectory so it could become &#34;a meaningful contributor&#34; to earnings in the near term.</p>
<div class="lb-trans"><p>Murdoch 当时表示，希望 Tubi 能继续保持其轨迹，以便在短期内成为 “有意义的盈利贡献者”。</p>
</div><p>The growth is validation for Fox, which took a different tack to the streaming game than its media peers. Its stock is up more than 40% this year, while other media stocks haven't fared nearly as well amid a sea of uncertainty.</p>
<div class="lb-trans"><p>这一增长为福克斯提供了验证，因为它在流媒体游戏中采取了与其媒体同行不同的策略。该公司的股票今年上涨超过 40%，而其他媒体股票在不确定性的大潮中表现不佳。</p>
</div><p>The company offloaded its entertainment assets to Disney in 2019, and its TV business — broadcast network Fox and cable networks like Fox News — consist mostly of news and sports. In 2020, the media company acquired Tubi for $440 million.</p>
<div class="lb-trans"><p>该公司在 2019 年将其娱乐资产出售给迪士尼，其电视业务——广播网络福克斯和福克斯新闻等有线网络——主要由新闻和体育组成。2020 年，该媒体公司以 4.4 亿美元收购了 Tubi。</p>
</div><p>Since then, Tubi had been Fox's main answer to streaming until recently, when the company launched Fox One, a direct-to-consumer streaming service of all Fox content for $19.99 per month. Murdoch has emphasized there are no plans for Fox One to produce original or exclusive content, leaving Tubi to shine with a digital and cost-conscious audience.</p>
<div class="lb-trans"><p>自那时以来，Tubi 一直是福克斯应对流媒体的主要方案，直到最近，该公司推出了 Fox One，一项面向消费者的流媒体服务，提供所有福克斯内容，月费为 19.99 美元。Murdoch 强调，Fox One 没有制作原创或独家内容的计划，让 Tubi 在数字和注重成本的观众中脱颖而出。</p>
</div><h2>Free reigns</h2>
<div class="lb-trans"><h2>免费的主宰</h2>
</div><p>Paige Bulera, a 23-year-old from Buffalo, New York, said she doesn't believe in paying for disappointment. That's why Tubi has emerged as the winner amid all of her streaming apps.</p>
<div class="lb-trans"><p>来自纽约布法罗的 23 岁女孩 Paige Bulera 表示，她不相信为失望付费。这就是为什么 Tubi 在她所有的流媒体应用中脱颖而出。</p>
</div><p>Bulera said she watches movies more often than the average person and uses her sister's logins for nearly all of the major streaming services. But with each subsequent price increase, she's finding less satisfaction with their investment.</p>
<div class="lb-trans"><p>Bulera 表示，她比普通人更频繁地观看电影，并且几乎使用她姐姐的登录信息来访问所有主要流媒体服务。但随着每次价格上涨，她对这些投资的满意度越来越低。</p>
</div><p>&#34;Not only are they going up in price, it seems like with each price increase you're losing things,&#34; Bulera told CNBC. &#34;It's like now you can't share accounts with people on Netflix, or even if it goes up in price, there's still going to be ads.&#34;</p>
<div class="lb-trans"><p>“不仅价格在上涨，似乎每次涨价你都在失去东西，” Bulera 告诉 CNBC。“就像现在你不能与他人在 Netflix 上共享账户，或者即使价格上涨，仍然会有广告。”</p>
</div><p>Jaque Silva | Nurphoto | Getty Images</p>
<div class="lb-trans"><p>Jaque Silva | Nurphoto | Getty Images</p>
</div><p>Her slate of movies heavily leans toward horror. Tubi said the platform has the largest collection of horror content with 9,000 titles, while also offering fan favorites spanning genres like &#34;Coraline,&#34; &#34;The Wolf of Wall Street&#34; and &#34;Tom and Jerry.&#34;</p>
<div class="lb-trans"><p>她的电影清单主要倾向于恐怖片。Tubi 表示，该平台拥有最大的恐怖内容收藏，达到 9000 个标题，同时还提供跨越多个类型的粉丝最爱，如《科拉琳》、《华尔街之狼》和《汤姆与杰瑞》。</p>
</div><p>&#34;With Tubi, it's completely free – you know you're getting ads, but it's promoted in a way where you can watch old movies, new movies, or Tubi originals, so that's why I'm a big fan of the platform, mainly because of the fact that it's cost-effective,&#34; Bulera said.</p>
<div class="lb-trans"><p>“使用 Tubi，完全免费——你知道会有广告，但它以一种方式推广，你可以观看旧电影、新电影或 Tubi 原创，所以这就是我非常喜欢这个平台的原因，主要是因为它的性价比高，” Bulera 说。</p>
</div><p>A recent report from MoffettNathanson notes that streaming engagement remains strong at YouTube, followed by free, ad-supported platforms — called FAST channels — like Tubi, Paramount Skydance's Pluto, and Roku's The Roku Channel.</p>
<div class="lb-trans"><p>MoffettNathanson 的一份最新报告指出，YouTube 的流媒体参与度仍然强劲，其次是免费的广告支持平台——称为 FAST 频道——如 Tubi、Paramount Skydance 的 Pluto 和 Roku 的 The Roku Channel。</p>
</div><p>Tubi executives say the platform often gets caught up in the same conversation as platforms like Pluto because it offers channels in a guide format that reflect the traditional linear model. However, since nearly all of its viewership is on demand – meaning viewers are selecting films and series from the library rather than tuning into a preprogrammed channel – Tubi argues it should swim in the same pool as subscription services like Netflix and Disney+.</p>
<div class="lb-trans"><p>Tubi 的高管表示，该平台常常与 Pluto 等平台一起被提及，因为它以指南格式提供频道，反映了传统的线性模式。然而，由于几乎所有的观看都是按需的——意味着观众从库中选择电影和系列，而不是收看预编程频道——Tubi 认为它应该与 Netflix 和 Disney+ 等订阅服务在同一池中竞争。</p>
</div><p>&#34;Ninety-five percent of people are coming in with the intent to watch what they want to watch, and they are leaned in. They're not passive viewers,&#34; said Tubi's Parlapiano.</p>
<div class="lb-trans"><p>“95% 的人是带着观看他们想看的内容的意图进来的，他们是专注的观众。他们不是被动的观众，” Tubi 的 Parlapiano 说。</p>
</div><p>Executives say that selection process makes Tubi viewers more inclined to watch ads than those tuning into other free, ad-supported channels for more of a laid-back experience — or simply to have something on in the background. That's a strong sales pitch for advertisers.</p>
<div class="lb-trans"><p>高管表示，选择过程使得 Tubi 的观众比其他免费广告支持频道的观众更倾向于观看广告，因为后者往往只是为了享受更轻松的体验或只是想在背景中播放一些内容。这对广告商来说是一个强有力的销售宣传。</p>
</div><p>&#34;We're 100% ad-supported, which other streamers are not. Yes, they have ad-supported tiers, but it's unclear on each platform how big those tiers are and how much viewing is happening in an ad-supported environment,&#34; Parlapiano said.</p>
<div class="lb-trans"><p>“我们 100% 依赖广告支持，而其他流媒体平台并非如此。是的，他们有广告支持的层级，但在每个平台上，这些层级的规模和广告支持环境中的观看量并不明确，” Parlapiano 说。</p>
</div><p>On Fox's most recent earnings call, CFO Steve Tomsic said the company's overall TV advertising revenue was up 6%, primarily driven by Tubi's growth.</p>
<div class="lb-trans"><p>在福克斯最近的财报电话会议上，首席财务官 Steve Tomsic 表示，公司整体电视广告收入增长了 6%，主要得益于 Tubi 的增长。</p>
</div><h2>Leaning into Gen Z</h2>
<div class="lb-trans"><h2>向 Z 世代倾斜</h2>
</div><p>James Van Der Beek and Noah Beck in Tubi's Sidelined 2: Intercepted</p>
<div class="lb-trans"><p>詹姆斯·范德比克和诺亚·贝克在 Tubi 的《Sidelined 2: Intercepted》中</p>
</div><p>source: Tubi</p>
<div class="lb-trans"><p>来源：Tubi</p>
</div><p>With 58% of its viewers skewing young, Tubi has invested a lot of work into appealing to younger generations, according to company executives.</p>
<div class="lb-trans"><p>根据公司高管的说法，58% 的观众偏年轻，Tubi 在吸引年轻一代方面投入了大量工作。</p>
</div><p>In June, Tubi launched Tubi for Creators, part of a broader push from the company into incorporating content creators into Hollywood.</p>
<div class="lb-trans"><p>在 6 月，Tubi 推出了 “Tubi for Creators”，这是公司更广泛推动将内容创作者纳入好莱坞的一部分。</p>
</div><p>&#34;The idea behind it is to give creators a pathway to Hollywood that really allows them to maintain their authenticity that made them popular in the first place and maintain a lot of creative control,&#34; said Rich Bloom, head of Tubi for Creators. &#34;We launched with six creators and about 500 episodes of content, and we're now up to well over 100 creators and over 10,000 episodes of content.&#34;</p>
<div class="lb-trans"><p>“这个想法是为创作者提供一条通往好莱坞的道路，让他们能够保持最初让他们受欢迎的真实性，并保持大量的创作控制，” Tubi for Creators 负责人 Rich Bloom 说。“我们以六位创作者和大约 500 集内容启动，现在已经超过 100 位创作者和超过 10,000 集内容。”</p>
</div><p>Tubi has signed deals with well-known YouTube entertainers to add their existing episodes to the platform, such as Dan and Riya's &#34;Beverly Valley High&#34; and FunnyMike's series &#34;Mr. Creepy Eyes.&#34; It's also been inking deals with independent filmmakers through Kickstarter-funded projects.</p>
<div class="lb-trans"><p>Tubi 与知名 YouTube 娱乐人士签署了协议，将他们现有的剧集添加到平台上，例如 Dan 和 Riya 的《Beverly Valley High》和 FunnyMike 的系列《Mr. Creepy Eyes》。它还通过 Kickstarter 资助的项目与独立电影制作人达成协议。</p>
</div><p>Bloom said Tubi has seen that the category is attracting new, younger audiences, and the &#34;retention rate of those viewers is actually better than our general new viewers.&#34;</p>
<div class="lb-trans"><p>Bloom 表示，Tubi 发现这一类别正在吸引新的年轻观众，而这些观众的 “留存率实际上比我们一般的新观众更高。”</p>
</div><p>Tubi's Lewinson said the platform has been particularly successful with young adult movies, like &#34;Sidelined&#34; and &#34;Sidelined 2,&#34; starring TikTok star Noah Beck. The franchise has brought in nearly 20 million viewers alone, with the median age of new viewers watching the sequel just 21 years old, Lewinson added.</p>
<div class="lb-trans"><p>Tubi 的 Lewinson 表示，该平台在年轻成人电影方面特别成功，例如由 TikTok 明星诺亚·贝克主演的《Sidelined》和《Sidelined 2》。该系列单独吸引了近 2000 万观众，Lewinson 补充说，观看续集的新观众的中位年龄仅为 21 岁。</p>
</div><p>Tubi's Sidelined 2: Intercepted</p>
<div class="lb-trans"><p>Tubi 的《Sidelined 2: Intercepted》</p>
</div><p>source: Tubi</p>
<div class="lb-trans"><p>来源：Tubi</p>
</div><p>&#34;We are really proving that we can bring young viewers to a long-form streaming platform,&#34; he said. &#34;There's a perception that they're only interested in short-form – completely not accurate. So long as you have relevant content for their fandom, they'll come to Tubi.&#34;</p>
<div class="lb-trans"><p>“我们真的证明了我们可以吸引年轻观众到一个长格式的流媒体平台，” 他说。“人们认为他们只对短格式感兴趣——这完全不准确。只要你有与他们的粉丝文化相关的内容，他们就会来到 Tubi。”</p>
</div><p>Gen Z is also leaning into nostalgia, with older shows like &#34;Columbo&#34; and &#34;Murder, She Wrote&#34; popular on Tubi, too.</p>
<div class="lb-trans"><p>Z 世代也在追求怀旧，像《Columbo》和《谋杀她写的》这样的老节目在 Tubi 上也很受欢迎。</p>
</div><p>Tubi executives note its growing Gen Z and millennial audience is another selling point for advertisers.</p>
<div class="lb-trans"><p>Tubi 高管指出，日益增长的 Z 世代和千禧一代观众是广告商的另一个卖点。</p>
</div><p>&#34;My acquisition team can go out and acquire whatever we can possibly find, but we're finding that as we produce these types of stories, we're really bringing in those viewers,&#34; Lewinson said. &#34;They'll come in to watch 'Sidelined,' but then we're following their journey to see what else they're watching on the platform, and we're making sure that we have plenty of those types of categories for those viewers to watch.&#34;</p>
<div class="lb-trans"><p>“我的获取团队可以出去获取我们能找到的任何东西，但我们发现，随着我们制作这些类型的故事，我们真的吸引了这些观众，” Lewinson 说。“他们会来观看《Sidelined》，但随后我们会跟踪他们在平台上观看的其他内容，并确保我们有足够多的这些类型的类别供这些观众观看。”</p>
</div><p><em>Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.</em></p>
<div class="lb-trans"><p><em>披露：康卡斯特是 NBC 环球的母公司，NBC 环球拥有 CNBC。Versant 将在康卡斯特计划剥离 Versant 后成为 CNBC 的新母公司。</em></p>
</div>

免费流媒体服务 Tubi 正在与主要竞争者争夺观众份额。以下是它取得成功的方法