<div id="readability-page-1"><div><p>RELYING on artificial intelligence (AI) for gift selection this holiday season may be a stretch, but the e-commerce industry’s move towards AI shopping agents now looks inevitable as OpenAI, Perplexity, Google and Amazon race to build their own.</p><p>South-east Asia doesn’t have a fully fledged AI shopping agent yet, but companies are already laying the groundwork.</p><p>Shopee has been working with OpenAI since early this year to explore how AI agents could be used on its platform. Lazada, meanwhile, claimed that its AI chatbot, Lazzie, has already helped drive sales.</p></div></div>

<p>Shopee 和 Lazada 正在为 AI 购物助手的整合做准备，Shopee 与 OpenAI 合作，而 Lazada 则利用其 AI 聊天机器人 Lazzie 来提升销售。这一举措预示着电子商务格局的潜在变化，可能会引发一场价格竞争，因为各公司通过 AI 技术增强其平台</p>

Shopee, Lazada are laying the ground for AI shopping agents. Is a brutal price war looming?

- 电子商务行业正向 AI 购物代理迈进，多个公司竞相开发。  
- Shopee 与 OpenAI 合作探讨 AI 应用，Lazada 的聊天机器人已促进销售。  
- 东南亚尚无成熟 AI 购物代理，但相关基础已在构建中。

Shopee 和 Lazada 正在为 AI 购物代理铺设基础。残酷的价格战是否即将爆发？