<div id="readability-page-1">In a surprising turn of events, General Mills reported revenues of $4.86 billion for its second fiscal quarter, surpassing Wall Street’s expectations of $4.78 billion. Yet, the company’s stock fell nearly 3% after the announcement, hinting at underlying issues. CEO Jeff Harmening acknowledged a significant shift in consumer behavior: there is a newfound resistance to premium pricing despite an uptick in sales volume. This shift has necessitated an increase in discounts and promotional spending, which has adversely affected profit margins. The Minneapolis-based food giant, known for brands such as Cheerios and Pillsbury, is winning the sales battle but losing the profit war as consumer preferences shift.</div>

通用磨坊

<p>通用磨坊报告第二季度收入为 48.6 亿美元，超出预期，但由于利润率担忧，其股价下跌近 3%。首席执行官杰夫·哈门宁指出，消费者行为发生了变化，尽管销售量增加，但对高价的抵制加剧。这导致了更多的折扣和促销支出，影响了利润。公司正面临价格战，67% 的产品降价，利润下降了 48%</p>

通用磨坊宣布价格战——67% 的产品降价，利润下降 48%