<p>/PRNewswire/ -- 1 月 1 日，爱奇艺，中国领先的在线娱乐平台，宣布其首个全球线下娱乐园区——爱奇艺乐园将于 2026 年 2 月 8 日在江苏省扬州市开幕。作为一个高度互动的下一代室内主题公园，爱奇艺乐园旨在通过技术将深受喜爱的中国故事呈现出来，创造一个将创新与标志性中国知识产权相结合的沉浸式娱乐空间。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>&#34;十个勤奋的日子&#34; – 爱奇艺乐园的全球大使</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>爱奇艺乐园扬州 – 来自《谁是凶手》的齐强高的老宅</p>
<p>此外，由爱奇艺热门劳动主题综艺节目《农民的觉醒》中的十名成员组成的流行团体&#34;十个勤奋的日子&#34;被任命为爱奇艺乐园的全球大使。他们体现了公园品牌信息核心的积极性和努力工作：&#34;幸福从你开始&#34;。</p>
<p>爱奇艺乐园扬州将在中国新年期间开幕，邀请家庭和游客在其著名故事的生动世界中庆祝节日，门票预售将于 1 月 16 日开始。</p>
<p>爱奇艺乐园扬州设有七个独特区域——从沉浸式剧院、互动光影空间、沉浸式舞台表演、标志性影视场景拍照点，到现场角色互动、社交游戏以及 IP 独享的零售和餐饮。借助创新技术，爱奇艺将其优质影视 IP 转化为引人入胜的互动娱乐，邀请客人参与其中，使每次访问都成为个人冒险。在公园内，精心重建的场景让游客探索标志性场景，与现场 NPC 互动，并揭开隐藏的故事情节，带来真正沉浸的体验。</p>
<p>扬州公园的开幕标志着爱奇艺线下娱乐战略的重要里程碑，顺利将其创意生态系统延伸至现实世界体验。在成功运营近 60 个沉浸式剧院场馆的基础上，爱奇艺目前正在推进另外两个爱奇艺乐园项目的开发。这一战略扩展与中国主题公园行业的需求激增相一致，根据中国洞察咨询公司的数据，2023 年达到了 600 亿元人民币（82 亿美元），预计到 2028 年将超过 1100 亿元人民币（150 亿美元）。</p>
<p>随着沉浸式娱乐在全球的发展，爱奇艺的扩展展示了线上和线下叙事的协同效应。通过将其 IP 组合转化为多感官体验，爱奇艺旨在跨平台和世界连接观众。</p>
<p>联系方式：爱奇艺新闻部，[email protected]</p>
<p>来源：爱奇艺公司</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjMxJk5ld3NJdGVtSWQ9Q041NTA4MSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMzEyMTAwUFJfTkVXU19VU1BSX19fX19DTjU1MDgx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjUxMjMxJk5ld3NJdGVtSWQ9Q041NTA4MSZUcmFuc21pc3Npb25fSWQ9MjAyNTEyMzEyMTAwUFJfTkVXU19VU1BSX19fX19DTjU1MDgx"/></p>

爱奇艺

<p>爱奇艺，作为中国领先的在线娱乐平台，将于 2026 年 2 月 8 日在扬州开设首个全球线下娱乐园区——爱奇艺乐园。这个沉浸式室内主题公园旨在通过科技将中国故事生动呈现，并设有七个独特的区域，包括互动剧院和现场角色互动。公园的品牌大使 “时歌琴天” 团体传递积极向上的精神和努力工作的价值观。此次开园与中国主题公园行业日益增长的需求相契合，预计到 2028 年市场规模将达到 1100 亿元人民币，这标志着爱奇艺在线下娱乐战略的重要一步</p>

<p>, /PRNewswire/ -- On January 1, iQIYI, China's leading online entertainment platform, announced that iQIYI LAND – its first global offline entertainment park – will open in Yangzhou, Jiangsu Province on February 8, 2026. As a highly interactive, next-generation indoor theme park, iQIYI LAND is designed to bring beloved Chinese stories to life through technology, creating an immersive entertainment space that combines innovation with iconic Chinese IP.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 1 月 1 日，爱奇艺，中国领先的在线娱乐平台，宣布其首个全球线下娱乐园区——爱奇艺乐园将于 2026 年 2 月 8 日在江苏省扬州市开幕。作为一个高度互动的下一代室内主题公园，爱奇艺乐园旨在通过技术将深受喜爱的中国故事呈现出来，创造一个将创新与标志性中国知识产权相结合的沉浸式娱乐空间。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>&#34;Shigeqintian&#34; – global ambassadors for iQIYI LAND</p>
<div class="lb-trans"><p>&#34;十个勤奋的日子&#34; – 爱奇艺乐园的全球大使</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>iQIYI LAND Yangzhou – Qiqiang GAO’s old mansion from “The Knockout”</p>
<div class="lb-trans"><p>爱奇艺乐园扬州 – 来自《谁是凶手》的齐强高的老宅</p>
</div><p>In addition, the popular group &#34;Shigeqintian&#34;, literally means ten days of diligence and hard work, formed by ten members of iQIYI's hit labor-themed variety show &#34;Become a Farmer&#34;, has been named global ambassadors for iQIYI LAND. They embody the positivity and hard work at the core of the park's brand message: &#34;Happiness Starts With You&#34;.</p>
<div class="lb-trans"><p>此外，由爱奇艺热门劳动主题综艺节目《农民的觉醒》中的十名成员组成的流行团体&#34;十个勤奋的日子&#34;被任命为爱奇艺乐园的全球大使。他们体现了公园品牌信息核心的积极性和努力工作：&#34;幸福从你开始&#34;。</p>
</div><p>Opening in time for the Chinese New Year, iQIYI LAND Yangzhou invites families and travelers to celebrate the festive season with immersive experiences in the vibrant worlds of its acclaimed stories, with ticket presales beginning January 16.</p>
<div class="lb-trans"><p>爱奇艺乐园扬州将在中国新年期间开幕，邀请家庭和游客在其著名故事的生动世界中庆祝节日，门票预售将于 1 月 16 日开始。</p>
</div><p>iQIYI LAND Yangzhou features seven unique zones – from immersive theaters, interactive light-and-shadow spaces, immersive stage performance, iconic film-and-TV scene photo spots, to live character interactions, social games, and IP-exclusive retail and dining. Powered by innovative technology, iQIYI transforms its premium film and TV IPs into engaging, interactive entertainment, inviting guests to step into the action and making each visit a personal adventure. Throughout the park, meticulously recreated sets allow visitors to explore iconic scenes, interact with live NPCs, and uncover hidden storylines for a truly immersive experience.</p>
<div class="lb-trans"><p>爱奇艺乐园扬州设有七个独特区域——从沉浸式剧院、互动光影空间、沉浸式舞台表演、标志性影视场景拍照点，到现场角色互动、社交游戏以及 IP 独享的零售和餐饮。借助创新技术，爱奇艺将其优质影视 IP 转化为引人入胜的互动娱乐，邀请客人参与其中，使每次访问都成为个人冒险。在公园内，精心重建的场景让游客探索标志性场景，与现场 NPC 互动，并揭开隐藏的故事情节，带来真正沉浸的体验。</p>
</div><p>The Yangzhou park launch represents a major milestone in iQIYI's offline entertainment strategy, seamlessly extending its creative ecosystem into real-world experiences. Building on the success of operating nearly 60 immersive theater venues in more than 30 cities, iQIYI is now advancing with two additional iQIYI LAND projects currently in development. This strategic expansion aligns with surging demand in China's theme park sector, which, according to China Insights Consultancy, reached RMB 60 billion (USD 8.2 billion) in 2023 and is projected to surpass RMB 110 billion (USD 15 billion) by 2028.</p>
<div class="lb-trans"><p>扬州公园的开幕标志着爱奇艺线下娱乐战略的重要里程碑，顺利将其创意生态系统延伸至现实世界体验。在成功运营近 60 个沉浸式剧院场馆的基础上，爱奇艺目前正在推进另外两个爱奇艺乐园项目的开发。这一战略扩展与中国主题公园行业的需求激增相一致，根据中国洞察咨询公司的数据，2023 年达到了 600 亿元人民币（82 亿美元），预计到 2028 年将超过 1100 亿元人民币（150 亿美元）。</p>
</div><p>As immersive entertainment evolves globally, iQIYI's expansion showcases the synergy of online and offline storytelling. By transforming its IP portfolio into multisensory experiences, iQIYI aims to connect audiences across platforms and worlds.</p>
<div class="lb-trans"><p>随着沉浸式娱乐在全球的发展，爱奇艺的扩展展示了线上和线下叙事的协同效应。通过将其 IP 组合转化为多感官体验，爱奇艺旨在跨平台和世界连接观众。</p>
</div><p>Contact: iQIYI Press, [email protected]</p>
<div class="lb-trans"><p>联系方式：爱奇艺新闻部，[email protected]</p>
</div><p>SOURCE iQIYI Inc.</p>
<div class="lb-trans"><p>来源：爱奇艺公司</p>
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21:00 ET
			
			
				iQIYI LAND Yangzhou to Open on February 8, Marking New Chapter in China's Immersive Entertainment Scene

- 爱奇艺宣布其首个线下娱乐乐园 iQIYI LAND 将于 2026 年 2 月 8 日在扬州开园。
- 该乐园将融合中国经典 IP 和技术，提供沉浸式互动体验。
- iQIYI LAND 标志着其线下娱乐战略的重要里程碑，计划进一步扩展。

爱奇艺 LAND 扬州将于 2 月 8 日开幕，标志着中国沉浸式娱乐领域的新篇章