<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1536" height="1024" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png"/></p>
<p>特斯拉在多个关键欧洲市场的新车注册量在 12 月份大幅下降，尽管在挪威这一欧洲最成熟的电动车市场创下了销售记录，但这突显了公司在该地区面临的日益严峻的挑战。</p>
<p>在法国和瑞典，特斯拉的注册量上个月下降了约三分之二或更多，延续了自 2024 年底以来对该汽车制造商欧洲业绩造成压力的放缓趋势。</p>
<h2>法国和瑞典的急剧下降</h2>
<p>根据 PFA 周四发布的数据，在法国这一欧洲第三大汽车市场（仅次于德国和英国），特斯拉的注册量在 12 月份下降了 66%，降至 1,942 辆，通常被视为汽车销售的替代指标。</p>
<p>全年来看，特斯拉在法国的注册量下降了 37%，反映出需求持续承压。</p>
<p>瑞典的月度下降幅度甚至更大。根据瑞典移动数据的数据显示，特斯拉在 12 月份的注册量下降了 71%，降至 821 辆。</p>
<p>在全年基础上，瑞典的注册量在 2025 年下降了 70%。</p>
<p>尽管特斯拉在欧洲推出了更便宜的 Model Y 和 Model 3 版本，但这些市场的疲软依然存在，这一举措本应能恢复需求。</p>
<p>到目前为止，这一策略未能有效扭转下滑趋势。</p>
<h2>竞争和抗议影响品牌</h2>
<p>自 2024 年底以来，特斯拉在欧洲的销售一直在放缓，原因包括来自既有汽车制造商和新进入者的竞争加剧、车型老化，以及与首席执行官埃隆·马斯克公开赞扬欧洲右翼政治人物相关的抗议活动。</p>
<p>这些因素在多个国家，尤其是西欧和北欧，影响了品牌形象。</p>
<p>截至 11 月，特斯拉在欧洲、英国和欧洲自由贸易协会的市场份额降至 1.7%，低于 2024 年同期的 2.4%。</p>
<p>挪威则显得格外突出。特斯拉在 12 月份的注册量同比激增 89%，达到 5,679 辆，注册数据显示。</p>
<p>该品牌在 2025 年占据了挪威汽车市场超过 19% 的份额，创下新的年度销售记录。</p>
<p>特斯拉在挪威的强劲表现反映了该国独特的电动车市场，几乎所有的新车销售都是电动的，支持政策长期以来都偏向于电池驱动的车辆。</p>
<h2>分析师预计全球交付量下降</h2>
<p>这种不均衡的欧洲表现正值分析师预计特斯拉将在周五晚些时候报告全球车辆交付量显著下降之际。</p>
<p>共识预期显示，第四季度交付量同比下降约 11%。</p>
<p>特斯拉本周早些时候采取了不寻常的步骤，发布了自己的分析师预估平均值，甚至更为悲观，指向 15% 的下降。</p>
<p>公司编制的 20 家经纪公司的共识预测第四季度交付量为 422,850 辆。</p>
<p>相比之下，FactSet 的共识约为 440,000 辆，低于几周前的约 460,000 辆。</p>
<p>最近的分析师预估有所下调，一些预估接近 415,000 辆。</p>
<p>作为背景，特斯拉在 2025 年第三季度交付了约 497,000 辆车辆，而在 2024 年第四季度交付了大约 496,000 辆，突显出需求的急剧降温。</p>
<h2>政策变化加大压力</h2>
<p>放缓的主要原因之一是美国联邦电动车购置税抵免在 9 月底到期，最高可达 7,500 美元。</p>
<p>这一政策变化使电动车瞬间变得更加昂贵，并将需求提前到第三季度，当时特斯拉创下了 497,099 辆的交付记录。</p>
<p>然而，这一激增也为年末的疲软表现奠定了基础。</p>
<p>在欧洲，特斯拉面临的挑战尤为明显。</p>
<p>根据欧洲汽车制造商协会的数据，在去年前 11 个月，特斯拉在该地区的销售下降了 28%，尽管整个行业的电池电动车注册量增长了 27%。</p>
<p>这些数据突显了特斯拉在一个整体持续扩张的市场中逐渐失去竞争优势的程度。</p>
<p>特斯拉在欧洲的销售下滑，以及分析师预计全球交付量下降的消息，最早出现在 Invezz 上。</p>

特斯拉

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方两倍做多特斯拉

南方两倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>特斯拉在主要欧洲市场的新车注册量在 12 月份大幅下降，法国下降了 66%，瑞典下降了 71%，反映出尽管挪威的销量创下纪录，但仍面临持续挑战。分析师预计全球交付量将显著下降，预计第四季度的交付量较去年将下降 11% 至 15%。导致这一下滑的因素包括竞争加剧、车型老化以及美国联邦电动车税收抵免的到期，这使得电动车的价格上涨。总体而言，特斯拉在欧洲的市场份额已从 2.4% 降至 1.7%</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png" alt="" original-src="https://invezz.com/wp-content/uploads/2025/12/20251205_1536_Cheaper-Model-3-Launch_simple_compose_01kbpzhn1eexks1hcpcz8r3t0c.png"/></p>
<p>New car registrations for Tesla fell sharply in several key European markets in December, underscoring the company’s mounting challenges across the region even as it posted record sales in Norway, Europe’s most mature electric-vehicle market.</p>
<div class="lb-trans"><p>特斯拉在多个关键欧洲市场的新车注册量在 12 月份大幅下降，尽管在挪威这一欧洲最成熟的电动车市场创下了销售记录，但这突显了公司在该地区面临的日益严峻的挑战。</p>
</div><p>In France and Sweden, Tesla registrations declined by roughly two-thirds or more last month, extending a slowdown that has weighed on the automaker’s European performance since late 2024.</p>
<div class="lb-trans"><p>在法国和瑞典，特斯拉的注册量上个月下降了约三分之二或更多，延续了自 2024 年底以来对该汽车制造商欧洲业绩造成压力的放缓趋势。</p>
</div><h2>Sharp declines in France and Sweden</h2>
<div class="lb-trans"><h2>法国和瑞典的急剧下降</h2>
</div><p>In France, Europe’s third-largest car market after Germany and Britain, Tesla registrations — commonly used as a proxy for vehicle sales — fell 66% in December to 1,942 vehicles, according to data released by PFA on Thursday.</p>
<div class="lb-trans"><p>根据 PFA 周四发布的数据，在法国这一欧洲第三大汽车市场（仅次于德国和英国），特斯拉的注册量在 12 月份下降了 66%，降至 1,942 辆，通常被视为汽车销售的替代指标。</p>
</div><p>For the full year, Tesla registrations in France dropped 37%, reflecting sustained pressure on demand.</p>
<div class="lb-trans"><p>全年来看，特斯拉在法国的注册量下降了 37%，反映出需求持续承压。</p>
</div><p>Sweden saw an even steeper monthly decline. Tesla registrations fell 71% in December to 821 vehicles, data from Mobility Sweden showed.</p>
<div class="lb-trans"><p>瑞典的月度下降幅度甚至更大。根据瑞典移动数据的数据显示，特斯拉在 12 月份的注册量下降了 71%，降至 821 辆。</p>
</div><p>On a full-year basis, registrations in Sweden declined 70% in 2025.</p>
<div class="lb-trans"><p>在全年基础上，瑞典的注册量在 2025 年下降了 70%。</p>
</div><p>The weakness in these markets comes despite Tesla rolling out cheaper versions of its Model Y and Model 3 across Europe, a move that had been expected to revive demand.</p>
<div class="lb-trans"><p>尽管特斯拉在欧洲推出了更便宜的 Model Y 和 Model 3 版本，但这些市场的疲软依然存在，这一举措本应能恢复需求。</p>
</div><p>So far, the strategy has failed to meaningfully reverse the downturn.</p>
<div class="lb-trans"><p>到目前为止，这一策略未能有效扭转下滑趋势。</p>
</div><h2>Competition, protests weigh on brand</h2>
<div class="lb-trans"><h2>竞争和抗议影响品牌</h2>
</div><p>Tesla’s European sales have been slowing since late 2024 amid intensifying competition from both established automakers and new entrants, an ageing vehicle lineup, and protests linked to CEO Elon Musk’s public praise of European right-wing political figures.</p>
<div class="lb-trans"><p>自 2024 年底以来，特斯拉在欧洲的销售一直在放缓，原因包括来自既有汽车制造商和新进入者的竞争加剧、车型老化，以及与首席执行官埃隆·马斯克公开赞扬欧洲右翼政治人物相关的抗议活动。</p>
</div><p>These factors have weighed on brand perception in several countries, particularly in Western and Northern Europe.</p>
<div class="lb-trans"><p>这些因素在多个国家，尤其是西欧和北欧，影响了品牌形象。</p>
</div><p>Up to November, Tesla’s market share across Europe, Britain and the European Free Trade Association slipped to 1.7%, down from 2.4% in the same period of 2024, according to industry data.</p>
<div class="lb-trans"><p>截至 11 月，特斯拉在欧洲、英国和欧洲自由贸易协会的市场份额降至 1.7%，低于 2024 年同期的 2.4%。</p>
</div><p>Norway stood out as a clear exception. Tesla registrations there jumped 89% in December from a year earlier to 5,679 vehicles, registration data showed on Friday.</p>
<div class="lb-trans"><p>挪威则显得格外突出。特斯拉在 12 月份的注册量同比激增 89%，达到 5,679 辆，注册数据显示。</p>
</div><p>The brand captured more than 19% of the Norwegian car market in 2025, setting a new annual sales record.</p>
<div class="lb-trans"><p>该品牌在 2025 年占据了挪威汽车市场超过 19% 的份额，创下新的年度销售记录。</p>
</div><p>Tesla’s strong showing in Norway reflects the country’s unique EV landscape, where almost all new car sales are electric and supportive policies have long favoured battery-powered vehicles.</p>
<div class="lb-trans"><p>特斯拉在挪威的强劲表现反映了该国独特的电动车市场，几乎所有的新车销售都是电动的，支持政策长期以来都偏向于电池驱动的车辆。</p>
</div><h2>Analysts brace for global delivery decline</h2>
<div class="lb-trans"><h2>分析师预计全球交付量下降</h2>
</div><p>The uneven European performance comes as analysts expect Tesla to report a significant decline in global vehicle deliveries later Friday.</p>
<div class="lb-trans"><p>这种不均衡的欧洲表现正值分析师预计特斯拉将在周五晚些时候报告全球车辆交付量显著下降之际。</p>
</div><p>Consensus expectations suggest deliveries fell by around 11% year over year in the fourth quarter.</p>
<div class="lb-trans"><p>共识预期显示，第四季度交付量同比下降约 11%。</p>
</div><p>Tesla took the unusual step earlier this week of publishing its own average of analyst estimates, which was even more pessimistic and pointed to a 15% drop.</p>
<div class="lb-trans"><p>特斯拉本周早些时候采取了不寻常的步骤，发布了自己的分析师预估平均值，甚至更为悲观，指向 15% 的下降。</p>
</div><p>The company-compiled consensus of 20 brokers forecasts fourth-quarter deliveries of 422,850 vehicles.</p>
<div class="lb-trans"><p>公司编制的 20 家经纪公司的共识预测第四季度交付量为 422,850 辆。</p>
</div><p>By comparison, the FactSet consensus stands at roughly 440,000 units, down from about 460,000 just a few weeks ago.</p>
<div class="lb-trans"><p>相比之下，FactSet 的共识约为 440,000 辆，低于几周前的约 460,000 辆。</p>
</div><p>More recent analyst estimates have drifted lower, with some clustering closer to 415,000 vehicles.</p>
<div class="lb-trans"><p>最近的分析师预估有所下调，一些预估接近 415,000 辆。</p>
</div><p>For context, Tesla delivered around 497,000 vehicles in the third quarter of 2025 and approximately 496,000 vehicles in the fourth quarter of 2024, underscoring how sharply demand has cooled.</p>
<div class="lb-trans"><p>作为背景，特斯拉在 2025 年第三季度交付了约 497,000 辆车辆，而在 2024 年第四季度交付了大约 496,000 辆，突显出需求的急剧降温。</p>
</div><h2>Policy shifts add to pressure</h2>
<div class="lb-trans"><h2>政策变化加大压力</h2>
</div><p>A major driver of the slowdown has been the expiration of the US federal electric-vehicle purchase tax credit, worth up to $7,500, at the end of September.</p>
<div class="lb-trans"><p>放缓的主要原因之一是美国联邦电动车购置税抵免在 9 月底到期，最高可达 7,500 美元。</p>
</div><p>The policy change made EVs more expensive overnight and pulled forward demand into the third quarter, when Tesla posted a record 497,099 deliveries.</p>
<div class="lb-trans"><p>这一政策变化使电动车瞬间变得更加昂贵，并将需求提前到第三季度，当时特斯拉创下了 497,099 辆的交付记录。</p>
</div><p>That surge, however, also set the stage for a weaker finish to the year.</p>
<div class="lb-trans"><p>然而，这一激增也为年末的疲软表现奠定了基础。</p>
</div><p>In Europe, Tesla’s challenges are particularly stark.</p>
<div class="lb-trans"><p>在欧洲，特斯拉面临的挑战尤为明显。</p>
</div><p>Through the first 11 months of last year, Tesla sales across the region fell 28%, even as industry-wide registrations of battery-electric vehicles jumped 27%, according to the European Automobile Manufacturers’ Association.</p>
<div class="lb-trans"><p>根据欧洲汽车制造商协会的数据，在去年前 11 个月，特斯拉在该地区的销售下降了 28%，尽管整个行业的电池电动车注册量增长了 27%。</p>
</div><p>The data highlights the extent to which Tesla has been losing ground to rivals in a market that continues to expand overall.</p>
<div class="lb-trans"><p>这些数据突显了特斯拉在一个整体持续扩张的市场中逐渐失去竞争优势的程度。</p>
</div><p>The post Tesla sales slide across Europe as analysts expect decline in global deliveries appeared first on Invezz</p>
<div class="lb-trans"><p>特斯拉在欧洲的销售下滑，以及分析师预计全球交付量下降的消息，最早出现在 Invezz 上。</p>
</div>

Tesla sales slide across Europe as analysts expect decline in global deliveries

- 特斯拉在欧洲主要市场的注册数量在 12 月急剧下降，特别是在法国和瑞典，分别下降 66% 和 71%。  
- 尽管推出了更便宜的车型，特斯拉依然面临激烈竞争和品牌形象受损。  
- 分析师预计特斯拉第四季度全球交付将下降约 11%，面临更大压力。

特斯拉在欧洲的销量出现下滑，分析师预计其全球交付量将会下降