<p>作者：Lukas I. Alpert</p>
<p>在奈飞与影院之间的紧张关系中，出售优惠券而非票的这一不寻常做法成为了影院的新年福音，并可能导致关系的缓和。</p>
<p>奈飞在约 600 家影院放映《怪奇物语》最终集，在新年期间为影院业主带来了巨大的收益。（照片由 Andrew Chin/Getty Images for Netflix 提供）</p>
<p>《怪奇物语》的最终集为影院业主带来了高达 3000 万美元的巨大节日礼物，可能为奈飞与影院之间长期冷淡的关系铺平了道路。</p>
<p>在新年前夜和新年当天在影院放映这部热门剧集的最终集，因出售优惠券而非实际票务的独特安排，成为了影院业主的巨大福音。</p>
<p>这是由于与该剧演员和创作者之间关于流媒体与影院交易的复杂合同限制。结果是，所有优惠券销售的收益都归影院所有，而不是与奈飞（NFLX）分成。</p>
<p>最终的收入仍在统计中，但《好莱坞报道》和《截止日期》的报道估计，影院在两天的放映中收入在 2000 万到 3000 万美元之间。该集在全国约 600 家影院放映。</p>
<p>美国最大的影院运营商 AMC 娱乐控股公司（AMC）表示，在 231 家放映最终集的影院中，售出了 753,000 张 20 美元的优惠券，总收入达 1500 万美元。</p>
<p>AMC 董事长兼首席执行官亚当·阿伦在一份声明中表示：“这一前所未有的影院活动无疑是一次绝对的胜利。”</p>
<p>其他影院运营商，如 Regal Cinemas，出售的优惠券价格为 11 美元，参考了剧中主角的名字 “十一”。</p>
<p>此次放映是在奈飞与影院业主之间长期存在的紧张关系中进行的，双方围绕电影在影院独占放映的时间长度存在分歧。</p>
<p>独占放映窗口在近年来从疫情前的 90 天缩短至现在的平均 45 天。奈飞传统上完全避免为其电影进行影院放映，或选择仅几周的短期独占窗口，以使其制作能够符合奖项评选的资格。</p>
<p>奈飞最近接受收购华纳兄弟探索公司（WBD）的提议，引发了影院公司业主的警报，他们担心这一出售可能导致短期独占窗口成为常态，可能会将他们驱逐出市场。</p>
<p>然而，华纳兄弟的出售并未最终确定，因为竞争对手派拉蒙斯凯丹公司（PSKY）已发起敌意收购，且该出售面临潜在的监管审查挑战。</p>
<p>自奈飞的提议被华纳兄弟探索的董事会接受以来，奈飞首席执行官泰德·萨兰多斯公开表示，奈飞并不打算对华纳兄弟电影的发行方式进行任何更改，包括与影院的现有独占窗口。</p>
<p>AMC 的首席执行官阿伦表示，两家公司已经在努力缓解关系，早在万圣节期间就开始了奈飞热门动画电影《KPop Demon Hunters》的影院放映。阿伦表示，他对更深入的合作关系充满希望。</p>
<p>阿伦说：“在 AMC，我们公司对将更多奈飞内容带给影院观众的前景感到兴奋，我还想补充一点，我们在最近的两个项目中与两家公司之间的合作关系非常顺畅、富有创意且无缝。因此，我们两家公司已经开始讨论可以在 AMC 的大屏幕上放映的其他奈飞节目，这一点也就不足为奇了。”</p>
<p>-Lukas I. Alpert</p>
<p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
<p>（完）道琼斯新闻通讯</p>
<p>01-02-26 1100ET</p>

奈飞

<p>奈飞在新年期间在 600 家影院放映《怪奇物语》大结局，通过销售小吃券而非门票为影院业主创造了 2000 万到 3000 万美元的收入。这一安排使影院能够保留所有收益，可能改善奈飞与影院之间因电影独占窗口而产生的紧张关系。AMC 售出了 753,000 张小吃券，赚取了 1500 万美元，而 Regal 则售出了价值 1100 万美元的小吃券。AMC 的首席执行官对与奈飞未来的合作表示乐观，暗示奈飞内容的影院放映将会增多</p>

<p>By Lukas I. Alpert</p>
<div class="lb-trans"><p>作者：Lukas I. Alpert</p>
</div><p>Amid tensions between Netflix and theaters, the unusual sale of concession vouchers instead of tickets turned into a huge New Years' boon for cinemas and could lead to a thawing of relations</p>
<div class="lb-trans"><p>在奈飞与影院之间的紧张关系中，出售优惠券而非票的这一不寻常做法成为了影院的新年福音，并可能导致关系的缓和。</p>
</div><p>Netflix's screening of the final episode of 'Stranger Things' in around 600 theaters was a big hit for cinema owners over New Years. (Photo by Andrew Chin/Getty Images for Netflix)</p>
<div class="lb-trans"><p>奈飞在约 600 家影院放映《怪奇物语》最终集，在新年期间为影院业主带来了巨大的收益。（照片由 Andrew Chin/Getty Images for Netflix 提供）</p>
</div><p>The finale of &#34;Stranger Things&#34; helped deliver a huge holiday gift of up to $30 million to theater owners, potentially paving the way to warming long-chilly relations between Netflix and cinemas.</p>
<div class="lb-trans"><p>《怪奇物语》的最终集为影院业主带来了高达 3000 万美元的巨大节日礼物，可能为奈飞与影院之间长期冷淡的关系铺平了道路。</p>
</div><p>The move to screen the final episode of the hit series in theaters on New Year's Eve and New Year's Day turned into a big boon to theater owners due to an unusual arrangement of selling concession vouchers rather than actual tickets.</p>
<div class="lb-trans"><p>在新年前夜和新年当天在影院放映这部热门剧集的最终集，因出售优惠券而非实际票务的独特安排，成为了影院业主的巨大福音。</p>
</div><p>That was because of complex contractual limitations with the show's actors and creators on streaming-to-cinema deals. The result was that all the proceeds of the voucher sales went to the theaters, rather than being split with Netflix (NFLX).</p>
<div class="lb-trans"><p>这是由于与该剧演员和创作者之间关于流媒体与影院交易的复杂合同限制。结果是，所有优惠券销售的收益都归影院所有，而不是与奈飞（NFLX）分成。</p>
</div><p>The final draw is still being tallied, but reports in The Hollywood Reporter and Deadline estimated that theaters brought in between $20 million and $30 million over the two-day showing. The episode was shown in around 600 theaters nationwide.</p>
<div class="lb-trans"><p>最终的收入仍在统计中，但《好莱坞报道》和《截止日期》的报道估计，影院在两天的放映中收入在 2000 万到 3000 万美元之间。该集在全国约 600 家影院放映。</p>
</div><p>AMC Entertainment Holdings Inc. (AMC), the largest cinema operator in the U.S., said it sold 753,000 vouchers for $20 in the 231 theaters where it was showing the final episode, bringing in a total draw of $15 million.</p>
<div class="lb-trans"><p>美国最大的影院运营商 AMC 娱乐控股公司（AMC）表示，在 231 家放映最终集的影院中，售出了 753,000 张 20 美元的优惠券，总收入达 1500 万美元。</p>
</div><p>&#34;This unprecedented theatrical event was nothing less than an absolute triumph,&#34; AMC chairman and CEO Adam Aron said in a statement.</p>
<div class="lb-trans"><p>AMC 董事长兼首席执行官亚当·阿伦在一份声明中表示：“这一前所未有的影院活动无疑是一次绝对的胜利。”</p>
</div><p>Other theater operators, such as Regal Cinemas, sold the vouchers for $11, in reference to the name of the show's main character, Eleven.</p>
<div class="lb-trans"><p>其他影院运营商，如 Regal Cinemas，出售的优惠券价格为 11 美元，参考了剧中主角的名字 “十一”。</p>
</div><p>The screenings come amid long-standing tensions between Netflix and theater owners focused around disagreements over the length of time films can be exclusively shown in theaters before becoming available on streaming platforms.</p>
<div class="lb-trans"><p>此次放映是在奈飞与影院业主之间长期存在的紧张关系中进行的，双方围绕电影在影院独占放映的时间长度存在分歧。</p>
</div><p>The exclusivity window has dwindled in recent years from 90-days before the pandemic, to 45-days on average now. Netflix has traditionally eschewed theatrical releases for its films entirely, or opted for shorter exclusivity windows of just a few weeks to allow its productions to be eligible for award considerations.</p>
<div class="lb-trans"><p>独占放映窗口在近年来从疫情前的 90 天缩短至现在的平均 45 天。奈飞传统上完全避免为其电影进行影院放映，或选择仅几周的短期独占窗口，以使其制作能够符合奖项评选的资格。</p>
</div><p>Netflix's recently accepted bid to acquire Warner Bros. Discovery Inc. (WBD), had set off alarm bells among theater company owners, who worry that the sale could lead to shorter exclusivity windows becoming the norm and potentially driving them out of business.</p>
<div class="lb-trans"><p>奈飞最近接受收购华纳兄弟探索公司（WBD）的提议，引发了影院公司业主的警报，他们担心这一出售可能导致短期独占窗口成为常态，可能会将他们驱逐出市场。</p>
</div><p>The Warner Bros.' sale is not a done deal, however, as rival Paramount Skydance Corp. (PSKY) has launched a hostile takeover effort and the sale faces potentially challenging regulatory scrutiny.</p>
<div class="lb-trans"><p>然而，华纳兄弟的出售并未最终确定，因为竞争对手派拉蒙斯凯丹公司（PSKY）已发起敌意收购，且该出售面临潜在的监管审查挑战。</p>
</div><p>Since Netflix's offer was accepted by Warner Bros. Discovery's board, Netflix CEO Ted Sarandos has publicly stated that Netflix does not intend to make any changes to how Warner Bros.' films are released, including the existing exclusivity windows with theaters.</p>
<div class="lb-trans"><p>自奈飞的提议被华纳兄弟探索的董事会接受以来，奈飞首席执行官泰德·萨兰多斯公开表示，奈飞并不打算对华纳兄弟电影的发行方式进行任何更改，包括与影院的现有独占窗口。</p>
</div><p>Aron, AMC's CEO, said the two companies have been working to ease relations for some time, starting with the theatrical release of the Netflix hit animated movie, &#34;KPop Demon Hunters&#34; over Halloween. Aron said he was hopeful that a deeper partnership will result.</p>
<div class="lb-trans"><p>AMC 的首席执行官阿伦表示，两家公司已经在努力缓解关系，早在万圣节期间就开始了奈飞热门动画电影《KPop Demon Hunters》的影院放映。阿伦表示，他对更深入的合作关系充满希望。</p>
</div><p>&#34;At AMC, our company is excited about the prospect of taking more Netflix content to theater goers, and I might add that the working relationship between the two companies in our two recent projects has been easy, creative, and seamless,&#34; he said. &#34;It should come as no surprise then that our two companies have already commenced discussing what additional Netflix programming can be shown on AMC's giant screens.&#34;</p>
<div class="lb-trans"><p>阿伦说：“在 AMC，我们公司对将更多奈飞内容带给影院观众的前景感到兴奋，我还想补充一点，我们在最近的两个项目中与两家公司之间的合作关系非常顺畅、富有创意且无缝。因此，我们两家公司已经开始讨论可以在 AMC 的大屏幕上放映的其他奈飞节目，这一点也就不足为奇了。”</p>
</div><p>-Lukas I. Alpert</p>
<div class="lb-trans"><p>-Lukas I. Alpert</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道琼斯新闻通讯</p>
</div><p>01-02-26 1100ET</p>
<div class="lb-trans"><p>01-02-26 1100ET</p>
</div>

How Netflix delivered a $30 million gift to movie theater owners with 'Stranger Things' finale

-《怪奇物语》最终集在影院放映为业主带来 3000 万美元收益。  
- 特殊的售卷安排使影院收益全归自身，缓解 Netflix 与影院之间关系。  
- AMC 等影院运营商表示希望未来有更多 Netflix 内容在大屏幕上映。

奈飞如何通过《怪奇物语》大结局为电影院业主带来 3000 万美元的收益